Customers Buying Behaviour Towards Telev

CUSTOMER'S BUYING BEHAVIOUR TOWARDS
TELEVISION
1.
INTRODUCTION
o HISTORY OF TELIVISION
o HISTORY OF L.C.D.T.V.
o INTRODUCTION OF L.E.D.T.V.
o KEY FEATURS OF L.E.D.T.V.
S.V.PATEL COLLAGE OF COMPUTER SCINCE &BUSSINESS

MANAGEMENT

TELEVISION
HISTORY OF TELEVISION:Unlike non- electronic media, television has no simply way of
determining the number of viewers who watch a particular show. There are no
tickets to count, coupons to clip or unsold magazines to return. And yet the
industry"s raison is not to deliver a show to an audience but a market to an
advertiser. A network or local station sells(or, more accurately, rents) Its
audience to clients like a herd of cattle, currently at cost per thousand(cpm) of
about $4 for prime- time fare. How to count the heads became one of the
industry's first problem.
Into the breach stepped the A.C. Nielsen Co. of Chicago,III., a
marketing research organization that makes 90 percent of its earnings
surveying supermarkets shelves but has gained its public notoriety from its TV
audience surv, the high - sounding National Television Index. From a census
bureau master list the company picks a secret of 1170 TV homes in randomly
selected locations. Nowadays each home is outfitted with a tiny electrical
devise called an audiometer that records, every 30 seconds around the clock,
the channels that all TV sets are tuned to. The audiometers are hooked up to
special telephone lines that permit Nielsen computers to simply dial in for the
viewing information.
S.V.PATEL COLLEGE OF COMPUTER SCINCE&BUSSINESS

MANAGEMENT
CUSTOMER'S BUYING BEHAVIOUR

TOWARDS
TELEVISION
HISTORY OF L.C.D.T.V:EARLY EFFERTS:Passive matrix L.C.D. First become common in the 1980s for
various portable computer roles. At the time they computed with plasma
display in the same market space. The L.C.D. had very slow refresh rates
that blurred the screen even with scrolling text, but their light weight and
low cost were major benefits. Screen using reflective L.C.D. required no
internal light sources making them particularly well suited to laptop
computers.
Nevertheless , some experimentations with L.C.D. television took
place during this period. In 1988, sharp corporation introduced the first
commercial L.C.D T.V. ,a 14" model. These were offered primary
as
boutique items for discerning customers, and were not aimed at the
general market. At the same time, plasma display , but suffered from low
brightness and very high power consumption.
HIGH DEFINITION:It was the slow standardization of high definition television that
first produced a market for new television technologies. In particular ,
the wider 16:9 aspects ratio of the new materials was difficult to build
using CRTs; ideally a CRT should be perfectly circular in order to best
contain its internal vacuum, and as the aspects ratio becomes more
rectangular it becomes more difficult to make the tubes. At the same
time, the much higher resolutions these new formats offered were lost at
smaller screen sizes, so CRTs faced the twin problems of becoming
larger and more rectangular at the same time. L.C.D.s of the era were
still not able to cope with fast moving image , especially at higher
resolutions, and from the mid 1990s the plasma display was the only real
offering in the high resolution space.
MANAGEMENT

TELEVISION
INTRODUTION OF L.E.D.T.V.:An LED-backlit LCD display is a flat panel display which uses LED
backlighting instead of the cold cathode fluorescent (CCFL) backlighting used by
most other LCDs. LED-backlit LCD TVs use the same TFT LCD (thin film
transistor Advertising Standards Authority has made it clear in correspondence
that it does not object to the use of the term "LED TV", but requires it to be
explained in aliquid crystal display) technologies as CCFL-backlit LCD TVs.
Picture quality is primarily based on TFT LCD technology, independent of
backlight type. While not an LED display, a television using this display is called
an "LED TV" by some manufacturers and suppliers.
Three types of LED may be used:
White-edge LEDs around the rim of the screen, using a special diffusion panel
to spread the light evenly behind the screen (the most common use)
LED array behind the screen, whose brightness is not controlled individually
Dynamic "local dimming" array of LEDs, controlled individually (or in
clusters) to achieve a modulated backlight pattern.
Techniques:Full-array LEDs
Many brands use LED backlighting technology, which offer the advantages over
CCFL LCDs of reduced energy consumption, better contrast and brightness,
greater color range, more rapid response to changes in scene and more accurate
image rendering.
Dynamic "local dimming" LEDs

