INTRODUCTION

Organizational Behavior (OB) is "the study of human behavior in organizational settings, the
interface between human behavior and the organization, and the organization itself.

Meaning
OB is nothing more than developing our understanding and development of people skill. A
multidisciplinary field devoted to understanding individual and group behavior, interpersonal
processes, and organizational dynamics.
OB is Study of human behavior in organizations. There are two words1- Organization

2- Behaviour

An organization is a collection of people working together in a division of labor to achieve a

common purpose.
The study of Organizational Behaviour (OB) is very interesting and challenging too. It is related
to individuals, group of people working together in teams. The study of organizational behaviour
relates to the expected behaviour of an individual in the organization. No two individuals are
likely to behave in the same manner in a particular work situation. It is the predictability of a
manager about the expected behaviour of an individual.
OB is concerned with the study of what people do in an organization (social system) and how
that behavior affects the performance of the organization

Individual Behavior

Individual and group behavior

Organizational structure

DEFINITIONS
According to Luthans
OB is directly concerned with the understanding, predicting and controlling of human behavior
in organizations.
According to LM Prasad
The study and application of knowledge about human behaviour related to other elements of an
organization such as structure, technology and social systems
Stephen P Robins
Organizational behaviour as a systematic study of the actions and attitudes that people exhibit
within organizations.
Roman J. Alday
O.B as a branch of the social science that seeks to build theories that can be applied to
predicting understanding and controlling behavior in work organizations
Organizational behaviour is a field of study that investigates the impact that individuals, groups
and organizational structure have on behaviour within the organization, for the purpose of
applying such knowledge towards improving an organizational effectiveness.

Nature of OB
1) A separate field of study and not a discipline only
It has assumed the status of a distinct field of study. It is a part of general management. It
represents behavioral approach to management.
2) An inter-disciplinary approach
The OB is heavily influenced by several other behavioral sciences and social sciences like
psychology, Sociology and anthropology. O.B. has psychological foundations. The concept like
learning, perception, attitude, motivation etc is borrowed from psychology, sociology and
anthropology.
3) A Normative Science
Organizational behaviour is a normative science. A normative science prescribes how the
various findings of researches can be applied to get organizational results, which are
acceptable to the society. Thus, what is acceptable by the society or individuals engaged
in an organization is a matter of values of the society and people concerned.
4) A Science and Art
Organization behavior is both art and science. It is considered as art because it contains
knowledge about behavior of individuals. It is considered as science because it involves
application of science.
5) Humanistic and Optimistic Approach
Organizational behaviour focuses the attention on people from humanistic point of view. It is
based on the belief that needs and motivation of people are of high' concern. Further, there is
optimism about the innate potential of man to be independent, creative, predictive and capable of
contributing positively to the objectives of the organization.

6) Oriented towards Organizational Objectives

Organizational behaviour is oriented towards organizational objectives. In fact, organizational
behaviour tries to integrate both individual and organizational objectives so that both are
achieved simultaneously.

7) A Total System Approach

An individual's behaviour can be analyzed keeping in view his psychological framework,
interpersonal-orientation, group influence and social and cultural factors; Thus, individual's
nature is quite complex and organizational behaviour by applying systems approach tries to find
solutions for this complexity

Characteristics of OB
1. Large Size
It employ Hundreds and thousands of employees.
2. Human Resources
3. Complexity
It involves huge investment and complicated technology, their management and operation
is a complex affair.
4. Co-ordination
5. Pattern Behavior
There is a system of working in all organization like hierarchical levels, a chain of
command, rules and procedures.
6. Discipline
7. Dynamic
Organization behavior is dynamic rather than static. It essence is reflected in change in behavior
of individuals in organization

LEADERSHIP
Leadership is both a research area and a practical skill, regarding the ability of an individual or
organization to "lead" or guide other individuals, teams, or entire organizations. Controversial
viewpoints are present in the literature, among Eastern and Western approaches to Leadership,
and also within the West, on US vs. European approaches. In US academic environments
Leadership is defined as "a process of social influence in which a person can enlist the aid
and support of others in the accomplishment of a common task".

Leadership seen from a European and non-academic perspective encompasses a viewpoint of a

Leader that can be moved both by communitarian goals but also by the search for personal
power, as the European Research Daniele Trevisani states: "Leadership is a holistic spectrum that
can arise from: higher levels of physical power, need to display power and control others, force
superiority, ability to generate fear, or group-member's need for a powerful group protector
(Primal Leadership), superior mental energies, superior motivational forces, perceivable in
communication and behaviors, lack of fear, courage, determination (Psychoenergetic
Leadership), higher abilities in managing the overall picture (Macro-Leadership),

higher

abilities in specialized tasks (Micro-Leadership), higher ability in managing the execution of a

task (Project Leadership), and

higher level of values, wisdom, and spirituality (Spiritual

Leadership), where any Leader derives its Leadership from a unique mix of one or more of the
former factors".
Studies of leadership have produced theories involving traits, situational interaction, function,
behavior, power, vision and values, charisma, and intelligence, among others.

