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Country of reference
Research
Approach/Methods
Dimas Bagus
Firmansyah, 2015
Indonesia
Descriptive Quantitative
SUSHILKUMAR M.
PARMAR,2014
India
Descriptive Quantitative
Relevant Sources
UK, Bangladesh
Shahina Pervin,
Ashok Ranchhod,
Mike Wilman,
2014
Quantitative
Qualitative
UK
Marc Hassenzahl
and Andrew
Monk, 2010
Quantitative
Qualitative
Romania
Quantitative
Qualitative
USA
Michelle F.
Guthrie, Hye-Shin
Kim, 2009
Quantitative
Qualitative
Netherlands
DEBRA TRAMPE,
DIEDERIK A.
STAPEL,
FRANS W. SIERO,
2011
Quantitative
Qualitative
Key Findings
Future Scope of
research
1. Product variety
2. Quality
3. Design
4. Features
5. Brand name
6. Packaging
7. Sizes
8. Services
9. Warranties
10. Returns
1. Brand Loyalty
2. Celebrity Marketing
3. Loyalty programmes
4. Brand Name
5. Price
6. Product Quality
7. Product Design
8. Product Placement
1.
2.
3.
4.
Goodness
Beauty
Pragmatic quality
Hedonic quality
1. Market Sizes
2. Company Shares
1. Consumer
involvement
2. Brand personality
3. Brand attitude
4. Demographics
1. Physical
attractiveness
2. Advertised V/s Nonadvertised products
To examine the
effect
that selfactivation and
self-evaluation
may exert on
advertising
effectiveness
Implications