This method of backlighting allows local dimming of specific areas of darkness
on the screen. This can show truer blacks, whites and photorefractive effects at
much higher dynamic-contrast ratios by dimming (or brightening) the backlight
locally (at the cost of less detail in small, bright objects on a dark background,
such as star fields or shadow details).
MANAGEMENT

TELEVISION
Comparison with CCFL backlit displays
Technology:LED-backlit LCDs are not self-illuminating (unlike pure-LED systems). There are
several methods of backlighting an LCD panel using LEDs, including the use of
either white or RGB (Red, Green, and Blue) LED arrays behind the panel and
edge-LED lighting (which uses white LEDs around the inside frame of the TV
and a light-diffusion panel to spread the light evenly behind the LCD panel).
Variations in LED backlighting offer different benefits. The first commercial fullarray LED-backlit LCD TV was the Sony Quail 005 (introduced in 2004), which
used RGB LED arrays to produce a color gamut about twice that of a
conventional CCFL LCD television. This was possible because red, green and
blue LEDs have sharp spectral peaks which (combined with the LCD panel
filters) result in significantly less bleed-through to adjacent color channels.
Unwanted bleed-through channels do not "whiten" the desired color as much,
resulting in a larger gamut. RGB LED technology continues to be used on Sony
BRAVIA LCD models.
MANAGEMENT

TELEVISION
LED backlighting using "white" LEDs produces a broader spectrum source
feeding the individual LCD panel filters (similar to CCFL sources), resulting in a
more limited display gamut than RGB LEDs at lower cost. A dynamic "local
dimming" LED backlight was first demonstrated by Brightside Technologies in
2003,and later commercially introduced for professional markets (such as video
post-production).Edge LED lighting was first introduced by Sony in September
2008 on the 40-inch (1,000 mm) BRAVIA KLV-40ZX1M (known as the ZX1 in
Europe). Edge-LED lighting for LCDs allows thinner housing; the Sony BRAVIA
KLV-40ZX1M is 1 cm thick, and others are also extremely thin.
LED-backlit LCDs have longer life and better energy efficiency than plasma and
CCFL LCD TVs. Unlike CCFL backlights, LEDs use no mercury (an
environmental pollutant) in their manufacture. However, other elements (such as
gallium and arsenic) are used in the manufacture of the LED emitters; there is
debate over whether they are a better long-term solution to the problem of screen
disposal.
Because LEDs can be switched on and off faster than CCFLs and can offer a
higher light output, it is theoretically possible to offer very high contrast ratios.
They can produce deep blacks (LEDs off) and high brightness (LEDs on).
However, measurements made from pure-black and pure-white outputs are
complicated by the fact that edge-LED lighting does not allow these outputs to be
reproduced simultaneously on screen. In September 2009 Nanoco Group
announced a joint development agreement with a major Japanese electronics
company, under which it will design and develop quantum dots for LED
backlights in LCDs. Quantum dots are useful in displays, because they emit light
in specific, normal distributions. This can result in a display that more accurately
renders colors in the visible spectrum. Other companies are also developing
quantum dots for displays: Nanosys, 3M, QD Vision of Lexington, Massachusetts
and LG Display of South Kore.