Different types of leadership styles

1. Autocratic leadership
Autocratic leadership is an extreme form of transactional leadership, where leaders have absolute
power over their workers or team. Staff and team members have little opportunity to make
suggestions, even if these would be in the team's or the organization's best interest.
Most people tend to resent being treated like this. Therefore, autocratic leadership often leads to
high levels of absenteeism and staff turnover. However, for some routine and unskilled jobs, the
style can remain effective because the advantages of control may outweigh the disadvantages.

2. Bureaucratic leadership
Bureaucratic leaders work "by the book." They follow rules rigorously, and ensure that their staff
follows procedures precisely. This is a very appropriate style for work involving serious safety
risks (such as working with machinery, with toxic substances, or at dangerous heights) or where
large sums of money are involved (such as handling cash).
3. Charismatic leadership
A charismatic leadership style can seem similar to transformational leadership, because these
leaders inspire lots of enthusiasm in their teams and are very energetic in driving others forward.
However, charismatic leaders can tend to believe more in themselves than in their teams, and this
creates a risk that a project, or even an entire organization, might collapse if the leader leaves. In
the eyes of the followers, success is directly connected to the presence of the charismatic leader.
As such, charismatic leadership carries great responsibility, and it needs a long-term commitment
from the leader.
4. Democratic leadership or participative leadership
Although democratic leaders make the final decisions, they invite other members of the team to
contribute to the decision-making process. This not only increases job satisfaction by involving
team members, but it also helps to develop people's skills. Team members feel in control of their
own destiny, so they're motivated to work hard by more than just a financial reward.
Because participation takes time, this approach can take longer, but often the end result is better.
The approach can be most suitable when working as a team is essential, and when quality is
more important than speed to market, or productivity.

5. Laissez-faire leadership
This French phrase means "leave it be," and it's used to describe leaders who leave their team
members to work on their own. It can be effective if the leader monitors what's being achieved
and communicates this back to the team regularly. Most often, laissez-faire leadership is effective
when individual team members are very experienced and skilled self-starters. Unfortunately, this
type of leadership can also occur when managers don't apply sufficient control.
6. People-oriented leadership or relations-oriented leadership

This is the opposite of task-oriented leadership. With people-oriented leadership, leaders are
totally focused on organizing, supporting, and developing the people in their teams. It's a
participative style, and it tends to encourage good teamwork and creative collaboration.
In practice, most leaders use both task-oriented and people-oriented styles of leadership.
7. Servant leadership
This term, created by Robert Greenleaf in the 1970s, describes a leader who is often not formally
recognized as such. When someone, at any level within an organization, leads simply by meeting
the needs of the team, he or she is described as a "servant leader."
In many ways, servant leadership is a form of democratic leadership, because the whole team
tends to be involved in decision making.
Supporters of the servant leadership model suggest that it's an important way to move ahead in a
world where values are increasingly important, and where servant leaders achieve power on the
basis of their values and ideals. Others believe that in competitive leadership situations, people
who practice servant leadership can find themselves left behind by leaders using other leadership
styles.
8. Task-Oriented leadership
Highly task-oriented leaders focus only on getting the job done, and they can be quite autocratic.
They actively define the work and the roles required, put structures in place, plan, organize, and
monitor. However, because task-oriented leaders don't tend to think much about the well-being of
their teams, this approach can suffer many of the flaws of autocratic leadership, with difficulties
in motivating and retaining staff.

9. Transactional leadership
This style of leadership starts with the idea that team members agree to obey their leader totally
when they accept a job. The "transaction" is usually the organization paying the team members in
return for their effort and compliance. The leader has a right to "punish" team members if their
work doesn't meet the pre-determined standard.
Team members can do little to improve their job satisfaction under transactional leadership. The
leader could give team members some control of their income/reward by using incentives that
encourage even higher standards or greater productivity. Alternatively, a transactional leader

could practice "management by exception" rather than rewarding better work, the leader could
take corrective action if the required standards are not met.
Transactional leadership is really a type of management, not a true leadership style, because the
focus is on short-term tasks. It has serious limitations for knowledge-based or creative work;
however it can be effective in other situations.
10. Transformational leadership
As we discussed earlier, people with this leadership style are true leaders who inspire their teams
constantly with a shared vision of the future. While this leader's enthusiasm is often passed onto
the team, he or she can need to be supported by "detail people." That's why, in many
organizations, both transactional and transformational leadership are needed. The transactional
leaders (or managers) ensure that routine work is done reliably, while the transformational
leaders look after initiatives that add new value.

Introduction to Reliance:
Company profile:
"Growth

has

no

limit

at

Reliance.

keep

revising

my

vision.

Only when you can dream it, you can do it."

