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INTRODUCTION
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GrameenPhone is the leading Cellular Net Provider in Bangladesh. GrameenPhone started their
business approximately 17 years. GrameenPhone is operating in the market for long time. During
this time GrameenPhone went for different types of mergers as well as acquisitions. They gained
success from the very beginning of their operation and were capable enough to hold the success
year after year. GrameenPhone main competitors are AIRTEL, BANGLA LINK,ROBI,
CITYCELL and TELETALK. One of the strongest sides of GrameenPhone is its customers
service and management ship.
Secondary Objective:
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process.
To improve corresponding and report writing ability.
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1st
2nd
3rd
4th
5th
6th
week
week
week
week
week
week
Literature Review
Develop
Methodology
Construct
Questionnaire
Data Collection
Data Analysis
Report Writing
Paper Submission
& Presentation
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CHAPTER - 2
Organizational Background
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2.2 Culture:
A study on Selected Employees TNA of Grameenphone Ltd. A Case Study
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Grameenphone has a conducive and safe working environment. Besides focusing on customers
and communities, they are committed to treating their employees with Integrity, dignity and
respect. The Companys intent is to establish good working management ship through a mutual
understanding of expectations. They believe in working in a team and demonstrate team spirit to
maximize and excel in standard quality service to their valued subscribers in the area of
telecommunication. Employees work in an environment where they feel valued, responsible and
supported by the authority as well as by their colleague.
2.3 Grameenphone Vision:
To be leading provider of telecommunication services all over Bangladesh with satisfied
customers and shareholders, and enthusiastic employees.
2.4 Grameenphone Mission Statement:
GrameenPhone Ltd. aims at providing reliable, widespread, convenient mobile and cost effective
telephone services to the people in Bangladesh irrespective of where they live. Such services will
also help Bangladesh keep pace with other countries including those in South Africa region and
reducing her existing disparity in telecom services between urban and rural areas.
Be inspiring-
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We are creative. We strive to bring energy into the things we do. Everything we produce should
look good, modern and fresh. We are passionate about our business and customers.
Be respectfulWe acknowledge and respect local cultures. We do not impose one formula worldwide. We want
to be a part of local communities
2.6 Objectives of the Company:
Grameenphone has a dual purpose to receive an economic return on its investments and to
contribute to the economic development of Bangladesh where telecommunications can play a
critical role. This is why Grameenphone, in collaboration with Grameen Bank and Grameen
Telecom, is aiming to place one phone in each village to contribute significantly to the economic
benefit of the poor.
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Bangladesh being well represented. They know in their hearts that Grameenphone is more than
just about phones. This sense of purpose gives them the dedication and the drive, producing the
biggest coverage and subscriber-base in the country. Grameenphone knows that the talents and
energy of its employees are critical to its operation and treats them accordingly.
2.10 The result:
By bringing electronic connectivity to rural Bangladesh, Grameenphone is delivering the digital
revolution to the doorsteps of the poor and unconnected. By being able to connect to urban areas
or even to foreign countries, a whole new world of opportunity is opening up for the villagers in
Bangladesh. Grameen Bank borrowers who provide the services are uplifting themselves
economically through a new means of income generation while at the same time providing
valuable phone service to their fellow villagers. The telephone is a weapon against poverty.
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been playing a pioneering role in the development of GSM, one the latest and most successful
versions of cellular technologies.
Grameen Telecom:
The second largest shareholder owning 38% of GP, has been established by Grameen Bank,
which believes that a lack of communication facilities in the rural areas is one of the major
obstacles to rapid economic development in the rural areas of Bangladesh. Grameen Telecom
deep understands of the people and culture of Bangladesh helps GP to build up convenient and
cost-effective communication facilities in the rural areas, which in turn, create more jobs and
open up business opportunities there.
38%
62%
Telenor
Grameen Telecom
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Senior Assistant
to CEO
CHQ
Public Relations
Financial Service
Human Resource
Cost Efficiency
Climate Strategy
Corporate Affairs
Finance
Networks
Information
Technology
Sales
Marketing
Director
Financial
Managemen
t
Customer
Service
Company
Secretary
Internal Audit
Grameenphone has a board of directors headed by a Chairman. There are five directors on behalf
of the shareholders. Board of directors primarily looks after the activities of the managing
director and this is the appointing authority of managing director. Boards of directors mainly
conserve the interests of the shareholders. The managing director directly reports to the Board of
directors. GP have 5 divisions and 3 departments each having a director. All the directors report
directly to the managing director. The GP organ gram has gone through many changes over the
years due to company re-structuring.