MANAGEMENT

TELEVISION
Backlight-dimming flicker:LED backlights are often dimmed by applying pulse-width modulation to the
supply current, switching the backlight off and on faster than the eye can
perceive. If the dimming-pulse frequency is too low or the user is sensitive to
flicker, this may cause discomfort and eyestrain (similar to the flicker of CRT
displays at lower refresh rates.] This can be tested by a user simply by waving
their hand in front of the screen; if it appears to have sharply-defined edges as it
moves, the backlight is pulsing at a fairly low frequency. If the hand appears
blurry, the display either has a continuously-illuminated backlight or is operating
at a frequency too high to perceive. Flicker can be reduced (or eliminated) by
setting the display to full brightness, although this degrades image quality and
increases power consumption. Buying a TV has become as complicated as
selecting the right mobile phone plan. Before large flat panel displays invaded our
lives, the only real question when purchasing a CRT (cathode ray tube) TV was
how big did you want it and how much space did you have in your room to house
it? Sure, there were some quality issues but mostly it was dictated by how many
diagonal inches you could get for your buck. While some of that justification still
rings true with today's TVs, now there's the issue of plasma versus LCD to
contend with, and just when you had that sorted out, LED TVs have entered the
arena as an option. However, there still seems to be a fair bit of confusion
surrounding what exactly an LED TV is. Well, basically, it's another form of LCD
TV that uses LEDs to provide its light source.

MANAGEMENT
CUSTOMER'S BUYING
BEHAVIOUR TOWARDS
TELEVISION

MANAGEMENT

TELEVISION
KEY FEATURES OF L.E.D.T.V.: An LED TV achieves deeper blacks as well as emitting brighter images,
thereby producing better contrast ratios;
They are slimmer (especially edge-LED lighting systems);
They deliver better viewing angles than other LCD TVs;
LEDs are long-lasting;
LEDs are more energy efficient than their CCFL counterparts, and better than
plasma Tvs and much better than CRTs;
LEDs don't use mercury like some other backlighting methods.

MANAGEMENT
CUSTOMER'S BUYING
BEHAVIOUR TOWARDS
TELEVISION
2.
REASERCH METHODOLOGY

MANAGEMENT

TELEVISION
"Customer 's Buying Behavior Towards Television"
Research Problem:
What is the buying behavior of customer regarding
L.E.D TV
Objective:
1. To know the buying behavior of customer regarding L.E.D TV.
2. To know the customer preference for L.E.D TV.
RESEARCH METHODOLOGY:
1. Research Design:
To study in details about customer's buying behavior regarding L.E.D
TV & perception of customer regarding L.E.D TV,I have used
Descriptive type of research design. and to know perception and
preferences
of customer I have used Exploratory type of research
design.
DATA COLLECTION:
2. Type Of Data :
Primary Data
Secondary data
3. Tools Of Get Data:
Questionnaire.
4. Sampling Method:
I have used Probabilistic sampling method, in which Simple Random
Sampling method is used.

MANAGEMENT

TELEVISION
5. Sample Size: 150 Respondents of Surat city.
6. Data Collection Period: 4 Weeks
Limitation:
There is only 4 weeks of collect the data that is the main constraint.
Sometime respondent is not interested in filling up the questionnaire so
they do not provide prevalent information.
Overall survey was time consuming &Expensive.

MANAGEMENT

TOWARDS
TELEVISION
3. DATA ANALYSI

MANAGEMENT

TELEVISION
1. Do you have television?
RESPONCE
YES
NO
TOTAL
FREQUNCY
150
0
150
PERCENTAGE
100%
0%
100%
Interpretation: Here we can see that 100% respondents have television.

MANAGEMENT

TOWARDS
TELEVISION
2.Which type of television do you have?
MODELS
CRT T.V
L.C.D. T.V.
L.E.D.T.V.
TOTAL
FREQUNCY
PERCENTAGE
55
80
15
150
36.67%
53.33%
10%
100%
RESPONDENTS
T.V.MODELS
80
70
60
50
40
30
20
10
0
crt tv
lcd tv
led tv
MODELS
Interpretation: Here we can see that compare to L.E.D.T.V. &

C.R.T.T.V. majority respondent have using L.C.D.T.V.