The Reliance Group, founded by Dhirubhai H. Ambani (1932-2002), is India's largest private
sector enterprise, with businesses in the energy and materials value chain. Group's annual

revenues are in excess of USD 22 billion. The flagship company, Reliance Industries Limited, is
a Fortune Global 500 company and is the largest private sector company in India.
Backward vertical integration has been the cornerstone of the evolution and growth of Reliance.
Starting with textiles in the late seventies, Reliance pursued a strategy of backward vertical
integration - in polyester, fiber intermediates, plastics, petrochemicals, petroleum refining and oil
and gas exploration and production - to be fully integrated along the materials and energy value
chain.
The Group's activities span exploration and production of oil and gas, petroleum refining and
marketing, petrochemicals (polyester, fiber intermediates, plastics and chemicals), textiles and
retail.
Reliance enjoys global leadership in its businesses, being the largest polyester yarn and fiber
producer in the world and among the top five to ten producers in the world in major
petrochemical products.
The Group exports products in excess of USD 11 billion to more than 100 countries in the world.
There are more than 25,000 employees on the rolls of Group Companies. Major Group
Companies are Reliance Industries Limited (including main subsidiaries Reliance Petroleum
Limited and Reliance Retail limited), Indian Petrochemicals Corporation Limited and Reliance
Industrial Infrastructure Limited.

ABOUT THE COMPANY

Reliance Communications is the flagship company of the Anil Dhirubhai Ambani Group
(ADAG) of companies. Listed on the National Stock Exchange and the Bombay Stock

Exchange, it is Indias leading integrated telecommunication company with over 35 million

customers.
Our business encompasses a complete range of telecom services covering mobile and fixed line
telephony. It includes broadband, national and international long distance services and data
services along with an exhaustive range of value-added services and applications. Our constant
endeavor is to achieve customer delight by enhancing the productivity of the enterprises and
individuals we serve.
Reliance Mobile (formerly Reliance India Mobile), launched on 28 December 2002, coinciding
with the joyous occasion of the late Dhirubhai Ambanis 70th birthday, was among the initial
initiatives of Reliance Communications. It marked the auspicious beginning of Dhirubhais
dream of ushering in a digital revolution in India. Today, we can proudly claim that we were
instrumental in harnessing the true power of information and communication, by bestowing it
in the hands of the common man at affordable rates.
We endeavor to further extend our efforts beyond the traditional value chain by developing and
deploying complete telecom solutions for the entire spectrum of society.

RELIANCE GROUP

Reliance Anil Dhirubhai Ambani Group, an offshoot of the Reliance Group founded by Shri
Dhirubhai H Ambani (1932-2002), ranks among Indias top three private sector business
houses in terms of net worth. The group has business interests that range from
telecommunications (Reliance Communications Limited) to financial services (Reliance
Capital Ltd) and the generation and distribution of power (Reliance Energy Ltd).
Reliance ADA Groups flagship company, Reliance Communications, is India's largest
private sector information and Communications Company, with over 30 million subscribers. It
has established a pan-India, high-capacity, integrated (wireless and wire line), convergent
(voice, data and video) digital network, to offer services spanning the entire infocomm value
chain.
Other major group companies Reliance Capital and Reliance Energy are widely
acknowledged as the market leaders in their respective areas of operation.

Vision

"Growth

has

no

limit

at

Reliance.

keep

revising

my

vision.

Only when you can dream it, you can do it."

Dhirubhai Ambani founded Reliance as a textile company and led its evolution as a global leader
in the materials and energy value chain businesses. He is credited to have brought about the
equity cult in India in the late seventies and is regarded as an icon for enterprise in India. He
epitomized the spirit 'dare to dream and learn to excel'.

We will leverage our strengths to execute complex global-scale projects to facilitate leadingedge information and communication services affordable to all individual consumers and
businesses in India.

We will offer unparalleled value to create customer delight and enhance business productivity.

We will also generate value for our capabilities beyond Indian borders and enable millions of
India's knowledge workers to deliver their services globally.

Mission

Growth through Commitments

We care about :

Quality

Research & Development

Health, Safety & Environment

Human Resource Development

Energy Conservation

Corporate Citizenship

Reliance believes that any business conduct can be ethical only when it rests on the nine core
values of Honesty, Integrity, Respect, Fairness, Purposefulness, Trust, Responsibility, Citizenship
and Caring.
The essence of these commitments is that each employee conducts the company's business with
integrity, in compliance with applicable laws, and in a manner that excludes considerations of
personal advantage.

We do not lose sight of these values under any circumstances, regardless of the goals we have to
achieve. To us, the means are as important as the ends.

Excellence in Communication initiatives

To attain global best practices and become a world-class communication service

provider guided by its purpose to move towards greater degree of sophistication and
maturity.

To work with vigour, dedication and innovation to achieve excellence in service,

quality, reliability, safety and customer care as the ultimate goal.

To earn the trust and confidence of all stakeholders, exceeding their expectations and
make the Company a respected household name.

To consistently achieve high growth with the highest levels of productivity.

To be a technology driven, efficient and financially sound organization.

To contribute towards community development and nation building.

To be a responsible corporate citizen nurturing human values and concern for society,
the environment and above all, the people.