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CHAPTER - 3
Literature Review
(Theoretical Aspect)
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3.1Training Concept:
Training has a wide number of implications and meanings. Quite often the academics draw a line
between the wide and narrow meanings of training. In its wide sense, training is defined as:
i) At birth or before we begin training to operate within pure environment. When the
training is satisfactory we speak of adjustments or adaptation to life. When the training is
unsatisfactory, the result is failure neurosis, or perhaps psychosis.
ii) A sequence of experiences or opportunities designed to modify behavior in order to
obtain a stated objective.
iii) Any activities which deliberately, attempts to improve a person's skill as a task.
Such definitions are many but all that they mean is to cover a wide range of subjects under the
term training. And such definitions may safely be used to define a number of other terms, namely
- education, learning, personal development, instruction, and so on. Thus these definitions lead to
some vague notions about the term and latch the required degree of specificity.
The two narrow senses of the term training, on the other hand, has been expressed by the
following definitions:
a)
b)
at some pre determined standards, e.g. training of a novice to become an automobile driver, or
training of a policeman to handle some firearms etc.
These views of training is, in fact, very narrow in the sense that it includes only the process to
improving the sensory motor proficiency and ignores the other important aspects, such as
developing knowledge, mental skills, interpersonal skills and so on. So, this view is also not
acceptable in view of the present state of knowledge and practice of training.
In the backdrop of this, several recent authors have tried to define training following a middle
course. An illustration of few of them will help clarify the present day meaning of training.
1. Training is the formal procedures, which a company uses to facilitate employees learning
so that their resultant behavior contributes to the attainment of the company's goals and
objectives.
A study on Selected Employees TNA of Grameenphone Ltd. A Case Study
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2. Training is accepted as synonyms for all of the forms of knowledge, skill and attitudinal
development which adults need to keep pace with accelerating life involvement and the
enlarging concept of man's capabilities.
3. Training is akin to following a tightly fenced path to reach a pre- determined goal at the
end of it.
Such definitions are many but these are quite sufficient to reveal the important characteristics of
training. A close look at them shows the following important features.
Training involves a series of planned, goal directed activities. This implies that training imparts
those knowledge, skill and attitude in the training, which are identified through needs analysis
and relevant information, are collected for improving their job performance. Each training lesson
is skillfully built to improve desired competencies of the trainees. Thus in training each and
every steps systematically and casually related, so that the interest groups- the trainees, trainers
and the sponsoring organizations- clearly know the outcome of the training effort.
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factors in employee motivation. There are a couple of secrets about what employees want from
training and development opportunities. So organization should provide those scopes for
employees development. These ideas emphasize what employees want in training and
development opportunities. Training Development opportunities help to create devoted,
growing employees who will benefit both the business and employees through your training
and development opportunities.
In every company, Human Resources (HR) training or employee-related and legally-related
topics is mandatory, especially for managers and supervisors. We need to equip our employees
to handle their employee relations responsibilities competently. But, for maximum positive
impact and learning, we need to make the HR training motivational and engaging.
The proper employee training, development and education at the right time provides big
payoffs for the employer in increased productivity, knowledge, loyalty, and contribution. Learn
the approaches that will guarantee a return on your investment in training.
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Training aims at changing the knowledge skills and attitudes of the person so that his/her job/task
performance is improved in the pre-determined direction. Thus training involves two steps
objectives- to develop immediate knowledge, skills and attitude of the employees and the
ultimate objectives to improve the level of the job performance of the trainees.
Training involves learning process for bringing about the desired change in the employee
behavior. In fact, in most of the training activities, learning acts as the vehicle for change. Of
course, the role of learning depends to a great extent, on the nature and type of methods and
media used for training.
In short the following are the main objective of training:
Improves the job knowledge and skills at all level of the organization.
Importance of training:
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Drucker (1974) differentiates between the task of developing management (concerned with the
health, survival and growth of the organizational and the task of developing managers
(concerned with health, growth and achievement of the individual). Both management and
manager development deal with the skills people need, structure of jobs, management relations
and the aspirations comes to be a buffer between the enterprise with its organizational demands
and the individual with the career aspirations" (Lawrence, 1977).