MANAGEMENT

TELEVISION
3.If CRT T.V. or L.C.D.T.V., will you like to purchase L.E.D.T.V.?
RESPONCE
YES
NO
TOTAL
FREQUNCY
130
5
130
PERCENTAGE
96.29%
3.70%
100%
RESPONDENTS
LIKE TO PURCHASE
L.E.D. ?
140
120
100
80
60
40
20
0
frequency
yes
no
RESPONCE
Interpretation: Here we can see that majority respondents have positive

response for purchasing L.E.D.T.V., and there is minor respondents will not like
to purchase L.E.D.T.V. in near future respectively.

MANAGEMENT

TELEVISION
4.Which brand you prefer the most while purchase television?
RESPONDENT
BRANDS
L.G
SAMSUNG
SHARP
SONY
PANASONIC
OTERS
TOTAL
60
50
40
30
20
10
0
FREQUNCY
PERCENTAGE
25
15
10
60
20
0
130
19.23%
11.53%
7.7%
46.15%
15.38%
0%
100%
PREFERABLE
BRAND
frequency
BRAND
Interpretation: Here we can see that sony is most preferable brand compare to
other brand . L.G. and Panasonic has high frequency compare to Samsung and
sharp .

MANAGEMENT

TELEVISION
5.Which features you most like in L.E.D.T.V.?
FEATURES
Electricity Saving
Picture Quality
Digital Surround Sound
Screen Resolution
Oters
Total
FREQUNCY
PERCENTAGE
15
75
15
25
0
130
11.53%
57.7%
11.53%
19.23%
0%
100%
FEATURES
FREQUNCY
75
15
ELECTRYCITY
SAVING
15
PICTURE
QUALITY
DIGITAL
SURROUND
SOUND
25
0
SCREEN
RESOLUTION
OTHERS
Interpretation: Above chart shows that respondent like to purchase L.E.D.

because they thought that picture quality is superior than other models of t.v. but
other features have not so good response so it create difficulty for purchasing
L.E.D.T.V.

MANAGEMENT

TELEVISION
6.From which sorces you get information about L.E.D.T.V.?
INFORMATION
SOURCES
TV Ad/ Radio
News Paper
Relatives/ Friends
Oters
Total
FREQUNCY PERCENTAGE
80
35
15
0
130
61.54%
26.92%
11.54%
0%
100%
RESPONDENTS
INFORMATION SOURCES
80
70
60
50
40
30
20
1
0
Series1
SORCES
Interpretation: Here we can see that TV AD/ RADIO is major sources from
where respondent get information about L.E.D.T.V. other sources have average
response so here increase frequency of advertising in news paper is require for
increase awareness about L.E.D.T.V.

MANAGEMENT

TELEVISION
7.Do you think the price of L.E.D.T.V. is in your budget?
RESPONCE
YES
NO
TOTAL
FREQUNCY
115
15
130
PERCENTAGE
88.46%
11.53%
100%
RESPONCE REGARDING PRICE
RESPONDENTS
120
100
80 60
frequency
40
20
0
yes
no
RESPONCE
Interpretation: Here we can see that majority respondents have positive

response that price of L.E.D.T.V. is in their budget.

MANAGEMENT

TELEVISION
8.Which size you prefer the most if you purchase L.E.D.T.V.?
SIZE
32''
FREQUNCY
PERCENTAGE
58
44.62%
42''
59
45.38%
MORE THAN 42''
13
10%
TOTAL
130
100%
PREFERABLE SIZE OF
L.E.D.T.V.
RESPONDENTS
60
50
40
30
20
FREQUENCY
10
0
32''
42''
MORETHAN
42''
RESPONCE
Interpretation: This chart shows that there is frequency of size 32'' & size
42'' of L.E.D.T.V. is most preferable size compare to more than 42'' size because
this size is fit in their room.

MANAGEMENT

TELEVISION
9.From the following which attributes affect you while purchase
L.E.D.T.V.?
ATTRIBUTETS
PRICE
BRAND NAME
PERFORMANCE
WARRANTY
TOTAL
FREQUNCY PERCENTAGE
23
30
54
23
130
17.69%
23.08%
41.54%
17.69%
100%
RESPONDENTS
AFFECTEDATTRIBUTES
60
50
40
30
20
10
0
FREQUENCY
ATTRIBUTES
Interpretation: Here we can see that price affects majority of respondents

while brand name & performance have equal frequency compare to other
attributes.

