Summit 2010 Infra Pini

STKI Summit 2010
Architecture and Infrastructure
Pini Cohen
Architecture and Infrastructure
EVP & Senior Analyst
pinicohenstki.blogspot.com
Your Text here Your Text here
Pini Cohen’s work Copyright 2010 @STKI

Do not remove source or attribution from any graphic or portion of graphic 2
‫פרסומת‬
Agenda
Major Trends and Issues
• What and why
• The solutions
• How were 2009-2010?
• Miscellaneous
Your Text hereand SOA
Development Your Text here
ESM BSM CMDB

DBMS and DATA
Platforms – Servers
Clients
Source: http://astonguild.org.uk/files/NEW_MENU_FRONT_RGB%5B1%5D.jpg
Storage
Where are we? The never ending story:
Cost
Risk and
Your Text here Transformation Your Text here
Speed Quality

‫פרסומת‬
Pressure on Infrastructure– How
low can you get?!

‫פרסומת‬
A Few Examples:
 Someone changed configuration of secondary load balancer – and forgot to
test it
 New patch of Windows server is now stopping port X – production
application is down
 Intermittent error in HBA – ERP is down once in a while. It took 2 weeks to
find the cause!
 In UPS test the servers are shut down automatically but 15 minutes after
Your Text here
the power is up and servers are running the UPS haltsYour
andText
allhere
servers are
crashed
 Installing new version of VPN product :
• No 64 support
• No internal DNS support – can not connect to Exchange
• Every several hours the appliance is stuck. Patch in 3 months..

The Harsh Reality of Today’s IT Operations
Sunday Monday Wednesday 2 weeks later
01:55 AM 08:25 AM 04:05 PM 06:15 AM
•Performance overhead
•Turn off DEBUG logging
SysAdmin
Your Text here
restarts Your Text here
server •Application team analyzes log files
•Not enough failure detail
•Turn on DEBUG logging
Server down interrupts business

No data available to find & fix
Oracle proprietary and confidential
Pini Cohen’s work Copyright 2010 @STKI ‫פרסומת‬

The result –2009 was a year with
record downtime
http://www.cartoonstock.com/newscartoons/cartoonists/ato/lowres/aton942l.jpg

Last year we predicted IT failures

‫פרסומת‬
The current status – IT Complexity
 ―What is ultimately driving cloud computing is a crisis of

complexity, driven by the distributed computing model,‖
says Erich Clementi, general manager of Enterprise Initiatives
at IBM.
 The result is a huge focus on break/fix expediencies and much
higher costs.
Source: http://www.alexanderprado.com/images/complexity%2026.JPG
Source: PWC technology forecast downloaded from http://www.pwc.com/us/en/technology-forecast/summer2009/cloud-computing-evergreen-bechtel.jhtml

The current status – IT Complexity
 Loosely coupled teams are actively evolving the IT assets
within their domain
 The infrastructure however, remains interdependent, and the
impact of changes across domains is often poorly understood
Source: Elastra
Source: http://www.thewe.cc/thewe_/_/_/kdr/hand.gif

What drives complexity?
The total number of
entities (complex)
Their degree of
heterogeneity (more
complex)
Their degree of
interconnectedness
(too complex!)
Source: PWC technology forecast downloaded from http://www.pwc.com/us/en/technology-forecast/summer2009/cloud-computing-evergreen-bechtel.jhtml STKI modifications

The solution is (mini agenda):
A man’s got to do what a man’s got to do…
Industry in a Box
Automation
Cloud Eureka!
What else?
Source:
http://he.wikipedia.org/wiki/%D7%A7%D7%95%D7%91%D7%A5:Comic_History_of_Rome_p_186_Archimedes_taking_a_Warm_Bath
.jpg

‫פרסומת‬
A man’s got to do what a man’s got to do…
Limit time of investigation and

implementation of conclusions
Everyone should follow the change
management processes
Capacity planning for critical resources
All important
Your Text here
system must have ―end user‖
Your Text here
monitoring
All related network resources should be
100% reliable
All metrics should be changed once in a
while
Identifying Infrastructure Unification Options
Co-location: Reduction in place

• Reduction in things focused on underlying data center
components (raised floors, etc.)
• Reduction in some asset maintenance contracts
Rationalization: Reduction in kind
• Reduce the variety or different types of things
• May reduce the quantity of things, but might not
Consolidation: Reduction in number
• Reduce the quantity of things (installations, instances)
• Could be the same or different things

What more can help?
CMDB with Automatic discovery + dependencies
ITIL / other methodology for better IT processes
Server Virtualization helps in day to day operations and
with availability\DRP but adds to monitoring complexity

Reduce error by Infra\Ops\App
cooperation :
The "silo" nature of IT is not enabling to solve issues
effectively and fast. The saying "It is not in my domain"
is heard too much.
Integration between the Infrastructure domains
themselves and between the infrastructure domains to
the application
Your Text here developers who know best
Yourhow the
Text here
application works is a must:

• When error happens
• In day to day operations
General CTO \ Architect that understands both
infrastructure and application will emerge

Bank Of Israel regulation

‫פרסומת‬
The solution is:
A man’s got to do what a man’s go to do…
Automation
Cloud
What else?
Source:
.jpg

FC over Ethernet (FCoE)
FCoE Benefits
 Mapping of FC Frames over • Fewer Cables
Ethernet  Both block I/O & Ethernet
 Enables FC to Run traffic co-exist on same
on a Lossless cable
Ethernet Network • Fewer adapters needed
Your Text here • Overall less
Your power
Text here
• Interoperates with existing
Ethernet SAN’s
• No Gateway - Stateless
Fibre
Channel
Traffic
Source : GlassHouse
The Converged Datacenter
Cisco UCS
HP BladeSystem Matrix
Data
ERP CRM Warehouse
Database
Mail and Messaging
File, Print,
Infrastructure
Resource
Pool
IBM CloudBurst

Loot at the small print

The Change Is Coming Fast
 Private clouds will transform how we think about IT
• As a service
 The impact to businesses will be considerable
• Exploit new economics with confidence
 Clear and logical pathway
• Preserve existing investment in applications
and information
• Each step
Your delivers
Text hereimmediate value, and Your Text here
builds for the next
Mission:
turn IT infrastructure into a
low-cost, high-performance and flexible
service


The solution is:
Automation
Cloud
What else?
Source:
.jpg

The next big thing- Automation
Business-ready infrastructure in action
Service Portal
Service Catalog
Service Service
Requester Compliance
Supply Portal
Service Templates
Service
Inventory
Supplier
Source; HP
Server virtualization is here. The next
big thing is Automation
What is automation good for?
• Assemble virtual resources (storage, firewall, load
balancer, network, DBMS, etc.) into working application!
• Reuse templates for components, applications
• Reuse procedures for DRP, Backup, SW updates
• Build inText
Your (basic)
here monitoring Your Text here
• Build in configuration and asset management
• Build in CMDB and operational workflow
• Build in Capacity planning
• Part of the resources will be internal part external!
Are we in heaven?!
AppLogic Example: A Virtual Data Centre
 AppLogic is a grid operating system which enables utility computing for running and scaling web
applications.
 AppLogic captures and operates on the logical structure of the application.
 This makes it very easy to assemble, deploy, monitor, control applications visually in a browser.
35 Pini Cohen’s work Copyright 2010 @STKI

http://www.3tera.com/AppLogic/
Automate \ virtualize what?
Server virtualization
Storage virtualization
Network virtualization
Desktop virtualization
Application virtualization
 I/O and memory virtualization—Emerging types of

virtualization include I/O and memory virtualization,
both of which break down physically separate sets of
computing resources into more flexible logical groupings

What will we get from automation?
 General Application (Data warehouses, business intelligence,
decision support, etc.) , and other workloads will have non-
interrupted access to nearly unlimited compute, storage, and
network resources.
 Application workloads declare their infrastructure requirements
programmatically and receive support.
 At the infrastructure
Your Text here level, IT manages compute,
Yourstorage,
Text here and
networking capacity as a procurement flow defined by generic
capacity requirements.
 Reusable and interchangeable components supplement newer, more
advanced components on refresh cycles defined by genuine
technological improvements and budgetary considerations.

What will we get from automation? (cont.)
 New applications are provisioned from a pool of shared

resources whether the scope is for one business unit or the
entire enterprise. This shift moves IT away from provisioning
applications as standalone solutions, avoiding the creation of
legacy technology.
 The goal is to be legacy free, which means the only reason
to swap out a component is because it is broken
Your Text here
or less
Your Text here
cost efficient than an alternative.

 The only reason to keep a component is because it
efficiently delivers commodity compute, storage, or network
capacity.

Automation is complicated - Elastra’s ECML
ECML provides an extensible multi-viewpoint

language for modeling an application plane.
Source: http://www.elastra.com/technology/languages/edml

Automation is complicated - Elastra’s EDML
EDML – The Elastic Deployment Modeling Language, a

collection of elements for describing the capabilities of
IT software and hardware infrastructure

Automation is complicated - Elastra’s EMLL
 EMML – The Elastic
Management Modeling
Language, a model of
configuration items and
annotations. EMML
describes the context,
state, and dependencies
among items,
Your Text such
here as Your Text here
whether an ECML-
described design is
currently deployed, the
state of that
deployment’s EDML-
described resource, or the
version history of either.

The solution is:
Automation
Cloud Computing
What else?
Source: http://he.wikipedia.org/wiki/%D7%A7%D7%95%D7%91%D7%A5:Comic_History_of_Rome_p_186_Archimedes_taking_a_Warm_Bath.jpg

Automation is key requirement for
Cloud solution
 Multitenant. A cloud service must support multiple, organizationally distant
customers.
 Elasticity. Tenants should be able to negotiate and receive resources/QoS on-
demand.
 Resource Sharing. Ideally, spare cloud resources should be transparently applied
when a tenant’s negotiated QoS is insufficient, e.g., due to spikes.
 Horizontal scaling. It should be possible to add cloud capacity in small increments;
this should beText
Your transparent
here to the tenants of the service. Your Text here
 Metering. A cloud service must support accounting that reasonably ascribes
operational and capital expenditures to each of the tenants of the service.
 Security. A cloud service should be secure in that tenants are not made vulnerable
because of loopholes in the cloud.
 Availability. A cloud service should be highly available.
 Operability. A cloud service should be easy to operate, with few operators.
Operating costs should scale linearly or better with the capacity of the service.
http://209.85.129.132/search?q=cache:IRrnbGDGMLsJ:www.cse.iitb.ac.in/comad/2008/uploads/K_Raghu_CloudComputing.ppt+Multiten
ancy+Elasticity+filetype:ppt&hl=iw&ct=clnk&cd=2&gl=il&client=firefox-a
http://www.cse.iitb.ac.in/comad/2008/uploads/K_Raghu_CloudComputing.ppt

Enterprise Benefits from Cloud
Computing
Capability From To
Server/Storage
10-20% Cloud accelerates 70-90%
Utilization
business value
Self service None across a wide Unlimited
variety of
Test domains.
Weeks Minutes
Provisioning
Your Text here
Change Your Text here
Months Days/Hours
Management
Release
Weeks Minutes
Management
Fixed cost
Metering/Billing Granular
model
Standardization Complex Self-Service
Payback period
Years Months
for new services
Source: IBM Legacy environments Cloud enabled enterprise
Today there are three primary delivery models that companies
are implementing for cloud
Enterprise
Traditional Public Clouds

Enterprise Private Cloud
IT
Hybrid Cloud
Private Cloud Hybrid Cloud Public Cloud

IT activities/functions are provided “as Internal and external IT activities/functions are provided
a service,” over an intranet, within the service delivery “as a service,” over the Internet
enterprise and behind the firewall methods are integrated, • Key features:
• Key features include: with activities/functions – Scalability
– Scalability allocated to based on
security requirements, – Automatic/rapid provisioning
– Automatic/rapid provisioning criticality, architecture – Standardized offerings
– Chargeback ability and other established – Consumption-based pricing.
– Widespread virtualization policies. – Multi-tenancy
Source: IBM Market Insights, Cloud Computing Research, July 2009.
The public cloud layers
Source: GS http://blogs.zdnet.com/BTL/?p=28476
Cloud adoption
Source: http://blogs.idc.com/ie/wp-content/uploads/2010/01/Likely_Cloud_Adoption.jpg

Cloud

Startup that enables the Cloud Storage
concept
Source: http://www.baraka.ca/Image-NASsa/Nassa_scheme.jpg STKI modifications
Source: http://www.baraka.ca/Image-NASsa/Nassa_scheme.jpg STKI modifications

A Look Inside Azure
Your Applications

Service …
Workflow Database Analytics Identity Contacts
Bus
Access
… Reporting … Devices …
Control
Compute Storage Manage …

The solution is:
Automation
Cloud
What else?
Source:
.jpg

SOI Service\Pattern Oriented Infrastructure
– example Storage Services
Disk Tape
Online
Automated
Tier Enterprise Midrange Capacity/Arc Manual
Capacity
hival
Design Monolithic Modular Modular ATL Rack
SCSI/FC Drives
Drive Interface SCSI/FC ATA/SATA FC People
Drive/Media Your Text here Your Text here

Reliability MTBF 1.2 Million+ 1.2 Million+ 400K+ 1 Million+ 1 Million+
(Hour)
Performance:
rpm 10K-15K 10K-15K 7.2K
Seek Time <6ms <15ms <1 sec. <1 min. days
Fixed Content,
Key Environments Mission Critical, Business Critical BU, Archival,
WORM, Archival Archival, BU
OLTP WORM

Source: OLD STKI research
SOI – Service Oriented Infrastructure:
Example of Service Definition
 Name: Identity infrastructure service • Examples
 Owner: Bob Smith, architect  MSFT Active Directory (NOS file and print)
 Description  MSFT Passport online service
• Providing user identity information • Principles
(attributes), including authentication  Simple authentication is usually enough
credentials and related SSO services; also  Replication to scale (mostly read-only)
offers Web URL permissions
• Component and service manifest
 Use case  API: LDAP, Web server exits, proprietary
• Direct use by application (LDAP)
Your Text here  Presentation:Your
NA Text here
• Indirect use via Web server (with attribute
 Application server: NA (see Web SSO)
passing in headers)
 Integration: Metadirectory utilities
• Direct use by application (security APIs)
 Database: iPlanet Directory Server
 Service-level matches
 Server HW/OS: Sun Solaris on SPARC …
• + Scalability (over 500 users, etc.)
 Storage: EMC SAN
• + Scale incrementally using replicas
 Network: NA
• – Direct application support
 Security: Netegrity SiteMinder Web SSO
 Pricing  Management: Delegated admin, …
• ―Included‖ in e-business costs
• Maturity
 Installed since 2001 with all customer names
 Used by X, Y, Z apps now
What Are the Benefits of Infrastructure
Services ?
 Technology reuse
• Pattern blueprints: Architecture, technology, product, configuration
• Technical services:
Actual implementations
Process
 IT Process reuse
• Pattern matching
• Service support
Technology People
• Predictive costing
Your Text here P2 Your Text here
• Experience gained: Good and bad practices P7 P
P8 P1
1
P3 P3
 People reuse P5 P4
P6 P8
P7
• Fewer technology skills specific to the pattern

