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Inspired by Elegance. Designed for Living.

New Philips E-Line displays bring an elegance-inspired design to home and work
environments

Brilliant PLS LED and AH IPS visuals with true-to-life colors and Full HD

Three screen sizes: 23, 24 and 27 inches

DUBAI, UAE 19th October 2015


Reinforcing an already strong commitment to design excellence, MMD, the leading
technology company and brand license partner for Philips Monitors, announces a
refreshed line-up of consumer displays. With a 23-inch version in AH-IPS panel
technology, and 24-inch and 27-inch versions featuring PLS LED panels, all three of the
latest E-Line displays offer vivid, true-to-life colors and wide-angle viewing, styled in an
elegance-inspired design for a light, fresh face in any home or office.
Design that dazzles
The latest crop of E-Line displays continue the tradition of smart design that has made
these consumer monitors such a success over the years. Available in glossy white finish
with a slim, elegant metal stand, the 24 and 27-inch complements your home decor. The
23-inch display comes in a glossy black finish, features edge-to-edge glass and narrow
border for a seamless appearance and minimal viewing distraction. For an extra sleek
look, the front border on every model is kept free of touch buttons: all three displays
feature a discreetly placed EasySelect toggle key on the rear to make quick adjustments
to monitor settings.
Commenting on the new E-Line displays, Artem Khomenko, Product Manager Philips
monitors EMEA, says, When people are choosing a display for their living space, looks
really matter. No matter how advanced the technology, the overall appearance has to

complement the home dcor. That means smart, fresh lines, and certainly no trailing
cables. With their clean look and glossy finish, these displays are designed to combine
elegance with a fantastic viewing experience.
Awesome picture quality
The 24-inch and 27-inch displays work with PLS LED technology, and the 23-inch model
features an AH-IPS panel. Both technologies deliver a brilliant viewing experience, with
extra-wide 178-degree viewing angles, making it possible to view the display from
almost side on if necessary. Images are consistently crisp and colors vivid, making the
displays ideal not only for photos, movies and web browsing, but also for professional
applications that demand color accuracy and consistent brightness at all times. Colorwise, the two PLS displays can reproduce 82% of the NTSC color gamut (as opposed to
72% on typical monitors), meaning they can show a wider range of colors for more trueto-life images. All three displays offer 16:9 Full HD 1920 x 1080 resolution for rich detail
and contrast, and feature Philips Flicker-free technology for an ultra-stable picture that
keeps eyes fresh even after hours of viewing.
To enhance the picture quality, the displays include Philips Smart technologies for
excellent imaging performance: SmartContrast analyzes the screen content and
automatically adjusts colors and backlight intensity for the best digital images and
videos. Users can also turn on a special Economy mode for just-right display of everyday
office applications and lower power consumption. SmartImage Lite also analyzes screen
content and dynamically enhances contrast, color saturation and image sharpness for
ultimate display performance all in real time at the touch of a button.
Smartphone connectivity
More people than ever now record images and videos on their smartphones. Yet
playback on the diminutive screen detracts from viewing pleasure. With the new E-Line
displays, users can hook up their mobile phone or other MHL-capable devices via an
optional MHL cable, and watch HD videos come to life with full digital sound on the
widescreen display. The mobile device is also charged simultaneously, so it never runs
out of power half way through.
More information on Philips monitors: www.philips.com/monitors

Technical Specifications:
LCD panel type, size
Backlighting technology
Panel size

Effective viewing area

Optimal resolution
Viewing angle
Brightness
Display colors
Color support
MHL
Convenience

Connectivity

Sustainability

Compliance and standards

Cabinet

23-inch model: AH-IPS LCD


24-inch, 27-inch models: PLS LED, 82% NTSC
W-LED
23 inch / 58.4 cm
23.6 inch / 59.9 cm
27 inch / 68.6 cm
509.18 (H) x 286.41 (V)
521.28 (H) x 293.22 (V)
597.9 (H) x 336.3 (V)
1920 x 1080 @ 60 Hz
178 (H) / 178 (V), @ C/R > 10
250 cd/m
16.7 million
sRGB
1080P @ 30Hz
Power On/Off, Menu, Volume
(HDMI Audio out), Input, SmartImage Lite,
Kensington lock, VESA mount
(100x100mm)
Plug & Play Compatibility: DDC/CI, Mac OS
X, sRGB, Windows 10 / 8.1 / 8 / 7
Signal Input: VGA (Analog ), DVI-D
(digital, HDCP), MHL-HDMI (digital, HDCP)
Sync Input: Separate Sync, Sync on Green
Audio (In/Out): HDMI audio out
Environmental and energy: EnergyStar
6.0, EPEAT Silver, RoHS, Lead-free,
Mercury Free
Recyclable packaging material: 100 %
Regulatory Approvals: CE Mark, FCC Class
B, CUEAC, TCO certified, TUV/ISO9241307, VCCI, RCM, WEEE, CECP
23-inch: black glossy finish
24-inch: black / white / silver / gold / red;
Finish: glossy
27-inch: white, glossy finish

About MMD
MMD is a wholly owned company of TPV established in 2009 through a brand license
agreement with Philips. MMD exclusively markets and sells Philips branded LCD displays
worldwide. By combining the Philips brand promise with TPVs manufacturing expertise in
displays, MMD uses a fast and focused approach to bringing innovative products to
market. MMD serves the Western European, Middle East and African markets from its
headquarters in Amsterdam. The Eastern European and CIS markets are served by a
local office in Prague. Through its network of local sales teams MMD works with all major

IT distributors and resellers. The companys design and development center is located in
Taiwan. www.mmd-p.com

Company contact:
MMD
Chantal Blits
Tel.: +31 20 5046 975
chantal.blits@mmd-p.com
Press contact
Vistar Communications
Sanjeev Kant
Tel.: + 971 4 420 1517
sanjeev@vistarmea.com

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