ALLEGRA EAST

Indianapolis, IN 46208
(317) 410-8646 | allegra21@aol.com | www.linkedin/in/allegraeast
DIRECTOR COMMUNICATIONS, MARKETING & DEVELOPMENT

Detail-oriented marketing and communications specialist with more than thirty-five years of
experience and a strong background in private sector internal and external communications
practices spanning a wide range of industries.
Possesses exceptional leadership skills and the ability to develop and execute visionary
initiatives.
Dedicated to continual professional development and team building; improves organizational
capabilities by consistently analyzing and improving professional performance.
Engages in effective community outreach projects while enhancing brand visibility and clearly
conveying organizational values via targeted communications resources.
Manages and develops philanthropic and social responsibility efforts.

CORE COMPETENCIES
Content
Management/Strategy
PR
Marketing
Corporate
Communications
Audio/Visual
Production
Relationship Building
Proactive Leadership

B2B Marketing
Digital and Traditional
Marketing
Writing
Social Media
Website Management
Platforms
SharePoint
Microsoft Office Suite

Corporate Philanthropy
Adobe Creative Suite
Graphic Design
Pardot Marketing
Automation
Salesforce CRM
Fundraising

Achievements
Increased new patient leads and patients at Hopebridge by 70% over 2014 due to implementation of more
robust and diverse communication and marketing strategy, blending digital and traditional marketing
elements, including content management.
With Capstone Administrators and Compliance dashboard, facilitated paradigm shift from former
traditional marketing plan activities to incorporating and prioritizing content strategy alignment with
product sales cycles and utilizing marketing automation processes (specifically with Pardot and Salesforce).
I have a passion for new technology tools, enjoy writing, and relish finding ways to educate clients.
Quadrupled the fan base of the Dallas Mavericks (and Mavericks Foundation) through the strategic
positioning of the organization that resulted in improved media visibility; capitalized on market research,
targeted overlooked constituents, and reached out to disparate groups.
Also with Mavericks, contributed to the high ranking of the team on the J.D. Power NBA InArena Survey team management report by improving perceived social responsibility and instituting
diverse community outreach initiatives.
With Mavericks, assisted in the development of innovative programs and incentives targeted at
changing local student behaviors, resulting in the Most Outstanding School Partner Award from the
Dallas Independent School District.
With Mavericks, researched, developed, and implemented Children's Story Workshop program to
reverse juvenile crime recidivism, earning an Obelisk Award in the new initiative category from the
Dallas Business Committee for the Arts.
Engaged in programming that significantly impacted the regional arts and cultural environment,
resulting in an Obelisk Award in the arts education category.

At Pacers Sports & Entertainment, helped grow the Pacers Foundation and increased revenue generated by
249.6 percent in just 1.5 years while augmenting Foundation membership by 96 percent.

EXPERIENCE
Hopebridge Pediatric Specialists - Kokomo, IN

9/2014 - present

Director, Marketing & Communications

Strategize and implement marketing and communication plan for the organizations five clinics
across Indiana, media and public relations, brand management, web and digital marketing content
development, writing, graphic design, social media, advertising.

Capstone Administrators and Compliancedashboard - Indianapolis, IN

2013 2014

Marketing Communications Director (part of Capstone Benefits Group)

Developed strategic content marketing plan for both companies under umbrella of Capstone
Benefits Group revolving around phases of product sales cycles to help sales staff find, qualify,
and nurture prospects
Initiated Pardot marketing automation program to streamline and increase sales staff efforts and
sync with Salesforce CRM data
Research, write, and design print and digital marketing collateral, maintain website content
(multiple sites) and social media presence, and created LinkedIn Compliancedashboard
Networking Group
Facilitated paradigm shift from former traditional marketing plan activities to incorporating and
prioritizing content strategy alignment with product sales cycles and utilizing marketing
automation processes

Allegra East - Indianapolis, IN

2011 2013

Marketing Communications & Development Director

Drafted website content, mail messages, and other communications materials according to
individual project specifications.
Handled the development of shopping cart capabilities, website design, retail merchandise visual
display artist, and other key items.
Called upon expert industry knowledge to exceed client expectations and create targeted
communications strategies and resources.