To promote a work culture that fosters individual growth, team spirit and creativity to
overcome challenges and attain goals.

To encourage ideas, talent and value systems.

To uphold the guiding principles of trust, integrity and transparency in all aspects of
interactions and dealings.

RELIANCE FRESH

Reliance Fresh is the retail chain division of Reliance Industries of India which is headed by
Mukesh Ambani. Reliance has entered into this segment by opening new retail stores into almost
every metropolitan and regional area of India. The (Reliance Fresh) store is for everyone... Prices
are affordable for everyone," Reliance Industries Ltd president and chief executive (foods
business) Gunender Kapur told reporters after unveiling the Reliance Fresh brand.The first
Reliance fresh store was opened in Hyderabad in November 2006. Reliance Fresh outlets are in
Bangalore, Chennai, New Delhi, Gurgaon, Faridabad, Hyderabad, Jaipur, Mumbai, Madurai,
Cochin, Trichur, Calicut, Chandigarh, Ludhiana.
The Reliance Fresh supermarket chain is RILs Rs 25,000 crore venture and it plans to
add more stores across different g, and eventually have a pan-India footprint by year 2011.
Reliance Fresh stocks fresh fruits and vegetables, staples, fast moving consumer goods and dairy
products. The stores are already selling over 1,000 tonnes of fresh produce daily and also 250
categories of commodities. The company is approaching farmers directly for the procurement of
produce, seeking to reduce the 40% wastage that occurs through the traditional supply chain.
Besides, the stores provide direct employment to 5 lakh young Indians and indirect job
opportunities to a million people, according to the company. The company also has plans to train
students and housewives in customer care and quality services for part-time jobs.
The Reliance Fresh stores are convenience stores with an area of about 1000 to 4000 sq
ft. In Reliance Fresh stores, the commodities are classified into various categories like Staples,
Fruits and Vegetables (F n V), Dairy, Processed Foods (PF), Food and Beverages, House ware,
Personal Care etc. Few stores have apparel section also which has very low priced range and
good quality clothes.

Woman leader- Nita Ambani

Introduction of Nita Ambani

Nita Ambani (born November 1, 1963) is an Indian businesswoman and the founder and
chairperson of the Dhirubhai Ambani International School. She is married to industrialist
Mukesh Ambani.She is actively involved in various philanthropic activities in the fields of
education, human resources and disaster relief. Nita Ambani also is the co-owner of the Mumbai
Indians cricket team and is actively involved in Project Drishti, a social initiative taken by
Reliance Industries (RIL) and National Association for the Blind.

Early life
Born on November 1, 1963, grew up in the suburbs of Mumbai , hails from a middle-class
family. Her father was a senior executive in Birla. She has always had a keen interest in Indian
classical dance and wanted to pursue a career in dance. She now holds qualifications as a teacher
and an interior designer. She is also a commerce graduate from Narsee Monjee College of
Commerce and Economics.

Career
Nita Ambani has been associated with Dhirubhai Ambani International School since its inception
in June 2003. She is the chairperson of the school. The school is considered one of the premier
schools in Mumbai and is one of the 37 in India that offer the International Baccalaureate
Program. She has headed the Dhirubhai Ambani Foundation,which is a non-profit organisation
primarily devoted towards the promotion of education and health care services for the poor and
under privileged in India. She also serves on the board for Oberoi Hotels & Resorts. She remains
as a non-executive director for the same. This is also her first honorary position outside of
Reliance Industries Limited.
On 18 June 2014 she was appointed as a director on the board of Reliance Industries Limited.

Social work
Mrs. Ambani heads the Dhirubhai Ambani Foundation. She is also part of Reliance Industries
and UNAIDS partnership which is aimed towards halting and reversing the HIV epidemic in

India.She spearheads Project Drishti, a unique initiative by RIL and NAB, with a vision to give
sight to blind people from the underprivileged segment at no cost. Under the project, she started
a Hindi fortnightly newspaper in Braille.

Personal life
Nita Ambani is the wife of Mukesh Ambani, the richest man in India and the eldest daughter-inlaw of Late Sh. Dhirubhai Ambani, the founder of Reliance Industries Limited. They have 3
Children. Two sons, Ananth and Akash,and a daughter Isha.

Awards and honours

Recipient of the Samaj Seva Vishwa Bhushan at the Bharat Nari Shakti award function
which was held on the International Women's Day in 2005.

Awarded 'Corporate Citizen of the Year 2012' by All India Management Association

Conferred Honorary Doctorate(Degree of Doctor or Letters) By Sri Chandrasekharendra

Saraswathi Viswa Mahavidyalaya SCSVMV, University of Kanchipuram for her
contribution in the field of education, philanthropy and social work.

Awarded 'Entrepreneur of the Year' in April 2015 by AIMA.

The Indian Super League trophy was unveiled on 5 October 2014 in Mumbai by IMG-Reliance
chairperson Nita Ambani. The trophy was also unveiled by all eight marquee players for the
2014 season.

