A

PROJECT REPORT
ON

LOGISTICS AND TRANSPORTATION INDUSTRY

IN INDIA
With special reference to Marketing techniques of
D.A. Logistics/ Central Commercial Roadways

MASTER OF MANAGEMENT STUDIES (MMS)

UNIVERSITY OF MUMBAI
SUBMITTED TO

SINHGAD INSTITUTE OF BUSINESS MANAGEMENT

CHANDIVALI

UNDER THE GUIDANCE OF

Prof. Dev Koli
SUBMITTED BY
Devesh Dharmendra Tripathi
2013-2015 (A-30)
MARKETING
1

CERTIFICATE
This is to certify that __________________________________has successfully completed the
project work as a part of summer internship for the course of Masters of Management
Studies (M.M.S.) semester II examination.

Name & Signature of Project Guide

Date : _________________
DIRECTOR
SIBM

DECLARATION

I, Devesh Dharmendra Tripathi of Master of Management Studies Semester-II of

Sinhgad Institute of Business Management (SIBM), hereby declare that I have
successfully completed this Project on LOGISTICS AND TRANSPORTATION
INDUSTRY IN INDIA With special reference to Marketing techniques of D.A.
Logistics/ Central Commercial Roadways in the academic year 2013-2015.
The information incorporated in this project is true and original to the best of my
knowledge.

_____________________________
Signature

ACKNOWLEDGEMENT

I am grateful to D.A. Logistics for giving me the opportunity to do my Summer

Internship Project with the organization and for providing an opportunity to work on a
challenging project. I would like to extend my gratitude to various people who provided
their continuous support during these two months of my Project.
I would like to thank my project mentor Ms. Komal Ramgiri (Manager of Marketing
Department) for giving me the flexibility and freedom to understand the scope of the
project. I thank him for the support and patience with me despite being hard pressed for
time. His continuous guidance and support is deeply appreciated.
I would also like to acknowledge the nurturing hand extended by all staff members
during the course of the project. I greatly value the constant encouragement and direction
shown by them during my internship. Their views enabled me to gain practical insights
about the subject matter of this project.
I want to pay acknowledgements to our Institute Sinhgad Institute of Business
Management for instilling in me the confidence to work on such a wonderful project.
I would also like to thank my faculty guide Prof. Dev Koli for her constant guidance and
support during the course of internship.
I would also like to thank everyone else who at some point or the other in this short stint,
have helped me in innumerable ways.

Table of Content
1. Title of the project..01
2. Certificate.......02
3. Declaration......03
4. Acknowledgement..04
5. Index...05
6. Objective of the study.06
7. Limitations of the study..06
8. Research Methodology....07
9. Introduction
Industry profile......08
Company profile....25
Product profile...26
10. Marketing Mix..29
11. Clients...35
12. SWOT...37
13. Conclusions and Recommendations.....39
14. Product Photos..43
15. Bibliography and Webliography....46

Objective of study
To present an introductory profile of D.A. Logistics.
To study in depth the marketing management of D.A. Logistics.
To draw a conclusion regarding marketing management of D.A.
Logistics.
To study general management and organization of D.A. Logistics.

Limitation of the study

This study is limited to D.A. Logistics. This study is specially related with
marketing management techniques in particular. This study is presented on
the basis of information and knowledge which could be gained during the
course of SIP at D.A. Logistics.

Research Methodology

To make this project two approaches are used primary and secondary data.

Primary Data:
This information is collected by working in the company D.A. Logistics
which comes under the logistics and transportation industry.

Secondary Data:
This data is collected from various sources such as internet, different books,
newspapers and magazines on logistics and transportation industry.

