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Module Number and
Name
Course Overview
Learning Objectives
Topics
Course Objectives:
Explain how a lack of effective data analysis and
usage can affect the risk exposure, cost control,
and profitability of your organization
Explain the role of the business analyst in
gathering data-related requirements from
stakeholders
Create, communicate, and validate conceptual
data models with your business stakeholders
Create normalized logical data models as a
hand-off to solution delivery
Module 2: Conceptual
Data Models
ESI International
Instruction/
Assessment Methods
Welcome
Course Scope
Course Objectives
Course Map
Course Teaching Methods
and Materials
What Is Business Analysis?
Participant Introductions
Lecture
Lecture
Discussion (How a requirement can
impact risk, cost, and revenue)
Next Steps: Action Plan
Lecture
Exercise (Evaluating Entities)
Exercise (Identifying and Analyzing
Attributes)
Tool (Checklist for Identifying
Entities
Tool (Checklist for Identifying
Attributes)
Learning Objectives
Topics
Module 3: Data
Relationships
ESI International
Instruction/
Assessment Methods
Knowledge
What is a Model?
Data Models
Data Model Drivers
Why Build a Data Model?
What Are We Modeling?
A Business Area: An
Example
Levels of Data Modeling
Conceptual Data Model
Data Relationships
Relationships
Relationship Name Syntax
Naming Standards for
Relationships
Relationship Cardinalities
Minimum Cardinality
Maximum Cardinality
Relationships Affected by
Time
Modeling Time-Dependent
Data
The Importance of
Definitions
Recursive Relationships
Redundant Relationships
Alternative Notations
Lecture
Exercise (Reviewing Relationships)
Exercise (Identifying Relationships)
Next Steps: Action Plan
Appendix (Naming Standards)
Lecture
Exercise (Identifying Subtypes and
Supertypes)
Exercise (Optional) (Identifying
Subtypes and Supertypes in the
Conceptual Data Model
Tool (Checklist for Creating an
Attributive Entity)
Next Steps: Action Plan
Learning Objectives
Topics
Module 5: Applying
Logical Data Models
Data Normalization
Normalization
First Normal Form
Second Normal Form
Third Normal Form
The Normalized Result
The Normalization Rules
The Physical Data Model
Reverse Engineering
The Database Designer
Denormalization
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Module 6: Data
Normalization
Instruction/
Assessment Methods
Lecture
Exercise (Creating Associative
Entities)
Tool (Checklist for Creating an
Associative Entity)
Next Steps: Action Plan
Lecture
Exercise (Applying the Rules of
Normalization)
Exercise (Optional) (More
Normalization Practice)
Next Steps: Action Plan
Learning Objectives
Topics
Instruction/
Assessment Methods
ESI International
Lecture
Tool (Checklist for Internal
Verification of ERDs)
Next Steps: Action Plan
Instructor Facilitated
Case Study (Introducing Pennatus
Airlines)
Video (Pennatus Airlines Inc.)
Interview with Head of Customer
Relationship Management (CRM)
Interview with Head of Supplier
Relationship Management (SRM)
Interview with Head of IT
Work Session 1 (Build a
Conceptual Data Model CRM
Interview)
Work Session 2 (Build a
Conceptual Data Model SRM
Interview)
Work Session 3 (Build a
Conceptual Data Model Head of
IT Interview)
Work Session 5 (Prepare Initial
Logical Data Model)
Learning Objectives
Topics
Instruction/
Assessment Methods
Course Closeout
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