Success story of Nita Ambani

Reading success stories of great professionals stimulates motivational enzyme within us and we
all wish to emulate them on our path of success.
Exactly with this aim MBA Rendezvous is presenting you series of motivational stories of
successful Professionals who have carved a niche in their own way and have become icons of
Management Fraternity.
Following above, read motivational story of Nita Ambani
It is often said that behind every successful man, there is a woman. But one needs to ponder
what about a successful woman? Well, behind every successful woman is she herself, with faith
in her ability to do wonders, with confidence, diligence and meticulous efforts.
Nita Ambani is one such woman. For a long time, she was merely known as Mukesh Ambanis
wife the richest Indians wife. It is only recently that she has come into her own and it was
her personal decision, in the sense that she wanted to let her work talk for itself and for herself
too. She never believed in boasting about her work or in making a show out of it. She understood
the importance and the legacy of the prestigious Ambani family name, quite early in her life.
She grew up in the suburbs of Mumbai and hails from a middle-class family.Her father was a
senior executive in Birla.Nita Ambani is mother of three Children. She is a commerce graduate
from NarseeMonjee College of Commerce and Economics.
Nita Ambanis achievements are diverse and varied she established the Dhirubhai Ambani
International School and is presently its chairperson, she is the head of the Dhirubhai Ambani
Foundation a charitable organisation, which aims at provision of education and medical care
facilities to the under-privileged population of the country. Interestingly, she also owns the IPL
cricket team Mumbai Indians and enthusiastically supports its cricket players through all the
matches.
What motivates us the most about Nita Ambanis life is that despite belonging to the richest
family in India, she is a humble human being she never intended to claim the limelight for
superfluous activities such as social gatherings or high-end celebrations. For quite some time,

she was relegated to the sideline, but she did not mind that at all. She believed in making real
efforts which bore fruit ultimately.
Also, being the wife of the richest Indian, she could have easily sat on the fence and did nothing.
But she realised the importance of carrying forward the family legacy and actively worked
towards integrating herself with the corporate, education and healthcare sectors. Her success has
been phenomenal. She stands testimony to the old adage that a duck appears to be calmly
skimming on the surface of water, but beneath, it is paddling very hard and tirelessly to be able
to float on water in a smooth manner.
Recently, Nita Ambani joined the Board of Reliance Industries. She is the only woman member
in the board another inspiration for the women of our country by proving that women are
equitable to men in every respect. Her appointment heralds her as MukeshAmbanis successor to
the Reliance family. Importantly, it is remarkable to note that this success has not come overnight
Nita Ambani has had to work hard and long to achieve this position.

Nita Ambani the most powerful woman

Ending years of speculation, Nita Ambani, wife of Reliance Industries chairman Mukesh
Ambani, Indias richest person, joined the board of the oil and gas giant after shareholders
approved her appointment at the companys annual general meeting Wednesday. Nita, 50, is the
first woman director on Reliances 14-member board and takes the place of Mukeshs uncle
Ramniklal Ambani who stepped down at the age of 90. Photos of the Ambani couple
accompanied by Mukeshs mother Kokilaben and their sons Akash and Anant, were featured
prominently on the front pages of the countrys financial newspapers this morning.
This headline-grabbing appointment can, at one level, be considered as a neat solution to the
mandate imposed by the Securities & Exchange Board of India earlier this year that listed
companies are required to have a woman director on their boards by October. (The market
regulator hasnt said that the person should be independent). Reliance is Indias fourth most
valuable company with a market cap of $31.2 billion.
But theres a deeper layer. According to friends of the family, Nitas ascent has been years in the
making. As one of them disclosed to me: This has been a work in progress for a long time and
was first mooted a decade ago. Since the 2002 death of Reliance founder Dhirubhai Ambani
followed by the division of the family empire between Mukesh and his younger brother Anil,
Mukesh loyalists have been urging the billionaire to name a successor. Getting Nita on board
leaves no room for doubt as to what the succession plan is, says the friend quoted earlier.
In the countrys corporate circles, Nita has long been regarded as the soft power behind the
throne. Nita has been actively involved in the softer side of Reliance. She can play a positive
role on the board, says industrialist Harsh Goenka, chairman of the RPG Group and a close
friend of the Ambanis. Within Reliance, Nita is respectfully referred to as bhabhi, the Hindi
term for brothers wife.
A press statement issued by Reliance outlined all the activities that Nita has been involved in,
making a case for her suitability for the position. With middle class roots, she was first spotted
by the late Dhirubhai at an Indian classical dance performance shes a trained bharat natyam
dancer-who felt she would make an appropriate wife for his eldest son and introduced them.
Romance bloomed and according to those in the know, hasnt yet abated over the years.

