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MOSQUITO REPELLENT COILS & MATS

A. INTRODUCTION:

Mosquitoes are one of the most harmful insects to mankind.

Mosquitoes

grow in every place where environment is not kept clean, neat and tidy.

As

long as the rural, urban and metropolitan areas are not fully made
pollution-free, and access to sanitation is still available only to 14% of the
population, nothing can prevent the mosquitoes preference for these places
as their most conducive rearing ground for attacking human beings living
there. With the growth of population and standard of living of the masses,
Mosquito repellents have emerged as most useful tools in households
preventing epidemics like Malaria, Filaria, Dengue fever and other Mosquito
spread diseases.

Keeping a population of 1000 million away from Mosquito

biting is a stupendous task. Considering these factors there is a good scope


for setting up units for manufacturing repellents like Mosquito mats and
Mosquito Coils.

B. PRODUCT USES & SPECIFICATIONS:

The mosquito coils are the most universally used Mosquito Repellents for
repelling the mosquitoes.

The basic ingredient used in mosquito coils is

Pyrethrum. Another material viz.


mosquito coils.

Allethrin is also used in preparing the

Pyrethrum as an insecticide was first used by about 1800

A.D. in some region of Asia. Since 1840 Chrysanthemum Cinarariaefolium


has been the chief source of pyrethrum.

Allethrin was the first synthetic anallogue of pyrethrum developed in 1949.


It was first introduced by Sumitomo Chemical Company, Japan.

It is very

effective in controlling mosquitoes in houses and it is used as main


ingredient in mosquito coils, mats, aerosols.

The Bureau of Indian Standards has prescribed the IS specifications (IS


13438 - 1992, Allethrin Mosquito coils specification) for the manufacturing
of mosquito coils containing Allethrin.
emit smoke containing Allethrin.

These mosquito coils when ignited


Allethrin technical is a synthetic

pyrothroid used in the manufacture of coils.

The leading manufacturer of

mosquito coils viz. Bombay Chemicals Ltd., in their product Tortoise use
Pyrethrum as the basic ingredient.

The Bureau of Indian Standards also prescribes the standards for the
Mosquito Mats Allethrin based in IS 13439 - 1992.

The following Indian Standards for pyrethrum are also of relevance in this
context.
Specification for Pyrethrum Emulsifiable Concentrates IS:4808 - 1982.
Specification for Pyrethrum Extracts IS:1051 - 1980.
Specification for Pyrethrum Dusting Powders IS:6178 - 1982.

None of the leading Allethrin based Mosquito coils brands in the market
namely Good Knight, Rooster, Jet, Mortein, Casper, have obtained ISI
certification.

The Tortoise of Bombay Chemicals is Pyrethrum based, for

which ISI standards have not been prescribed.

Among the Mosquito Mat

producers none are ISI certificate holders.

C. MARKET POTENTIAL:
A market analysis on Mosquito repellents emanates from the need to repel
the mosquito.

As long as mosquitoes are grown and continue to be a

perennial menace to the normal life of people, the necessity of mosquito


repellant will be the order of the days to come.

The active role of mosquito

repellent acting as a barrier between mosquito and the people need not be
over emphasised.

In urban centres due to environmental pollution

problems the growth of insects like Mosquitoes are also concomitant.


Several water logging areas develop in urban areas and they become
permanent breeding grounds for mosquitoes.

At the same time due to

health awareness and media publicity the people living there start using
home insecticides in a large scale.

The Electricity & Environment:

The Mosquito repellents are commonly used by all sectors of society. The
usage of repellent is the easy method to prevent mosquitoes.

The frequent

power failures in villages and towns increase the usage of mosquito coils
compared to mosquito mats.

The power shortages in India is phenomenal

besides power cuts and frequent breakdowns.

As the power shortages, power cuts and load shedding would seem to exist
for another few years to come, the demand for Mosquito coil is bound to
increase.

