SARAH SPOTO

linkedin.com/in/sarahspoto| sarahspoto.com

CORE COMPETENCIES
MBA candidate pursuing marketing opportunities. Experienced in digital merchandising and brand marketing. Critical and strategic
thinker with strong quantitative analysis skills and experience leading cross-functional teams.

EDUCATION

PROFESSIONAL EXPERIENCE

Simon Business School

American Eagle Outfitters Pittsburgh, PA

ASSISTANT WEB BUYER, aerie.com Apparel

University of Rochester
Expected Graduation June 2017
GPA 4.0
Master of Business
Administration Marketing with
Brand Management,
Entrepreneurship Tracks

2013-2015
Managed the web apparel business, including 7 categories (1700+ styles or $16.5M+), by
supporting buying and planning of assortment, identifying product needs, managing
website, managing shipping/tracking of products, and collaborating with marketing and
design on digital marketing and branding.
Developed a detailed weekly sales analysis recap that supported promotional
decisions, current and future marketing strategies, and sales projections.

Simon Leadership Fellow

Forte Foundation Fellow
SEMA Auto Scholarship

Developed a streamlined method for managing shipping/ tracking issues to

communicate delays and decrease transportation costs, saving the company
$500,000+ during the West Coast port strikes in early 2015.

VP Events, Net Impact

Sr Analyst, Venture Capital Fund
Marketing Association
Entrepreneurship Club

Improved efficiency of website maintenance by establishing relationships with

developers and testing and analyzing to decrease workload by 50%. Trained fellow
assistants in new, improved processes to increase efficiency across merchant team.

Data Analytics, Business

Modeling, Managerial
Economics, Capital Budgeting,
Marketing Management,
Accounting

ASSISTANT OMNICHANNEL MERCHANT, Menswear

Lake Forest College

Graduated May 2012
GPA 3.98
Bachelor of Arts
Business and Studio Art
Leadership Scholarship
Phi Beta Kappa
Omicron Delta Epsilon
Summa Cum Laude
President, Entrepreneurship Club
Risk Management Chair, Tri Delta
University of Richmond in
Florence Study Abroad

Lands End, Inc Dodgeville, WI

2012-2013
Managed $15M+ in annual revenue by managing 55+ products and developing products
and strategies to increase profit in 4 categories online, in catalog and 300 retail stores.
Collaborated with cross-functional partners within the Design, Creative, Global
Sourcing, Inventory Planning, and Marketing teams to execute business strategies
and deliver profitable results.

Increased sales and margins through product development, product line assortment,
sales planning, promotions, and product launches.

Increased the sales plan 10% by expanding the line with new innovative products,
including launching a new active wear category.

MERCHANDISING INTERN, Womens Outerwear

2011
Assisted in daily buying tasks, including cross-functional communication and managing
projects such as competitive analyses that influenced buying strategies.
Implemented 2 team projects: developing and presenting a jacket design concept
and conducting color history data analysis that supported future buying decisions.

Led 3 innovative projects: competitive analysis, green sustainable product

development, and company website features analysis, which provided strategic
direction toward increasing sales and improving customer satisfaction.

LEADERSHIP, ASSETS, & INTERESTS

The Uncovered Artistry Project www.UncoveredArtistry.com
BRAND MARKETING & OPERATIONS MANAGER, FOUNDER

2010-Present
Obtained a $10,000 grant to found a nonprofit retail company that sells 40+ handmade products made by domestic abuse survivors.
Manage brand image that reflects the companys mission for awareness of domestic abuse through social media outlets, a selfdesigned website, and branded promotional material.
Manage sales and customer service, ensuring the customer is satisfied with products and educated on domestic abuse.

The Gibbson Girl Blog- www.GibbsonGirl.com

WRITER, FOUNDER

2012-Present

Founded lifestyle and travel blog and corresponding shop with 300+ followers and over 600 monthly views.
Marathon Runner & Triathlete: Completed 2 full marathons, 3 half marathons, and 3 triathlons. Training for a half marathon.
Languages: Italian (Beginner)