&

N e w s l e t t e r

TRUCK BUS
A

Moving the World

with Quality

Hyundai Motor Company

Phone : (82-2) 3464-3192

Fax : (82-2) 3464-3513
Website : http://www.hyundai-motor.com

Register Date : March. 10, 2006

Registered No. : 2008-B
Publisher : Mong - Koo Chung

Cover Story : Universe Express RHD edition

Global News : Hyundai Motors Revs Up To Make Inroads into Chinese CV Market
Hyundai Becomes the First Korean Automaker to Exports Buses to Turkmenistan
HMC Supplies Universe to Yemen's Largest Transportation Company

Designed : Communications OCTO Inc.

Published : September. 30, 2008
Commercial Vehicle Export Planning Team

We welcome your suggestions & your comments. If you have great stories which are related to Hyundai, Please feel free to e-mail Mr. W.H Kim : whk@hyundai-motor.com

Meet The Hyundai Family

HYUNDAI Newsletter

03

Cover Story

Global News

Universe Express RHD Edition

Right-Hand Drive Ready
Following the global debut of the RHD Universe
Express at the 2007 Tokyo Motor Show, the righthand drive edition has entered production and
started shipping to customers in Japan in July this
year. It is also scheduled to make an appearance at
the 2008 Johannesburg Motor Show in South Africa
toward the end of October to target the local
market expected to experience a sales
boom in the run-up to the 2010 FIFA
World Cup.
Capable of seating 45 plus one in its
maximum seating capacity, the RHD
edition has been extensively
tweaked to improve its marketability
in the intensely competitive overseas
market. The most notable refinements include the
inclusion of a driver's storage cabinet and service
box and the addition of an auxiliary mirror for
enhanced visibility and safety. Long-haul
passengers will appreciate the convenience of the
on-board washroom (optional specification).
True to its original concept, the Universe Express is

glazing panels have been

extended to 2m in length for unimpeded visibility.
The rear-view harmonizes the large engine flap door

generous amount of legroom in the cockpit which is

with the vertical image lines and rear marker lamps

class leading. Indeed, the cockpit area is a

for a clean, elegant look. Service staff will

showcase of sophisticated design and meticulous

appreciate the enlarged engine flap door which

craftsmanship. The ergonomic fascia panel is

facilitates access to the engine compartment.

executed in an attractive metal grain finish while

the dashboard and switchgear have been designed

a luxurious Euro-style coach which provides a costcompetitive alternative to the established coach
offerings from German, Swedish and Japanese
manufacturers. Universe Express fullfils the Hyundai
brand promise by combining extraordinary
performance with durability and economy.

The cabin ambiance is decidedly upscale thanks to

the use of high quality materials, gentle lines and
soft textures. Thoughtful design touches include
integrate swivel-type reading lamps, climate control

Exterior and Interior

Express customers are free to specify a range of

Sleek and thoroughly modern, Universe Express is

interior optional equipment to meet unique local

styled with magnificence in mind. Exterior lines are

requirements.

simple yet luxurious and refined. Its unique B-pillar,

extra-large one-piece front windscreen and black

Driver Space

front panel are signature design touches. Side

Professional drivers will immediately appreciate the

which issues an audible alert to the driver when the

Engines

utilizes automated robotic welding among several

driver is backing up. The braking system is full air-

Three engines are offered: D6AC delivers 340PS and

new manufacturing processes thus resulting in a

type while ABS/ASR are offered as part of a

148kg/m of torque. The D6CA/B delivers 380PS and

stronger, more rigid superstructure. Universe

optional safety enhancement package.

148kg/m of torque while the top-of-the-line D6CA/B

Express complies with EU Rollover Regulation

ECE-R66. Painting is no longer a spray-on process
but is done by electro-deposition for better paint
adhesion and improved protection against
corrosion.

From the drink holder and small trays to the special

Countless hours of testing in the aeroacoustic wind

overhead service box, storage nooks abound.

tunnel have ensured a low coefficient of drag.

