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 : The Market leaders in Utility vehicles, Mahindra & MahindraƎs
relationship with the Indian Armed forces dates back to the time it began assembling
Jeeps in India. As a continuation to this association and their solidarity towards the
fighting forces, Mahindra & Mahindra is now a part of the Assam RiflesƎ 175th
anniversary celebrations.

4 Mahindra Scorpios have been used in the 13-day non-competitive car rally  

 organized by the Assam Rifles which was flagged off in New Delhi on March 4th
by Shri Ajay Makan, HonƎble Minister State Home Affairs. In its 2nd leg, this rally has now
reached Lucknow via Agra and will be flagged-in at Imphal on March 16th enroute
Varanasi-Buxar-Patna-Khagaria-Purnia-NJP-CoochBihar-Guwahati-Shillong and Dimapur.

M&M spokesperson said, ƐAssam Rifles is the largest Home Land Security Force in the
North and we are extremely proud to be associated with their 175th anniversary
celebrations. The Mahindra Group's relationship with the defence forces of India has
grown stronger over time. The unique characteristics of Mahindra Scorpio - ruggedness,
durability, power, dependability and the inherent ability to rule any terrain share an
affinity with the inhospitable and demanding conditions where our fighting forces live.
Our heartiest congratulations to Assam Rifles and the Indian Armed Forces.Ƒ

Mahindra Defence Systems provides total solutions for the entire range of light combat
armoured vehicles and their derivatives for defence and security forces. It incorporates
state-of-the-art technology into its products and has emerged as the largest private
sector company for the supply of bullet-proof vehicles in India. 


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Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is
now a US $6.3 billion Indian multinational. It employs over 1,00,000 people across the
globe and enjoys a leadership position in utility vehicles, tractors and information
technology, with a significant and growing presence in financial services, tourism,
infrastructure development, trade and logistics. The Mahindra Group today is an
embodiment of global excellence and enjoys a strong corporate brand image.

Mahindra is the only Indian company among the top tractor brands in the world and has
made an entry in the two-wheeler segment, which will see the company emerge as a
full-range player with a presence in almost every segment of the automobile industry.

The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading
global business and information technology services company, Satyam Computer
Services. The company is now known as Mahindra Satyam.

Mahindra's Farm Equipment Sector is the proud recipient of the Japan Quality Medal, the
only tractor company worldwide to be bestowed this honour. It also holds the distinction
of being the only tractor company worldwide to win the Deming Prize. The US based
Reputation Institute ranked Mahindra among the top 10 Indian companies in its Global
200: The World's Best Corporate Reputations list.

Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating
for its first Sustainability Report for the year 2007-08 and has also received the A+ GRI
rating for the year 2008- 09.




! 
  


@"#         
Sr. VP & Head - Corporate Communication
Mahindra & Mahindra Ltd.
Fax: (+91-22) 2490 0830
$ balwani.roma@mahindra.com

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