The usage of Mosquito mats instead of Mosquito coils necessitates the


investment in the Mosquito Destroyer Machine (MDM) which is a costly item
for low income groups. Therefore in rural areas and low income households,
the mosquito coils are preferred.

The environmental conditions of the society have not yet improved.


requires larger time to improve the general social environment.

It

The social

indicators as obtained in India and given below indicate the heavy backlog
in the areas of preventive health measures which include improvement of
general hygiene.

Population 2001 census

1037 million

Population Doubling date

2031

Annual Growth rate of population

2%

Decadal growth rate 1991-2001

21.35%

Urban population

28%

Rural population

72%

Population without access to Health services

135.2 million

Population without access to safe water

171.3 million

Population without sanitation

640.0 million

Source: Statistical outline of India Tata Services Ltd., 2003-04 & Census
2001.

In view of the weak social parameters as mentioned above, people are more
prone to mosquito-spread diseases like malaria, filaria, etc.and in order to
prevent the people from the vagaries of mosquito biting, the coil type
repellent has an edge over mat type repellent especially in rural areas.

SUPPLIERS OF MOSQUITO REPELLENT COILS


Brand

Manufacturer

Tortoise

Bombay Chemicals

Jet

Godrej Saralee Ltd., Mumbai

Casper

Tainwala Personal Products Ltd., Mumbai

Mortein

Reckitt Benckiser, Mumbai

GoodKnight

Godrej Saralee Ltd, Mumbai.

Banish

Godrej Saralee Ltd. Mumbai

All Out

Karamchand Appliances, Mumbai

Odomos

Balsara Extrusions Pvt. Ltd, Daman

Maxo

Joythi Laboratories, Mumbai

Sumo

Raksha Repellents, Chennai.

The Mosquito mat industry was first started by Transelektra Domestic


Products Ltd., Bombay in early 1990 with their brand Good Knight.

This

product registered a phenomenal growth since its introduction as the people


were interested in its market.

The Company was later transferred by its

promoter to M/s.Godrej Hi Care Ltd., Mumbai.

Subsequent to introduction

of Good Knight several other brands were introduced by Godrej itself and
several others followed. The popular brands currently available in the
market are the following:
SUPPLIERS OF MOSQUITO REPELLENT MATS
Brand

Manufacturer

Packing

Good Knight

Godrej Sara Lee Ltd.

30 mats

Jet

Godrej (Sonic Electrochem Pvt Ltd).

30 mats

Banish

Godrej Sara Lee Limited

30 mats

Mortein

Reckitt & Colman India Ltd., Calcutta

30 mats

Casper

Tainwala Personal Products Ltd., Mumbai

30 mats

Raid

Lever Johnson Consumer Products Ltd., Mumbai.

30 mats

Odomos

Balsara Hygiene Products, Mumbai.

30 mats

D. TECHNICAL ASPECTS (MOSQUITO MATS):


Installed Capacity
:The installed capacity proposed is 300 lakhs Mosquito mats per annum.
This is based on a machine capacity of 12500 mats per hour. In a day of 8
hours 1 lakh mats will be manufactured.

Plant & Machinery:


Nos. Rs.lakhs.
6

Track Automatic Mosquito mat stripping

machine with chemical dosing unit

4.00

Mosquito mat packing machine - 3 track

1.50

Total

5.50

Manufacturing Process :
The Mosquito Mats manufacturing involves the following sequence of
operations.

Purchase of Blank white absorbent mats availablein pre cut size or in 14 x


20 (thickness 2.7 to 3 mm)
I
Cutting mat to smaller sizes
I
Coating the mats with repelling solution
I
Each mat will absorb 10 to 14 drops of solution if loaded manually and 7 to
8 drops if passed through machine
I
Drying for about 4 to 5 hours
I
Packing in transparent PVC sheets (3 x 10 mats)
I
Packing 30 mats in cartons
Raw Materials
The raw materials required for manufacture of Mosquito mats are Allethrin,
Absorbent Boards. These are available from dealers.
Material cost per mat

Rs.P.