MANAGEMENT

TELEVISION
10.Who will influence while purchase L.E.D.T.V.?
INFLUSING
FACTORS
FREQUNCY
Family Member
Friends
Sales person
Others
Total
88
28
14
0
130
6
0
1
frequency
RESPONDENTS
100
80
60
40
20
0
FAMILY
MAMBER
FRENDS
SALES
PERSON
OTHER
INFLUCING FACTORS
Interpretation: This chart shows that family member is most influsing factors
compare to friends & sales person.

MANAGEMENT

TELEVISION
11.How much importance you give to the warranty period while
purchasing L.E.D.T.V.?
RESPONSE
VERY
IMPORTANT
IMPORTANT
NEUTRAL
NOT IMPORTANT
TOTAL
FREQUNCY PERCENTAGE
68
26
20
16
130
52.31%
20%
15.38%
12.31%
100%
RESPONDENTS
IMPORTANCE OF WARRANTY
70
60
50
40
30
20
10
0
FREQUNCY
RESPONCE
Interpretation: This chart shows that warranty period has high frequency that
it is very important for consumer so that increase warranty so that it increase ratio
of buying L.E.D.T.V.

MANAGEMENT

TELEVISION
12.Will you considre after sale service while purchasing L.E.D.T.V.?
RESPONCE
YES
NO
TOTAL
FREQUNCY
117
13
130
PERCENTAGE
90%
10%
100%
RESPONDENTS
RESPONCE REGARDING AFTER

SALES
SERVICE
120 100
80 60
40
20
0
frequency
YES
NO
RESPONCE
Interpretation: Here we can see that majority respondents give positive

response that they consider after sale service.

MANAGEMENT

TELEVISION
13.From where you would like to purchase L.E.D.T.V.?
PLACE
OF FREQUNCY PERCENTAGE
PURCHASE
Authorised retailer
38
29.23%
Company outlet
22
16.92%
Multibrand showroom
58
44.61%
Online/ E-commerce
12
9.2%
Total
130
100%
respondents
PURCHASE PLACE
60
40
20
0
FREQUENCY
place of purchase
Interpretation: Here we can see that multi brand show room is most
preferable place for purchase L.E.D.T.V because it gives no. Of choice for
choosing best brand for L.E.D.T.V. while authorized retailer have high response
compare to company outlet & online/e-commerce.

MANAGEMENT

TELEVISION
14.Do you recommends othrs for purchase L.E.D.T.V.?
RESPONCE
YES
NO
TOTAL
FREQUNCY
123
7
130
PERCENTAGE
94.61%
5.38%%
100%
RECCOMENDS TO
OTHER
140
RESPONDENTS
120
100
80
60
frequency
40
20
0
YE
S
N
O
RESPONCE
Interpretation: Here we can see that majority respondents give positive

response that they recommends other for purchase L.E.D.T.V.
MANAGEMENT

TELEVISION
FINDINGS:
Based on my observation during the entire two months project, I list following
findings : Most of respondents are using L.C.D.T.V.
Majority respondents will like to purchase L.E.D.T.V. in near future.
Most of respondents like SONY or L.G. Brand while purchase L.E.D.T.V.
Picture quality and screen resolution are most attract them while purchase
L.E.D.T.V.
Most of respondents get information about L.E.D.T.V. from TV Ad/
RADIO &News paper.
Majority respondents think that price of L.E.D.T.V. is in their budget.
Most of respondents like either 32'' or 42'' size of L.E.D.T.V.
PERFORMANCE & BRAND NAME are most affected attribute while
price &warranty are less affected attribute while purchase L.E.D.T.V.
Majority respondents like to purchase from multibrand showroom &
authorised retailer.
Most of respondents recommends others to purchase L.E.D.T.V.