INTRODUCTION

Industry profile
The term logistics is often misinterpreted to mean transportation. In fact, the
scope of logistics goes well beyond transportation. Logistics forms the
system that ensures the delivery of the product in the entire supply pipeline.
This includes transportation, packaging, storage and handling methods, and
information flow.
The industrial policies in India have prompted manufacturers to build plants
in remote, backward areas due to inexpensive land and tax benefits. This
poses some serious logistical problems. Apart from a poor road and
transportation network, the existing communications system in India leaves
a lot to be desired by any international standard. It is in this context that
logistics has to be considered in India.
Logistics call for an understanding of the total supply chain, the elements of
which include inventories, packing, forwarding, freight, storage and
handling. Logistics is responsible for all the movement that takes place
within the organization whether it is inbound logistics of incoming, raw
materials or movement within the company or the physical distribution of
finished goods, logistics encompasses all of these.
Typical logistics framework mainly consists of Physical Supply, Internal
Operations and Physical Distribution of Goods and Services. To put it more
simply, the material supply logistics starts from the base level of generation
of the demand, through the process of purchase and supply of material
from the vendor right through to final acceptance and payments to the
supplier and issue to the indenter and has to be considered as a one
whole activity with each stage having an impact on price/cost of material
supply.
8

Logistics is, in itself, a system; it is a network of related activities with the

purpose of managing the orderly flow of material and personnel within the
logistics channel.
Travel and Transportation forms the backbone of infrastructure the major
sector of any economy. Millions of people and businesses rely on an
extensive, inter-related network. The transportation industry is in an era of
unprecedented change. Marked by unending demands for increased services
and severely limited budgets for infrastructure, the industry faces continuous
challenges.
The travel industry is exploring new horizons in the way it does business,
thanks to technology. Today, with the help of technology the travel industry
is creating new propositions for its customers - online booking, remote travel
management, and new age CRM programs. On the other hand, 3PL and
Logistics provider industry that is heavily dependent on infrastructure set by
transportation has been embryonic to offer greater scope and more complex
solutions.
Expansion of networks through rapid globalization with mergers and
acquisitions amongst logistics providers and need to fulfill complex global
contracts calls for higher performance through greater and deeper end-to-end
integration and state of the art visibility tools. The underlying objective is,
seamless flow of information across the complex and growing value chains,
leading to effective and faster decision making which in turn leads to better
transparency and visibility.

The Logistics & Transportation Industry

9

Globally, the logistics industry is valued at US$ 3.5 trillion.

The U.S., which contributes to over 25% of the global industry value,
spends close to 9% of its GDP on logistic services.
The Indian Logistics Industry is presently estimated at US$ 90 billion.
The industry has generated employment for 45 million people in the
country in comparison with the IT and ITeS sector which employs
approximately 4.3million people.
It is forecast to grow at a Compound Annual Growth Rate (CAGR) of
approximately 8%over the next three to five years.

The primary growth drivers of this industry are as under:

Investments in the infrastructure sector amounting to US$ 350 billion.
Increased efficiency and productivity of the transport system would result in
lower transit times.
Streamlining of the indirect tax structure:
The introduction of Value Added Tax (VAT) and the proposed introduction
of a singular Goods and Services Tax (GST) are expected to significantly
reduce the number of warehouses manufacturers are required to maintain in
different states, thereby resulting in a substantial increase in demand for
integrated logistics solutions.

Robust trade growth.

10

Strong economic growth and liberalization have led to considerable increase

in domestic and international trade volumes over the past five years.
Consequently, the requirement for transportation, handling and warehousing
is growing at a robust pace and is driving the demand for integrated logistics
solutions.
Globalization of manufacturing systems.
Globalization of manufacturing systems coupled with advancements in
technology are increasingly compelling companies across verticals to
concentrate on their core competencies and avail the cost saving potential of
outsourcing. This is expected to contribute to an increase in the need for
integrated logistics solutions.

India Logistics& Transportation Industry:

11

$125 Billion Goldmine India's logistics market is all set to experience a

period of explosive organic growth, judging by independent market analyst
Data monitor's latest research. The Data monitor report, "India Logistics
Outlook 2007-2008" predicts high double-digit growth rates for both
outsourced and contract logistics in India. With India's gross domestic profit
(GDP) growing at over 9% per year and the manufacturing sector enjoying
double digit growth rates, the Indian logistics industry is at an inflection
point, and is expected to reach a market size of over $125 billion in year
2010.