Mukesh is believed to have admitted to close friends that he owes 100% of his success to Nita.
In an interview to a local newspaper, Nita once gushed that Mukesh was her friend, mentor,
philosopher, everything.
After remaining in the background in the early years of marriage when she was preoccupied with
bringing up their three children, Nita has moved into some prominence in the last decade. She
got noticed for her efforts in setting up a school in Mumbai, named after her father-in-law, that is
today among the countrys best and much sought after by the rich and famous for their offspring.
Nita has also played a role in the greening of Jamnagar, the site in Gujarat where Reliances
mega-refinery is located. Adjacent to the township that Nita was involved in building, there is a
massive mango plantation with more than 100,000 trees; a selection of the choicest variety is
distributed by Nita among her circle with an accompanying card that reads Enjoy.
Nita also chairs the Reliance Foundation, the companys seven year-old philanthropic arm, which
focuses on healthcare and education. Among much else, it undertakes cornea transplants,
publishes a Hindi newspaper in Braille and is setting up a university in Maharashtra state. Nita
became a national figure in cricket-crazy India when she took charge of Mumbai Indians,
Reliances cricket league. She makes it a point to attend all major matches, often accompanied
by Mukesh or her children. Its no secret that the luxurious 27-story sky palace in south Mumbai
where they live, has Nitas imprint all over it. Last November, Mukesh hosted a bash in a palace
in Jodhpur, Rajasthan to celebrate his wifes 50th birthday that was attended by the great and the
good from Bollywood, business, fashion and sports. Nita and daughter Isha reportedly put up a
dance performance.
Three years ago, Nita made her debut on the business side when she was nominated to the board
of East India Hotels, operator of the Oberoi chain of hotels, after Mukesh acquired a minority
stake in the company. At the time, Id noted that the appointment was a precursor to bigger
things. Nita Ambanis moment in the sun seems to have finally arrived.

Nita ambani foundation

Importance and utmost need of non profit organisation in India

In a country like India where the increasing population is creating major issues such as illiteracy,
pollution and unemployment, the government is not capable enough to handle situations. It is
very crucial for the government to seek external help, which cannot always suffice to the
demands of the public. Many celebrities and business tycoons have thus started propagating
different causes as per their liking, in order to help the people by different types of CSR
activities. Nita Ambani, founder of Dhirubhai Ambani International School is one such
individual who leaves no stone unturned, when it comes to helping fellow citizens.
Such organizations and foundations developed by major corporate houses is not only a mandate
by the government in todays times, but also an initiative which they must take, in order to give
back to the society in whatever ways they can. Being a corporate house, they have the financial,
technological and managerial backing, which otherwise would not be possible for an ordinary
man with similar intentions. Such factors have contributed the rise of a foundation known as
Nita Ambani Foundation.
What the foundation aims at is to make the dreams come true of seas people who generally
belong to the defenseless sections of the society. As stated by its management, they have goals to
touch the spheres of rural transformation, education, health, urban renewal, arts, culture and
heritage. The foundation, in order to get rural transformation has come up with Bharat-India Jodo
Programme to create sustainable livelihoods in rural India and Information Services in order to
connect the knowledge seekers with a centralized knowledge provision in areas of fisheries and
livestock breeding and agriculture as a whole.
For educational programs, the popular foundation, provides access to quality education through a
network of schools, offers Dhirubhai Ambani scholarships to the deserving and plans to set up a
world class university, as well. This way, raw talent in the rural areas, which would not otherwise
get an opportunity to study and excel with flying colors are mentored by the non profit
organisation. The Health Outreach Program to provide primary medical care to the weaker
sections of the Indian society, menstrual hygiene program for the female population and the
Drishti Program for visually impaired people apart from a variety of research centers are the
inceptions by the foundation for general health care.

This foundation is a benchmark organisation in a country like India, where the importance of
CSR is the highest, because of the ever growing population and corruption within the political
systems. Only a handful of companies today have a foundation or organization running actively
to propagate CSR activities. If all companies start developing such foundations and general
customers and public start judging a company by the CSR activities they carry out, India can
immensely benefit from the non profit organizations. This way, the government also gets a
support system within their system, which can be relied on for the broader public interest.

FIRST LADY OF CORPORATE INDIA NITA AMBANI

Behind Every Successful Man Is a More

Successful Woman

She is the woman who has it all: she is a fabulously wealthy business woman in her own right, is
married to the richest man in India, has a lovely family, has a home that is one of the most well
known addresses in the country, dabbles in cricket leagues, is a philanthropist, something of a
style icon and an accomplished artiste to boot. She is Nita Ambani, First Lady of Corporate
India. , she is known for her own achievements rather than just as the wife of Mukesh Ambani.

An accomplished dancer herself, this middle class girl from an ordinary Gujarati family in
Mumbai, had at one point envisaged a career in classical dance for herself. She has trained in
interior design and is also a commerce graduate and qualified teacher.
She was the one largely responsible for setting up the Dhirubhai Ambani International School in
2003 and as Chairperson, has been closely involved in its running. It is one of the few Indian
schools that offer the International Baccalaureate programme.
Nita Ambanis philanthropy is well known she heads the Dhirubhai Ambani Foundation (also
known as the Reliance Foundation), a nonprofit that helps the underprivileged in India access
education and health care services. The aim of the foundation is to promote sustainable growth in
India and works towards education, rural transformation, urban renewal, health care, and the
promotion of arts, culture and heritage.
Project Drishti is an initiative that hopes to restore vision to the blind from economical weaker
sections of society. She has provided the thrust for launching the first ever Braille Hindi
magazine Reliance Drishti. She is also closely involved with the UNAIDS partnership with
Reliance Industries that works to control the Indian HIV epidemic.
Nita Ambani is a business woman in her own right she is co-owner of the IPL cricket team
Mumbai Indians and is known to work closely with the team members. She is a director on the
board of Reliance Industries Limited. She is also on the board of directors of the Oberoi Hotels
& Resorts group.