Blank pre cut white mat

0.38

Mat Solutions

0.22

Wrapper

0.12

Land & Building: Building required 500 sqft.

Utilities
Electricity: For operating the machinery the power load required is about 2
HP.

Water : Water is not required for process and water is required for human
consumption only.

Man Power : Man power required will be as follows


Skilled Workers

--

8. IMPLEMENTATION SCHEDULE:

The machinery is available indigenously.


within 2 months period.

The project can be implemented

8. ASSUMPTIONS

Installed capacity is 300 lakhs Mats per annum.

Capacity utilisation 60% First year 70% second year and 80% third year.

Selling price Rs.25.00 per 30 mats

Raw material cost per mat Re.0.72 inclusive of packing material cost

Power Rs.0.17 lakh at 100%

Wages and salaries Rs.0.96 lakh per annum

Repairs Rs.0.60 lakh per annum

Depreciation at WDV method

Selling general and administrative expenses at Rs.10000 per month

Interest on term loan and working capital at 12%p.a

Income tax at 33.99% on taxable income.

FINANCIAL ASPECTS

1. COST OF PROJECT

Rs. lakhs

Land & Building

0.40

Plant & Machinery

5.50

Contingencies

0.50

Other Misc. assets

0.30

Pre-Operative expenses

0.50

Margin for WC

5.43

Total

12.63

2. MEANS OF FINANCE
Capital

8.13

Term Loan

4.50

Total

12.63

3. COST OF PRODUCTION & PROFITABILITY STATEMENTS


Years

Installed Capacity (Nos. in lakhs)

300

300

300

Utilisation

60%

70%

80%

Production/Sales (Nos. in lakhs)

180

210

240

Rs.25.00per 30 mats

Selling Price
Sales Value (Rs.lakhs)

150.00 175.00

200.00

Raw Materials

129.60

151.20

172.80

Power

0.11

0.13

0.14

Wages & Salaries

0.96

1.01

1.06

Repairs & Maintenance

0.60

0.66

0.73

Depreciation

0.90

0.77

0.65

132.17

153.77

175.38

Admin. & General expenses

1.20

1.26

1.32

Selling expenses

3.00

3.50

4.00

Interest on Term Loan

0.54

0.47

0.34

Interest on Working Capital

2.82

2.82

2.82

139.73 161.82

183.86

Cost of Production

Total
Profit Before Tax

10.27

13.18

16.14

Provision for tax

3.49

4.48

5.49

Profit After Tax

6.78

8.70

10.65

Add: Depreciation

0.90

0.77

0.65

Cash Accruals

7.68

9.47

11.30

Margin

Bank

Amount

Finance

4. WORKING CAPITAL:
Months

Values

Consumptions
Raw Materials

1.00

10.80

25%

2.70

8.10

Finished goods

0.50

5.51

25%

1.38

4.13

Debtors

1.00

12.50

10%

1.25

11.25

Expenses

1.00

0.10

100%

0.10

0.00

5.43

23.48

28.91

PROFITABILITY RATIOS BASED ON 80% UTILISATION


Profit after Tax

10.65

Sales
Profit before Interest and Tax

19.30

Total Investment
Profit after Tax

53%

36.11
10.65

Promoters Capital

5%

200.00

131%

8.13

7. BREAK EVEN LEVEL


Fixed Cost (FC):

Rs. lakhs

Wages & Salaries

1.06

Repairs & Maintenance

0.73

Depreciation

0.65

Admin. & General expenses

1.32

Interest on TL

0.34
4.10

Profit Before Tax (P)


BEL =

16.14

FC x 100
FC +P

4.10
20.24

80

100

100

16% of installed capacity


MACHINERY SUPPLIERS
Mosquito Mat Stripping &

Dosing Machine

1. M/s. Shivalaya Machinery Mfg. Co. F/13, Parsharnath Apartment,


MIG, Ravishankar Shukla Nagar, Indore.
Packing Machine
2.