• More common roles focused in fewer service areas T2
J1
T1
J1
J3 J2
T7 T8 J6 T2
T1 J4
T4 J4 J7 T3
T3 J2 J6
T6 T5 J8 J5

Standardization is the key for automation.
PWC case study at Bechtel

Mergers and Acquisitions
 Virtualization vendors vs. Automation vendors?
 Automation specific vs. general ESM\operations ?
 Except more M&A’s:
• IBM is shopping for middleware (think Tibco, Red Hat), datacenter automation
(BMC), virtualization (Citrix) and project lifecycle management (Parametric).
• Cisco is shopping for datacenter automation and virtualization.
• HP wants to buy middleware, security, storage management and virtualization
companies.
• Oracle is shopping for applications, middleware and data center automation
companies.
• EMC and Symantec are also eyeing data center automation companies.
 What does this mean to you?
Source: GS http://blogs.zdnet.com/BTL/?p=28476
What else: Back to the Future
 Industry in a Box:
 Public Cloud: Service Bureau (― ‫לשכת‬

‫)―שירות‬
 Concurrent licensing (Microsoft

DynamnicsAX(
Source; http://www.vintageadbrowser.com/computers-and-software-ads-1970s/3#adjdqd5tnb8bv4yr

What else: Infrastructure Department:
Before
Infra.
Manager
Networking PC System DBA Storage

Infrastructure Department: After
Infra. Manager
PC System/Storage/Networking DBA

You may not believe it but:
Major Israel integrator sends his network presale
personnel to VMWARE course!
Source: http://www.eglobe1.com/index.php/2006/09/02/unbelievable-pictures/

Conclusion:
• Virtualization
• Standardization \ Rationalization
• Infrastructure Services
• Automation
• Consolidation
• Process improvements
• Private\Public cloud Source: http://languagearts.pppst.com/synonyms.html
Are all ―synonyms‖ in the infrastructure world!

Agenda
• What and why
• The solutions
• How were 2009-2010?
• Miscellaneous
ESM BSM CMDB

DBMS and DATA Source: http://astonguild.org.uk/files/NEW_MENU_FRONT_RGB%5B1%5D.jpg
Clients
Storage
Was this a different year ?!
 The high Shekel rate during the beginning –
mid of 2009 caused the infrastructure
departments to have "less" money than
expected
 Budget was very late (government) part of the
units did not pass budget. Procurement only at
the end of year
 In many organizations, about 30% to 50% there
was no cut off!
 Most of the cut off was from January to
September. Afterwards there was a catch –up.
 Although organizations reported cut offs
purchasing some storage and some servers was
common

This year in Israel – cut off
Salary reduction for "temps", outsourcing and for the
general IT employees
From single to dual vendor in every area
Moved equipment from insurance\maintenance of 7*24
to 5*5 to "per-call"
Changed suppliers – example from CISO to 3COM in
smaller switches, from DMX\HDS-USP\DS8000 to XIV
Printing consolidation projects
No color printing
"Green IT" projects – shutting down the PC at night

This year in Israel – cut off
 Moving to bigger servers \ more cores per server for discount in SW (some
SW is still per Server or per Socket)
 Projects are late 3 months or more in delivery
 Delaying projects like – ESB, Security projects (that are not mandatory by
regulation)
 Delaying HW refresh cycles
 Dedup and VTL technology are sometime considered as a mean for cutting
costs Your Text here Your Text here
 Tools that save money: example Appsense for improving server rations in
Citrix environment. Server virtualization was considered as a mean for
saving money as well !
 Moving from Unix to Linux is also considered as "saving money" activity

This year in Israel - Technology
 Server virtualization is the king! Clients reached very quickly
70% and 80% and more from total Windows production systems
in virtualized environment.
 Users report mainly:
• Easier operations
• Faster time to market
• Better availability
 However, running to standard-virtualized platforms might not

be suitable for all kinds of applications (DBMS, ESB). The
virtualization technology is not 100% mature and storage is
huge issue in virtualization (performance, backup, etc.)

This year in Israel - technology
Sometimes applications had to be ―specially tuned" so
they can work safely in Virtualized environment.
Clients are using VTL and DEDUP more and more.
First Cloud projects\bids – better service for the
customers via the cloud
Some clients went massively to virtualization for
"environmental mandatory circumstances" – "NO
ELECTRICITY AT ALL" !
"Crazy" storage growth !
More SBC (terminal servers, VDI , thin clients) for security

Agenda
• What and why
• The solutions
• How were 2009-2010?
• Miscellaneous
Development
Your Text here
and SOA Your Text here
ESM BSM CMDB

DBMS and DATA
Clients
Storage

IT as a hero not as a showstopper
 Explore new technologies (IT usually does it!)
 Enable Personal devices (iPhone, Win Mobile, Nokia…) that were
not enabled before.
 (Try to) Enable Apple Mac! Enable larger variety of laptops.
 Self service for developers
 Help theYourbusiness
Text here in outsourcing deals Your Text here
 Enable IT resources for clients (example test environment for
clients).
 Give clients what IT has developed for users (shut down PC’s at
night)
 Consider to enable the developer to use his ―own‖
development\ALM tools
Information Technologies or Business Technologies ?
New Technology –
the good the bad and the evil…
Good Bad
 Do things better (faster, • Not working \ many bugs
more efficient, more
reliable, cheaper) • Not mature – 3rd party not
 Why go to old technology supported, etc.
(that will eventually not be • Not enough knowledge in
supported)?
Your Text here Israel or abroad
Your Text here
 Business advantage • Too much effort –

 Human Capital management “bleeding edge”
– people love new stuff !
• “Dead End” technology
Why are you moving to new technology?

Good Infrastructure manager:
Goes the ―safe (expensive) way‖ or the ―bold way‖ ?
Source: http://www.indofamily.net/men/images/stories/articleimages/man%20sleep.jpg Source: http://i.telegraph.co.uk/telegraph/multimedia/archive/01356/man_awake_1356713c.jpg
At STKI Round Table: ―I am paid for not sleeping well at night‖

What clients hate:
Project is delayed because immaturity
Lock-In and have to pay more

Something that causes rewrite
Source: http://bkmacdaddy.com/blog/wp-content/uploads/2009/12/angry.jpg

New Generation of Knowledge
Workers
Live in virtual worlds
Expect immediate results
Many open threads
Deliver quickly, in small increments
personalization
ExpectYour Text here Your Text here
Intolerant of disruption
In short: very agile!

http://www.solutionsiq.com/resources/SIQ-
AgileDevelopmentPlatform-Rudd-Young-
Agile2008.ppt

IT infrastructure turn around
 Intel\AMD servers 3-5 years
 PC 3-4 years
 Screen 3-6 years
 Laptops 2-3 years
 Thin clients 5-10 years
 StorageYour
3-5Textyears
here Your Text here
 Network Backbone Switches 7-9 years

 Network Edge Switches 3-5 years

We will present data on products and
General
vendors:
1. Israeli vendors rating – state of the current market focused on the
enterprise market (not SMB)
 X – Market penetration (sales + installed base+ clients
perspective)
 Y – is X plus localization, support, development center, number
and kind of integrators, etc.
 Worldwide leaders marked, based on global positioning
 Vendors to watch: Are only just entering Israeli market or
making a big change so can’t be positioned but should be
watched
 Represents the current Israeli market and not necessarily what we
recommend to our clients
2. Products and selected resellers / implementers
 The location within the list is random

We will present data on products and General
vendors (cont.)
3. Selected installations of products – projects in different stages ,

production,implementation, after decision…
4. Service providers that are used by users . I asked users – ―which SI

do you Your
useText
in here
this category‖ and counted the result.
Your Text here
5. Analysis by international and Israeli analysts

 This complete information (1 to 5) should be used together,
combined with the specific circumstances of each case when
making a decision
This subjective chart is the result of our
objective research
General
Pini Cohen’s work Copyright 2010 @STKI 77

Ratio Analysis:
Sorted Metric Metric
 25% percentile 36 57
43 36
 50% percentile = median 50 117
50 438
 75% percentile 57 60
60 175
60 150
68.6 25% percentile 71 143
100 120
100 50
109 250
117 125
117 280
120 60
120.0 50% percentile = Median 120 200
125 117
125 100
143 164
150 125
164 600
175 192
178.1 75% percentile 188 71
192 120
200 50
250 188
280 43
438 109
Do not remove source or attribution from any graphic or portion of graphic 600 100
78
Agenda
• What and why
• The solutions
• How were 2009-2010?
• Miscellaneous
ESM BSM CMDB

DBMS and DATA
Clients
Storage Source: http://astonguild.org.uk/files/NEW_MENU_FRONT_RGB%5B1%5D.jpg

Technologies Maturity Model DEV
2010 – Middleware and Development Trends
Business Value
Investment Semantic
AGILE
to make money Full SOA –
BPM Organization
Cut costs, Increase GUI
change
integration TDD IT Project
productivity
ESB Open Source Pure
Business
WPF ALM tools Project
EAI PaaS
Commodity IT SOA
Services ETL Governance
tools
Investment
for regulations
Using Implementing Looking

Best Practices in APP Dev
 Front end applications are changing fast, better GUI, easier to
develop.
 Backend applications put emphasis on RAS (reliability
availability scalability) , integration, security. Less frequent
changes.
 No more one MF with one Cobol\CICS environment:
Organizations will have to deal with many programming
languages, tools, run time environments, etc.

 Orchestrations and integration is the name of the game

Agile Project Management - Overview DEV
Trends
12
9
Implement
Analysis
Analysis
Code
Code
Test
Test
6

3
3 6 9 12
Pini Cohen’s work Copyright 2010 @STKI Source: Cutter

Agile Software Development
Agile Software Development is catching up in Israeli ISV
organizations (mainly with AgileSparks).
Clients see the benefits of Agile in small-medium projects
Large Agile projects (50 people) are more challengeable
mainly when there is high interdependencies between
the SWYour
modules
Text here Your Text here
Agile is demanding more from the developers

Israeli ISV’s report that sometimes their clients demand
Agile!
Many Israeli Integrators\Developers organizations run
from Agile like hell!
The SW developer \ manager goals are:
Keep all this in the right balance:

• SOW – Scope of Work
• Budget
• Time
• Quality
Source: http://www.bisconsulting.ca/img/seminars/large/goal_setting.jpg

SW development insights
Bugs are the most easy metric to measure and track
Sometimes too much effort is spent on bugs (example:
minor memory leak) while important functionality is
delayed
Do not give unrealistic metrics – developers will not
reportYour
the Textreal
here situation Your Text here
How much effort should developer put in ―non-dev‖

missions (like detailed progress report)?
Should maintenance be part of the general development
team or should maintenance have a special ―team‖?

SW and Development metrics
 Bugs
• How many bugs (including severity)
• When the bug was open, when it was closed
• Number of bugs correspondingly to closing date of the version
• When was the bug found(dev, functional test, regression, prod = escaping bugs)
 Test coverage (what part of SW was tested)
 Percentage of automatic tests (from the complete project = automatic +
manual)Your Text here Your Text here
 Progress of project compared to plan
 How many (and percentage of) passed builds
 Personal metrics (loyalty to the firm)
 Development of new functionality vs. effort to correct bugs from (prod and
from tests)
STKI recommends: change your metrics once in a while
TIOBE Programming Community
Index for Feb 2010

Google GO
Google’s new programming
language
Launched: November 11, 2009

Google’s Go programming language
The syntax of Go is close to that of C except for the type

declarations
Also missing parentheses around for and if expressions
It is designed for exceptionally fast compilation times,
even on modest hardware.
Go was not considered to be ready for adoption in
production environments (at time of launching)
Source: http://en.wikipedia.org/wiki/Go_%28programming_language%29
Source: http://www.raakesh.com/images/go.png

Objective-C vs C#
Obj-C C#
[[object method] method]; obj.method().method();
Memory Pools Garbage Collection
+/- static/instance
nil null
(void)methodWithArg:(int)value {} void method(int value) {}
YES NO true false
@protocol interface
Source :http://www.fekke.com/iPhoneDevelopment.ppt
Meanwhile in the Holly Land
Source: STKI

JAVA vs. .NET revisited
 Converting .Net (mainly C#)
programmers to Java is not
trivial
 Java has more options than
.Net. This means that Java
organizations have to invest
more inYour
standards,
Text here guidance, Your Text here
architecture, and software
infrastructure.
 A well-known pain point of
.Net, and Microsoft solutions in
general, is backward
compatibility.

JRockit VE: Removing the OS and
Creating a More Efficient Software
Stack to run single Java process
 Customized
 No shell access allowed
 Headless VM with Standard Guest OS VM with JRockit VE
Application
Application
JRockit JVM
OS File
JRockit VE
Net
~1GB -> ~2 MB •
Improved performance •
Simplified configuration •
Increased security •
© 2009 Oracle Corporation

The Microsoft Platform - AZURE
S O F T WA R E SERVICES
Applications “BPOS”
Developer Tools
Programming
Your Text here Model Your Text here
Application Services
Relational Database
Operating System

Windows Azure Data Centers
2010
Northern
North Europe
Central USA
2010
2010
Eastern
Western Asia
Europe
Southhere
Your Text Your
2010 Text here
Central
USA Southeast
Asia


Microsoft Azure : Project Sydney
Technology that enables customers to connect securely to

their on-premises and cloud servers.
Some of the underlying technologies that are enabling it
include
• IPSec
• IPV6Your Text here Your Text here
• Microsoft’s Geneva federated-identity capability

It could be used for a variety of applications
• Fail over cloud apps to on-premises servers or to
• Run an app that is structured to run on both on-premises
and cloud servers
Source: http://blogs.zdnet.com/microsoft/?p=4582&tag=col1;post-4582 stki modificstion

Microsoft Azure - Dallas
 Remove friction for building applications leveraging 3rd party
data:
• Service allowing developers and information workers to easily discover,
purchase, and manage premium data subscriptions in the Windows
Azure platform
• Dallas is an information marketplace that brings data, imagery, and
real-time web
Your Text hereservices from leading commercial data providers
Your Text here and
authoritative public data sources together into a single location, under
a unified provisioning and billing framework.
• Dallas APIs allow developers and information workers to consume this
premium content with virtually any platform, application or business
workflow.