LED-type row lights and overhead consoles which

louvers and audio speakers. Naturally, Universe

02_HYUNDAI Newsletter

with the driver's comfort and convenience in mind.

The new body structure "Reinforced Integrated"

Passengers will experience delight and surprise at

the numerous convenience features including the
use of double glazing to minimize thermal loading, a

is capable of 410PS and 173kg/m of torque. 410PS

engine is mated to a six-speed transmission
manufactured by world leader ZF.

front 20-inch LCD monitor and a center-mounted 15inch LCD monitor (optional).

Simply stated, that means reduced wind noise and

Ride Comfort

less body vibration. Customers will appreciate the

By specifying an air suspension system, undesirable

quieter, more relaxing ride. A new and powerful

characteristics such as body pitching and rolling

ventilation system provides rapid cooling/heating

have been minimized thus contributing to greatly

capability.

improved ride and handling. A wider tread and

optimized spring rates play their part in reducing
these annoying characteristics.

Safety touches include the addition of a rear

emergency escape door, a shock absorbing steering
wheel and proximity sensor in the rear bumper

HYUNDAI Newsletter_03

Global News

Global News

2008 Overseas Customer Invitation Program

In August, the HMC CV Division invited a group of overseas customers

The participants expressed admiration at the plants state-of-the-art

to visit Hyundai Motor Company for a tour of production facilities and

production facilities. As the tour came to an end, everyone hoped for

tourist attractions. A total of 98 customers participated in the two-day

more time to view the lines. They commented that the visit had helped

program, which lasted from Aug 20 to 21. They ranged from sales

to enhance their understanding of the efforts and technology that go

managers of distributorships in the Asia-Pacific Region, Central and

into producing Hyundais products. They also suggested a slew of ideas

welcome dinner hosted by President Choi of the HMC CV Division for a

expand the customer invitation program gradually. Future events will

South America, Eastern Europe and Middle East & Africa

from customers perspectives that could boost Hyundai vehicles sales

night of friendship. The dinner gathering also served as an occasion for

include a chance for the participants to test-drive HMCs commercial

representatives of major fleet companies and government officials.

in their respective countries.

awarding certification plaques to four overseas distributorships that had

vehicles.

achieved HMC standards in 2008 sales evaluation. They were Naghi

During their visit, the participants toured the HMC plant in Jeonju for a
firsthand look at its state-of-the-art production facilities and flew to the

The second day of the program took the participants to Jeju Island off

Motors in Saudi Arabia, Hyundai Com Trans in Russia, Automotores

Meanwhile, earlier in February, the HMC CV Division hosted a similar

beautiful island of Jeju for sightseeing.

the southern coast of the nation for a glimpse of the nations natural

Gildemeister in Peru, and Hyundai Vehiculos Comerciales in Chile.

invitation event, organized exclusively for sales managers of 10 major

distributorships. With more of an educational focus, this event featured

beauty and a taste of its unique culture. In the morning, they went on a
On the first day of the program, the participants visited the Jeonju

sightseeing tour, where they enjoyed many of the islands natural

The program is evaluated as having contributed to boosting the image

a product training seminar, visits to the Jeonju Plant and the R&D

Plant, the worlds single largest automotive production facility. They

wonders. The tour culminated with a visit to Seongsan Ilchulbong

of Hyundais commercial vehicles in the overseas markets and to

center in Namyang and test drives of Hyudais commercial vehicles.

toured the production lines, viewed a presentation on the range of

(Sunrise Peak), a band of 99 smaller peaks surrounding a volcanic crater

solidifying the bond between HMC and its overseas customers.

vehicles produced by HMC and went for a test ride on a Universe coach.

like a fortress. In the afternoon, the participants were treated to a

Encouraged by the positive results, the HMC CV Division is planning to

04_HYUNDAI Newsletter

HYUNDAI Newsletter_05

Global News

Global News

2008 CV Division Sales Strategy Seminar

of discussion were progress toward
this year's business goals as well as
long- and mid-term business plans.