Little Star Center, Inc., The Autism Center of Indiana - Carmel, IN

2012 2013

Community Outreach & Marketing Communications Director

Wrote and managed website content, online social media activity, blog posts, brochures,
newsletters, and flyers while handling public and media relations, marketing, advertising, graphic
design, and event planning tasks.
Leveraged knowledge of SEO practices to increase the number of clicks on the organization's
website by 219 percent, Facebook "likes" by 145 percent, and Twitter follows by 46 percent;
created LinkedIn and Google+ presence to support SEO activity.
Boosted media coverage by 200 percent through the development of a media contact list and the
distribution of press releases and advisories.

Purdue University - West Lafayette, IN

2010 2011

Communications Manager (Network for Earthquake Engineering Simulation)

Spearheaded the creation of communications materials, including website announcements, mail

messages, news releases, newsletters, brochures, pamphlets, event programs, booklets, articles,
and more, as one of five members of the operations management team.
Drafted new strategic plan in conjunction with council members and senior management
professionals to improve effectiveness of communications initiatives.
Championed the development of communications and marketing plans to coordinate departmental
initiatives.
Increased site viewership by 200 percent via the redesign of the organization's website.

Clarian North Medical Center - Indianapolis, IN

2006 2010

Marketing/PR Guest Relations Associate

Served the needs of visitors and patients while assisting with numerous marketing and PR
projects, thereby contributing to improved visibility, increased clientele, and specific branding
differentials.
Participated on multiple committees that resulted in enhanced patient safety regulations and a
more dedicated service culture.

Young Audiences Indiana - Indianapolis, IN

2008 2009

Senior Director, Marketing Communications & Development

Assisted the president and CEO regarding company administration, policies, goals, and
technological issues while managing three direct reports in the areas of development, public
relations, marketing, event planning, and sales.
Created and managed communications materials, including social media content, web content,
web design, and video presentations.
Increased awareness and visibility of organization via the development and implementation of a
strategic communications and marketing plan focused on specific organizational offerings.
Augmented media mentions by 200 percent through the research and development of key
partnerships.

Dallas Mavericks Basketball - Dallas, TX

2000 2004

Director, Community Relations

Executive Director, Dallas Mavericks Foundation

Developed and managed the community outreach and cause-marketing partnerships cultivated by
the organization while overseeing three full-time and 12 part-time direct reports.
Strategically designed cause-marketing activities to improve corporate market value, resulting in
an increase in the fan base, viewership, awareness, and ticket sales.
Administered the company's charitable foundation and corporate philanthropy, effectively
meeting organizational goals with regard to community outreach initiatives while improving the
overall image of the brand.

Pacers Sports & Entertainment - Indianapolis, IN

1997 2000

Community Development Manager & Executive Director, Pacers Foundation

Oversaw over 30 marketing and community outreach projects while coordinating in excess of 100
public and media relations elements.
Produced media stories and managed the daily administration of the charitable foundation,
including fundraising, grant making, and evaluation.
Prepared print communication materials, including a quarterly newspaper, annual report, fliers,
and brochures; effectively leveraged over 20 different forms of print communication to clearly
convey the values and goals of the organization.
Represented the organization at an estimated 50 events as an honored speaker.

Additional Experience
Indiana University-Purdue University Indianapolis (IUPI), Indianapolis, IN
Director of Development, Marketing & Communications, Herron School of Art
Interim Director, Community Relations, External Affairs
Marketing Manager, Educational Television Cooperative and Special Media Projects

1994 - 1997
1994 - 1994
1994

American United Life Insurance Company, Indianapolis, IN

Public Relations Director
Compugraphic Typesetter

1981 - 1994
1979

EDUCATION
Bachelor of Arts in English
Indiana University, Bloomington, IN
Coursework in Nutrition
Purdue University, Lafayette, IN
Fundamentals of Supervision Certification
Indiana University-Purdue University Indianapolis, Indianapolis, IN
Fundraising Executive Certification
Indiana University School of Philanthropy, Indianapolis, IN