Planning a Night Out
Show times
Predicative parking
Restaurant reviews
Real-time weather
… Your Text here Your Text here

Magic as integral part of Microsoft Visual Studio

Unified Desktop
 Integrating systems ―on the glass‖ at the GUI level
 Best results for
• Read only
• Business workflow that updates several systems independently
 Not applicable for business scenario that updates several systems in
―related‖ manner (deeper level of integration is needed – ESB with
application change)
 Enable faster business
Your Text here agility - changing the businessYour
workflow
Text here without
changing the underlying applications!
 However :
• Who is responsible for the workflow? The ―application team‖ (example CRM) or
the middleware team?!
• If the business application\context is changed does it reflect in the GUI
integration layer?

BPM Client testimony:
Are we mature enough for BPM?
Setup effort for BPM is huge
Ideal situation for BPM –
diversity:
• Manual and automate process
flow
• Long term and short term
process flow
• Lots of systems to integrate
• Lots of changes in process flow
• When agility is needed in
business processes Source: http://blog.oregonlive.com/clackamascounty_impact/2009/07/large_Worthington-Testifies.JPG

BPM Client Testimony
 Tried before to implement BPM in small system but failed. The
setup cost was too high.
 Very helpful in integrating processes in diverse system,
technologies, types of access
 Data entry is done in the BPM
 Business logic is not in the BPM only the flow itself
Your Text here
(although
Your Text here
very tempting):
• Instead of ―if amount is about 1000 activate X‖ they will have
―ask the application – what to do if amount is Y‖
• In ―notifications system‖ they will put together SMS , email,
fax, etc. but not put the rules when to access each channel

SOA Adoption
What are the 3 most important factors for SOA success:
Organization, Organization and Organization !
SOA\Integration might become (very easily) the bottle
neck of SW development !
SOA is easier to implement in smaller IT shops especially
when all development is done in centralized
Your Text here
place
Your Text here
Should SOA take care of business logic?

SOA is now working fine! But we had to rewrite 3 time…

SOA Maturity Level
The “middle man”
8. ESB team \ Architect enables/executing business services

7. ESB team \ Architect mandates business services
6. ESB
Your team \ Architect suggests businessYour
Text here services
Text here
5. ESB team mandates interface services

4. ESB team with SOAG tools
3. ESB team that suggests interface services
Developer
Designer 2. ESB with team that “do what you are told” Business User
might use BPM\SOA 1. Integration team – no tools
tools independently
0. No Integration Layer
Intel Software is represented by SRL

Oracle acquires Amberpoint

Business Rule Management System (BRMS)
Anatomy of a BRMS
 Create rules in a business language Business Rules Management System (BRMS)
 Execute rules (rules engine)
Rules
 Edit and change rules
Management
Repository
Rules
Rules
Procedural Business Rule Versioning
Approach Approach
Rules
Analyzer
Editing
Rules
Business Rules
Rules
Editor
Application Code Application Code
Execution
Rules
Decision
Engine
Source:: http://www.wowgao.com/2006ef/2005ef/PDFfiles/Joe_Boissy_efinancial_ILOG.ppt

BRMS Client Testimony
 Tried before to implement BPM in small system but failed. The
setup cost was too high.
 Very helpful in integrating processes in diverse system,
technologies, types of access
 Data entry is done in the BPM
 Business logic is not in the BPM only the flow itself (although
very tempting):
• Instead of ―if amount is about 1000 activate X‖ they will have ―ask the
application – what do to if amount is Y‖
• In ―notifications system‖ they will put together SMS , email, fax, etc.
but not put the rules when to access each channel

What is lean?
 Japanese automotive Industry developed Lean manufacturing
with a lead from Toyota and utilising the Toyota Production
System (TPS) factory.
 Lean philosophy is to maximize customer value by eliminating

waste and optimizing the existing processes in all aspects of a
firm’s production
Your Text here activities: human relations,
Yourvendor
Text here
relations, technology, and the management of materials and
inventory.
 Lean means doing more with less effort. Lean Organization

understands customer value and focuses their key processes in
meeting customer needs with all muscles without any fat /
waste.
Source: http://www.hydspin.org/files/conf09/g_appa_rao.ppt STKI modifications

What is Lean?
R&D
R&D
Design
Design
T
I Production Setup
C M
Y
Production Setup E
Manufacturing
C
L
DISTR.
E YourManufacturing
Text here Optimized thru LEAN Your Text here
Acceptance & release
T
I DISTR.
M
E
Acceptance
and release

Lean Benefits
Cycle Time
Wait Time (non
value add) Before
Work Time (value
add)
After
Same work completed in
less time
Productivity
Cost Customer satisfaction Cost/Chaos
Defects Profit
Lead time Customer responsiveness
Inventory Capacity
Space Quality
Waste! Cash flow
Cycle time
On time delivery
Relentlessly focus on reducing non-value adding activities

CMMI , Lean & Agile
CMMI LEAN Agile
CMMI is a Model that contain the • Root is from manufacturing • Set of methodologies evolved for
essential elements of processes for industry software development
effective systems/software development
Set of generic principles • Adopts some of the lean principles
A model for assessing organizational like in-station quality, visual controls,
capability, aiding continuous standardization, employee
improvement and benchmarking Has broader focus on the empowerment
product life cycle across the
• More suitable for software
Provides generic guidelines based on enterprise.
development
Your Text
industry best practices thathere
can be easily Your Text here
adopted All the processes are evaluated
towards creating “Value” to the
• Highly suitable where requirements
Customer at the shortest
are evolving
possible cycle yet maintaining
cost and quality • Small working teams who are co-
located
No generic guidelines for the
structure of the desired solution.
companies to decide what may • set of structured methodologies
be best for their organization.

6σ and Lean
6σ Lean
Focus On improving Value Added Process On entire value stream and creating flow
Among value added operation
Problem Span Largely Single process Entire Value Stream; Connection among
(CFPM adaptation exists) processes
Approach Sequential Problem Solving; Defects Removal, Looks at Entitlement; Maximize Potential
Variance Reduction (flow & pull); reduce cycle time; improve
throughput (productivity)
Orientation Your TextElitist

hereApproach, BB led, Your Texttraditional
Grass-rooted approach, here functional
Mentoring Concept boundaries are ignored; results are
ingrained.
Analysis Tool set Data driven, Statistical Toolset Focus on management principles, brings in TPM,
TVA and 5S toolset – simple techniques for
problem solving and continuous improvement
Solution Design Not very strong Flow, Pull principles help in solution design
Output Quick Results, Small Team Long-haul, iterative and widespread
Simple principles – Yet tough to implement

as there
Do not remove source or attribution from any graphic or portion of graphic
is no standard framework 114
Theory of Constraints (TOC)
A management philosophy
developed by Dr. Eliyahu
Goldratt that can be viewed
as four separate but
interrelated areas:
• Logistics, e.g., buffer
management
• Performance measurement,
e.g., throughput
• The five focusing steps
• Thinking process
Srouce: http://www.clt.astate.edu/asyamil/arnold/ppt/TOC_handout.ppt

EAI\SOA Support Ratios
EAI \ SOA variations are very big:
• From static (old) messaging interface (MQ) to new and changing ―SOA‖
service
• How ―thick‖ is the interface: 20 times a day to 20,000 a minute
• How involved are the applications developers?
• Example of service : ―update flight details to web site‖, ―credit
scoring‖ , etc.
• How Your
to count?!
Text here Example: there is one big service ―Retrieve
Your Text heredocument‖
but this services is accessing 10 applications and 3 document
management environments. It also has several variations\access
methods. So what should be the count?!
Source: STKI
EAI\SOA Support Ratios
Number of Services/Interfaces supported by
Integration/ESB/SOA team FTE
Per FTE # of Services

25 percentile 37
Your Text here Median 100 Your Text here
75 percentile 125
Source: STKI

Israel Market Positioning Integration Brokers \
SOA infrastructure
Magic
Tibco IBM
Oracle
Local Support
Your Text here Your Text here Worldwide

Microsoft Leader
SoftwareAG
This analysis should be

used with its supporting
documents
Israeli Market Presence

Israel Market Positioning - ETL
Informatica
IBM
Local Support
Your Text here Oracle Your Text here

(OWB + ODI )
Microsoft

documents
Selected EAI\SOA infrastructure
projects
 MAGIC iBolt A.C. Yesumim ; Actelis Networks ; aeroscout ; Agan Chemical ;
Agriculture Office ; Akum ; Arodion ;Ashdod Port; Asuta; Avgol ; Bank Igud
; Bank Leumi ; Bank Marcantil Discound ; Beit Shemesh Engines ; Binuy ve
Shikun Office; Calmobil ; Central Court – Fines system ; Clalit Health ;
Daka 90; Delta ; Dor Energy ; DTH ; Edded Tiur ; ELDAN ; Electra
;Excellence Nesua; Eurocom ; Finance Office ; Harel Insuracne ; Hashikon
Office ;Hebrew University; IDF Police ; Iscor ; Keter Plastic ; Leimit Health
; Leumi Your
Gemel ; Lodan ; Macabi Health ; Menora Mivtahim
Text here Your Text; here
Rabinical
Couts ; Rashi Found ; Rmat Gan Municipality ; Scoupus ; Skyvision ;
Stemizky ; Superfarm ; SUPER DERIVATIVES ; Tadiran Telecom ; Tami 4 ; Tel
Hashimer Hospital ; Tel-Aviv Municipality ;Tufin; Valor; Visa Cal ; Yad
Hanadiv
 RED = New or Major Upgrade

projects
 IBM (WMB) - Amdocs ; Bank Discount ; Bank Leumi ; Bank Poalim ; IDF ; IEC
; Isracard ; Mataf (FIBI); Midgal ; Samelet (Fiat) ; Uniliver
 Oracle Amcor; Aqualogic ; AudioCodes ; Automazia ; Bank Israel ; Barak

(number portability) ; BARAN ; DAN ; Delek ; Discount Mashkantaot ; DSP -
BPEL, B2B ; ECI
Your Text here; Evogene BPM ; FTS ; FundtechYour
; Gadot ; Golden
Text here
Pages ; Haaretz ; HOT ; IDF ; IDF - ODI (ETL), Oracle Service Bus,
BAM, BPM ; IDF (the SOA RFI) - Oracle Service Bus, BAM ; IEC ;
Mirs (number portability) ; MODU ; NICE ; Prime Minister ; Prime
Minister - ESB, ODSI (EII product) ; Prime Minister BAM ;
Redware ; TAMA ; TEVA ; Tnuva (Oracle BAM) ; Verint ; VISA CAL ; Yehiot
Aharonot ; YES ; Yes Oracle BPM ESB ;

projects
• Tibco Amdocs ; Applied Materials ; Better Place; Bezeq (number
portability + soa) ; Bezeq International ; GoldenLines (number portability
+ soa) ; EL-AL ; Hadassah ; Hot ; IDF ; Intel (global) ; itouch ; Minister's
Office(SOA) ; Partner(number portability+ SOA) ; Pelephone (number
portability + soa) ; Rafael ; TEVA; Tower Semiconductors
• Tibco BPM– iprocess – orange; Prime Minister; TEVA , Haifa Municipality
• Microsoft Biztalk - Kitan, Israel Government (several), IDF (several), IAI,
Clalit Health, Bank Leumi, Agan Chemicals, Visa Cal, Airport Authority,
Cellcom, Netvision 013, Migdal, Bank Igud, Isracard, Elbit (with BPM),
Comverse, Amdocs (with BPM), Motorola, Port Authority, Postal Authority,
Tabu, TAMAT Office , Phoenix, SuperSal, Israeli Police, ECI, Leumi Card,
Israeli Prison Authority, MDS, Inbal, Municipality of Tel Aviv. Postil; Macabi,
Ayalon, El-AL, NICE , Numonic, Super Derivatives, FIBI (Beinleumi Bank).
• WebMethods–Bituach Leumi, Clal Insurance

Agenda
• What and why
• The solutions
• How were 2009-2010?
• Miscellaneous
ESM BSM CMDB

DBMS and DATA
Clients
Storage

Technologies Maturity Model
2010– Enterprises System Management CMDB
Business Value
Investment
to make money
Cut costs, Increase

productivity End User IT Project
Application Experience RBA Pure
Monitoring Business
Project
Commodity IT BSM CMDB with

System
closed loop
Services Management CMDB –
Basic –
change
Automati management
Investment c
discovery
for regulations

Bank Of Israel regulation

The different layers of ESM (Enterprise
System Management)
 Traditional system management – agent that reports to the center
• Physical map
• Logical map
 End User Experience tools
• Real
• Synthetic
 Correlation\Transaction management tools (sophisticated sniffing
correlated
Yourto applications\tools)
 Specific tools (Example for SAP, for DBMS, for .Net, for JAVA, for networks ,
etc.)
 Central Console – Manager of Managers
 CMDB – auto discovery (with relations) and repository

Near neighbors for ESM (tools and
users-usage)
Service Desk
Operations\NOC and RBA
SLA management
Compliance and regulations
Infrastructure teams – Configuration management
tools, capacity planning tools
Asset Management + metering\usage tools
SOC – Security Center
Application managers and application developers
(using the specific tools)

CMDB – ITIL

ESM current status
 Clients are happy with their ESM installations but others are
not:
• "Our concept about ESM has failed! No ROI. Too much time and effort
for getting just a little more than basic System Management tools"
• "Cost of ESM is huge. We are considering using cheap\open source
solution for some of the functionality. Going back to "Best of Breed".
• "The basic monitoring will be done by cheap\open source while the BSM
by the big vendors"
 ESM suppliers should consider "site license"
 However, ITIL implementation, change management etc. is
very near to ESM and this helps the big ESM vendors.
 I heard more complaints this year

What influences the ESM perspective?
Who is the ESM ―owner‖ ? Different approaches:

―High Touch‖ ESM team:
• The different system teams (Win, Unix, Network, PC)
install the agents but with strict instructions from the ESM
team
• Single console maintained by the ESM team
The ESM team is in the ―background‖

• The different teams have their own management consoles
(example – Win- MOM, Unix- BMC, Network – NMM, PC –
Aternity)
• Maneger of managers console is updated by the ESM team

What clients currently get from CMDB (auto-
discovery) project?
Before stopping server\resource checking if it is not used
by "unknown" application
When error happens checking at the CMDB level "what
has changed from yesterday"
Updating the logical ESM maps automatically from the
CMDB. If I add new server to the SAP Application Server –
it will be shown automatically in the corresponding ESM
logical map of "SAP system"
Getting the asset and configuration from the list and
comparing\updating it so other lists. Helping
compliance\renewing contracts

What clients currently get from CMDB (auto-
discovery) project ? (cont.)
 New! Defining "proffered configuration" and checking if this
policy do apply. Example – "Web Server should have Antivirus,
MQ, IIS version 8, MSSQL service pack x, port 80 and 81
opened in the FW" then checking that all web servers are
configured this way.
 New! Integration between the CMDB CI's and the Service Desk.
This enables to correlate each incident\problem
Your Text here tohere
Your Text specific
CI's.
 Basic workflow – Example when CMDB discovers new server it
executes several automatic tasks (adding it to the "to-do list"
of ESM team, installing agents, etc.)
This is major improvement from last year situation!