Strong growth enablers exist in India today in the form of over $300 billion
worth of infrastructure investments, phased introduction of value-added-tax
(VAT), and development of organized retail and agri-processing industries.
In addition, strong foreign direct investment inflows (FDI) in automotive,
electronics,retail and telecom will lead to increased market opportunities for
providers of logistics services in India.

However, as a result of the under-developed trade and logistics

infrastructure, the logistics cost of the Indian economy is over 13% of GDP,
compared to less than10% of GDP in almost the entire Western Europe and
North America.

As leading manufacturers realign their global portfolios of manufacturingloc

ations, India will have to work on such systemic inefficiencies, in order to
attract and retain long-term real investments. 3PL/outsourced logistics is the
outsourcing of a company's logistics operations to a specialized firm, which
provides multiple tactical logistics services for use by customers as opposed
to the respective company having a business unit in-house to oversee its
supply chain and transportation of goods.

12

With increased geographical distribution of incomes in India, the

consumer markets are extending beyond the five metros of Mumbai, Delhi,
Bangalore and Chennai and Hyderabad. However, rather than being preemptive, the companies are only following with new distribution outlets. As
such, the increased competition across industry verticals is forcing firms to
focus on product distribution, and logistics outsourcing is gaining further
momentum with this.

13

Industry Scenario
The recent economic changes are proof enough to establish India as an
evolving super power. The seventh-largest nation in terms of geographical
area and a prominent force among emerging countries in terms of
technology and infrastructure, India is now well ahead on the growing curve
of the world economy.
In wake of this, India is witnessing a renaissance of sorts across all sectors,
especially manufacturing, telecommunications, retail and services, as global
as well as local players converge to cater to the worlds biggest marketplace
and consumer community. As India surges ahead on transforming itself from
a developing nation to a developed state, one of the core sectors that is a
crucial part of an upward swing is- logistics.
As big money gets pumped into manufacturing and other growth-centric
sectors, especially retail the role and potential of logistics companies is on
the upswing as crucial business operations like supply chain management
and contract logistics become key issues of managing the titanic surge in
national business, both locally, nationally and globally. As more and more
organizations think and act global, it is time for third party logistics
service providers to follow suit by establishing networks and logistics
infrastructure across Asia.
On the logistics front, India has picked up good momentum over the last
decade. With an estimated market worth Rs. 260,000 crores, the industry
contributes13 per cent to the national GDP.

14

Changing logistics landscape in India

India is already a heavyweight globally in the services sector. Manufacturing
still makes up only a relatively small proportion of GDPabout 20 per cent
compared to China's 45 per centbut it is growing, both in terms of
domestic focus and exports. India's container trade has been growing at
around 15 per cent over the past five years. That means the logistics services
business will be growing at a multiple of the box trade, probably around 20
per cent and more per year.
The growth in demand presents significant opportunities for the logistics
industry, as also challenges. Looking ahead, India is going to play an
increasingly important role in driving world economic trade; maybe even
rivaling the phenomenal growth and transformation of China a
manufacturing superpower. India's current trade profile provides important
clues about the development of logistics industry In India the logistics costs
are still higher than in the developed markets.
The transportation cost accounts for nearly 40 per cent of the cost of
production, with more than half the goods in India being moved by road.
Gaps that India Post can fill
Limited presence of operators in rural and semi-urban areas that are
growing markets
Lack of door to door service
Lack of a national level integrated service provider, and Existence of
multiple contact points like freight forwarders, aggregators, transport
agents, multiple transporters.