The HMC CV Division held its annual sales strategy seminar on August 21
at the Haevichi Hotel in Jeju Island. It was attended by heads of overseas
headquarters and branch offices and managers and staff of the
headquarters. Chaired by President H.Y. Choi, the meeting's major topics

Hyundai Motors Revs Up To Make Inroads into

Chinese CV Market
application of Hyundai's

At the meeting, President Choi

stressed the importance of wellorganized sales plans as a
prerequisite for attaining the goals of
selling 200,000 units and reaching 10
billion dollars in sales by 2014. He
said such plans should be based on
detailed and careful examination of
overseas market conditions and the
operation of overseas production
facilities. In particular, President Choi
called for aggressiveness in the
management and planning of
overseas plants, calling it a key
element in success. He said that strategic plans should account for not
only countries where production facilities are already in operation or
under planning but also for countries with smaller demand yet sufficient
market potential.

advanced technology will

enable it to satisfy the Euro3 emission standards that
went into effect in July.
Apart from the supplier
agreement, Hyundai Motor
Company inked a technical
assistance accord with the
Chinese party, under which
Hyundai will provide data,
technology and manpower in
areas such as vehicle assembly
and performance testing.
HMC Executive Vice President
Suh said "Customers in the
Chinese bus market are asking
for performance and quality far

st

Hyundais 1 Half 2008 Sales Summary

exceeding past levels.

The partnership enables the

Hyundai Motor Co. sold 1,489,801 units (domestic & exports : 908,233 units,
overseas plants : 581,568 units) worldwide during the first six months of this
year, an improvement of 14 percent over the same period last year.

Meantime, CV total sales increased by 25 percent over the same period last
year to 38,721 units while export sales rose 81 percent to 23,885 units
including CKD kits.

HMC Sales Record in 1H 2008(000 units)

1,490
537

1,303

590

CV Sales Record in 1H 2008(units)

30,898

462
304

38,721

582

23,885
CBU
CKD

17,711
14,836

318

13,185
16,791
9,545
3,640

1H 07

1H 08

Sales Volume

1H 07

1H 08

Domestic

1H 07

1H 08

Export

1H 07

1H 08

Oversaes plant

1H 07

1H 08

Sales Volume

Overseas CV sales in 1H 2008(units)

1H 07

1H 08

Domestic

1H 07

7,094

1H 08

Export

Hyundai Motor Company is gearing up to

Aero Town-class medium buses and Aero

two companies to combine their technological

penetrate the Chinese commercial vehicle

Express-class large buses over the next five

capabilities to supply top-quality products that

market in partnership with a Chinese automaker.

years. In the first year, Hyundai Motor Company

will satisfy customer's needs completely."

The company signed a supplier agreement for

will supply bare chassis for 1,000 County-class

bus chassis and parts with Xiamen Golden

buses and 500 Aero Express-class buses and

Dragon Bus Co., Ltd on July 8. At the signing

powertrains for 500 Country-class buses. As one

succeeded in developing small-(4), medium-(6

ceremony held at the Xiamen International

of the three affiliates of Xiamen KLM Motor

Seaside Hotel in China, Hyundai was

Group Co., Ltd, Xiamen Golden Dragon Bus

) and large-size(10) commercial vehicle

engines, giving itself a foothold for competing in

represented by Executive Vice President of CV

Company is a top-tier bus manufacturer that sells

Export Division Y.J. Suh and Xiamen Golden

25,000 buses in the Chinese market. The Chinese

Dragon Bus by Vice Chairman Kamchoi Chan and

bus maker will use Hyundai's parts in producing

General Manager Ye Hong Ting. The partnership

County- and Aero Express-class buses under its

is expected to provide Hyundai Motor Company

own brands.

with a foothold for pushing into the Chinese CV

Market.

06_HYUNDAI Newsletter

In October 2007, Hyundai Motor Company

the global commercial vehicle market on the

strength of its ability to deliver engines for
commercial vehicles of all sizes. Hyundai Motor
Company plans to expand its supplies to the
Chinese market by continuing to develop
products in keeping with heightening emission

The supplier partnership is considered a win-win

standards under the Chinese government's push

deal for both parties. For Hyundai, the deal will

for environment-friendly policy.

