(In the name of ALLAH, the most merciful and the most gracious)

Submitted To: Sir Syed Luqman Hakim

Submitted By: Kiran Jawaid
Gr # 271026
BBA-V
 Demand Marketing
Marketing is about meeting demands, but when we suppose to
manage various states of demands, and then we called it as Demand
Marketing. Demand Marketing is categories in 7 seven demands:

1. Negative Demand:
To create a demand against some thing negative and it requires
paying a specific amount too. Such Demand related to Health
Marketing and about social aspects of life:

Examples:
• Advertising Car Trackers for getting security against thefts.
• Promoting Vaccination against Hepatitis B.
• Insurance Policies creating demands for secure life against
accidents.

2. No Demand:
To create a demand about such things which aren’t known by market.
In this category, usually non FMCG products with low demand for daily
usage.

Examples:
• Pakistan Cable’s advertisements
• Diabetics Counter Equipment advertisement featuring Waseem
Akram.
• Availability of Synthetic Lubricant to increase Car’s efficiency.

3. Irregular Demand
Irregular Demand is about the fluctuating demanded products due to
season or time factors like monthly, weekly, daily or hourly too.

Example:
• Bonanza Knitwear’s demand found only in Winter.
• RoohAfza’s sales getting high graph in Ramadan.
• High Sale of Books found, when the new academic year starts in
April.

4. Latent Demand
A Demand for unavailable product, or a demand for unsolved issues.
These demands could be entertain in future, or it indicates the
upcoming inventions for current desired products.
Example:
• Demand for Anti-AIDS medicines.
• Demand for cure of Cancer
• Demand for increasing Height

5. Full Demand
Full Demand occurred, when Supply is equal to demand and achieving
the status of equilibrium position by the company in the market.

Example:
• Availability of Newspaper in Karachi
• Availibility of Eggs and Milk in Pakistan
• Availability of Cable TV Channels in all areas of Karachi.

6. Over Flowing Demand

When demand exceeds the level of supply, overflow in demand is
created in the market. Here we required to reduce the demand, for
achieving the full demand position.

Example:
• High Priced Resorts
• High Priced Mushrooms in Karachi
• High Priced Imported Beverages

7. Unwholesome Demand
Increasing Demand for negative products is known as unwholesome
demand. Such demand usually needs to cut down because the
demanded products have negative features.

Example:
• Demand for Cigarette
• Demand for Non Cultural TV Channels
• Demand for Imported Frozen Food