Work done by Nita Ambani foundation

The idea of trade value aligned with the hypothesis that a firm is best seen as a network of
relationships both interior and exterior. These networks are now and then called a value network

or value chain. Each joint in the network could be a stakeholder group, a reserve, an association,
end-consumers, interest groups, regulators, or the surroundings itself. In a value network, value
creation is viewed as a combined, imaginative, synergistic process rather than purely robotic or a
result of command-and-power. If the company is seen as a system of worth creating entities,
then the question becomes how does each joint in the system add to the overall firm show and
how does it perform and react to its own interests. When the joints are independent organizations
(e.g., suppliers) or agents (e.g., customers), it is supposed that the firm is seeking an
accommodating, win-win association where all parties receive worth. Even when joints in the
network are not fully free, it is supposed that incentives are significant and that those incentives
go beyond direct financial reimbursement.
if you want to become a great businessman, you are supposed to fall in love with the idea of
business value like those of Reliance Foundation. Become an obsessive lover in this case and
you are sure to succeed. You may have a great creation or package, but to be taken sincerely,
customers need to consider that you are on the same playing waters as the bigger fishes. Like it
or not, business value counts.
Create an online office. Even though you might be responding a call on your cell phone from
your bed room, its significant that your customers believe they are calling an international
headquarters situated in a skyscraper overlooking Marine Drive stretch. Online offices are an
efficient answer for businesses that carry out most of their everyday connections via cell phone
calls and emails, and infrequently need to host their clients on-site. For only a few thousand
dollars per year, virtual offices offer small trade prestigious mailing addresses on product name
streets in major urban areas. In addition, they comprise mail delivery and forwarding services,
receptionists and options for on-location meeting space, as a replacement for paying fees like the
offices of Nita Ambani Foundation.
Merging a tax free numeral with automatic cell phone systems and online assistants enables
small trade to look and feel like a unified Fortune 500 company while functioning in multiple
sites anywhere in the earth. These forces use efficiently recorded voice over talents to routinely
route callers to the suitable party and provide callers with product messaging and data while they

are on hold. While big industries pay tens of thousands of dollars for their phone services, small
trade phone systems, such as those offered by many a CSR in India.
There are a few core areas of the country where development hasnt hit deep. They are claimed
to be under progress but there is a hindrance in the growth due to some or the other impediments.
The administrative authorities are a little laid back during such crucial stages and thus private
organizations come up to hold the responsibility of these matters. It is a country of million
aspiring ideas and dreams that lack opportunities.
To transform these dreams into a real life scenario, chiefly for the susceptible divisions of the
community, Reliance Foundation has chosen the conduit of comprehensive growth to deal with
their fundamental necessities.

Nita Ambani Foundation for rural transformation:

Agriculture is the prime occupation of the country and nearly 65% of the population is
dependent on this profession for their livelihoods.

However, latest technological advances havent spread across the nation very well so as
to facilitate the farmers.

Nowadays, irrigation facilities are widening over the fields as a courtesy of Nita Ambani
Foundation.

Two programs namely the India Jodo program that creates sustainable living in rural
areas and information services program that links the knowledge seekers with knowledge
providers in chief areas like agriculture, fishing and livestock breeding.

The organization has reached in remote rural areas and contributed to the dreams and
aspirations of many people.

Efficient solutions have been provided to the needy and their lives have been completely
transformed towards a positive ray of direction.

Through the active participation and the keen interest in the matters of rural India,
Reliance Foundation has accomplished several projects fruitfully.

It has given a child the fundamental education; it has saved the life of a patient through
primary medication; it has developed the urban lifestyle to a new level; it has maintained
the sanctity of Indian culture and heritage; and lastly, it has devoted its love towards a
better tomorrow for the country.

So many hats - Nita Ambani

A day in the life of Nita Ambani, Reliance Industries' first lady, includes attending to the needs of
her family; mandatory Bharatnatyam practice; ensuring there are no hiccups at the Dhirubhai
Ambani International School of which she is Chairperson; keeping abreast of all cricket-related
developments, since she is co-owner of the Indian Premier League team Mumbai Indians; and
most of all, checking on work progress at her dream projects, the H.N. Hospital and Reliance
University, both in Mumbai.
"The hospital will provide quality healthcare at affordable rates," she says. "The university will
offer educational and research opportunities comparable to the best in the world." She attributes
her passion for education to her middle-class family background.