15

Third Party Logistics

To put simply, 3PL (Third Party Logistics) refers to the outsourcing of a
logistics function. It could be the use of a transportation carrier, a
warehouse, or a third party freight manager to perform all or part of a
companys production distribution functions. The industry has been at the
receiving end of increasing interest from the private equity sector. The year
2007 witnessed just under US$ 1 billion in private equity investments in this
industry, representing approximately 7% of total private equity investments
during the year, against 3% in the previous year.
The principle reasons of for this function are as under:
Globalization of sourcing, manufacturing and distribution leading to an
increase in the complexity of material movement.
Competition that has forced companies towards more responsiveness and
a reduction in inventories. An increased need for small but frequent
shipments with 100 percent reliability requires core competence in logistics
management.
Resource constraints that require companies to concentrate only on their
core manufacturing or new product development activities The Indian
logistics industry is characterized by dominance of a disorganized market.
Transporters with fleets smaller than five trucks account for over two-thirds
of the total trucks owned and operated in India and make up 80% of
revenues.
The freight forwarding segment is also represented by thousands of small
customs brokers and clearing & forwarding agents, who cater to local cargo
requirements. In order to reduce logistics costs and focus on core
competencies, Indian companies across verticals are now increasingly

16

seeking and using the services of third-party logistics service providers

(3PLs).
Realizing the potential in the contract logistics market, 3PL service
providers are expanding their basket of services as companies are now
looking for more than just transportation of their products and raw materials.
Trucking and courier companies are now leveraging their network to provide
express distribution and warehousing. Similarly, freight forwarders are
moving towards owning assets in the form of Container Freight Stations
(CFS), Inland Container Depots (ICD) and container trains. Furthermore,
3PLs are also increasing investments to become end-to-end integrated
players.
As per the investment plans of the leading 3PLs in India, the logistics
industry's capital expenditure is progressively increasing to almost match its
revenue growth, a strong indicator of both 3PLs desiring to become
integrated service providers and the industry enjoying investment-driven
growth. Infrastructure congestion: the key challenge According to Data
monitor, the logistics industry in India is currently hampered due to poor
infrastructure such as roads (over 70 % of freight transportation in India is
via roads), communication, ports and complex regulatory structures. The
National Highways (NH) form only 2% of the entire road network in India,
but handle over 40% of the national road freight traffic, putting enormous
pressure on the highway infrastructure.
Also, on an average a commercial vehicle in India runs at a speed of 20
miles per hour (mph) compared to over 60 mph in the mature logistics
markets of Western Europe and the USA.
In addition, the twelve major ports of India handle volumes higher than their
full capacity, resulting in pre-berthing delays and longer ship turn-around
time compared to even the East Asian counterparts like China and South
Korea. With the collective economic interaction of growing per capita
disposable incomes, fast growing manufacturing and organized retailing
sectors, increasing external merchandise trade, infrastructure investments by
17

the government and 3PLcapex plans, both India's logistics industry and the
3PL sector of this market are set to witness explosive growth by 2019.

Transportation And Logistics

Transportation
Transportation is the movement of people and goods from one place to
another. The term is derived from the Latin Trans ("across") and portare
("To carry"). Industries which have the business of providing transport
equipment, transport services or transport are important in most national
Economies, and are referred to as transport industries.

Aspects of transport:
The field of transport has several aspects: loosely they can be divided into
infrastructure, vehicles, and operations. Infrastructure includes the transport
networks (roads, railways, airways, waterways, canals, pipelines, etc.) that
are used, as well as the nodes or terminals (such as airports, railway stations,
bus stations and seaports).
Vehicles travelling on the networks will include automobiles, bicycles,
buses, trains and aircraft. The operations deal with the way the vehicles are
operated on the network and the procedures set for this purpose including
the legal environment (Laws, Codes, Regulations, etc.) Policies, such as how
to finance the system (for example, the use of tolls or gasoline taxes) may be
considered part of the operations.

18

Modes and categories

Modes are combinations of networks, vehicles, and operations, and include

walking, the road transport system, rail transport, ship transport and modern
aviation.
Air transport
Cable transport
Conveyor transport
Human-powered transport
Hybrid transport
New Mobility Agenda
Rail transport
Road transport, including human-powered transport such as walking and
cycling.
Ship transport
Space transport
Sustainable transportation
Transport on other planets

19

 Proposed future transport

Logistics
Logistics is the management of the flow of goods, information and other
resources, including energy and people, between the point of origin and the
point of consumption in order to meet the requirements of consumers
(frequently, and originally, military organizations). Logistics involve the
integration of information, transportation and inventory, warehousing,
material-handling, and packaging.
The simplest way to describe logistics is to say that it is all about ways and
means of meeting the demand for materials i.e. satisfying the customer with
what he wants, when he wants, where he wants etc.
Definition includes outbound, inbound, internal and external movements
and returns of material for environmental purposes. The logistics concentrate
on dynamic processes, related to the flow of materials and the relationship
between the materials and their use at different facilities.
The most wide spread definition from council of Logistics Management
says that Logistics is the part of the supply chain process and plans,
implements and controls the efficient, effective flow and storage of goods,
services.

