RUSSELL SCOTT HEUCHERT, CFP, CTFA

Indian Trail, NC 28079

704-807-4497(c)
rheuchert24@gmail.com
Summary
Wealth Management professional with expertise in relationship management, client facing sales, personal financial planning,
business development, investment and portfolio management. Highly personable, consistent and consultative approach. Particular
skills and proficiencies include:

Confident
Resilient
Persuasive
Consultative

Empathic Mindset
Creative Thinker
Client Retention
Technical Aptitude

Inquisitive
Driven
Quality
Guidance

Professional Experience
AAFMAA Wealth Management & Trust, LLC
FINANCIAL PLANNER/SENIOR INVESTMENT STRATEGIST: Charlotte & Fayetteville, NC 2013 - Present
Accountabilities include relationship management, client facing sales, design and presentation of personal financial plans, business
development support as well as investment portfolio management.
Attend high net worth client and prospect meetings to identify, discuss and address financial planning issues which lead
to new business opportunities.

Key contributor and responsible for development and presentation of objective, focused and comprehensive financial
plans to high net worth clients and prospects via eMoney software.
Significant percentage of firm AUM resulting from direct client interaction and asset gathering efforts.
Developed and delivered training materials for employees of parent company (AAFMAA) to better understand
AWM&Ts role and cross referral opportunities.
Coach and mentor to Senior Trust Advisor and Trust Administrator on personal financial planning topics, software and
investment management strategies.
Direct interaction with AWM&T CEO (CFA, CPA) relating to portfolio research, manager/fund change recommendations
and portfolio allocations via Morningstar Advisor Workstation.
***SunTrust Private Wealth Management
FINANCIAL PLANNER/VICE PRESIDENT: Charlotte, NC 2011 2013
Responsible for holistically assessing present financial standing for high net worth clients and crafting highly personalized,
comprehensive, goal driven strategies and solutions.
Worked cohesively within a highly visible, accomplished and collaborative team of diverse experts in proactive client
relationship strategies.
Presented preliminary and final plans to clients with recommendations and systematic implementation guidance.
Subject Matter Expert (SME) for primary financial planning platform software suite (NaviPlan Extended).
Specific areas of planning experience include:

Retirement Planning
Cash Flow Analysis
Business Succession
Investment Strategy
Asset Allocation
College Expense Funding

Executive Compensation
Wealth Transfer
Life Insurance
Disability Insurance
LTC Insurance
Estate Planning

***AXA-Equitable Advanced Markets

SENIOR FINANCIAL PLANNING ANALYST: Charlotte, NC 2008 2011
Design sophisticated comprehensive fee-based financial plans via NaviPlan software to solve for HNW and UHNW worth client
goals.

Self-initialized CFP designation process to expand personal and professional aptitude.

Project Manager for establishment of Field Operating Manual for use in client facing sales scenarios.

Project Manager for fee-based Retirement Platform Services (RPS).

Responsible for mentoring the growth and development of other analysts as well as AXA Advisors.
Liaised with internal divisional teams on special projects and problem resolution.
Alpha and Beta testing for NaviPlan platform upgrades.

Initial development and transformation from outside business activity (OBA) to internal platform.

Developed essential platform working documents.

Set Advisor operating boundaries within platform.

Principal point of contact for all high revenue producing AXA Advisors engaged in platform.

***First National Bank & Trust

FINANCIAL CONSULTANT/VICE PRESIDENT: Charlotte, NC 2006 2007
Joined Wealth Management Division to jointly develop and implement investment referral system from internal banking partners to
newly merged Wealth Management Division.

Maintained, increased and disseminated current investment planning information and concepts, strategies and
approaches pertinent to colleagues and clients.
Responsible for guiding clients investment decisions and broadening investment knowledge base for bank associates at
fifteen full service branch locations.
Managed, mentored and evaluated the performance of platform sales employees.
Top producer in firm and GDC in excess of goals.

***Smith Barney/Citigroup Global Markets at American Community Bank

FINANCIAL CONSULTANT/2ND VICE PRESIDENT: Charlotte, NC 2005 2006
Recruited to develop and implement investment referral system from internal bank personnel to Smith Barney/Citigroup Global
Markets.
Interacted with senior level bank management to promote revenue growth from investment sales opportunities.
Conducted educational investment seminars for bank personnel to promote increased quality and quantity of client
referrals.
***BB&T Investment Services, Inc.
INVESTMENT COUNSELOR/ASSISTANT VICE PRESIDENT: Charlotte, NC 2000 2005
Developed and maintained a highly profitable level of investment sales through internal and external networking.
Grew AUM from $7mm to $45mm during tenure.
Peak Performer - Top Producer as a percentage of goal and overall production.
Actively participated as a member of Integrated Relationship Management team.
Conducted educational investment seminars for bank personnel to promote increased quality and quantity of client
referrals.
***Prudential Securities Inc.
INVESTMENT ADVISOR: Kalamazoo, MI and Charlotte, NC 1997 2000
Built book of business from inception via external networking and cold calling.
Retirement, college funding, insurance and specific goal planning, 401K plans, SIMPLE/SEP plans, 401K rollovers, and
corporate stock options.
Portfolio implementation via institutional money managers, wrap fee products, mutual funds, UITs, stocks, bonds, and
certificates of deposit.
EDUCATION, CERTIFICATIONS and LICENSES
Western Michigan University Kalamazoo, Michigan
Bachelor of Business Administration (BBA)
Major Finance
Concentrations: Economics and Business Management
Queens University - Charlotte, North Carolina
Certified Financial Planner Program
Certified Financial PlannerTM
Cannon Financial Institute Hilton Head, South Carolina and Atlanta, Georgia
Trust School I, II and III Graduate
Certified Trust and Financial Advisor
***All applicable licenses held for this position
Series 7
Series 63
Series 65
Series 66
Life, Health and Annuities
Long-Term Care