Positioning of product based on :the promotional pitch for the product

Letter of credit means undertaking given by importers bank

Income tax is progressive tax
India wholesale price index
Cost is not the pillar of the marketing concept
ATM card is bye product of bank
Sales growth of bank depends on respective product life cyle
Integrated marketing strategy is the nature of marketing mix
Prime mix of product involves Re-sale price
Exchange is the basis of marketing
Certain Market means : place where functions of marketing excercised
Produc t and service is subject matter of marketing
A person who writes advertisement is called copy wirter.
E and o.e - errors and omissions expected
A government order which stops trade is called embargo
Marketing to reduce demand or shift the demand but not destroy the demand :
Demarketing
Marketing activity to stimulate quick buyer action or immediate sales of product
known as : Sales promotion
Marketers can enhance the consumers ability to enhance knowledge structure by
employing verbal framing.
Oligopoly :few sellers
One buyer one seller : Bilateral monopoly
Pricing strategy aimed at paying current or past due bills :Survival Pricing
Moral advertiging : outdoor advertising
Price goes up slightly, demand will fall by much larger margin : Highly price
elastic
Strategy to charge different prices for same product : price Discrimination

Nature of internet commerce :tangible and intangible

Concept Testing :Customer reaction to the idea of product
In modern times 5th P is related to Packaging
Rural Markets are heterogeneous
When very little is know about the problem being examined : Exploratory
research
Secondary Media : Hoardings
Rat Race : competition to success in business
BIFR : Board for industrial and and financial reconstruction
Partnership between domestic and foreign firm is called : Joint Venture
Two rivals come together to make worldwide business called : Strategic Alliance
PBX : Private Branch Exchange
High priced goods kept in use for long time and not replaced : Yellow goods
Goods replaced frequently : Orange goods
Fast selling convenience goods are : Red Goods
Finge Benefit : indirect non cash benefits provided to employee
Caveat Emptor : buyer is responsible for quality of goods he buys
ABC method : attention, benefit, deal closed
Administered Price : price fixed by manufacturer which cannot be varied by
reseller
Ad valorem Tax :tax calculated on sales value
Augmented Product : added with warranty installation service
Loco Price : manufacturers Price
Breaking down inventories into smaller lots : Allocation
Debit card is not corporate banking
Identifying attractive market segment : retail positioning

Unrelated products and product lines to the existing product line : scrambled
merchandising
Services : Personal Selling