20

Logistics Infrastructure in India:

Logistics involved global movement of materials, information and
funds from country to country.
Requires excellent state of the art infrastructure airports, sea ports,
Internet and other related facilities.
Indian infrastructure is poor as compared to developed and developing
countries and stands at 54 amongst the 59 countries.

Road 56/59
Rail25/59
Seaport..51/59
Airport...10/59

The underlying institutional problem:

Fragmentation and overlapping of responsibilities among various
government agencies.
Complexity of international trade documentation process and lack of
IT infrastructure.
Complex tax laws
Lack of professionally competent logisticians
Industry readiness: weak asset or system management skills
21

Roadways
National Highway Development Project (NHDP), US $13 billion, 19982007
Four/six laning of the highway connecting Mumbai
North-South and East-West corridors (NS-EW)
Kashmir to Kanyakumari and Silchar to Porbandar

The end to end transport to be optimized by controlling loading densities

through packaging and palletizing standards and loading and unloading
services automation.22

Slow speeds, traffic congestion, high wear and tear of vehicles are some of
the problems

Air
The air cargo consists of express mail, computers, chips, electronic and
optical equipment, precision instruments and perishable food stuffs.
The six major airports carry 88% of the total cargo.
Privatization of the major airport, airlines is a popular headline.

22

Railways
During the last year the Indian Railway carried: 513.5 million tones of freight Rs 23,305 crores (69%)
89% of its freight is commodities like coal, fertilizers, cement,
petroleum products, food grains, finished steel, iron ore and raw
material to steel plants.
5,150 million passengers, Rs 11,213 crores (31%)

High Density Network (HDN) connecting Bombay, Delhi, Calcutta, and

Madras, Carries 65% of the total rail freight and 55% of passenger traffic.
Concur in the Flag ship route
Freight is moving away from Indian railway although cheaper.

23

Seaports
Vast coast line of 7517kms handles 95% of foreign trade
12 major ports and 184 other (minor & intermediate) ports
Traffic in major ports : 2007-08 was 333 million tones

24

Company Profile
D.A. Logistics/Central Commercial Roadways is one of the leading
Transport Contractors and Fleet Owners in India Since 2002.
In the last 10 years CCR has excelled in the field of road Transportation, not
only because of their level of service but also because of well-trained and
hard working employees. On-time delivery of goods, safety of goods in
transit, competitive rates and 24x7 monitoring of the consignment are some
basic rules that the company strictly follows since last two decades and have
been a very important reason behind the success.
They are specialized for fleet 32 ft Close Container and have 20ft, 40ft
trailers at their disposal; most of the vehicles have All India Permits. Thus
they are in position to touch any long distance for normal and over
dimensional consignments at very economical rates.
With a fleet of more than 35 vehicles including trucks, trailers & LCVs and
with a network of warehouses in major cities in India, D.A. Logistics offers
a truly integrated Logistics Services to its customer. Custom Bondedwarehousing, bonded-trucking and excise bonded warehousing are
additional unique features of D.A. Logistics offerings to complete the
bouquet of total Logistics Services. They are committed to service the
customers by offering complete logistics &supply chain solutions. D.A.
Logistics is being led by professionals with varied corporate backgrounds
and rich industrial experience.

25

Product Profile
D.A. Logistics provides complete logistics and transportation Solutions.
It offers a truly integrated logistics services to its customer.

Custom Bonded-warehousing, bonded-trucking and excise bonded

warehousing are additional unique features of its offerings to complete the
bouquet of total Logistics Services.

