PRESS RELEASE

FOR IMMEDIATE RELEASE

SPLENDA INVITES YOU TO SWEETEN OTHER PEOPLES

LIVES.
October 19, 2015 | SPLENDA Brand announced today the launch of its new
campaign, Sweetness Chains, which aims to promote small moments that sweeten
the lives of others in the community. "With the hustle and bustle of modern life, often we
are not aware that a positive action on our part towards another person can make a
big difference," said Viviana Buxeda, Group Brand Manager of SPLENDA, the official
life sweetener, while announcing Sweetness Chains.
Buxeda added that the campaign aims to "impact the public so people join or initiate
sweetness chains to make everyone's life more pleasant." The campaign consists of
television commercials and digital content that show moments that sweeten the lives of
others.
One of the ads includes vignettes filmed in several cafeterias and coffee shopswhere
the establishment paid for the coffee of one customer, and encouraged this person to
participate in a sweetness chain by paying for the coffee of the next customer who
ordered one. In the commercial, it is clearly seen that the person who receives the
coffee is pleased, and illustrates how this gesture motivates this customer to do the
same for someone else. The locations where these activations were carried out were:
Double Cake, Caf Don Ruiz, El Antiguo Bilbao and the Panadera Panaderos.
The second ad presents various persons whose cars broke down and their responses
to the kindness of the driver of the tow truck that comes to the rescue, who gives them
a coffee sweetened with SPLENDAto help mitigate the inconvenience of being on
foot.
The new Sweetness Chain campaign of SPLENDA, life's official sweetener, was
produced entirely on the island by DDB Latina Puerto Rico, with an investment of
approximately $125,600. It will air between August and December of this year.
Additional information on SPLENDA sweeteners is available at
www.splendaenespanol.com.

ABOUT DDB LATINA:

DDB Latina was the first network to integratee the Latin markets around the world (US Hispanic, Latin America and
Spain), with the main objective of consolidating and highlighting the creativity, passion, and thinking of the Latin culture
to the world.
In response to its vision of Influencia, in 2009 DDB Latina evolved its operational model into Triplas, where planners,
creatives and digital producers incorporated their knowledge from the beginning of the strategic thinking process to
produce their Creativity: Ideas that influence.
DDB Latina or the united region with 29 offices in 22 countries, including the Caribbean,is part of DDB Worldwide (with
more than 200 offices in more than 90 countries), and both are part of the Omnicom Group Inc. (OMC).
ABOUT DDB WORLDWIDE:
DDB Worldwide (www.ddb.com) is one of the world's largest and most influential advertising and marketing networks. At
the prestigious 2014 Cannes International Festival of Creativity, DDB took home 87 Lions as well as Agency of the Year
and Regional Network of the Year honors for adam&eveDDB and DDB EMEA, respectively. In addition, DDB has been
named Agency of the Year numerous times by the industry's leading advertising publications and awards shows. The
Gunn Report has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency's clients
include Volkswagen, McDonald's, Unilever, Mars, Johnson & Johnson, and Exxon Mobil, among others.
Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries
with its flagship office in New York, NY.
ABOUT OMNICOM:
Omnicom Group Inc. (NYSE OMC) is a leading global marketing and corporate communications company. Omnicoms
branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and
interactive marketing, direct and promotional marketing, public relations and other specialty communications services to
over 5,000 clients in more than 100 countries.

Contact:
Vanessa Rodrguez
(787) 766-7140
vanessa.rodriguez@ddblatinapr.com
DDB Latina Puerto Rico