Under the agreement, Hyundai Motor Company

go a long way toward cutting costs through

will supply to the Chinese automaker bare

increased production and sales in commercial

chassis and powertrains for 10,700 Country- and

vehicle engines. For Xiamen Golden Dragon, the

HYUNDAI Newsletter_07

Global News

Global News

Hyundai Becomes the First Korean Automaker to Exports Buses

to Turkmenistan

2008 Service Academy Advanced Course & Service Conference

HMC CV Division has signed an agreement with the Turkmenistan government

to ship 500 Aero City buses to the country. The deal makes Hyundai the first
Korean automaker ever to supply commercial vehicles to the natural resourcesrich country in Central Asia, also considered the world's 10th-largest source of
natural gas.
In July, Transport Minister Mr. Hanguliyev and the President of the National
Bus Company of Turkmenistan visited the Hyundai plant in Jeonju to inspect
the first 10 sample buses produced under the deal. The 10 buses, shipped
August 20, are now in test operation. Delivery of the remaining 490 units will
begin upon completion of the test run.
The HMC CV Division held an advanced Service

training courses offered last year, dealt with

HMC Supplies Universe to Yemen's Largest Transportation Company

Academy in Cairo, Egypt, in June for service

commercial vehicle service, key performance

managers of distributors in the Asia-Pacific

indicators (KPI), service network expansion and

A delegation of Raha Transportation Company, led by Chairman Mohammed A.

Al Basha, visited the Hyundai plant in Jeonju on July 22. The purpose of the
visit was to tour the plant and check the quality of production. The visit
followed Raha's recent purchase of 23 Universe coaches from Hyundai Motor
Company in what is to be the first of upcoming orders from the company. The
large-size buses will be part of a new transportation business planned by the
largest passenger transportation company in Yemen.
After a tour of the plant and a test ride, the delegates expressed a high level of
satisfaction with what they had observed and reaffirmed their strong
commitment to maintaining a close relationship with Hyundai Motor Company
in the years to come.

area, Eastern Europe and the Middle East &

service staff performance management. These

Africa. The service academy lasted from June 16

program contributed to enhancing participants'

to 18. This was followed by another advanced

managerial capabilities by providing them with

service academy and a service conference in

the opportunity to relate job experience to

Lima, Peru, for service managers in Central and

course contents. The HMC CV Division is

South America, from July 22 to 25.

planning to complete the program by offering

The advanced program, built on the basic

master courses next year, with a greater

emphasis on sales increase of workshops.

The Lima service conference was equally
productive. Presentations were made outlining
Hyundai's commercial vehicle service roadmap,
major business plans, and plans for service and
parts support. Afterwards, an open discussion
session allowed participants to exchange ideas
on issues of common interest.

Truck & Bus Product Training for Distributors

in Middle East and Africa

A Product Presentation Is Held to Push Universe Coaches in China

The HMC CV Division held a product training in Dubai, UAE,

from June 22 to 26 for sales and product managers of the 14

10 distributors associated with Xiamen Golden Dragon Bus Co., Ltd,

prospective distributors and major customers in Guangdong Province. The
seminar included presentation , hands-on evaluation and test-drive of the
Universe coach.
Attendants commented that Hyundai should play on the luxury image of the
coaches by targeting state agencies and foreign companies in China with
demand for high-end buses. Some also expressed interest in making purchases
or becoming distributors.
The HMC CV Division held a product presentation in Guangzhou, China, in an
effort to expand the sales of the Universe coaches in the Chinese market.
Attending the seminar were a select group of 55 invited guests, representing
08_HYUNDAI Newsletter

The HMC CV Division plans to follow up on the presentation with a road show
throughout major cities in order to boost the recognition of the coach series in
the Chinese market.

distributors in Africa and the Middle East. The training provided

the participants with theoretical and hands-on training on
vehicle systems, optional items and unique selling points.
The training was designed to heighten distributors' knowledge
about the systems of the Hyundai vehicles they are selling. The
participants were encouraged to relay what they learned at the
training to their staffs and dealers so that enhanced knowledge
about Hyundai vehicles would then lead to greater sales.
Hyundai plans to continue the initiative by offering follow-up
and advanced courses annually.