It provides a variety of services to its customers that include Transportation

solutions, Warehousing & distribution solutions, and International Freight
Management Logistics & Supply chain solutions.

26

Services Offered By D.A. Logistics

Transportation solutions:

D.A. Logistics has the capability to provide Transportation to all kind

of material within India. The broadline segmentation of Transportation
Services is as below;
o
o
o
o
o
o

Domestics Transportation
Bonded Trucking
Project Transport
Scheduled Transport
Multi Modal Transport
Customized Transport (Milk run,
Hub& Spoke etc.)

27

Warehousing & Distribution Solutions

The ranges of warehousing services currently offered to the customers are

following;
Bonded Warehousing (Custom bonded and excise bonded)
General Warehousing (for all industry types)
Export Stuffing warehouse
Export Vendor Consolidation

28

Marketing mix of D.A. Logistics

The service marketing mix comprises of:
Product
Price
Place
Promotion
People
Process

Product :

D.A. Logistics provides complete LOGISTICS AND TRANSPORTATION

solutions. It offers a truly integrated Logistics Services to its customer.
Custom Bonded-warehousing, bonded-trucking and excise bonded
warehousing are additional unique features of its offerings to complete the
bouquet of total Logistics Services.

Price:
On receiving the tender from the client the marketing department forwards
the details to the operations department in order to ascertain the
transportation cost.

29

The operations department while determining the cost takes into

consideration:
Nature of Goods (consumer, durable, perishable etc)
Weight of Goods
Height of Goods
Government regulations
Distance to be covered
Market Price
Loading & unloading time
Fuel prices (rise in fuel prices adds to the total cost)
Transportation cost
Profitability
Insurance

30

Place:
The company operates from Mumbai. It has network over various cities:
Goa
Vapi
Chennai
Erode
Ahmadabad
Mysore
Hyderabad
Kolkata
Delhi
Silvassa

31

Promotion:
The company has promoted and advertised itself in magazines,
transport modules and calendars etc.
The company has also advertised itself on its own fleets.

People:
An essential ingredient to any service provision is the use of appropriate
staff and people. Recruiting the right staff and training them appropriately in
the delivery of their service is essential if the organization wants to obtain a
form of competitive advantage. Consumers make judgments and deliver
perceptions of the service based on the employees they interact with. Staff
should have the appropriate interpersonal skills, aptitude, and service
knowledge to provide the service that consumers are paying for. It tells
consumers that the staff is taken care of by the company and they are trained
to certain standards.
An important marketing task is to set standards to improve quality of
services provided by employees and monitor their performance. Without
training and control employees tend to be variable in their performance
leading to variable service quality.
One of the biggest assets for D.A. Logistics is its people. This is a place
where employees are fully aware of their job duties and responsibilities and
posses the required knowledge and skills to perform their day to day
activities. It adopts an open door policy where employees can directly
communicate their views and ideas to the top level management. The people
32

working in the marketing department directly report to the managing

director and there is no hierarchy as such that prevails in the department.
Each individual is aware of the role they need to play in order to contribute
to individual and organizational success. DAL as an organization believes in
satisfying its internal customers (employees) which in turn would keep the
ultimate customer (external customers) satisfied.

Process:
Refers to the systems used to assist the organization in delivering the
service. Process this means procedures, mechanism and flow of activities
by which a service is acquired. Process decisions radically affect how a
service is delivered to customers. It includes several processes e.g. first
contact with customers, administrative procedure regarding course delivery,
preparation, delivery and evaluation of the courses.

The process at D.A. Logistics:

ensures that marketing happens at all levels from the marketing
department to where the service is provided
considers introducing flexibility in providing the service; when
feasible customize the service to the needs of customers
recruits high quality staff, treats them well and communicates clearly
to them the attitudes and behavior of the employees are the key to
service quality and differentiations
attempts to market to existing customers to increase their use of the
service, or to take up new service products
sets up a quick response facility to customer problems and complaints
employs new technology to provide better services
Uses branding to clearly differentiate service offering from the
competition in the minds of target customers.

