%

62

Reporttheyareinvestingindigital

technologies,and35%arecomprehensively
investingindigitalaspartoftheiroverallbusiness
strategy.
AccentureTechnologyVision2015Survey

81

Believethatinthefuture,industry

boundarieswilldramaticallyblurasplatforms
reshapeindustriesintointerconnectedecosystems.
AccentureTechnologyVision2015Survey

Hugeefficienciescanandwillbegainedasbusinesses
continuetomasterdigitaltechnologiesinternally.

72

Expectthatwithinthenexttwoyears,

theywillseebroadadoptionofindustryplatforms
thatwillintegratedatawithdigitalbusiness
partners.

85

Saythattheaverageconsumerhasvery

limitedinsightintohoworganizationsareusing
datarelatedtothem.

77

Aretakingpartinopeninnovation

initiatives,usingAPIstoexchangedataanduse
technologyplatformstodeliverbetteroutcomes.

39

Areusingindustryplatformstointegrate

dataandapplicationswithdigitalbusinesspartners
andcollaborate,while35%areexperimentingwith
industryplatforms.

AccordingtoresearchfirmIDC,onethirdofleadersin
virtuallyeveryindustrywillbedisruptedbycompetitorsby
2018newcomersandestablishedthatleverageplatforms
toinnovatenewofferings,reachnewcustomers,radically
expandsupplyandgotomarketnetworks,anddisrupttheir
industriescostandprofitmodels.8Inaddition,fouroutoffive
respondents(81percent)inoursurveybelievethatinthe
future,industryboundarieswilldramaticallyblurasplatforms
reshapeindustriesintointerconnectedecosystems.
YOUR100DAYPLAN100DAYPLAN
In100days,begintodevelopacomprehensivestrategythat
willlayoutthefoundationforyourdigitalindustryplatform
andecosystem.
Appointachampiontobuildaplatformstrategyacrossyour
enterprise.

Taskbusinessdevelopmentandallianceorganizationsto
cataloguethedigitalplatformsbeingofferedbyexisting
partners.

Organizeagovernancebodytobethegatekeepersofdigital
inputsandoutputswithexternalpartners.

Establishorreconfirmatopdown(BoardandClevel),
enterprisewidecommitmenttoyourdigitalbusinessstrategy
andindustryblueprint.

Basedonyourdigitalbusinessstrategy,beginthedesignof
yourindustryplatformwiththreecorecomponents:the
businessmodel,technicalarchitecture,andgovernancemodel.

Asamajorfoundationalcomponentofyourplatform,create
acrossfunctionalbusinessandtechnicalteamtodevelopyour
APIstrategyandmanagementapproach.
Identifypotentialdigitalpartnersandecosystemscenariosin
threecategories:existingbusinesspartnersbecomingdigital
partners,newdigitalpartnerswithinyourindustry,andnew
digitalpartnersoutsideyourindustry.
Basedonyourdigitalbusinessstrategyandpotentialpartner
scenarios,considerifyouwillinitiallyjoin,partner,orcreate
yourownplatformecosystem.
Ifyoulikelywillbuildaplatform,startidentifying
technologypartneroptionsforpublicandhybridcloud
services.
YOUR1YEARPLAN
Bythistimenextyear,startthetransitionfrompilotto
productionphasesforinternalandexternalprograms.
Executeamultiphasepilotprogramtolaunchyourplatform
andAPIprogramsinternallyandexternally.

Formalizetechnologypartnerandcloudservicesrelationships
tosupportyourplatformenvironment.

ExtendinternalplatformandAPIdeveloperprogramsintoa
formalexternaldeveloperprogram.

Createandpromoteadigitalsandboxfordeveloperstodesign
andtestappsbuiltontheplatform.

TransitioninternalAPIprogramsintoproduction,while
launchingexternalAPIpilotprogramsforoneofyourleast
complexofferings.

MeasureandreportprogressoftheplatformandAPIprograms
usingarangeofbusiness,financial,andtechnicalmetrics.
Evangelizetheinitialroundofappsanddigitalpartner
solutionsbuiltonthepilotplatform.
Embraceopportunitiesforindustrydisruptionsbyexpanding
partnerstrategiestomoveupthevaluechain.
Thinkbigandbroadlyabouttheproblemsyoucanattackand
theopportunitiesyouneverthoughtpossible.

Thepowerofpervasive
intelligence
Usedwiselyandcarefully,thepowerofsoftwareintelligence
cangivecompaniestheoperationalexcellenceandinnovative
edgetheyneedbecausemachineshavethespeedandscale,
andnowtheintelligence,tomakedecisionsthatwillhavea
realimpactonthebusiness.Companieswillstartby
automatingmanyofthetediousmanualprocessesthatinhibit
agilityastheypursuethedatadrivenenterprise.Andonce
achieved,theywillrealize
itisjustthebeginningthetrulyintelligententerprisewill
unlockmanymoreopportunities.Machinelearning
technologieswillpavethewayforintelligentsoftwareto
evolveitselftokeeppacewithtechnology.Theywillalsomake

noveldiscoveriesthatenablecompaniestoadapttotheever
changingdigitalworld.Cognitivecomputingwillgoonestep
furthertocapitalizeonitsuniquereasoningcapabilitiesto
addressquestionsthatwereonceunanswerableduetotheir
ambiguityandlackofclarity.
Putsimply,businessesthatharnessthepowerandpotentialof
softwareintelligencewillrunmoreefficiently,innovatemore
rapidly,andservecustomersmoreeffectively.Visionary
companieswillfindnewwaystogetsmartsoftwareoutofthe
labandintoasmanypracticalscenariosaspossible,thereby
spurringinnovationandraisingthebarofoperating
performanceacrosstheirorganizations.Softwareintelligence
isagamechangerforeverybusinessineveryindustry.
Ignoringthatfactis,simply,notverysmart.