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References:
App, S, Merk, K, and Buttgen, M. (2012). Employer Branding: Sustainable HRM as a Competitive Advantage in the Market for HighQuality Employees, Management Revue, 23(3), 262-278.
CLC (2011), Turning Employees into Advocates, Force of Ideas, Corporate Executive Board.
Mandal, A., and Krishnan, S.K (2013). Creating a compelling employee value proposition, Human Capital, August, 38-42.
Moroko, L., and Uncles, D.M. (2009). Employer Branding and Market Segmentation, Journal of Brand Management, 17, 181 196.
Mosley, R.W. (2007). Customer experience, organisational culture and the employer brand, Brand Management,15 (2), 123134
Moroko, L., and Uncles, D.M (2008). Characteristics of Successful Employer Brands, Journal of Brand Management,16, 160 175.
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