33

D.A. Logistics Fleet

With a fleet of more than 35 vehicles including Trucks, Trailers and LCVs,
the company has the capability to carry all types of goods for transport
within India. The profile of the customers varies from Indian MNCs, Indian
Corporate house, Start Trading house, Trading houses and Importers &
Exporters.
The industries and the products that D.A. Logistics caters to currently
include pharmaceuticals, Chemicals, Lubricants, Engineering, Automotive,
Electronics, News Print, Papers, Fibers, Polymers, Steel, Project machinery,
Plant & Equipments, odd dimensional cargo and Import & Export
containers.
With thorough knowledge of Indian Transport regulations, customers trust
the company and entrust with responsibilities to deliver goods in time, every
time.
D.A. Logistics has been approved by CONCOR (Container Corp of India), a
PSU of Govt. of India, to operate bonded-trucking services within India and
is one of the few transportation companies in the panel of Concor to offer
this service. It has been given this approval by CONCOR after a due
diligence on the capability, security and quality parameters.

34

Clients of D.A. Logistics

D.A. Logistics has a huge customer base. It Deals with variety of goods and services
listed below:

Atul Limited. Atul (Valsad)

Airpro Engg. Pvt. Ltd. (Wada)
Amcol Minerals & Materials India Pvt. Ltd. (Mumbai)
Asain Containers (Daman)
Berger Paints India Ltd. (Goa)
Clear Mi-Pack Packaging solution Ltd.
Classy Kontainers (Mumbai)
Express Global Logistics Pvt. Ltd. (Mumbai)
G G I Clearing & Forwarding Agency Pvt. Ltd. (Mumbai)
Gold Star Polymers Pvt. Ltd. (Daman)
Helios Food Additives Pvt. Ltd. (Mumbai)
Isagro (Asia) Agrochemicals Pvt. Ltd. (Mumbai)
Jolly Containers. (Daman)
Mold- Tek Packaging Ltd. (Daman)
P I Industries Ltd. Panoli (Ankleshwar)
PalanPur Engg. & Fab. Pvt. Ltd. (Mumbai)
Prima Packaging & Products. (Delhi)
R.K. Metal & Plastics Pvt. Ltd. (Daman)
Royal Forwarding Pvt. Ltd. (Mumbai)
Shree Rubber Plast Co. Pvt. Ltd. (Mumbai)
Sunrise Containers Ltd. (Silvassa)
Searwards Packaging Pvt. Ltd. (Goa)
Sheela Foam Pvt. Ltd. (Silvassa)
Suraksha Packers Pvt. Ltd. (Pune)
Time Technoplast Pvt. Ltd. (Mumbai)
Neosym Industries Ltd. (Mumbai)
Vns Industries Pvt. Ltd. (Dombivali)

35

36

SWOT Analysis
SWOT Analysis is a strategic planning method used to evaluate the
Strengths, Weaknesses, Opportunities, and Threats involved in a project or
in a business venture. It involves specifying the objective of the business
venture or project and identifying the internal and external factors that are
favorable and unfavorable to achieving that objective. In SWOT, strengths
and weaknesses are internal factors and opportunities and threats are
external factors.

SWOT Analysis of D.A. Logistics:

Strengths:

Strong Brand Image

Quality and reliability.

Superior performance vs. competitors in terms of delivery.

Some staff has experience of end-user sector.

Direct delivery capability.

Product innovations ongoing.

Management is committed and confident.

Willingness of staff to adapt to change

37

Weaknesses:

Customer lists not tested.

Paperwork .

We cannot supply end-users abroad.

Need more sales staff.

Refresher training not practiced.

Delivery-staff need training.

Opportunities:

Large, Potential Domestic and International Market.

Could extend to overseas.

New specialist applications.

Could seek better supplier deals.

Threats:

Bad roads.

Retention of key staff critical.

Vulnerable to reactive attack by major competitors.