HYUNDAI Newsletter_09

Global News

Global News

The 9th International Trade Show Construction Equipment

and Technologies 2008 in Russia
The 9th International Trade Show Construction

based on Hyundai chassis of different payload

270 chassis with 15 m3 dump volume. Beside of

Equipment and Technologies 2008 was held in

capacity. Arm-roll on Hyundai HD 120 chassis,

this, several models of Hyundai CV were

the "Crocus Expo" International Exhibition Center.

HD 170 with Soosan crane-manipulator, dump

exhibited on stands of upper-bodies

truck on HD 260 chassis and dump truck on HD

manufacturers.

Construction Equipment and Technologies is

the biggest exhibition of construction equipment
and technologies in Russia.
Practically all biggest automakers from different
countries of the world Russia, CIS, Germany,

Special Vehicles

Wing Body Trucks

Introduction
This wing body truck has wing gates for loading
and unloading cargo easier and faster than Dry
van truck. The gates, attached to the center high
beam of the wing body box compartment, are
operated by an electro-hydraulic power system
and a remote control switch.

Line Up & Special Features

Italy, United Kingdom, the Netherlands, France,

vehicle in Russia. The stand contained 4 units

Hyundai's lineup of wing body trucks consists of

4 models - HD72, HD120 E/LONG, HD 160 and
HD 250. They all feature an air spoiler to
increase fuel economy by reducing air drag.
There is also an optional rear-view camera that
allows the driver a clear view of the rear when
backing up.

MMC Showcased Superiority of Hyundai Commercial

Vehicles at 2008 Damascus International Fair

Unlike the van truck, the wing body does not use
polyurethane or polystyrene foams inside of its
panels. Instead, the panels are made of 0.8mmthick aluminum plates, 4.5mm-thick plywood
and SQ TUBE pipes to make the wing gates
lightweight and easily operable.

United States, Korea, China, Japan and many

others gathered on the area of more than
120,000 square meters.
Hyundai was represented by Hyundai ComTrans
Rus, official distributor of HMC commercial

Modern Motors Company (MMC), the exclusive

Sales Service". Also, as part of its efforts to

service and discounts on parts ordered during the

distributor of Hyundai trucks and buses in Syria,

bolster their position in the local market, MMC

fair.

participated in the 2008 Damascus International

offered free check-ups, special labor rates on

Fair and showcased the superiority of Hyundai

commercial vehicles.
The fair, held from August 15 through 22, brought
together participants from more than 50 countries
in and outside the Middle East to a site sprawling
over 1,200,000m , the largest fairground in the
2

entire Middle East. During the fair, the

participants displayed their best known and
newly developed products, including vehicles.

The bed of the wing body is made of apitong

hardwood that provides enhanced durability to
bear the weight of the cargo, and the inside of
each wing gate is fitted with a square canvas
frame that holds cargo in place, thereby
preventing it from shifting in transit.
The wing gates are opened and closed
automatically by a remote-controlled switch.
The switch activates a battery that powers an
electro-hydraulic power unit. The units hydraulic
power controls the cylinders attached to the
wing gates, which then raise or lower the wing
gates.

and snack manufacturers that ship cargo in

packaged boxes on pallets are the
major customers of wing body
trucks. Demand for wing body
trucks is increasing not only
in Korea but also
worldwide due to the
great savings they offer
in cargo transportation
time.