M/s.Plastpack Machineries (I) Pvt. Ltd., B-15, Mugappair Industrial

Estate, Chennai - 600058.


RAW MATERIALS:
Mosquito Mat, Absorbent Boards are available from
1.

M/s.Precious Paper Products, Plot No.140/2/A/2

GIDC Industrial

Estate, Ankaleshwar 393002, Dist, Bharuch, Gujarat.


2.

M/s.Ulhas Pulp and Papers, Near Ganapati Mandir, Prandol 425109

Dist. Jalgaon.
3.

M/s.Pudumjee Pulp & Paper Mills Ltd., Jatia Chambers, 60,


Dr.V.B.Gandhi Marg, Mumbai 400023.

D. TECHNICAL ASPECTS (MOSQUITO COILS):


Installed Capacity:
The installed capacity proposed is 7500000 double coils per annum. This is
based on a machine capacity of 25000 double coils per day.

The

calculation is based on single shift working per day of 8 hours.

PLANT & MACHINERY


Preparatory:-

Qty

Ribbon blender

1 No

Sieving machine

1 No

Weighing Machine

1 No

Production:Kneading machine

1 No

Mixing machine

1 No

Extruder

1 No

Auto cut off machine

1 No

Coil Stamping Machine

1 No

Conveyor
Moulds
Drying Oven
Steel Trays
Trolleys
The machines can be supplied by reputed suppliers on turn-key basis.

MANUFACTURING PROCESS :
The Mosquito Coils manufacturing involves the following sequence of
operations.

Blending Process:
Orange fillers - Wood powder, Saw dust, Coconut Shell powder Binder Jigget powder, Starch etc.. ------------------> DRY BLENDING
Active Ingredient ----------------> KNEADING
[Dyestuff, Fungicide, Water] ---------------------> EXTRUDING
Rejected
Wet coils <---------------

STAMPING
DRYING
PACKAGING

QUALITY ASSURANCE
PRODUCTS

RAW MATERIALS
The raw materials required for manufacture of Mosquito Coils are Allethrin,
Coconut shell powder, oil of citronella, Benzoic Acid, Dyestuff and Binders.
These are available locally from dealers.
(Per Kg of Mixiing Batch)
Allethrin

0.2%

2 gms

Rs.9000/kg.

Coconut Shell Powder

78.6%

786 gms

Rs.12/kg.

9.43

10 gms

Rs.600/kg.

6.00

102 gms

Rs.80/kg.

8.16

5%

50 gms

Rs.45/kg.

2.25

5%

50 gms

Rs.50/kg.

2.50

Citronella Oil

1.0%

Benzoic Acid

10.2%

18.00

Binding Agent
- Jigget Powder
Colour

46.34
Recycled Coil waste 15%

6.95
53.29

Raw Material per double


coil( 41 double coils per

1.30

Kg each double coil 24


Grams)
LAND & BUILDING: Building required 1000 sqft.
UTILITIES

Electricity : For operating the machinery 43 HP is required


Water :
Water is required for process is 1000 litres per day and water is required for
human consumption.

Man Power
Man power required will be as follows
Supervisor
Skilled workers

--

6000

12000

-- 10

4000

40000
52000

Add: Benefits 20%

10400
62400

Accountant

--

4000

Add: Benefits 20%

4000
800
4800

Total

67200

Rs.8.06 lakhs.

8. IMPLEMENTATION SCHEDULE:
The machinery is available indigenously.

The project can be implemented

within 2 months period.

ASSUMPTIONS

Installed capacity is 150 lakhs Coils per annum.( 75 lakhs Double Coils)

Capacity utilisation 60% First year 70% second year and 80% third year.

Selling price Rs.2.20 per coil

Raw material cost per Double coilRs1.30

Packing material cost Rs.1.50 per double coil

Power Rs.5.67 lakhs at 100%

Wages and salaries Rs.8.06 lakhs per annum

Repairs Rs.0.36 lakh per annum

Depreciation at wdv method

General and administrative expenses at Rs.30000 per month

Selling expenses 3% on sales value

Interest on term loan and working capital at 12%p.a

Income tax at 33.99% on taxable income.