What clients currently do not get from CMDB
(auto-discovery) project ?
Sophisticated workflow\automation. BTW, who is the
leader ESM\Operation team or System\Infra team?
From incident management to problem management
using CMDB functionality (automatic correlations)
Capacity planning
Closed look change management
• Don't forget in closed loop change management
incidents\problems update the development team and
should be tracked seamlessly ("the bug you have open was
is now at testing stage and is scheduled to go to production
in 3 day")

Users are considering tools not
from the Big 4
Partial list:
• Microsoft
• Avalon
• Oracle
• Centerity
• Trigger Plus
• Nagios
• Server alive

ESM (Enterprise System
Management) Ratios
ESM Ratios are very different from companies
implementing ESM solutions since the level of
implementation, internal processes , tools and
automation is very different.
The KPI itself –‖ per Servers ―– is not ideal as well since
it doe not
Your give indication to Routers, Storage
Text here devices,
Your Text here
―check readers‖, etc.
Data point in the STKI survey 1 FTE per 1000 server. STKI
comment ―close the project!‖
Source: STKI
ESM (Enterprise System Management)
support ratio
Numbers of servers in Open (Win, Linux, Unix) covered by
ESM team (including BSM, CMDB, etc. – if implemented)
FTE member:
Per FTE # of Servers
25 percentile 179
Median 362
75 percentile 608
This is an increase of 20% from last years data

Source: STKI

Israel Market Positioning – Management
Frameworks
Vendors to Watch: CA
HP
Microsoft
as central
BMC
Local Support
console
IBM
Oracle as
Your Text here
central Your Text here
console
This analysis should be used

with its supporting documents

Market Status and Recommendations
Users are using these integrators (support, maintenance)

in ESM – Enterprise System Management \ BSM \ CMDB:
HP Malam-Team
Matrix
CA Your Text here Your Text here
Aman
Yana (Maraton)
IBM
Ness

Selected ESM products and integrators
Selected products and Integrators

Team
Matrix / Malam Yana
IGS Tangram Ness Netcom AMAN CCC Bynet Techmind (Maraton) HeadON WE Ticomsoft Ludan SecureTeam In2it
CA x x x x
Tivoli x x x x (netcool) x x x x

HP x x x
BMC x x

Agenda
• What and why
• The solutions
• How were 2009-2010?
• Miscellaneous
ESM BSM CMDB

DBMS and DATA
Clients
Storage
The balance is changing

Infra is
better
More
need

Major analytic DBMS product groupings
Architecture is a hot subject
Traditional OLTP
Row-based MPP
Columnar
(Not covered tonight) MOLAP/array-based
Source: http://www.monash.com/uploads/How-to-buy-data-warehouse-DBMS-February-2009.ppt

DBMS architecture
Conventional Database
 Data is stored horizontally
c c c c c c c c c
…
1 2 3 4 5 6 7 8 9  Querying without indexes and views is extremely
r1
I/O intensive
r2
 Building indexes and views is a huge time and
r3
resource drain
r4
 Database footprint must be dramatically expanded
r5
Your Text here to make the environment efficient forText
Your querying
here
SYBASE IQ
 Data is stored vertically – Each column is stored
c c c c c c c c c
… separately
1 2 3 4 5 6 7 8 9
r1
 The data is the index
r2
 Retrieve only columns used in the query – Reduce
r3
System I/O dramatically
r4
r5
 Allocate a thread for each column individually –
Process the query in parallel
Source: http://www.acs.org.au/nsw/sigs/bi/IQ_presentation_lee_marshall.ppt STKI modifications

Column-Based Architecture
Dramatically Reduced I/O = Faster Query Results
Q: How many MALES are NOT INSURED in NSW?
Row-based RDBMS
800 Bytes x 10M
Gender State Insured 16K Page = 500,000 I/Os
M VIC Y
M NSW Y
F QLD N
M NSW Y  Process large amounts of unused data
M VIC N
-  Often requires full table scan
800 Bytes/Row
Column-based Sybase IQ 10M Bits x 3 column/8 Bits = 234 I/Os

Gender Insured State 16K Page
M Y NSW
1 0 1
10M M N NSW 10M 1 1
1
ROWS
F Y VIC Bits
0 + 0 + 0 = 2
M N NSW 1 1 1
Source: http://www.acs.org.au/nsw/sigs/bi/IQ_presentation_lee_marshall.ppt STKI modifications
Traditional OLTP examples
Oracle (especially pre-Exadata)

IBM DB2 (especially mainframe)
Microsoft SQL Server (pre-Madison)

Row-based MPP examples
Teradata
DB2 (open systems version)
Netezza
Oracle Exadata (sort of)
DATAllegro/Microsoft
Your Text here Madison Your Text here
Greenplum
Aster Data
Kognitio
HP Neoview

Columnar DBMS examples
Sybase IQ
SAND
Vertica
ParAccel
InfoBright
Kickfire
Exasol
MonetDB
SAP BI Accelerator (sort of)

Sun Oracle Database Machine
• Grid is the architecture of the future
• Highest performance, lowest cost, redundant, incrementally scalable
• Sun Oracle Database Machine delivers the first and only complete grid
architecture for all data management needs
RAC Database Server Grid

Your Text here
• 8 High-performance low-cost Your Text here
Exadata Storage Server Grid
compute servers
• 14 High-performance low-cost storage
• 2 Intel quad-core Xeons each servers
• 100 TB raw SAS disk storage
InfiniBand Network or
• 40 Gb/sec fault-tolerant unified 336 TB raw SATA disk storage
server and storage network • 5TB+ flash storage!

Exadata is Smart Storage
Compute Intensive • Database Server

Processing
• Compute and memory intensive data
processing executes in database servers
• Fully-parallelized joins and aggregations
• Exadata Storage Server

BandwidthYour
Intensive
Searches
Text here • IO-bandwidth intensiveYour Text here
searches
executes in storage servers
• Exadata Smart Scans and Exadata
Storage Indexes filter out data that is
not relevant to a query
• Database Servers and Exadata storage work in conjunction to execute SQL

• Exadata cell is smart storage, not a complete database node
Exadata Smart Scans
Database Processing in Storage
• Exadata storage servers implement data intensive

processing in storage
• Row filtering based on “where” predicate
• Column filtering
• Join filtering
• Incremental backup filtering
• Scans on Hybrid Columnar Compressed data (new)
• Scans on encrypted data (new)
• Data
YourMining model scoring (new)
• 10x reduction in data sent to DB servers

is common
• No application changes needed

• Processing is automatic and transparent
• Even if cell or disk fails during a query

Exadata Flash
Extreme Performance
• Sun Oracle Database Machine has 5

TB of flash storage
– 4 high-performance flash cards in every Exadata
Storage Server
• Smart Flash Cache caches hot data

• Not just simple LRU
• Flash more than doubles scan
throughput - 50 GB/s
• With Exadata Hybrid Columnar
Compression - up to 500GB/s
Oracle is the First • Up to 1,000,000 IOPS
Flash Optimized
Database
In Memory DBMS – Oracle TimesTen
Lightweight - Real-Time - Embeddable
Oracle TimesTen runs as Applications Applications

part of the application,
accessing a relational
database that’s
Your Text here always in Your Text here
memory, using a fraction
of the CPU, as compared
to a fully cached RDBMS

Oracle TimesTen: Complementary Database
Strengths
Database Oracle Database Oracle TimesTen
Characteristic 10g In-Memory Database
Data Model Relational - SQL Relational - SQL
Target Applications All OLTP, some DSS
Optimization Disk-centric Memory-centric
Typical deployment
Your Text here Database tier Application tier
Your Text here
Architecture Client/server Direct data access
Response Times Milliseconds Microseconds
Data Capacity Tens of terabytes Tens of gigabytes
Scalability Unlimited SMP/Cluster Good SMP

Semantic Technology
Semantic technology as a software technology

allows the meaning of information to be known and
processed at execution time. For a semantic
technology there must be a knowledgeYourmodel
Your Text here Text here
of
some part of the world that is used by one or more
applications at execution time
Source: Vagan Terziyan

SPARQL Query: Access Multiple
Sources
PREFIX dc: <http://purl.org/dc/elements/1.1/>
PREFIX ldap: <http://ldap.hp.com/people#>
PREFIX foaf:
SELECT ?name ?name2

{
?doc dc:title ?title .
FILTER regex(?title, “SPARQL”) .
?doc dc:creator ?reseacher .
?researcher ldap:email ?email .
?researcher
Your Text hereldap:name ?name Your Text here
}
• “Find the name and email addresses of authors of a paper”
• Query tech reports first, then go to LDAP for more information.
• Other examples:
•Copy schedule of conference to Outlook calendar.
•Copy list of people to Outlook contacts

Source: HP STKI modification
DBPedia
. Extracting Structured Information from Wikipedia
http://ids.snu.ac.kr/w/images/3/3c/SC14.ppt dbpedia STKI

modifications
SPARQL Query
PREFIX skos: <http://www.w3.org/2004/02/skos/core#>
SELECT ?presName WHERE {
?presName skos:subject
<http://dbpedia.org/resource/Category:Presidents_of_the_United_States>.
}
From http://dbpedia.org/sparql

Users perspective on Data issues
 When business process mature the need for Data Governance grows (―how
many bonuses did client X got‖? But each application defines ―bonus‖
differently…)
 100% Data Management is impossible since it means ―rewrite‖….
 What is Data Management, MDM, ODS? User asked several integrators and
got different answers.
 This is an example of the ―low level of maturity‖ in this field.
 Some organizations
Your Text here suffer less from ―data hell‖ sinceYour
they decided
Text here that
one system (MF..) will get data from all other applications
 We start to see ―Data Governance‖ projects: Data Governor and Data
Custodian (need to check and correct data regularly) from the LOB and
Data Steward from the IT

ODS
If already have DW – why do I need ODS (Operational Data
Store)?
• ODS is more updated
• ODS has faster response time
• ODS is more robust (cluster, DRP, 7*24 etc.)
• ODSYour
is Text
lighter
here
(no need for old data or calculated
Your Text here
fields)
ODS vs. DW conflicts – who calculate important data
example ―Strategic Client‖? ODS or DW ?
Sometimes ODS is staging area for DW
ODS vs. Operational DW (DW that updates the operational
systems)?!

MDM Maturity model MDM
Most orgs in Israel

Are between level 1 - 2
Einat Shimoni’s work Copyright 2010 @STKI
Source: baseline consulting, TDWI

MDM – Master Data Management
Typical workflow MDM “ready” workflow
Search of customer exist – in
Search of customer– in MDM
the current application domain
Enter details of new customer in MDM

Enter details of new customer
Enter details of transaction sometimes
based on insights taken from MDM
Enter details of transaction
Sometimes if online checking is not possible -
add new phase to process – “end of day” data
corrections
End
END
DBMS Support Ratios
DBMS support ratios metrics are not trivial:
• Per DBMS but sometimes there are several DBMS single
application or one DBMS for several applications
• Huge variety. In the same organization:
20 application per FTE for MSSQL (small applications)
1.5 applications per FTE for Oracle (core business)
• Applications DBMS vs. Infrastructure DBMS
• Sometimes part of the job is done internally and some by
the vendor (application producer)
Source: STKI

DBMS Support Ratios
Number of applications (in the Open) supported by
DBA FTE
Per FTE # of Applications

25 percentile 75
Your Text here Median 120 Your Text here
75 percentile 163
Source: STKI

Israel Market Positioning – DBMS Open –
General Usage
Oracle
Microsoft
Local Support
IBM
This analysis should be used
with its supporting documents

 Users are using these integrators (support, maintenance) in

DBMS open area:
Oracle
 Veracity
 Glasshouse
 PriorityYour Text here Many small\good integrators inYour
thisText
areahere
 ACS
 Matrix
 Microsoft
 IBM
 Malam-Team many other exist

Agenda
• What and why
• The solutions
• How were 2009-2010?
• Miscellaneous
ESM BSM CMDB

DBMS and DATA
Clients
Storage Source: http://astonguild.org.uk/files/NEW_MENU_FRONT_RGB%5B1%5D.jpg

2010- Servers
Business Value
Investment
to make money IT Project
Pure
Cut costs, Increase Cloud Business

Server Project
productivity Servers
Virtualization
for Prod
Multi domain
Automation
Commodity IT Linux Server Unix\MF
\Legacy
Quantum
Services Servers consolidation
Computer
Specific
domain
Investment
for regulations Automation

Virtualization is the King
Source: http://www.phoenixmasonry.org/images/King_Solomon.jpg

Server Virtualization Issues
1. vMotion moves VMs across

physical ports—the network
Source: https://www.myciscocommunity.com/servlet/JiveServlet/previewBody/8454-102-10-20827/N1K-EBC-Short.ppt;jsessionid=71E78DF43EBDAA54695C2434735A3A33.node0
policy must follow
2. Impossible to view or apply

network policy to locally
Your Text here Your Text
switched here
traffic
VLAN
101
3. Need collaboration between
network and server admin
vCenter
Cisco CLI (NX-OS)

HP Virtual Connect: Wire once –
change ready connectivity for servers and virtual
machines
Simplified wire-once connection to LANs & SANs Then
move workloads or add, move, or replace servers
transparently to LANs & SANs in minutes, not days
Converged with needing 75% fewer NICs and

switches, costing 66% less and consuming 50% less power
than managed blade switches
Integrated by working with any Ethernet or Fibre

Channel network – ProCurve, Brocade, and Cisco
Catalyst/MDS/Nexus
Reduced complexity with cutting up to 94% of cables

and expensive uplink switch ports without adding blade
switches to separately manage
Pini Cohen’s work Copyright 2010 @STKI Source: HP

Switch and Virtual Connect
What is the difference?
Switch Virtual Connect
 Part of LAN or SAN • Part of server system
network • Managed with servers
 Managed from network • Layer between servers and network,
 Server directly connected, so network
so any server change doesn’t see server changes
impacts network • Allows flexibility and control of
system resources
Server
LAN
• Ideal for virtualization environments
Server
Server Server
Virtual Connect
SAN LAN
Server
Server Server
SAN
Server
Pini Cohen’s work Copyright 2010 @STKI Source: HP

vNetwork Distributed Switch
Aggregated datacenter level

virtual networking
APP APP APP APP APP APP APP APP APP
OS OS OS OS OS OS OS OS OS Simplified setup and change
vSwitch vSwitch vSwitch Easy troubleshooting,
CiscoDistributed
vNetwork Nexus 1000VSwitch
Your Text here monitoring Your
andText here
debugging
VMware vSphere™
Enables transparent third
party management of virtual
environments

The Unbearable Lightness of
Virtualization
 Before- when needing a server you’ve need to: plan (space, electricity ,
cooling), negotiate, order, wait for shipment, install, ….
 Now – 8 minutes and you’ve got up and running server!
 So now if you have some kind of problem or something is stuck you might
try to add more servers. Maybe this will solve the issue.
 This means development\architecture has to work less in certain
architecture scenarios
Your Text here (performance, scalability, availability)
Your Text here
 But what about:
• Good SW development – finding what's wrong and not just adding more servers
• Licensing
• Monitoring
• Storage, Backups
• Complexity!