MANAGEMENT

TELEVISION
SUGGETION: Most of respondents like SONY & L.G. because of its high quality
features and warranty period so that they will maintain this position in
customer's mind & earn profit .
After seeing the response of customer I can conclude that performance
wise it good but they also try to satisfied the need of customer.
CONCLUSION:This project helped me tremendously in knowing hou marketing activities are

carried out in a real situation. In classroom lectures, I was able to understand only
the theoretical work but now I have the prectical experience about the marketing
activities.
The proper selaction of marketing mix, branding strategy and study of consumer
behaviour can take a company to the new heights.

MANAGEMENT
CUSTOMER'S BUYING
BEHAVIOUR TOWARDS
TELEVISION
ANNEXURE:

MANAGEMENT

TELEVISION
Dear sir/madam.
I Binita V. Sojitra student of T,Y,B,B,A, (Marketing) from Shree S.V.Patel
collage of computer science & business administration. I conducting the
survey
of
"CUSTOMER'S
BUYING
BEHAVIOUR
TOWARDS
TELEVISION".
I thanks to you if you give me response accurately & efficiently. The below
question which is related with my survey. Your personal information will be
kept confidential.
I thank to you for sparing your valuable time & cooperation in filling this
questionnaire.
Your sincerely,
Binita Sojitra.
CUSTOMER'S BUYING BEHAVIOUR TOWARDS L.E.D. T.V."

NAME:
GENDER:
[ ] Male
[ ] Female
AGE:
INCOME:
/month.
CONTACT NO:
1. Do you have a television?
[ ] Yes
[ ] No

MANAGEMENT

TOWARDS
TELEVISION
2. Which type of television do you have?
[ ] CRT T.V
[ ] L.C.D.T.V.
[ ] L.E.D.T.V.
3.If CRT TV or LCD TV, will you like to purchase LED TV in near future?
[ ] Yes
[ ] No
4.Which brand you prefer the most while purchase LED TV?
[ ] L.G.
[ ] SAMSUNG
[ ] SONY
[ ] PANASONIC
[ ] SHARP [ ] OTHER Please specify

5.Which feature you most like in L.E.D. TV?
[ ] Electricity saving
[ ] Screen resolution
[ ] Picture quality
[ ] Digital surround sound
[ ] Other please specify
6.From which sources you get information about L.E.D. TV?
[ ] TV Ad./ Radio
[ ] News paper
[ ] Relatives/ Friends
[ ] Other

MANAGEMENT

TELEVISION
7.Do you think the price of L.E.D.TV is in your budget?
[ ] Yes
[ ] No
8.Which size you prefer the most if you purchase L.E.D.TV?

[ ] 32"
[ ] 42"
[ ] More than 42"
9.From the following, which attributes affect you while purchase L.E.D.TV?
[ ] Price
[ ] Brand name
[ ] Performance
[ ] Warranty
10.Who will influence while purchase L.E.D.TV?
[ ] Family member
[ ] Friends
[ ] Sales Person
[ ] Other
11.How much importance you give to the warranty period while purchasing
L.E.D.TV?
[ ] Very important
[ ] Important
[ ] Neutral
MANAGEMENT

TELEVISION
[ ] Not important
12.Will you consider after sale services while purchasing L.E.D.TV?
[ ] Yes
[ ] No
13.From where you would like to purchase L.E.D.TV?

[ ] Authorised retailer
[ ] Multibrand showroom
[ ] Company's outlet
[ ] Online/E-commerce
14.Do you recommends other for purchase L.E.D.T.V.?

[ ] Yes
[ ] No
THANK YOU

MANAGEMENT

Customers Buying Behaviour Towards Telev

Загружено:

Сведения о документе

Авторское право

Доступные форматы

Поделиться этим документом

Поделиться или встроить документ

Параметры публикации

Этот документ был вам полезен?

Это неприемлемый материал?

Авторское право:

Доступные форматы

Customers Buying Behaviour Towards Telev

Загружено:

Авторское право:

Доступные форматы

CUSTOMER'S BUYING BEHAVIOUR TOWARDS

S.V.PATEL COLLAGE OF COMPUTER SCINCE &BUSSINESS