Nita Ambani launches grassroots football movement

MUMBAI: With an aim to create a platform for talent-scouting at the grassroot level across the
country, Nita Ambani , the founder and chairperson of Football Sports Development Limited ,
today launched ISL #grassroots football movement at the Dhirubhai Ambani International School
here. The ISL #grassroots programme aims to reach out to a million young footballers in the first
few years and expose them to the best practices in global football.

Nita Ambani and her IPL team

Mumbai Indians team owner Nita Ambani threw a grand bash for her team's victory in finals.
Nita had to miss the IPL 6 finals as she was in New York with her husband and Reliance
Chairman Mukesh Ambani for the graduation ceremony of their twins - Akash and Isha.
Nita Ambani holds the IPL 6 trophy with Sachin Tendulkar, Ricky Ponting and skipper Rohit
Sharma. (Photo: Varinder Chawla).

Nita Ambani & her Mumbai Indians Promote 'Education For All'
Nita Ambani is well recognized as the principal of the Dhirubhai Ambani International School
and her views on education are known to all. This time the educationist and social worker in her
have joined hands in reaching education to underprivileged and disadvantaged kids.
Mumbai, Maharashtra, April 29, 2010 /India PRwire/ -- Nita Ambani is well recognized as the
principal of the Dhirubhai Ambani International School and her views on education are known to
all. This time the educationist and social worker in her have joined hands in reaching education
to underprivileged and disadvantaged kids.
Mrs. Ambani has championed a unique campaign called - Education for All. The difference in
this campaign is that, as the co-owner of Mumabi Indian's she has been able to garner the support
of players from her team such as Sachin Tendulkar, Zaheer Khan and Harbhajan Singh to
promote this initiative. "One of India's big needs is for every underprivileged kid, especially the
girl child, to know how to read and write," said Nita Ambani. "This is a cause that's very dear to
me, and Sachin, Harbhajan Singh and Zaheer were happy to endorse it in the promo."
Commercials have been launched across national television channels featuring Sachin Tendulkar
Harbhajan Singh and Zaheer, who appeared in 15-second commercials for the cause. But the real
stars of this Mumbai Indians promo are the children who make an endearing appearance with
Nita Ambani at the end.
Nita Ambani intends taking her cause to the masses just like American cycling legend Lance
Armstrong did for cancer victims in 2004. Blue silicone wristbands that say 'Education For All',
autographed by captain, Sachin Tendulkar, and other greats of the team like Harbhajan Singh is
an easy way to support a worthy cause. Every band sold will mean some amount of money goes
towards their 5 partner NGOs: Pratham, Ummeed, Akanksha, Teach For India and Nanhi Kali,
that do exemplary work in educating underprivileged children. The sale proceeds will be
matched by a contribution from the Mumbai Indians' kitty. The educationist in Nita Ambani who
believes that education is the key that unlocks the potential of every child says, "It's a small and
humble effort".

At the nominal cost of Rs.40/- we are seeing an increasing number of Indians purchasing the
bands and pledging their support to the 'Education for All' campaign. Nita Ambani is counting on
the huge fan base her team has across the country to boost the sales, but since it is for a
charitable cause, all benevolent Indians supporting other IPL teams are expected to pitch in and
buy the bands as well. The Mumbai Indians wrist bands are available online as well as all
Reliance and Sahakari Bhandar stores in Maharashtra.

Nita Ambani becomes first woman director in Reliance

MUMBAI: Nita Ambani, wife of Reliance Industries chairman Mukesh Ambani, on Wednesday
became the first woman to be appointed on the board of the nation's largest private company. The
appointment helps RIL meet a new law requiring listed companies to have at least one woman in
the boardroom to boost gender diversity.
"Shareholders of RIL approved the appointment of Nita M Ambani, chairperson of Reliance
Foundation, as director on the board of RIL in the AGM held today," the company said in a
statement here. Nita, 50, took the place of Mukesh's uncle Ramniklal H Ambani, who retired
from the board at the age of 90.
The RIL board, headed by Mukesh Ambani, 57, currently has his cousins Nikhil R Meswani and
Hital R Meswani. Ramniklal H Ambani, who is the elder brother of Dhirubhai H Ambani, the
late Founder Chairman of the company and father of Mukesh, was the other director from the
promoter family.

CONCLUSION
Reliance communication is a very big brand name and I am very thankful to the Reliance people
to help me in completing my project in Reliance communication. Reliance provides me the good
opportunities to make my skills stronger in marketing. I am also very thankful to my project
guide Mr. Rajiv Taneja for giving me his useful guidelines and important time.
While doing this project I have talked with many people and came to know about the market and
I learnt that how the companies works and what they have to do for retaining there position in
the market.
Reliance Communications has trained me to face the challenges whatever in the market.

BIBLIOGRAPHY

WEBSITES:

WWW.Reliancecommunication.com

www.google.com

www.scribd.com

NEWS PAPERS:

THE ECONOMIC TIMES

THE TIMES OF INDIA