GUILLERMO BILL CABRERA

954-881-9008 cabrerab@bellsouth.net Davie, FL

www.linkedin.com/pub/bill-cabrera/1/3a7/50b

TERRITORY MANAGEMENT & PERFORMANCE IMPROVEMENT

Building Relationships Driving Profitability & Territory Growth Negotiating Contracts
Highly accomplished sales leader and territory director with a history of success strategizing and directing all sales and
technical operations for a 13-state region in the southeastern United States. Proven capacity to capture attention and
influence decision makers through industry knowledge, sales aptitude, and persuasive sales presentations. Fluent in Spanish.

Able to work with business owners, and executives, to cultivate trust, increase sales, and navigate challenges in
highly regulated and rapidly changing industries by applying real-world experience in independent and corporate
business settingsmanaging finances, pricing negotiations, and selecting the best-possible business partners.
Results-minded sales/technology contributor and account manager with the ability to meet or exceed objectives.
Exceeded monthly sales quotas, cultivated and closed new deals each month, negotiated agreements with large and
small accounts, managed operating and capital improvement budgets up to $27M and led teams of 50+ personnel.
Dedicated, hands-on relationship builder with a forthright communication style, deep understanding of the sales
life cycle, and track record of breaking down competitive barriers to capitalize on previously untapped opportunities,
generate new business, drive sustainable profitability, together with technology savviness.

CAREER HIGHLIGHTS
MARE PHARMACY, Hialeah, FL
Executive Vice President 2008 to 2015
Maintain decision-making authority to improve profitability, ensure regulatory compliance, and increase customer satisfaction
for an independent pharmacy. Pioneer and direct day-to-day operations including inventory planning and procurement, sales,
service, staff development, and finances. Interface directly with vendors and distributors; determine the best partners and
manage negotiations and agreements. Successfully sold the business.
Expertly navigated industry changes and responded to new pressures in the pharmacy/health care industry in recent
years by identifying strategies to cut costs without reducing quality, compliance, or customer service.
Led the organization and team in adapting to new regulations, policies, and requirements. Implemented pharmacy
and general safety processes and procedures, and served as the organization's Compliance Officer for audits,
documentation, and reporting.
Introduced and enforced sales, service, and pharmacy best practices to provide unparalleled service to customers
ensuring loyalty and profitability as the industry and competitive landscape changes.
Adopted a transparent and accountable approach to financial management (oversaw budgeting, financial planning
and analysis, and performance tracking) and inventory operations (directed wholesale purchasing of pharmaceutical
products including controlled substances, and managed stock levels, recalls, and returns).
Promoted the company's image and reputation, and worked diligently to restructure the team to develop a highperforming workforce with 100% retention of top employees.
PRIORITY 1, Davie, FL
Executive Vice President / Business and Sales Director 2005 to 2008
Revamped and revitalized operations to turn around performance and drive sales for state-certified pre-manufactured
housing dealer and general contractor with over $5M in annual revenue. Forged relationships with potential clients, lead sales
process, oversaw finances, managed compliance issues, and directed multifaceted projects. Following Hurricane Wilma
improved regional sales through attention-grabbing presentations, relationship development, and account management.
Inspired and effectively managed change following Hurricane Wilma, which prompted the closing of 110+ profitable
deals in one year (outperforming competitors four to one) and the oversight of complex projectsremoval of existing
structures and the construction of new, updated homes.

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Established and sustained open lines of communication with regulatory agencies. Enforced laws and guidelines, and
directed in-house planning, documentation, and reporting functions for efficient and compliant operations.
Increased visibility and attracted new business through sales, marketing, and website design and development.
AEQUICAP, Ft. Lauderdale, FL
Vice President of Underwriting Commercial Auto Division 2002 to 2005
Quickly learned and mastered the skills in a brand-new industry and leveraged prior experience as a disciplined and steadfast
leader to run a department for a large insurance company. Initially managed and underwrote commercial auto policies in 14
states; hand-selected to take on the livery department. Scheduled, trained, and mentored 19 employees. Analyzed risk and
led teams in underwriting high-value policies, providing world-class service, and reviewing potential clients in 14 states.
Traveled extensively to conduct risk-assessment visits with high-value clients (over $500K per year).
Increased efficiency and cut costs by creating a paperless environment and productive, streamlined processes that
were accepted as best practices throughout the company.
USA MOBILITY (formerly Metrocall), Alexandria, VA
Southeast Regional Director 1989 to 2002
Defined regional plans, mobilized 50+ direct and indirect reports, and successfully seized new business and skyrocketed sales
through infrastructure deployments for the third-largest paging company in the world (the Southeast division alone made up
the seventh-largest company of its kind). Managed technical projects to maintain, upgrade, and expand the network serving
1.6M subscribers. Controlled $25M operating budget and $2M capital budget. Initially hired as Sales Manager (an
independent contributor role); earned a rapid promotion to drive revenue and profits in a 13-state region.
Improved territory performance by coaching teams, enhancing processes, and traveling when necessary to meet
changing business needs and priorities.
Spearheaded cost-saving initiatives that saved $15M in three years.
Acted immediately when a satellite spun out of orbit, resulting in interrupted service on all devices (including police,
hospital, and other mission-critical systems). Collaborated with competitors and stakeholders in Southeastern U.S. to
fearlessly tackle and resolve the situation.
Exceeded sales quota by 30% as top-performing Sales Manager with accountability for high-value accounts.

EDUCATION & AFFILIATIONS

FORMAL EDUCATION
St. Thomas University, Miami, FL Business Administration
TRAINING & CERTIFICATIONS
American Management Association (AMA) Certification in Fundamentals of Finance and Accounting for Non-Financial
Executives AMA Certification in Project Management AMA Certification in Leadership Development Florida Notary
Public Technology Training and Proficiency
ELECTED POSITIONS
Former City Councilman, Hialeah Gardens, FL (three-year term)
Former Code Enforcement Board Member, Hialeah Gardens, FL (three-year term)
ADDITIONAL INFORMATION
Experienced Pilot with Multi-engine, Instrument, and Commercial Ratings. Flew for American Airlines.