Magic of Light: The Display That Matches Your Mood

27-inch Moda display with Ambiglow Plus Base creates ambient lighting with a perfect
design experience

Brilliant AH IPS visuals with vivid colors and Full HD

SmartImage presets for easy-to-optimize image settings

DUBAI, UAE 29th October 2015 MMD, the leading technology company and brand
license partner for Philips Monitors, announces a new 27-inch display in Moda design
with Ambiglow Plus Base. The Ambiglow Plus technology creates a halo of light on and
around the base that synchronizes with the display image to create a more immersive
viewing experience. The light is still available even when the display is off so users can
adjust color and brightness to create a unique room ambience. With AH-IPS widescreen
visuals that are equally as stunning as the design, the display is the perfect way for
people to add color to their world.
Immersive lighting with Ambiglow Plus Base
The Ambiglow Plus Base creates mood lighting
for every moment. Users can set colors to suit
their preferences energizing blue in the
daytime, for instance, a warm glow in the
evening or a magical mood at night. And if
users are spoilt for choice, they can simply let
the display cycle through the color spectrum.
With the timer settings, the Ambiglow Base also

turns on automatically in welcome or to wake up with and turns off automatically at

night.
But Ambiglow Plus is way more than an elaborate lamp. Users can also choose to have
colors synced with the display scene. Explaining the technology, Artem Khomenko,
Product Manager Philips monitors EMEA at MMD says, The fast processor in the
Ambiglow Plus Base analyzes the incoming image and adapts the color and brightness of
the light in an instant. The result is a more thrilling and intense viewing experience that
moves color and vibrancy beyond the screen itself.
Award-winning design
The 27-inch Moda display with Ambiglow Plus base has been honored with a 2015
Computex d&i award for its unique combination of design and user experience.
Preferring understated elegance to attention-grabbing pizazz, the Moda design
complements rather than dominates the living or working space. With its 360-degree
wraparound design, the display looks good from all angles, on or off. The edge-to-edge
infinity glass and narrow border an ultraslim 3.5 mm instead of the more standard 15
mm create a seamless appearance and make for minimal distraction when viewing.
The d&i award is a great accolade for the display, continues Artem Khomenko. To win
one of these coveted awards, products have to meet tough criteria on innovation,
creativity, workmanship and choice of materials, to name a few. Were delighted that the
new display gained such a positive verdict from judges.
Picture performance for greater productivity
The stunning design is matched by outstanding screen performance. Full HD ensures
razor sharp images, and AH-IPS LCD technology gives the display an ultra-wide viewing
angle with high-contrast vibrant images even at the outer edges. With Flicker-Free
technology, the display eliminates flicker effects: although often unnoticed, the negative
impact of screen flicker builds up over time, causing eye fatigue and detracting from
productivity or enjoyment. Flicker-Free technology keeps the display rock steady.
Easy to experience
The Ambiglow Plus Base includes an intuitive touch strip for selecting modes and colors
with easy-to-remember tap and swipe gestures. The new display also features the
established Philips Smart technologies for excellent picture performance: SmartContrast
automatically adjusts colors and backlight intensity to enhance contrast in digital images
and videos. There is even a special Economy mode for just-right display of everyday
office applications and lower power consumption. SmartImage also automatically
analyzes what users are viewing, and offers a menu of options for selecting applicationspecific modes. And 5ms SmartResponse automatically turbocharges the displays

response times for gaming or videos to eliminate judder, time-lag and ghost effects for
true-to-life visuals that are enhanced even more when the Ambiglow Plus Base colorsyncs with the screen.
More information on Philips monitors: www.philips.com/monitors
Technical Specifications:
Specification
LCD panel type, size
Backlighting technology
Panel size
Effective viewing area
Optimal resolution
Viewing angle
Brightness
Display colors
Convenience

Connectivity

Sustainability

Compliance and standards

Ambiglow Plus Base

Philips 275C5QHGSW/00 display

AH-IPS LCD
W-LED
27 inch / 68.6 cm
597.88 (H) x 336.31 (V)
1920 x 1080 @ 60 Hz
178 (H) / 178 (V), @ C/R > 10
250 cd/m
16.7 million
Ambiglow+, SmartImage, Input, Menu, Power On/Off
Kensington lock
Plug & Play Compatibility: DDC/CI, Mac OS X, sRGB,
Windows 10 / 8.1 / 8 / 7
Signal Input: VGA (Analog ), HDMI (digital, HDCP),
MHL-HDMI (digital, HDCP)
Sync Input: Separate Sync, Sync on Green
Audio (In/Out): HDMI audio out
Environmental and energy: EnergyStar 6.0, EPEAT
Silver, RoHS, Lead-free, Mercury Free
Recyclable packaging material: 100 %
Regulatory Approvals: CE Mark, FCC Class B, CU,
TCO certified, cETLus, BSMI, TUV/ISO9241-307,
CB, MEPS, SASO, KUCAS, EPA, WEEE
Mode: On, Auto, User define, Off
Timer: Timer for Ambiglow+ On/Off
Brightness control: Dimmer, Default, Brighter

About MMD
MMD is a wholly owned company of TPV established in 2009 through a brand license
agreement with Philips. MMD exclusively markets and sells Philips branded LCD displays
worldwide. By combining the Philips brand promise with TPVs manufacturing expertise in
displays, MMD uses a fast and focused approach to bringing innovative products to
market. MMD serves the Western European, Middle East and African markets from its
headquarters in Amsterdam. The Eastern European and CIS markets are served by a
local office in Prague. Through its network of local sales teams MMD works with all major
IT distributors and resellers. The companys design and development center is located in
Taiwan. www.mmd-p.com

Press contact

Company contact:
MMD
Chantal Blits
Tel.: +31 20 5046 975
chantal.blits@mmd-p.com
Press contact
Vistar Communications
Sanjeev Kant
Tel.: + 971 4 420 1517
sanjeev@vistarmea.com