CASE STUDY

KYUNG DONG:
How to create new business opportunities

About KYUNG DONG

Since established in 1967, we have manufactured and supplied commercial and industrial
refrigeration and air-conditioning equipment
such as unit cooler, condensing unit and constant temperature/humidity system unit.
We are a leader in this industry based on rich
engineering know-how and confidence and
always response to market with quality products and on-time delivery.

When tradition meets evolution

Summary
Discover how KYUNG DONG found a way to create new
business opportunities through a customized selection
software made by UNILAB Srl.

Source KYUNG DONG website

UNILAB SRL1st September 2015

CASE STUDY KYUNG DONG: When tradition meets evolution

Challenges
KYUNG DONG was looking for a tool to create new business
opportunities. They have always invested in exhibitions as their
main marketing approach. In addition, the expansion of their
activities in foreign countries required a global and unique
sales approach.

UNILAB UNIT SELECTOR Soft-

ware
When KYUNG DONG discovered UNILAB Selection Software
called UNIT SELECTOR, they immediately realized its potential.
Requirements:

select and calculate all KYUNG DONG units

export offers in Non-Latin languages (Korean included)

Our approach
The challenge was to customize the UNILAB selection software
UNIT SELECTOR according to the strong KYUNG DONG identification.
Our technicians used UNIT SELECTOR to developed an innovative
solution that keeps unchanged the tradition:

It includes key languages, tailored to KYUNG DONG require-

ments: Korean, English, Spanish, Russian and Finnish.

What is UNILAB Unit Selector?

Software for the selection and estimation of
dry coolers, air coolers, remote condensers &
unit coolers. Colors, input parameters and
printout layouts can be customized according
to your business needs. It features a wide selection of fluids and fan types (EC included) and
special accessories like the adiabatic system. It
uses a proprietary mathematical model for the
coils calculation.
More info here: j.mp/unitselmodulesvideo

UNILAB SRL1st September 2015

Features different activations levels, according to the market, users and restrictions of certain products.

Provided bundle of many commercial licenses for Sales Department for a broad distribution.

Integrated inside the software an easy tool for the calculation of thermal capacity of storage rooms.

Thermodynamic results was supposed to be reliable in extreme air conditions, for a world-wide market.

CASE STUDY KYUNG DONG: When tradition meets evolution

Benefits for KYUNG DONG

UNILAB software architecture supported the increasing
number of national and international representatives,
giving KYUNG DONG a strong tool supporting sales in
foreign countries.
In 2014, the number of local agents was 40. The introduction of the Korean language in our customized software was a game-changer point, allowing national representatives growth. In addition, KYUNG DONGs customized softwares easy-to-use interface does not require

any additional training, for a fast response to the market.

Sales people can filter units and make offers quickly in
occasion of exhibitions, and give reliable thermodynamic
results. The software is fully multi-language. Any agent
can easily generate an offer using the software in his
mother-tongue language, and then print or export the
business proposal into another language. It is always possible to import additional languages when required, according to the markets evolution.

The creation of different activation

levels helps the direction to monitor
the performance the sales representatives (agents, distributors, technical
sales engineers, etc.), analyze reports,
export and compare useful statistical
information.

Do you need a software like this?

If your answer is yes or you just
have questions about UNILAB
UNIT SELECTOR, our specialists
are at your disposal for a free
evaluation.

Providing time-limited activation codes

gives KYUNG DONG the choice to ex-

tend or to stop specific cooperation

contracts when required.
The integration of COLD STORAGE tool is strategic. It
allows sales representatives to calculate the thermal capacity required to storage good, such as fish, vegetables
etc. This makes it even easier to tailor winning commercial proposals, with an obvious increase of sales results.

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WebSite: unilab.eu
YouTube: bit.ly/unilabyoutube
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UNILAB SRL1st September 2015

CASE STUDY KYUNG DONG: When tradition meets evolution