The next big thing- Automation
Business-ready infrastructure in action
Service Portal
Service Catalog
Service Service
Requester Compliance
Supply Portal
Service Templates
Service
Inventory
Supplier
Source; HP
Using Templates!
Weblogic on 3
VM’s with
Windows.
Source; HP
Memory Virtualization
Source http://www.rnanetworks.com/cache-architecture

Where processors are going?
IBM POWER7 systems
Manage millions of transactions in real time
Analyze data from billions of smarter planet

devices
Gain industry-leading price performance

✓4, 6 or 8 cores per socket

✓3.0 to 4.14 GHz
✓Up to 4 threads per core
✓Integrated eDRAM L3 Cache
✓Dynamic Energy Optimization
What’s next? Quantum computer
 A classical computer has a memory made up of bits, where
each bit represents either a one or a zero.
 A quantum computer maintains a sequence of qubits.
 A single qubit can represent a one, a zero, or, crucially, any
quantum superposition of these
 A quantum
Your Textcomputer
here operates by manipulating those
Your Text here qubits
with a fixed sequence of quantum logic gates. The sequence
of gates to be applied is called a quantum algorithm.
 Integer factorization is believed to be computationally
infeasible … by comparison, a quantum computer could
efficiently solve this problem!
Source: http://en.wikipedia.org/wiki/Quantum_computer stki modifications

Annoying issue: Mailbox Size
Currently mailbox size is (financial organizations):
• Standard is 150M-250M
• Managers get 400M-500M (about 30% of population)
• VIP’s get more
Largest message supported : 5MB
Exchange 2010 can help!
Source: http://www.classicaddresssigns.com/sitebuildercontent/sitebuilderpictures/MailboxSizeComparison.JPG

Exchange 2010: Deployment Flexibility
Greater Range of Storage Options Through Performance

Enhancements
Storage Area Direct Attached Direct Attached JBOD SATA

Network (SAN) w/ SAS Disks w/ SATA Disks (RAID-less)
 70% reduction in IOPS

 Smoother IO patterns
 Resilience against corruption

Exchange 2010 :Deployment Flexibility
Deploy Exchange in a Fashion That Best Fits
Business Needs with Choice of Delivery
On-Premises Hosted Service
Your Text here Co-Existence Your Text here

Exchange 2010 : Continuous Availability
Simplified Mailbox High Availability and

Disaster Recovery with New Unified Platform
San Jose New York
Mailbox Mailbox Mailbox

Server Server Server
DB1 DB1 DB1 Replicate databases
Recover quicklyYour Text
DB2here DB2 Your DB2
Text hereto remote datacenter
from disk and DB3 DB3 DB3
database failures DB4 DB4 DB4
DB5 DB5 DB5
 Evolution of Continuous Replication technology

 Easier than traditional clustering to deploy and manage
 Allows each database to have 16 replicated copies
 Provides full redundancy of Exchange roles on as few as two servers
 Capabilities of CCR and SCR combined into one platform

Exchange 2010 : Continuous Availability
Limit User Disruption During Mailbox Moves

and Maintenance
E-Mail Client
Users remain online while their
mailboxes are moved between
servers
Your Text here  Sending messages
Your Text here
 Receiving messages
Client Access Server
 Accessing entire mailbox
Administrators can perform
migration and maintenance
during regular hours
Mailbox Server 1 Mailbox Server 2

Open Source in Israel
 The majority of enterprise clients will evaluate open source solution in the
same way they evaluate other solutions (price, maturity, local experience,
etc.)
 They will not put into consideration ―open source‖ special capabilities:
• Ability to modify code
• Ability to look into code
• Install solution with ―internet‖ support
 Application programmers
Your Text here might copy code from internet buthere
Your Text the managers
are not aware of this
 Currently Israeli solution providers \ integrators will not include in their
solution open source solution
 Areas where Open Source is more mature is Linux , WCM , Apache, Wikis,
Jboss, and JAVA ALM tools. It is becoming more mature in BI. Open Source
in client environment (Open Office, Desktop Linux) is still not catching up

Israel and the MF
MF is the most mature platform
MF usage and capacity has changes dramatically in the
last 10 years
There is large variety between the organizations:
• ―MF is expensive but worth it‖ vs. ―We will do everything
to lower MF expenses‖
• ―Shortage in personal is critical‖ vs. ―We train people
ourselves‖
• ―New core systems will be build outside‖ vs. ―MF will
continue to hold the most critical applications‖
Users use more IFL as Linux consolidation platform. Is it
part of the Open or MF teams?
Israel and the MF / cont.
Most of the MF development in Israel is done on the MF
but there are new alternatives emerging – developing on
the desktop with higher productivity tools
Users spend time (and money) by the application teams
to reduce MIPS consumption
MF monitoring
Your Text here and performance tools are highly
Your Text hereused –
some clients claim that ―over used‖ since the tools

consume MIPS and do not provide meaningful
recommendations

MF – lots of action is out there: zCost
AutoSoftCapping work?
With AutoSoftCapping
 the LPAR’s DCs are dynamically modified
CPC Mod Cap Σ SCRT
 by taking into account the needs of all LPARs
DCs
 while the sum of the LPAR's DCs remains constant
Z9- 2094 843 665 664
714
LPARs DCs (with ASC) Billing (with ASC)

SCRT=6
Your Text here Your
64 Text here
665
RESULTS • The bill will be based on an SCRT of 664 MSUs

Example • 766 – 664 = 102 MSUs saved
Israel and the MF / cont

Server Ratios - Windows
 Number of Windows Servers (logical ) per System member
Per FTE Windows Servers

25 percentile 69 servers
Median 120 Servers
75 percentile 178 Servers
• Change from last year – about 20% increase
• Server is either physical or virtual
• This includes SBC (Citrix) support
 For development environment’s ratios can grow up to 600 Servers per FTE
 Organizations with 100% identical servers in branches can get ratios of
1:500 servers per FTE
Source: STKI
Server Ratios - Windows
Windows Server growth is huge
Many clients claimed they are understaffed – not able
to perform the patches on time, capacity planning,
consolidation project is too slow, keeping track of all
changes, etc.
STKI observation – Virtualization has potential of

savings but must start with adequate resources
(staff).
Source: STKI
Server Ratios –Unix Linux
 Number of Unix (OS) and Linux servers per System member:
Per FTE Unix Linux Servers

25 percentile 10servers
Median 20 Servers
75
Your Text here percentile 53 Servers
Your Text here
 Roughly same ratios as last year’s data

 Good metric for Unix is hard to find:
• Per CPU (but there are machines with many virtual OS on each CPU)
• Per OS (but there are sometimes huge machines with 1 OS)
• Per physical server
Source: STKI
Server Ratios –Unix Linux
Unix is rather declining . Many clients are migrating
to Linux with the same staff.
In many cases Windows load is increasing over
Linux\Unix
Source: STKI

in Servers-Platform Open area:
HP
TEAM\Malam EMET
IBM Your Text here Your Text here
WE
Harel Bynet
PenguinIT CCC

Israel Market Positioning -Unix
HP
IBM
Many clients ask themselves about the future of SUN Oracle/
Local Support
SUN

documents
Israel Market Positioning – Industry Standard
Processors X86 including blades (Intel \ AMD)
Vendors to Watch: HP
Cisco IBM
Local Support

DELL
Oracle/
SUN
documents

Agenda
• What and why
• The solutions
• How were 2009-2010?
• Miscellaneous
ESM BSM CMDB

DBMS and DATA
Clients
Storage

2010– End Point Devices
Business Value
Investment
Mobile Desktop as
to make money a Service
Devices
MAC for the
Cut costs, Increase Business
Microsoft
Traditional IT Project
productivity BPOS
SBC for niche VDI Pure
Business
environment Application Project
virtualization
Commodity IT Office Windows 7
Services 2007
Software
Appliances
Investment
for regulations

PC Deployment Options (and mix of
these options)
PC
Deployment
Server OS
Application Traditional
Blade PC Based streaming
Streaming Deployment
Computing (diskless)
Your Text
Clienthere Server Your
SW Text here
Virtual OS
Technology Technology Sandbox
Standard Old PC Terminal Virtual

Thin Client
PC WinXP-E Servers Desktop
Standard
Application
SW
Streaming
distribution

The ClearCube Solution – PC Blades
Source: http://www.ehcca.com/presentations/HIPAA9/3_06.ppt
Operation System/Disk Streaming
Centralized Storage
No Physical Disk is required in the End
User Device. All Data is read/write to Server / NAS / SAN
the remote disk. The OS and user
specific setting is streamed from the
remote disk.
End User Device

Network
Source: IBM
Other means of application streaming
Ceedo Personal works like a

portable operating system
by allowing users to carry
applications on portable
media such as USB flash
drives Your
and Textpocket
here hard Your Text here
drives, running them inside
a virtual environment

Application Virtualization – running in a
sandbox (Microsoft APP-V \Softgrid)

Application Virtualization – Based on
PC virtualization
Microsoft MED-V Architecture (Kidaro)

What Makes Up A Desktop Cloud?
 VDI (a lot of interaction – like local)
•Multiple Operating System instances are run on a Server governed by a Hypervisor.
• Appearance of a dedicated desktop to the End User.
 Shared Virtual Desktop (the old “Terminal Servers” \ “Citrix” )
• Good enough for task workers
• Better scalability
 Application Virtualization
• Hosted application running on the server or Streamed to the PC and running on the PC (in “bubble”
mode with
Your or without
Text here additional OS) Your Text here
• Allows for the separation of the Application Layer from the OS Layer.
 Connection Broker
• Used to access the virtual environment.
• Multiple images could be available based on access privileges.
 Storage Optimization
• Optimization technologies are used to reduce the disk space required by desktop images.
• Not a mandatory part of a virtual environment, however it provides savings in storage
costs.
Source: IBM STKI modifications

Client Virtualization Technologies
Technology Type Major Players (Products)

Desktop Virtualization Terminal Services / Citrix XenApp (Presentation Servre / Metaframe)
Published Desktop / MS 2003/2008 Terminal Service
Presentation Virtualization
Virtual Desktop / VDI VMware View (VMware ESX Infrastructure based solution)
Citrix XenDesktop (Citrix XenServer Based solution)
Blade Workstation IBM Blade Workstation

HP Consolidated Client Infrastructure (CCI)
Application Virtualization Client Side Microsoft Application Virtualization (App-V / SoftGrid)
/ Isolation
Your Text here
(with or without Streaming) VMWare ThinApp Your Text here
Citrix XenApp
Wyse Streaming Manager
Server Side Citrix XenApp

MS 2003/2008 Terminal Service
OS Streaming / Disk Citrix Provisioning Server/PVS (Ardence)

Streaming Wyse Streaming Manager
HP neoware Image Manager
Lenovo Secured Managed Client
Storage Optimization IBM Virtual Storage Cloud (Deduplication)
VMware View Composer (Linked Clone)
NetApp (FlexClone)
205 Pini Cohen’s work Copyright 2010 @STKI

Do not remove source or attribution from any graphic or portion of graphic
Source: IBM 205
Desktop Cloud Architecture Options
Traditional terminal server
Public Desktop
Cloud Service
keyboard, mouse, display, network
Thin Client / Repurposed PC
User
User
User
User
Rack-based
Virtual Client
Servers
Virtual Machines
Options for VM sizing

Shared Management
Infrastructure
VM only no image
Pini Cohen’s work Copyright 2010 @STKI Source: IBM

VDI status – what is happening in Israel
Clients are interested in this technology

There are some nice niche projects in this field:
• Eliminating second PC for developers
• Enabling second ―corporate‖ PC for enhanced security
• Enabling off-site developers
Remote control for Hosted Virtual Desktop is an issue
Clients ask themselves if traditional ―Terminal Server‖
technology is enough?