Specification
HD72

HD120

HD160

HD250

4X2

4X2

4X2

6X4

Wide Long

E/Long

Long

Long

Length

5,000

6,320

8,000

10,000

Width

2,100

2,280

2,400

2,400

Height

2,000

2,150

2,400

2,500

Front

2.6 tons

3.6 tons

6.5 tons

6.5 tons

Rear

4.6 tons

8.8 tons

10.8 tons

10.8 tons X 2

Tire

7.50RX16-12PR

8.25R16-16PR

11.00X20-16PR

11.00X20-16PR

MAX G.V.W

7.2 tons

12.4 tons

17.1 tons

28.1 tons

Model
Wheel Base
U/Body Size

Axle Capacity
During the fair, MMC unveiled an impressive
showcase of Hyundai trucks on a 500m2 display
area under the theme of "Proud Quality of After10_HYUNDAI Newsletter

Targeted Customers
By industry, moving companies and beverage

HYUNDAI Newsletter_11

Global News

Global Family

Before Service

Overseas model fleet

Preventive Maintenance in Winter Season

ETUSA, CNG Bus Company in Peru

When temperature drops drastically during winter time, it may effect various components of your vehicle causing poor performances. In this issue, we will have a
close look at preventive maintenance in winter season which will help your vehicle to output its full performance and to maintain lifespan of the components.

Coolant
Follow the recommended mixing
ratio of anti-freezing fluid and
water according to the ambient
temperature(Anti-freezing Fluid :
Ethylene Glycol Base Coolant for
Aluminum Radiator)
-10

-15

-20

-25

-30

-35

-40

Water %

Temp

70

65

60

55

50

45

40

Anti-Freezing Fluid %

30

35

40

45

50

55

60

When the vehicle is operated under

snowy condition, check and clean
the preheater exhaust before/after
vehicle operation to prevent burner
damage due to block of the exhaust
by lump of snow and dirt.

Exhaust
It is important to replace coolant
periodically because old coolant
may be the cause the rusting

Air-Line
Moisture in air-line or in air tank may freeze during winter time, and it may be
the reason for poor braking. For prevention, drain water from air tank regularly

Fuel
Minimize moisture to be created inside fuel tank by fully fueling(Moisture
may be created due to temperature difference between inside and outside of
the fuel tank)
Check water separator before vehicle operation, and drain water regularly
If vehicle is not operated for long time during severe cold condition (Under -10 ),
wax may be created inside fuel tank and it may block the fuel line. For
prevention, fuel tank and fuel line should be kept warm (Ex. : Parking of the
vehicle on the side that fuel tank can get sunlight)

ETUSA is a bus company

months, the CNG buses have generated about

in the operation of CNG buses. As one of the

in Peru that has been in

40% savings in fuel cost and have proven to be

nation's largest transportation companies, Sunjin

business since 1935.

remarkably environment-friendly, with close-to-

owns 2,000 Hyundai CNG buses. The visiting

Currently, it manages a

zero emission of exhaust gas and other

team explained to ETUSA how the CNG buses

fleet of 158 buses and

pollutants. Encouraged by these results, ETUSA

had resulted in a 60 percent reduction in

operates two bus lines

is planning to purchase three more Hyundai CNG

maintenance cost and fuel economy over diesel-

in Lima. ETUSA is a

buses, with another order for 20 buses planned

powered buses. They also relayed the fact that

long-standing customer

for next year.

the buses are extremely durable, rarely fail, and

require very little service costs as long as the bus

of Hyundai Motor Company. It has 24 Hyundai

Windshield Washer Fluid

It is recommended to use windshield washer fluid for winter season to
prevent it from freezing

Air-Conditioning System
To prevent refrigerant leakage, oil should be covered over pipe joints and
shafts. During winter time, operate A/C unit once in every two weeks in order

Property of Diesel
During winter season, paraffin in diesel may freeze and block fuel filter and fuel
sender in fuel tank. Paraffin is white and translucent crystal material looks like
wheat grain. It is created during refine process of crude oil, and it is the basic
material for candle, insulator and ointment.

