Академический Документы
Профессиональный Документы
Культура Документы
IN POLYMERIC FILMS
Brief Introduction :
This presentation is focused on two most important constituents of the
Polymeric Films; mainly Polyester Or PET Films and Biaxially
Oriented Polypropylene films or BOPP Films.
A brief run down of capacities in the major markets of the world
mainly U.S.A, Europe, West Asia, India, China, Japan and Korea.
Focus on India and capacity build up in India.
Emergence of India as a Power house for PET and BOPP films.
Tapping global Markets for Flexible Packaging Laminates a novel
strategy.
The supply chain and cost advantages.
New Products and newer opportunities.
World Polyester Film Demand by End use and Film gauge a historical track
and Future trends.
Observations :
Decline in Imaging or photographic
applications and decline in Magnetic Tapes
or Audio and Video Tapes.
Growth of
Electronics
Comparison of World Polyester Film Demand by end use 2006 with 2011
Observation
2002
2003
2004
Kilotonnes
2005
2006
2007
982
1024
1092
1106
1126
1129
75
91
108
151
214
232
1057
1115
1200
1257
1340
2361
North America
586
619
635
637
624
619
234
277
285
300
312
350
TOTAL AMERICAS
820
896
920
937
936
969
1214
1450
2137
2693
2924
2961
447
492
552
623
660
731
1661
1942
2689
3316
3584
3692
121
155
178
225
277
287
3659
4108
4987
5735
6137
6309
Eatern Europe
TOTAL EUROPE
Observations :
Emergence of Asia Pacific as the dominant
producer of BOPP films.
Comparative slow start for Indian BOPP
manufacturers
m.t. / Year
2008
2009
72000
54000
29000
28000
20000
20000
14000
3000
2000
84000
54000
4000
28000
20000
32000
14000
3000
2000
2010
146000
54000
54000
53000
20000
45000
14000
3000
2000
2011
171000
54000
54000
53000
20000
45000
14000
3000
2000
Notes :
m.t. / Year
2008
120000
60000
30000
30000
5000
10000
2009
220000
75000
30000
30000
5000
2000
15000
2010
300000
90000
30000
30000
20000
2000
30000
15000
2011
380000
105000
30000
30000
35000
30000
30000
Notes :
2011, sees all present players reach full capacity with Jindal emerging
as the largest producer in the world by a fair distance with a total of
10 lines in India.
With the data presented so far, it is evident that the supply, pricing and
quality of Indian producers of base films of Pet, BOPP and Metallized films
are equivalent to the best in the world.
To move forward and en-cash on the opportunity available a few important
facts and suggestions.
First of all facts :
Man power cost for production and marketing of most medium or large sized
converters in India are about 4 to 5% of sales Price. In Europe and U.S.A
this is about 18 to 20%.
Pricing strategies for the major converters in Europe and U.S.A is to price
their products at about 100% over their Raw material cost as against Indian
converters pricing their products at 50% over their Raw material cost.
With imposition of Dumping Duties on Indian PET Films in USA, Brazil,
Europe, Turkey and Korea the cost of Pet films in these countries is about
20 25% higher than the price in India. This provides a great opportunity
to be competitive in the worlds largest markets.
To really en-cash on the opportunity provided by the scenario that has
emerged, I strongly recommend following strategy.
In the last 12 years, no new investment has been made in building polyester film lines
in Europe and the U.S.
In India vast improvements in technology has been achieved in terms of accuracy of
gauge, - flatness of the films.
Increasing speeds resulting in lower costs.
Introduction of Co-extrusion technology to reduce haze improve tensile strength and
provide ultra clear films with no extra cost.
In BOPP no major investments have been made in Europe and the U.S over the last 5
years, whereas in India BOPP production has more than doubled in the last 5 years.
Excellent quality has been achieved in BOPP films with higher barrier.
Film hot tack properties to receive extrusion coating.
Low density cavitated films for wrap around labels.
Low gauge heat sealable films.
The lowest additions are various grades of off line coated films now available in India.
One side PVDC coated PET film for High Barrier Meat Packing applications.
Both sides Acrylic Coated BOPP film for Aroma retention overwraps.
One side PVDC, other side Acrylic BOPP for High Oxygen barrier applications.
One side PVDC, other side Acrylic cavitated BOPP for high oxygen barrier biscuit
monolayer applications.
One side Acrylic Coated, other sides LTS for high speed, low SIT applications for
biscuit packaging.