38

Conclusions and Recommendations

Conclusion
Logistics is the one important function in business today. No marketing,
manufacturing or project execution can succeed without logistics support
Logistics is important in India because of the country's size, geography,
population variety, natural and man-made calamities etc. The transport
facilities are inadequate in India and roads are bad. India lacks a welldeveloped road network and waterways are still unexploited.
Due to competition, globalization and information availability, logistics has
gained extra importance. First: the days are gone when a manufacturer had a
better raw material supplier than competitors. Then, the operations in a
manufacturing process are well known to all. The processes are more or less
standard. Also, technology is available to all. The only area where one can
score over competitors is logistics. If logistics cost is reduced, there is a
gain.
Logistics is a critical factor for effective marketing too: for, if a company
cannot reach the right thing at the right place etc., then, regardless of the
marketing efforts, the business comes down
Logistics is one of the areas of the supply chain i.e. growing at a tremendous
case as the Internet and E-Commerce is drastically changing the range,
delivery time and the speed of information as well as ordering and payment
process. Due to the big boon of information technology, greatly influencing
and enhancing the effectiveness of logistics, the time is not far when
logistics services would prove to be one of the major contributors to the
National Income.

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The industrial policies in India have prompted manufacturers to build plants

in remote, backward areas due to inexpensive land and tax benefits. This
poses some serious logistical problems. Apart from a poor road and
transportation network, the existing communications system in India leaves
a lot to be desired by any international standard.
With increased geographical distribution of incomes in India, the consumer
markets are extending beyond the five metros of Mumbai, Delhi, Bangalore,
Chennai and Hyderabad. However, rather than being pre-emptive, the
companies are only following with new distribution outlets. As such, the
increased competition across industry verticals is forcing firms to focus on
product distribution, and logistics is gaining further momentum with this.

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Recommendations
1. Market Research
The Logistics and Transportation industry is one of the booming sectors of
the Indian Economy and India's market is all set to experience a period of
explosive organic growth and thus market research plays a vital role in the
expansion of the Industry.
Market research is the process of systematically gathering, recording and
analyzing data and information about customers, competitors and the
market.The company can go ahead and conduct a systematic market
research so as to understand and explore the potential markets where more
business can be generated.
Market information is making known the prices of the different
commodities in the market, the supply and the demand. Information about
the markets can be obtained in several different varieties and formats.
Examples of market information questions are:

2.

Who are the customers?

Where are they located and how can they be contacted?
What quantity and quality do they want?

Timely Supervision of Vehicles:

The logistics and the transportation industry is concerned with the

movement of goods from the place of manufacturing to the place of
consumption for this it requires trucks, trailers, low bed trailers etc The cost
incurred to maintain these modes of transports contributes to a large
amount of the total expenses incurred.

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D.A. Logistics may appoint a Dedicated Vehicle supervisor to look after

the replacement, maintenance, performance etc of the vehicles on a regular
basis. This in turn would help in determining when the vehicles needs to be
serviced, whether they need to be replaced etc which would help in
reducing cost to a great extent. The appointment of a vehicle supervisor
would definitely lead to regular maintenance and in turn would reduce the
cost and to minimize wastages which in turn would contribute to the
Organizations success.

3.

Appropriate Credit Policy:

There should be an appropriate credit policy developed as per the

convenience of the organization. As a higher credit collection period can
lead to idle funds and contribute to the inefficiency of the organization,
credit should be assigned to the client based on some research done about
the turnover, financial position etc of the client. With proper assignment of
credit one can avoid the blockage of funds which in turn can be used for
other business activities and in turn would contribute to the organizations
success.
When the services are provided by
the company on credit basis, the
Company should keep a record of
the number of days the client takes
to pay the amount back, say a client
in particular has been delaying
payments on a regular basis, the
company should consider altering
its credit policy for the particular
client may be by ways of asking for
a greater amount of advance or may
be completely on cash basis etc.

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Product photos
LCV

CONTANIRISED LCV

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Open Truck

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Feet Trailer

Low Bed Trailer

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Well Bed Trailer

Distribution

Warehousing

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Bibliography & Webliography

http://www.wikipedia.org/
http://managementparadise.com/
http://marketingteacher.com/

Economic Times
Exim India
Business Standard
DNA Money
Transportation Magazines

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