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News Writing

News Writing gives the reader information that will


have an impact on them in some way. It usually flows
from most important to least important.

What is news? It is information only. Walter Cronkite, former CBS News


Anchor

Determining What To Report


Timeliness
Proximity (Localness)
Importance (Prominence)
Conflict
Unusualness
Human interest

Leads
Most leads for the News Writing Contest should be
summary leads. That means they summarize the 5 Ws
and H of the story, starting off with the most
important W or H.
The lead should be a promise of great things to
come, and the promise should be fulfilled.
-Stanley Walker, City Editor

Types of News Leads:


Who lead - begins with a person. The person is
usually not the most important fact of the story.
When lead - begins with time. Rarely is the time
the most important factor.
Where lead - begins with the place. Hardly ever is
where the most important factor

Conditions for News


Frequency: Events that occur suddenly and fit well
with the news organization's schedule are more likely
to be reported than those that occur gradually or at
inconvenient times of day or night. Long-term trends
are not likely to receive much coverage.
Familiarity: To do with people or places close to
home.
Negativity: Bad news is more newsworthy than good
news.
Unexpectedness: If an event is out of the ordinary it
will have a greater effect than something that is an
everyday occurrence.
Unambiguity: Events whose implications are clear
make for better copy than those that are open to more
than one interpretation, or where any understanding
of the implications depends on first understanding the
complex background in which the events take place.
Personalization: Events that can be portrayed as the
actions of individuals will be more attractive than one
in which there is no such "human interest."

Meaningfulness: This relates to the sense of


identification the audience has with the topic.
"Cultural proximity" is a factor here -- stories
concerned with people who speak the same language,
look the same, and share the same preoccupations as
the audience receive more coverage than those
concerned with people who speak different
languages, look different and have different
preoccupations.
Reference to elite nations: Stories concerned with
global powers receive more attention than those
concerned with less influential nations.
Reference to elite persons: Stories concerned with the
rich, powerful, famous and infamous get more
coverage.
Conflict: Opposition of people or forces resulting in a
dramatic effect. Stories with conflict are often quite
newsworthy.

Elements of a good news story


Follow the inverted pyramid style with the
most important facts first.
Keep sentences short.
Use short, well-known words. Avoid jargon.
Use quotations. They are the lifeblood of
stories. JUST DON'T OVERUSE THEM!
Use specific, concrete not abstract words
and terms.
Do not editorialize (don't put in your opinion),
which means injecting your own preferences or even
preferences of the subject you are writing about
without attributing.
Avoid adjectives that reflect opinion. Stick to the
facts.
Keep paragraphs short.
Write stories in third person (he, she, it or they, or
John said).

Proofread the story and edit unnecessary words;


eliminate grammar and spelling errors.
For good measure, have others read the story and
have them tell you what they think it said.

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