Color change of diesel according to ambient temperature

to maintain the oil cover

Preheater
Open preheater combustion chamber and clean it regularly by removing
carbon
12_HYUNDAI Newsletter

-10

-4

20

25

Aero City buses in operation, which it purchased

Expansion of CNG bus usage in its fleet also

company maintains a weekly and monthly

10 years ago. High satisfaction with the quality

marks an important turning point for ETUSA in

schedule of meticulous preventive maintenance.

and durability of the buses led them to purchase

terms of its corporate structure. In the past, all of

With such maintenance, a typical Hyundai CNG

7 Super Aero City CNG buses from Hyundai in

its buses have been owned by individuals. The

bus can run one million kilometers for a period of

May. ETUSA thus became the first bus company

CNG buses, however, are owned by ETUSA,

9 years without needing a major engine

in South America with CNG buses in regular

which signals a major change in the ownership

overhaul.

service. ETUSA's operation of Hyundai CNG

structure of the buses in the future. To facilitate

buses provides Hyundai with a good opportunity

the transition, the company has drawn up

to demonstrate the excellent quality of its CNG

investment plans to construct its own service

buses to neighboring nations. Many bus

facilities and parts warehouse. In these efforts,

companies in these countries are now

ETUSA is benefiting from unreserved cooperation

considering CNG buses as a solution to rising

and support from Automotores Gildemeister,

fuel costs resulting from soaring oil prices.

Hyundais exclusive distributor in Peru.

ETUSA has already reaped great benefits from

In related efforts toward business cooperation,

the 7 Hyundai CNG buses that have operated in

the Sunjin Group in Korea recently sent a team to

downtown Lima since May 20. After only three

ETUSA to provide them with technical know-how

HYUNDAI Newsletter_13

Global Family

Global Family

Overseas model Distributor

Automotores Gildemeister Peru(AGP)

AGP in Brief

truck and special vehicle markets. It also

Automotores Gildemeister Peru(AGP), a

enthusiastically seeks to build and maintain

subsidiary of the Gildemeister Group, boasts a

even greater momentum in marketing

tradition of more than 140 years of successful

Universe coaches after a successful launch in

and productive commercial activities.

Cusco in March before an audience of

AGP is on a constant search for excellence

reporters and representatives of the local

and quality service.

transportation industry.

The Gildemeister Group, originally from

One of AGP's strengths is its highly-skilled and

Germany and now established in Peru and

experienced service team noted for the

Chile, is one of the largest automotive

excellent quality of their work. Their

company in 2009 with its own exclusive

represented AGP's largest business unit

- A continuously reinforced dealer network

corporations in Peru with more than 20 branch

professional expertise, reinforced by a well-

facility spanning 6,667m . The new company

with great potential based on the following

contributing to customer satisfaction and

offices nationwide.

developed infrastructure, ensures full

will have two sales divisions, one for buses

strengths :

an enhanced brand image

satisfaction of the distinct needs of both

and the other for HD trucks. This dual

- A complete portfolio of commercial

Remarkable sales increase

private and corporate customers. For example,

structure will allow them both to be more

vehicle models (Mighty class, heavy-duty

AGP has enjoyed a rapid increase in cv sales

corporate customers have access to the

efficient and effective in tailoring their

trucks, special vehicles and CNG buses)

in the last 3 years, up 222% from 285 units in

technical service network and personal

marketing efforts to the specific needs of

- HMCs constant innovation in technology

2005 to 919 units in July 2008. This has

training. Moreover, factors such as market-

each sector.

contributed greatly to making AGP one of the

leading quality and competitive maintenance

leaders in the Peruvian transport sector.

costs, help differentiate AGP from the

Sales and management

support that Automotores Gildemeister

competition, and give it the edge over others.

Since 1992, the Hyundai brand in Peru has

offers nationwide

and design
- Competitive products and customer

AGP has already overtaken its archrival, MMC

14_HYUNDAI Newsletter

Canter, as the market leader in the Mighty-

Business strategy

class sector. This year, one of AGP's top

AGP is gearing up to spin off Hyundai

priorities is to make inroads into the large-size

Commercial Vehicles as an independent

HYUNDAI Newsletter_15