MACHINERY SUPPLIERS
1.

Dhopeshwar Precision Techniques, A-16 Co_operative Industrial


Estate, Balanagar, Hyderabad-500 037

2.

Kamadhenu Enterprises, Shed No.5 IDA, Nacharam, Hyderabad - 76

3.

Excellent Engineering Enterprises, 15-21-150/35 New Balaji Nagar


Kukatpally, Hyderabad-500072

RAW MATERIALS SUPPLIERS


Allethrin
1. M/s.Sumitomo Corpn., No. Mumbai, Cyphermythrin a substitute for,
2. M/s sundaram Agro Chemicals, 5/15 Arcot Road, Porur, Krambakkam,
Chennai 600 116

Coconut Shell Powder


1. M/s.Diamond Conversions Pvt. Ltd., B-34, Industrial Estate,
Mettupalayam, Pondicherry 605 009.

Chemicals
Other Chemical dealers in Chennai.

FINANCIAL ASPECTS
1. COST OF PROJECT
Land & Building (Advance)
Plant & Machinery

Rs.lakhs
0.80
25.00

Contingencies

2.50

Other Misc. assets

0.30

Pre-Operative expenses

0.50

Margin for WC

2.97

Total

32.07

2. MEANS OF FINANCE
Capital

11.45

Term Loan

20.63

Total

32.07

3. COST OF PRODUCTION & PROFITABILITY STATEMENTS


Years
Installed Capacity (Nos. in lakhs)

150.00

150.00

150.00

60%

70%

80%

Production/Sales (Nos. in lakhs)

90.00

105.00

120.00

No of double coils

45.00

52.50

60.00

Sales Value (Rs.lakhs)

99.00 115.50

132.00

Raw Materials Rs.1.30per double coil

58.50

68.25

78.00

4.05

4.73

5.40

Power -- 5 HP

3.40

3.97

4.54

Wages & Salaries

8.06

8.46

8.88

Repairs & Maintenance

0.36

0.40

0.44

Utilisation

Selling price per coil

Consumables packing materials

Rs.2.20/-

(Rs.1.50 per 10 double coil)

Depreciation

4.13

3.51

2.98

78.50

89.32

100.24

Admin. & General expenses

3.60

3.78

3.97

Selling expenses

2.97

3.47

3.96

Interest on Term Loan

2.48

2.17

1.55

Interest on Working Capital

1.62

1.62

1.62

89.17 100.36

111.34

Cost of Production

Total
Profit Before Tax

9.83

15.14

20.66

Provision for tax

3.53

5.43

7.41

Profit After Tax

6.30

9.71

13.25

Add: Depreciation

4.13

3.51

2.98

10.43

13.22

16.23

Margin

Bank

Amount

Finance

Cash Accruals
4. WORKING CAPITAL:
Months

Values

Consumptions
Raw Materials

1.00

4.88

25%

1.22

3.66

Finished goods

0.50

3.27

25%

0.82

2.45

Debtors

1.00

8.25

10%

0.83

7.42

Expenses

1.00

0.10

100%

0.10

0.00

2.97

13.53

16.50
6. PROFITABILITY RATIOS BASED ON 80% UTILISATION
Profit after Tax
Sales
Profit before Interest and Tax
Total Investment
Profit after Tax
Promoters Capital

13.25

132.00
23.83

45.60
13.25

11.45

7. BREAK EVEN LEVEL


Fixed Cost (FC):

Rs.lakhs

Wages & Salaries

8.88

Repairs & Maintenance

0.44

Depreciation

2.98

Admin. & General expenses

3.97

10%
52%
116%

Interest on TL

1.55
17.82

Profit Before Tax (P)


BEL =

FC x 100
FC +P

20.66
=

17.82
38.48

80
100

37% of installed capacity

100