VDI vs. Terminal Services
 Pro:
• Enables installation of non-standard SW
• Enables SW not running in multiuser environment
• All applications are ―Virtual Desktop ready‖ no need to consume time
of the internal\external developers
• Enable (more..) local user experience
 Cons: Your Text here Your Text here
• Application delivery should still needs to be addressed
• More infrastructure is required
• Lots of Storage needed (but storage snap technologies are maturing)
• VECD license
• Persistence vs. None-Persistence mode

Thin clients
 Clients report easier maintenance – some has reduced second level
support!
 Thin clients vs. ―Dum PC‖
 Pro.
• User is able to replace\move the device
• Better MTBF
• No need for
Your Text SW distribution\updated (winCE Your
here version)
Text here
• Greener (electricity, heat)

• More secure (stateless)
• Cheaper (winCE version)
 Cons.
• In winCE version – when there is none-standard device\usb you
are stuck!
What is Teradici?
 Developer of PCoIP® (PC-over-IP Protocol)
• Delivers a True Host PC Experience over IP networks
• Founded in 2004, based in Vancouver, Canada
 World Class Algorithm/Software/Silicon Team
• IBM, Dell, Intel, Broadcom, NVIDIA, PMC-Sierra
• 37 US Patents filed
 Widespread OEM Adoption
• IBM, Dell, Samsung, DevonIT, Verari, Amulet, Clearcube, Fujitsu etc.
• Thousands of end-user deployments
 Next Generation Development
• Fully virtualized host and client devices
• Strategic co-development with VMware

VMware View PCoIP Software Implementation
Software client/host flexibility with exceptional user experience
Soft PCoIP Client ( View Client) Soft PCoIP Host ( View Agent )
• Client flexibility – support for  Virtual Machine Optimized
PCs, notebooks, thin clients,  VMware View Manager
other X86 clients & hardware Integrated
PCoIP Hosts  No hardware acceleration
Your Text here
• Exceptional user experience requiredYour Text here
• Mobility via notebook and  Optional hardware Teradici
future PDA portal interoperability
• Optional hardware host
interoperability

Highly Efficient Encoding for PC Display
Use the right CODEC for specific display content – Deliver the best experience
Icons
Motion Video
Your Text here

Text Your Text here
Photos
Graphics

Virtual Desktop licensing- VECD
VECD is a device-based subscription license and is
available two ways:
 1.VECD for Software Assurance (SA), which is priced at
$23/year
 2.VECD, which is priced at $110/device/year
Note: It is important to know that VECD is mandatory for

any virtual desktop infrastructure (Virtual Desktop)
deployment that uses virtual copies of Windows,
regardless of the underlying infrastructure provider.
Source: http://www.microsoft.com/windows/enterprise/solutions/virtualization/licensing.aspx

Brain waves do what?
Intel Predicts Brain waves will replace keyboard and
mouse, dial phones and change TV channels by 2020
By the year 2020, you won't need a keyboard and mouse
to control your computer, say Intel Corp. researchers.
Instead, users will open documents and surf the Web
using nothing
Your Text heremore than their brain waves. (H/T
Your Text here Sander
Olson)
Source: http://graphics8.nytimes.com/images/2007/08/01/health/adam/8730.jpg
Laptop vs. What? What are netbooks?
Netbooks are a rapidly

evolving category of
small, light and
inexpensive
laptop computers
Good for general
computing and web-based http://en.wikipedia.org/wiki/Netbook
applications
Source: http://blog.eun.org/eminent/upload/RiinaBertrandMallahEMINENT09WorkshopB2.ppt STKI modifications

What is an OLED?
OLED - Organic Light Emitting Diode
An OLED is any light emitting diode (LED) which emissive

electroluminescent layer is composed of a film of organic
compounds.
OLED is Your
notText
LEDherewhich is actually LED backlitYour
TVsText,here
the panel
itself being standard LCD
Source: STKI modifications http://www.cosc.brocku.ca/Offerings/3P92/seminars/OLED_Organic.ppt

Advantages of OLEDs
OLED Displays Vs. LCD and Plasma

• Much faster response time
• Consume significantly less energy
• Able to display "True Black" picture
• Wider viewing angles
• Thinner display
• Better contrast ratio
• Safer for the environment
• Has potential to be mass produced
inexpensively
• OLEDs refresh almost 1,000 times faster then
LCDs Source: http://www.cosc.brocku.ca/Offerings/3P92/seminars/OLED_Organic.ppt
OLED Lighting Vs. Incandescent and Fluorescent

• Cheaper way to create flexible lighting
• Requires less power
• Better quality of light (ie. no "Cold Light")
• New design concepts for interior lighting
Disadvantages of OLEDs
OLED Displays Vs. LCD and Plasma

• Cost to manufacture is high
• Overall luminance degradation
• Constraints with lifespan
• Easily damaged by water
• Limited market availability
OLED Lighting Vs. Incandescent and Fluorescent

• Not as easy as changing a light bulb
Source: http://www.cosc.brocku.ca/Offerings/3P92/seminars/OLED_Organic.ppt STKI modifications

Windows MultiPoint Server 2010
Education Positioning – Launching in Nov 2009
POSITIONING For: K-12 schools with limited or no IT skilled staff

STATEMENT
[to customer]
Who: Want to provide a personalized learning experience through technology for more students and
teachers
What: Windows MultiPoint Server is a Windows offering
That: enables up to 10 students to simultaneously share a single computer in a cost

effective way. Each student has their own monitor, keyboard and mouse directly connected to the shared
computer, giving them each their own Windows desktop experience.
Your Text here

Differentiation: Your Text here
•Against like-solutions: based on the latest Windows technology, fully supported by Microsoft and partners,
simple.
•Against a PC: lower TCO [upfront and ongoing costs]
Increase Student Access at Familiar, Supported, Latest Windows Simple Technology, Working For You
PILLARS
Lower Total Cost
POSITIONING Window 7 Client:

STATEMENT •Windows MultiPoint Server enables a shared computing environment.
[vs. Windows 7
Client and
•Provides lower TCO, but is less flexible.
Windows Server
2008 R2] Windows Server 2008 R2:
•Windows MultiPoint Server is designed for non-technical education staff
219 Pini Cohen’s work Copyright 2010

HP@STKI
Confidential
Windows 7
The general feedback is very good
Decision points:
• 32bit vs. 64bit
• Wait for Office 2010?
64BIT computing is the future
32bit vs. 64bit will cause minor adjustment , test and
waiting for 3rd party SW new version but it is not causing
changes in the user environment – training is not needed.
This means 64bit migrations may be delayed

Desktop Migration Process
Desktop Migration process:
• Initial testing phase
• Image preparation
SW compatibility and development
Tests
Your Textpreparation
Image here and distribution mechanism
Your Text here
• Training
Prepare materials
Schedule training
Delivery the training and the day after the employee start
working with the new version with one day assistance

Wait for Office 2010?
The main decision criteria point is training. Another
criteria is development\adjustments for applications
Training is expensive and long process. Organizations that
need to train their employees might consider to wait for
Office 2010.
When huge
Your Text development\adjustments
here is needed
Your Text hereor if 3rd
party software is not available, organizations might

consider not to wait for Office 2010
Organizations should test Office 2010 beta for initial
impression

Windows 7 Application Control
Situation Today Windows 7 Solution
AppLocker™

Users can install and run
unapproved applications Eliminate unwanted/unknown
applications in your network
Even standard users can install
some types of software Enforce application standardization
within your organization
Unauthorized applications may:
Introduce malware
Easily create and manage flexible
rules using Group Policy
Increase helpdesk calls
Reduce user productivity
Undermine compliance efforts

Secure Browsing with Microsoft MED-V
Instead of ―traditional‖ secure browsing based on

terminal server solution the client is using Microsoft’s
MED-V (formally Kidaro) for enabling secure browsing
which is running on the same PC with no backend servers
Different VLAN tag

PC Support Ratios
Support per PC is not equal to Support per Employee
since there might be organizations with more PC and
Employees (some employees has more than one PC) or
vice versa (one PC is used for several employees working
in shifts). The difference is small.
Service desk ratios variation is related a lot to the
―application support‖ and even ―businessYour
Your Text here
support‖.
Text here
Application\business related support might be up to 30%

of service desk effort
Source: STKI

PC Support Ratios and TCO
2nd level support is dependent on geographical locations
and related devices (―check readers‖)
PC Second Level support Ratios variation is very big since
in some organizations the field technicians are part of
new system implementation, some are responsible for
HW (and some not…)
Thin client reduces the need for 2 level support but
nd
increases the need for infra\system support

Is the SBC system part of System or PC ?!
Source: STKI
PC Support Ratios
 Support Per PC for FTE
Per FTE Service Second Third – Total
Desk Level Image Support
per PC
25 percentile 210 275 1368 100
Median 385 400 2000 160
Your Text here75 percentile 458 635 Your Text
3635
here 222
Source: STKI
 Support per Employee for FTE
Per FTE Service Second Third – Total
Desk Level Image Support
per Empl.
25 percentile 200 250 1330 91
Median 300 404 1940 162
75 percentile 458 533 3467 185

in Clients area:
One1 Malam-Team
Taldor
CalanitYour)excellence
Text here in migration projects)Your Text here
Dorcom
Omnitech
HP
Matrix
Hayun

The IBM legend
Unbelievable brand ―IBM Laptop‖

Israel Market Positioning Desktops
Vendors to Watch:
HP
Apple
Local Support
Not rarely I hear – Lenovo

itsYour
allText
thehere
same! DELL Your Text here
Acer
White used with its supporting
boxes documents

Israel Market Positioning Laptops
Vendors to Watch:
Lenovo
HP
LG
Toshiba DELL
Local Support
Sony
Your Text here
Apple Your Text here Worldwide
Leader

documents

Agenda
• What and why
• The solutions
• How were 2009-2010?
• Miscellaneous
Development
Your Text here
and SOA Your Text here
ESM BSM CMDB

DBMS and DATA
Clients
Storage
2010- Storage
Business Value
Investment
to make money Sophisticated
CDP snaps for creating
environments
Cut costs, Increase
Dedup Green
productivity for Storage
Backup Storage
Thin Virtualization
Provisioning
Commodity IT
NAS and FCOE
Services SAN
Flash
Drives Cloud
Investment Email Storage
for regulations Archiving

FCOE
Source: http://www.e-storm.org/200710EMULEX.pdf

Technologies
Source: http:// _.html

www.infostor.com/index/articles/display/3417089901/articles/infostor/volume-13/Issue_8/Features/Is_FCoE_the_future_of_data_center_networks

FCOE products: OneConnect™ Overview
 Universal Converged Network Adapter

(UCNA)
 Three high-performance 10Gb Ethernet
options
• Network Adapter
• iSCSI Adapter
• Fibre Channel over Ethernet (FCoE) CNA
Your Text here  Convergenomics™ Data Center
Your Text here Savings
• One infrastructure for networking and
storage
 vEngine™ Technology – Scalability and
Performance for Virtualization
• Multi-protocol CPU offloads for optimum
efficiency
 OneCommand™ Manager application
Source: http://www.emulex-channel.com/files/channel/elx_ppt_cha_oneconnect.ppt stki modifications

FCOE maturity
 The INCITS T11 standards body has
approved a draft (making it a de
facto standard) and released it for
public review
Source: http://searchstorage.techtarget.com.au/tips/36499-Fibre-Channel-over-Ethernet-FCoE-implementation-guide

FAS Deduplication in Action
presentation.ppt presentation.ppt
20 x 4K blocks Identical file 20 x 4K blocks

= Identical blocks
Data Written to Disk:

With FAS dedupe: 38 blocks
No FAS Dedupe: 75 blocks
presentation.ppt job-cv.doc
http://www.netappusergroup.com/Presentations/2008November/Dedupe%20on%20Filers.ppt
Edited, 25 x 4K blocks Different file 10 x 4K blocks
Thin Provisioning Example
Production
Example: Create 1TB ―thin‖ volume
• No real space allocated
• Snapshot at volume creation
• Initial ―snap‖ allocation of 32 GB
• Mount ―thin‖ volume
• File system sees 1TB; 32 GB allocated
• Grow on demand
000000000000 • ―Reads‖ from non-data areas return ―0s‖
Source:
http://www.dnsarrow.co.uk/dns_CMS/uploadedFiles/DNS/Storage_Solutions/HP/17th%20November%20
Overview%20-%20Simon%20Brassington.ppt

GS: Price gap is closing. We expect 80GB-100GB SSDs to
be within $100 of a HDD in the next 24 months.
Source: GS http://bg.panlv.net/file/2010/01/10/087c22dd5c96e25f.pdf

SSDs continue to gain traction
Source: GS http://bg.panlv.net/file/2010/01/10/087c22dd5c96e25f.pdf
The bid of the year: DataDomain

New Storage Technologies
 Storage-Intensive Supercomputing (SISC) at LLNL

• System architectures for applications with massive datasets
• New technologies: processing elements, networks, and storage
 NAND-Flash storage in high-performance computing

• Flash chips have great potential: 100x access times, 10x bandwidth
• However, few commercial products have delivered performance
 Exception: Fusion-io’s ioDrive

• PCIe x4 card with 80-320 GB of flash
• Theoretical read speed of 700 MB/s
• Hardware allows many IOPs to
be in-flight concurrently
Source: http://www.ll.mit.edu/HPEC/agendas/proc08/Day2/B11-Ulmer-Precis.ppt

Reduce Latency with Performance
Acceleration Modules (NETAPP PAMs)
244 NetApp Confidential - Limited Use

Kaminario K2 Data Appliance
10x to 100x performance boost
 Ultra high performance
• Over 1 million IOPS
• Over 10 GB/s throughput
• Under 200 micro sec latency
• Equal for both random and sequential workloads
 Enterprise grade
• All data stored in DRAM, mirrored to HDD Fast IT – Faster business
• UPS protected
 Any application, no process change - Standard FC connectivity
 Off-the-shelf blade hardware
 Easy deployment & management

Amanda - Open Source Backup
―Amanda is the world's
most popular Open Source
Backup and Archiving
software‖
Source: http://wiki.zmanda.com/index.php/Main_Page

The Israel storage market will be highly
influenced by MOD Storage bid

Client testimonies
Client still complain about the enormous storage growth
(30% to 100% and more each year).
That means large clients has in each point in time some
environments in migration. Either capacity or
performance is bottleneck.
Youris
Staffing too
Text here low in many organizations Your Text here
 Clients are interested in thin provisioning but still

consider it as immature (what will happened if storage
usage will grow fast?!) Source:
http://blog.oregonlive.com/clackamascounty_impact/2009/07/large
_Worthington-Testifies.JPG

VTL and Dedup
Users start to use VTL and Dedup technologies – large
adoption mainly in the end of 2009 – start of 2010
VTL should eliminate the need for ―Tender processing‖
Users see very differently the reliability of tapes. Some
consider taped inherently un-reliable. Some are very
happy Your
withText restores
here from tapes. Your Text here
VTL’s should be faster than traditional tapes\robots but it

is not always the case
What is the electricity cost in VTL project?! Source:

VTL and Dedup
Dedup where?
• Backup Server (Diligent\IBM, Datadomain\EMC, Falconstor,
etc.)?
• Backed up Server – the client level (Symantec\Puredisk,
EMC\Avamar)?
• FromYourthe Deduped production storage? (like
Text here
NETAPP offers)
Your Text here
VTL\Dedup is still maturing but users already fill
confident and get real value from this technology
Source:

FC switches market will change
From purchasing the switch from the storage

manufacture to purchasing the switch from the integrator
or network manufacture
Who will compete with Cisco ?! Will Brocade have any
chance?
Source: http://www.gocomsys.com/assets/images/storage-switches.jpg

Dimensions of Data Protection
solution
 # of copies  Cost – HW, SW, Operations
 Distance between copies  Time Granularity (once a day,
 Single Point of Failure (HW, each hour, continuous)
SW, Human). How bad is each  Data \ content granularity
failure. (Volume, File, Message)
 "Technology distance" between  Bandwidth needed
the copies (same machine,  Application awareness / other
same technology)
Your Text herewhat Your Text here
tools compatibility (VMWARE)
happens if one copy is  What is the testing mechanism
destroyed. Does it reflect the for the solution?
other copies?
 Resuming from error mode to
 RTO – Return Time Objective normal mode
 RPO – Return Time objective  Maturity
 Backup window – how does it
reflect normal operations

New Service by HMS - BACKUP & RECOVERY
SITE AT AN ATTRACTIVE COSTS ABROAD
The nature of the "New Risks" :
Thousands of rockets at "Gush Dan" per a day and Earthquake. Now it turns out
that the variety of solutions that exist are not suitable.
BREAKTHROUGH: Med Nautilus and HMS Halperin consultants have reached

an agreement that allows the establishment abroad with a backup site becomes
financially attractive and efficient solution.
• Description of solution: combining underwater cable which is the primary

communication channel of Israel with the world with Data Center at the cable landing
site in Italy.
• Communication: at all volume required (Ring configuration)
• Thousands of square meters in an existing Data Center are built according to
international standards.
• The solution includes a closed ring with no option to go abroad (out of the building)
• Attractive price,Pinicompetitor (In terms
Cohen’s work Copyright of total cost) - with competing sites in Israel.
2010 @STKI
DBMS replications – log shipping
In some cased users move from Storage Replication to

DBMS replication (log-shipping)
This solution is more application aware
And enables faster recovery in large DBMS
Source: http://motherjones.com/files/legacy/blue_marble_blog/tinley_ship-lrg.jpg

Storage Size and Growth
in Selected Industries
Industry 2010 1Q Size Planned
RAW Growth per
year
Defense 500TB-4P 50%- 100%
Finance 400TB-1P 40% - 75%
Health 140TB-350TB 30%-50%
Manufacturing – 40TB-200TB 20%-50%
Retail
Telco 900TB-2.5 PETA 30%-50%
Governmental 10TB-30TB 25%-100%
High Tech 40TB-150TB 20%-30%

Storage Ratios
 Number of Raw TB and Usable TB per Storage Staff Member
FTE (including backup and DRP of storage):
Per FTE RAW Storage Usable Storage

25 percentile 75 TB 36 TB
Your Median
Text here 200 TB 92 Your
TB Text here
75 percentile 333 TB 221 TB
 About (unbelievable!) 100% increase from last years data

(Median Raw Storage capacity per FTE)
Source: STKI
Storage Ratios
 Many issues in storage ratios:
• What is Usable storage?
• Answer: after Raids and Storage needed for internal usage
• But it is not usable storage for applications – DRP, ―cold copies‖)
• Raid 1 vs. Raid 0 vs. Raid 5 (and other Raid types)
• VTL storage (more storage but helps operations!) Your Text here
Your Text here
• Backup operation is handled by several teams
• On January I had 100TB. On February I purchased another 100TB. What
does that mean about my ratios?

Storage Ratios
 Storage is the area where many clients complained they are

understaffed – not able to control the allocations, proactive
maintenance , new technologies
 Want to have better ratios? allocate each application highend
storageYourx4Textofhere
what was asked…. Your Text here
 STKI predicts – IT failures caused by Storage
Source: STKI
Market Status and Trends
Survey has shown that these integrators are used:

(providers – from service point of view) in Storage area:
EMC
NetappYour Text here Your Text here
HDS
IBM Malam-Team Ankor Glasshouse
HP
WE

Market Status and Trends
Survey has shown that these integrators are used:
(providers – from service point of view) in backup area:
GlassHouse
IBM
HP Your Text here Your Text here
Emet

High End Storage vs. Midrange Storage
 The majority of IT organizations differentiate High End and

Midrange Storage solutions. What differentiate according to
users:
• Performance (example: ―500 to 900 MB per second is HIGHEND‖)
• Availability – Reliability
• Higher risk
• Upgrade
Your firmware
Text here without downtime Your Text here
• Functionality (number of copies, failback, etc.)
• Price
Source:
• More difficult to manage http://blog.oregonlive.com/clackamascounty_impact/2009/07/large

 Big storage shops tend to differentiate

 Higher level managers tend not to differentiate
 If vendor X gets ―High End functionality‖ in January does it
mean it has become High End player from January?!
High End Storage vs. Midrange Storage –
Survey result
Users listed in the High End Storage Category
• EMC
• HDS
• IBM (DS8000)
• HP (XP)
Many clients consider XIV as High End or Your
Your Text here ―almost‖
Text here High
End solution
Many Netapp clients and some ―non Netapp‖ clients
consider it as High End storage solution Source:

NAS vs. SAN vs. Unified Storage
We have also asked if storage solutions should be

considered as NAS and SAN or as Unified Storage (NAS and
SAN together)
Answers are rather similar to the High End vs. Midrange
dilemma:
• MostYour
users separate solutions
• Many Netapp clients look at storage as unified solution

• Higher Managers tend or want to have unified solution
Source:

STKI take
 The storage world is moving towards Unified storage model
where all storage needs are being served in unified way. Top
management favors this. The ―mega trend‖ of ―Industry in a
box‖ \ ―Internal Cloud‖ also.
 However, this takes time and currently there is a difference
between High End and Midrange Storage.
 STKI believes that product brochure is not theYour
Your Text here onlyTextway
here to
measure if product is suitable. If you want to be confident you
need to look at the product\ company ―mileage‖.
 Still much more storage needs could be addressed by Midrange
solutions than before. Many users have ―not accurate‖
knowledge\ concept about Midrange Storage.
 Even in ―perfect unified storage world‖ there would be still
place for niche high-end markets (both SAN and NAS)
IBM XIV
 XIV is a rising start in the storage arena.
 XIV users are very happy with XIV’s
• Performance
• Easy of Management
• Functionality
 Several XIV users mentioned it help improve their staffing ratios
dramatically
 Still it isYour
notText
considered
here full blown ―High End‖ storage byText
Your somehere users:
• Platform support
• Application Support
• Management reporting tools
• Performance in some cases
• ―More mileage is needed‖
 XIV has addressed some of these issues
 STKI believes that replicated XIV solution is particularly suitable for
demanding storage environments
Israel Market Positioning High-end Storage
(total including MF)
EMC
Local Support
IBM HDS
HP
documents

Israel Market Positioning Midrange Storage
SCSI
EMC
Vendors to Watch:
NETAPP
IBM XIV N DS
DataDirect
Local Support
Networks
Your Text here

HP Your Text here
Midrange storage share is
rising on the expenses of
HDS highend storage

documents

Israel Market Positioning General Storage
Solution – starting point for general use
Leaders
EMC
NETAPP
HP
Local Support
Your Text here IBM XIV N DS Your Text here
HDS

documents

Israel Market Positioning Storage NAS
Vendors to Watch: NETAPP
HDS
Local Support
HP
EMC
Isilon
Systems

documents

Israel Market Positioning
(Enterprise Backup SW)
Backup to
Symantec
Cloud is an
option
Local Support
EMC
Your Text here IBM Your Text here
HP

documents
Storage Selected Vendors and
SI’s in Israel
T EAM /
Malam/
Bezeq omnitech/ Glass
Int. ANKOR netcom WE House CCC Matrix Bynet EMET ONE1 T aldor Benefit Harel ELAD
EMC x x x x x x x X x
IBM x x x x x x x x x
HP x
Your Text here
x x Your Text here x
NETAPP x x x x x x x x
HDS x x x
Fujistu x

Selected Vendors and SI’s in Israel – Enterprise
B/R SW
Glass Team Real

Vendor EMET House Malam CCC Matrix Y ael Network ANKOR New Age Dorcom WE
HP DP x x x x
EMC Legato x
Your Text here
Symantec (NB) x x x x x Your
x Textxhere
IBM TSM X x x

Storage
EMC selected clients Local
Trends
 Agam Mehalev ; Agrexco ; Allot ; Amal Chain Schole ; Amdocs (VMAX) ; Amsalem
Tours ; Applied Materials ; Arkia ; Asaf Harofe Hospital ; ATView ; Bank Discount ;
Bank Mizrahi ; Bank of Israel ; Barak ; B-Contuor ; BDI ; Bedek ; Beer-Sheva U ; Beit
Berl ; Bezeq ; Biosense ; BluePhonix ; BMC ; Bnei-Zion ; Brinks ; Broadcom ; Bursa
(TASE) ; Bursok ; CA ; Cargo ; Castro ; Cellcom (VMAX) ; Cemipal ; CheckPoint ;
cividia ; Clalbit ; Clalit (DMX) ; Commextech ; Comverse ; Co-op ; Corrigent ; CPC ;
Delek ; Delta3 ; DHL ; Diplomat ; Dor Alon ; E4X ; ECTEL ; Elacam Medical ; ELAL ;
Elbit ; Electra ; Eliahu ; Eliashar ; Emblaze ; Equinix ; Evolusion ; Exlibris ; Expirios ;
Eye Blaster ; EZchip ; Fandtech ; Finotec ; FolloWAP ; Forescout ; Fritz- UPS ; GE
Medical ; Gigia ; Golden Pages ; Haargaz ; Hadasa ; Haemek ; Haifa University ;
Halman-Aldubi ; Hanson ; Harel Insurance, Hebrew Univrsity ; Hevrat-Hashmal ;
Highway 6 ; Hillel-Yafe ; HIT ; IAI - Elta ; Ichilov ; IDIT ; IEC (VMAX) ; imperia ;
Imvent ; Integra ; Intel ; Intercomp ; Interfax ; Internet Zahav ; IPP ; Iscar ; Isis ; Isralift
; Jerusalem Bank ; John Bryce ; KAKAL ; Kaplan ; Karnit ; Kavei-Zahav ; Keren
Kayemet LeIsrael ; Kesselman ; Kontera ; Korpel Tal ; Kul El Arab ; Laniado ; Law
Office ; Leadcom ; Leiman-Schlussel ;
RED = new name \ major upgrade

Storage
EMC selected clients/cont. Local
Trends
 LLD Dimonds ; Loreal ; Maariv ; Mabat ; Maccabi Health (with Flash drives) ;
Madanes ; Mafiel ; Magen-David ; Maman ; Mango ; Marvell ; Maveker ; Me Eden ;
Medinol ; Mei-Eden ; Meir Cars ; Melanox ; Menora (VMAX) ; Metro Motor ;
Metropolin ; Microsoft (Flash drives) ; Mind ; Mirs ; Mishan ; Mobile Access ;
MobileTornado ; MOD ; Montilio ; Mor Inst. ; Motorola ; Multilock ; Naharia ; NDS ;
Netafim ; Netvision ; Netwise ; Newpan ; Nur ; Oblicore ; Office-Depot ; Ofot ; Olista ;
OPAL ; optier ; Orian ; Ormat ; Osem ; Partner ; Payton ; Paz ; PazGaz ;
Pelephone ; perigo ; Persay ; Philips ; PlayCast ; Playtech ; Poria ; Port Authority ;
PregonexYour Text here
; PWC Your Text here
; Quest ; R&D ; RADVision ; RADWARE ; Rambam ; Random Logic
; Reshet TV ; Rosh Aiean Municipality ; Roshe ; Sakal ; Samsung ; SAP Labs ;
Sarel ; Scopus ; Seabridge ; Seambi ; Shastowitz ; Shila ; Smarts Shoppers ; Soda
Club ; Soroka ; StarCore ; Stemazki ; Store Alliance ; Storwiz ; SuperGas ; Super-
Pharm ; Supersol ; Taas ; Tadiran Batteire ; Technion ; Tel Aviv College ; Telcar ;
Telrad ; Tempo ; TEVA (DMX) ; Tnuva ; Tower ; Trans Atlantic ; TTI ; Unique Software
; Verisign ; Visa CAL (VMAX) ; Zfat Academy ; Zif Haft ;
RED = new name \ major upgrade

Storage
NETAPP selected clients Local
Trends
 Actelis ; AdgarInvestment ; AganChemicals ; AIG ; AlbarLeasing ; Alcatel; Ambar;

AmiadFiltering Systems ; Ariforce ; Army ; Assuta Medical Centers ; AudioCodes ;
Avaya ; Bank Hapoalim ; Bank Leumi Lmashkantaot ; Bank Mercantile ; Bank
Otsar Hachayal ; Bar-Ilan University ; Bateman Engineering ; Bay Yam Municipality
; Beit Rivka Collage ; Ben-Gurion University ; Bezeqint ; BMC ; Cadence ; Cellcom
; CevaDSP ; Check point ; Cisco ; Clal Insurance ; Coca Cola ; College
MofetInstitute ; Compugen ; Dan Buses ; Deloitte & Touche ; Delta Galil ;
DenyaCibusYour; Text
DerechEretz
here ; Dexxon ; DiesenhauseGroup ; Your
Direct
Text Insurance
here ;
Discount ; DSPG ; Education TV; Elbit ; EpixPharmaceuticals ; ERN ; Eurocom ;
FolloWap(Neustar) ; Freescale ; Gadot ; GE Medical (General Electric) ; Genazim ;
Geter; Gilat ; Givataim Municipality ; Globes ; Golden Pages ; Golf ; Group ;
Haaretz; HachevraLemeshekVekalkala ; Hachsharat Hayishuv Insurance ;
Hadassah Medical Center ; Hebrew University Jerusalem ; Hertz ; Herzeliya
Municipality ; Highways ; HirshbergBrothers ; HOT (Vseries); HSBC Bank; IAF ; IAI
Bedek ; IAI -Elta ;

NETAPP selected client / cont.
 IDF & MOD ; IEC ; Igal Arnon Layers; Ikea ; Intel ; Inteligence ; Interwize ; Iscar ;
Isralift ; Jafora; JCS; Kamag ; KeterPlastic ; KiriatOno Academic ; Kodak ; KPMG ;
Lahav ; LehavimBTL ; LeumiCard ; LevinskyCollege ; LR ; Maabarot(Materna) ;
Maatz ; Mabat ; Maccabi Health Services ; Machteshim Agan (OpenVMS); Marvell
; Mentor Graphics ; Minhal Mekerkei Israel ; MisradRosh Hamemshala ;
MivtachSimon ; Mobileye ; Mor Institute; MoreshetYaacovCollege ; Motorola
Comm ; Navy ; Netvision-Barak ; NICE ; NRG ; O12 Smile ; Orex ; ORT Schools ;
Partner ;YourPelephone
Text here ; Pemi Primium ; Phoenix ; Plasson ;Your
Prigat
Text ;here
PrismaFinance
; Qoalcomm ; Rafael ; Ramta ; Sachnin Collage ; Saifun ; Sandisk ; SAP ; Shafir ;
Shape ; Sheba Medical Center ; ShenkarCollege ; Shlomo SixtGroup (New Kopel) ;
Smile communication(internet gold ; Sonol ; Soroka Medical Center ; StarHome;
Tashan ; Tashtiot Neft; Tavura; TechnionHaifa ; Tel-Aviv University ; TEVA ; Tower
Semi ; Ultra ; UPS ; VISA CAL ; Visonic ; Weitzman Institute ; YES; Zoran; ;

Selected clients - IBM
 IBM - Aashtrom ; Actus imego ; Afcon ; Airport Authority ; Akerstein ; Aliance ; Amdocs
; Applied ; Ashdod bunded ; Automazia ; Bank Discont ; Bank Hapoalim ; Bank Jerusalem ;
Bank Leumi ; Bank of Israel ; Bank Poalim ; Barak ; BetterPlace ; Bezeq ; Canduit ; Celebros
; Check-Point ; Click sw ; Colmobil ; Comex ; Compugen ; Comverse ; ContactStream
; DB motion ; DBQ ; Direct Finance ; e-drivetech (E D T) ; Eglue Eriat Bat-Yam ; etternity
; Eurocom ; Exanet ; Excellence ; ; Federation lab ; Finexo ; Fishman ; FlashNetwork
; Fritz ; Haburssa ; Hamishmar ; Hillan-Tech ; Holmes Place ; IAI (division) ; ICQ ; IDF
; Imagine ; Inbal ; Intergraph ; Isracard ; Kafrit ; LeumiCard ; Leumit Health ; M.O.
Transportation ; Maccabi ; ManPower ; Mataf (FIBI) ; Maxbill ; Mekorot ; Meuchedet
; Michal Nagarin ; Michlelet Achva ; Ministry Of Transportation ; MOD ; MSN ; NDS ; Ness ;
Netvision ; Nice ; Nikov ; Nirlat ; O12Smile ; Ofir optronics ; Out smart ; Oversese ; Palsan
Saasa ; Partner ; Pelephone ; Phoenix ; Postil ; Precise ; Psagot Ofek ; Randon ; Rashut
N/E ; Red Band ; Sapieans ; Sayfan ; SCD ; SemiConductor ; Shapir Eng‘ ; Sigma ; Siverge
; Smile 012 ; Snowball ; SodaClub ; Solel Boneh ; Storwize ; Sufersal ; Sungard
; Superdrivative ; Supersol ; Tama ; Tambur ; Tami4 ; TEHILA ; Texas Ins. ; Tikshuvim ; Trio
; Unisfair ; Waizman Institute ; Walla-Teletel ; Webcollage ; Weizman ; Yad Sara ; Yafora
; Yashir Insurance ; Yes ; Zoglobek ;

Selected clients - Storage
 HDS Amdocs ; Audomazia (LADPC) Bank Leumi ; Bank of Israel
; Bar-Ilan University ; BAZAN ; Bezeq (ing.); BezeqInt. ;
BluePhonix ; Bursa ; Cisco; Clalit (PACS); Ectel ; Education
Office ; Excnet ; FIBI ; Hilan Tech ; HOT ; IAF ; IDF ; IEC ; Igud
Bank ; Isracard ; LivePerson; Malam ; Mekorot ; Meuhedet
Health ; Migdal ; Ministry of Labor ; Misrad Habitachon ;
Misrad Your
Hashikun
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; Mizrahi ; Open University ;Your
Poalim
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; Police ;
Rafael ; Shaam ; Shva ; Social Security ; Supercom

Selected clients - Storage
DDN (Direct Network) selected clients: Weizmann,
Technion, Tel-Aviv – CERN ;Weizmann - Astro-Physics
Keshet – Big Brother Show ; Applied Material – OEM
Selected IBM XIV clients (some where mentioned before)

Bank Leumi, Bezeq International, Isracard, Walla,
Smile 012, Symantec, Nana, Netvision, PMO, IAI –
Maman, DBS / Yes, HOT, Metacafe, Leumicard,
Supersol, Phoenix, Bank Poalim, Migdal, Kupat-Holim
Leumit, Pontis

Enterprise Backup selected clients
 EMC Legato :AIR FORCE; AMDOCS; ANOBIT; AROMOR; ATTUNITY; Audiocodes; BANK OF JERUSALEM
LTD.; BDO; BEIT BERL; BEZEQ; BEZEQ International; BROM; BVR; CASTRO; CHECK POINT; ;
COCA COLA; COMVERSE; DAN COOPERATIVE; DSP; ELF; EMI; EXCELLENCE NASSUAH; EXENT
TECHNOLOGIES LTD.; FTS; Golden Lines; HAARETZ; HEBREW UNIVERSITY; IAI ELTA; IAI-Mabat;
IAI-MALAM; IDC; IMPERVA; INSIGHT BIOPHARMACEUTICAL LTD.; JAJAH; KAVEI ZAHAV; KODAK;
LEUMI CARD; MACABI HEALTH SERVICES; MFA; MOD 2470; MOD MLN; MOD Yachlam; MOD YACHTAL;
MODU LTD; Netanya College; OMRIX BIOPHARMACALS LTD; OPEN UNIVERSITY; ORCA INTERACTIVE;
PELEPHONEYour ; PHOENIX
TEAMText here ; PLAY TECH; PMO; ROKONET; SAPIENS; Your here SILICON;
TextMOBILE
SIANO
TADIRAN APPLIANCES LTD.; TAPUZ; TECHNION; TEL AVIV UNIVERSITY; TELCAR; VERINT SYSTEMS LTD;
VISA CAL; YEDIOT AHRONOT LTD.; YES;

Selected Clients Symantec NB
 ; 012 GOLDEN LINES; ADSMARKET G.M LTD.; AIG ISRAEL; ALLOT COMMUNICATIONS;
ALVARION LTD; AMDOCS ISRAEL LTD; ANALYST; APHCON INDUSTRIES LTD.; ASSUTA
MEDICAL CENTERS; ATTUNITY; AUDIOCODES; AVIS; AYALON INSURANCE; BANK
HADOAR; BANK LEUMI; BARAN; BDO; BEIT ICHILOV; BETTER PLACE; BIKUR ROFE;
BSR; BSR PROJECTS LTD; BUILDING; CARMEL OLEFINS; CARMEL OLEFINS LTD;
CELLCOM ISRAEL LTD; CENTRAL BUREAU OF STATISTICA; CESARSTONE; CEVA;
CHECK POINT LTD; CMS COMPUCENTER LTD.; COMPUGEN; COMPUGEN SYSTEMS
INC; COMVERSE; COMVERSE NETWORK SYSTEMS; COMVERSE SYSTEMS LTD; CYOTA
ISRAEL; DAN; DELATA
Your Text here GALIL; DIRECT INSURANCE; DOR ALON; DUBEK;
Your Text here EAGLE
GLOBAL LOGISTICS; ECI TELECOM LTD; EDEN SPRINGS; EFG EUROBANK; ELBIT;
ELISRA; ELISRA ELECTRONIC SYSTEMS; ELISRA ELECTRONIC SYSTEMS LTD; ELIYAHU
INSURANCE; EVERGREEN VENTURE PARTNERS; EXCELLENCE NESSUAH SERVICES
LTD.; FIMBANK PLC; FIRST INTERNATIONAL BANK OF ISRAEL; FTS; GILAT
STATELLITE NETWORKS LTD.; GOVERNMENT OF ISRAEL; GOVERNMENT OF ISRAEL
MINISTRY OF DEFENSE; GOVERNMENT OF ISRAEL MOD WKS; H3G

Selected Clients Symantec NB (cont.)
 PROCUREMENT SERVICES S.A.R.L.; HAARETZ GROUP; HA'ARETZ GROUP; HACHSHARAT HAYSHUV; HAIFA CHEMICALS
LTD; HAREL HAMISHMAR; HAREL INSURANCE COMPANY LTD; HAZERA; HERZOG FOX NEEMAN (HFN); HERZOG, FOX
& NEEMAN; HEWLETT PACKARD ISRAEL; HILLEL YAFFE HOSPITAL; HOLON ACADEMIC INSTITUTE; HOT TELECOM; HP
O M S ISRAEL LTD; HSBC BANK; IAI MAMAN DATA SYSTEMS CENTER; IDB; ING; INSTALLFREE; INTERNET ZAHAV;
ISRACARD; ISRACARD LTD; ISRAEL AIRCRAFT AUTHORITY; ISRAEL AIRCRAFT INDUSTRIES; ISRAEL BANK; ISRAEL
BROADCASTING AUTHORITY; ISRAEL CHEMICALS LTD; ISRAEL CORPORATION; ISRAEL POLICE; ISRAEL PORTS; ISRAEL
PRISON SERVICES; ISRAEL RAILWAYS; ISRAELI POLICE; ISRAPORTS; JDC; JERUSALEM MUNICIPALITY; JEWISH
AGENCY; JOINT ISRAEL; KESHET BROADCASTING; KETER PLASTIC; KODAK ISRAEL LTD; LEUMI CARD; LUZ 2;
MACCABI HEALTH SERVICES; MACHTESHIM AGAN GROUP; MALAM SYSTEMS; MCCANN ERICKSON; MEITAR,
LIQUORNIK, GEVA & LESHEM, BRANDWEIN, LAW O; MEKOROT; MGS; MIFAL HAPAIS; MINISTRY OF EDUCATION;
MINISTRY OF SCIENCE & TECHNOLOGY; MINISTRY OF SCIENCE SPORT AND CULTURE; MINISTRY OF TRANSPORTATION;
MIVTACH SAYMON; NEUSTAR R&D (ISRAEL) LTD; NICE SYSTEMS LTD; NOGACOM; NOVA; OFER SHIP HOLDING LTD;
OPAL; ORCKITYour Text here
COMMUNICATIONS; Your Text here
ORIAN; ORMAT; ORMAT SYSTEMS; ORMAT TECHNOLOGIES INC; PALSAN;
PARADIGM GEOPHYSICAL; PASSAVE (PMC-SIERRA); PETROLEUM & ENERGY INFRASTRUCTURES LTD; PLASSON;
PLAYTECH; PORIA HOSPITAL; POWER DSINE; PRIME MINISTER OFFICE; PRISMA INVERSTMENT HOUSE; QBI; RAMAT
HASHARON MUNICIPALITY; RAMPAL RCS; RANDOM LOGIC LIMITED; RAVON ELECTONICS LTD.; RDT MANAGEMENT
SERVICES LTD.; REINHOLD COHN & PARTNERS; RRSAT; S.SCHESTOWITZ LTD; SAFE CHARGE ISRAEL LTD.; SAN DISK;
SANDISK; SANDISK CORP; SAPIR COLLEGE; SARIN TECHNOLOGIES LTD.; SCOPE; SCOPE METALS GROUP LTD.;
SHIKUN AND BINUI; SHLOMO INSURANCE; SHUNRA; SUPERPHARM; SYNERON MEDICAL LTD.; TAAVURA HOLDING
LTD; TAHAL WATER MANAGEMENT FOR ISRAEL LTD; TAMA PLASTIC INDUSTRY; TEL AVIV MUNICIPALITY; TELRAD
NETWORKS; TEMPO DRINKS LTD.; TEMPO DRINKS LTD.ORAN; THE BARZILAI MEDICAL CENTER ASHKELON; THE
CENTRAL HEALTH AGENCY; THE COLLEGE OF JUDEA AND SAMARIA; THE COLLEGE OF MANAGEMENT ACADEM;
TRIALOG - CLINICAL; TRIMA; UNION BANK LTD.; UNIVERSITY OF JERUSALEM; US EMBASSY; VISONIC; YAEL
SOFTWARE SYSTEMS; Z GOVERNMENT OF ISRAEL; ZIM INTERGRATED SHIPPING SERVICES; ZIM LTD; ZORAN; ZORAN
MICROELECTRONICS LTD; ;

Enterprise Backup selected clients
IBM TSM : Automazia (LADPC); Bank Leumi ; Bar-Ilan

University ; Clallit ;Egged ; Excellence Nesua ; Nisko;
Leumit; Maccabi Health; IDF ; IEC ; Isracard ; Migdal
;Sufersal; Retalix; TEVA ; Veolia; Waitzman Institute

Thank you!
Pini Cohen
Blog: http://pinicohenstki.blogspot.com/
Twitter: pinicohen


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Architecture and Infrastructure

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ESM BSM CMDB

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Sunday Monday Wednesday 2 weeks later

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 ―What is ultimately driving cloud computing is a crisis of

Source: PWC technology forecast downloaded from http://www.pwc.com/us/en/technology-forecast/summer2009/cloud-computing-evergreen-bechtel.jhtml

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Source: PWC technology forecast downloaded from http://www.pwc.com/us/en/technology-forecast/summer2009/cloud-computing-evergreen-bechtel.jhtml STKI modifications

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Limit time of investigation and

Co-location: Reduction in place

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application works is a must:

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Pini Cohen’s work Copyright 2010 @STKI

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35 Pini Cohen’s work Copyright 2010 @STKI

 I/O and memory virtualization—Emerging types of

Source: PWC technology forecast downloaded from http://www.pwc.com/us/en/technology-forecast/summer2009/cloud-computing-evergreen-bechtel.jhtml

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 New applications are provisioned from a pool of shared

cost efficient than an alternative.

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ECML provides an extensible multi-viewpoint

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EDML – The Elastic Deployment Modeling Language, a

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 EMML – The Elastic

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Traditional Public Clouds

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Private Cloud Hybrid Cloud Public Cloud

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