With this brief outline about management development it is possible to attempt to differentiate it
from training. They differ usually on the following aspects:
Training leads to improve the specific knowledge, skills and attitudes of an employee,
which are needed by his/her job, while management development leads to prepare the
employees to meet companys goal in specific positions or functions. Thus, training is
job- oriented while management development is person- oriented (Warren, 1979)
Training is one of the many ways or means to the end management development and not
vice versa. The other means and reorganization of managerial functions, education,
assessment center, promotion job relation, career planning and careen progression, guided
experience and so on. "Course (Training are a tool of management development but they
are not management development. (Drucker, 1974).
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Training Need Assessment is a process of identifying the performance problem and making a
distinction between those that are responsive to training solutions and those that require other
forms of solutions.
Despite the above facts, a great number of theorists have shown a tendency to accept the offquoted theory of training needs which may be expressed as the gap or difference of the actual
performance from the standard performance. A few of them are given below.
1.
2.
3.
6.Monitoring and
evaluating
program
Conduct
Evaluation
Make necessary
changes if required
Cost benefit
analysis
2. Identifying The
Opportunity
Selecting Training
Projects
Training for Specific
Groups of People.
The Poor Performer
5. Selecting training
methods
Traditional
E- learning
4. Ensuring
transfer of
training
Selfmanagement
Peer and
manager
support
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3. Creating a
learning
environment
Learning
objectives
Meaningful
materials
Practice
Feedback
Community of
learning
Modeling
Program
administration
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To identify the person's deficiency of knowledge, skill and attitude in performing the job
by the identifying gaps between the present and future requirements.
2.
3.
4.
Re-organization processes
Business Process Re-engineering
Process Improvements
Reductions in Force
Layoffs/Transfers/New Hires
Staffing Changes/Promotions
Re-locations
New equipment/Technology
Performance/Safety Issues
Problems in Production/Safety
New Systems/Procedures
Changes in Laws/Regulations
Succession Planning.
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organization).
Climate and support for training (top management support, employee willingness to
participate, and responsibility for outcomes).
The information needed to conduct an organizational analysis can be obtained from a
variety of sources including:
Organizational goals and objectives, mission statements, strategic plans.
Staffing inventory, succession planning, long and short term staffing needs.
Skills inventory: both currently available and short and long term needs, organizational
climate indices: labor/management relationships, grievances, turnover rates, absenteeism,
suggestions, productivity, accidents, short term sickness, and observations of employee
behavior, attitude surveys, and customer complaints.
Analysis of efficiency indices: costs of labor, costs of materials, quality of products,
equipment
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Task Assessment: Task analysis provides data about a job or a group of jobs and the knowledge,
skills, attitudes and abilities needed to achieve optimum performance.
There are a variety of sources for collecting data for a task analysis:
Job description-- A narrative statement of the major activities involved in performing the
job and the conditions under which these activities are performed. If an accurate job
description is not available or is out of date, one should be prepared using job analysis
techniques.
KSA analysis-- A more detailed list of specified tasks for each job including Knowledge,
Skills, Attitudes and Abilities required of incumbents.
Performance standards-- Objectives of the tasks of the job and the standards by which
they will be judged. This is needed to identify performance discrepancies.
Job inventory questionnaire-- Evaluate tasks in terms of importance and time spent
performing.
Review literature about the job-- Research the "best practices" from other companies,
review professional journals.
Ask questions about the job-- Of the incumbents, of the supervisor, of upper
management.
Analysis of operating problems-- Down time, waste, repairs, late deliveries, quality
control.
Individual assessment: Individual Assessment analyzes how well an individual employee is
doing a job and determines the individual's capacity to do new or different work. Individual
assessment provides information on which employees need training and what kind.
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Solicit support
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CHAPTER - 4
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No of Employees
Percentage (%)
Fully Disagree
0%
Disagree
10%
Neutral
25%
Agree
40%
Fully Agree
25%
Total
20
100%
Remarks: In table 1 it is found that among all the employees of Grameenphone Ltd. 25% is fully
agree, 40% is Agree, 25% is Neutral, 10% is Disagree & there have no one with fully disagree in
terms of familiarity working and training with teams. .
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Table -02
No of Employees
Percentage (%)
Fully Disagree
0%
Disagree
0%
Neutral
10%
Agree
10%
Fully Agree
16
80%
Total
20
100%
Remarks: In table 2 it is found that among all the employees of Grameenphone Ltd. 80% is fully
Agree, 10% is Agree, 10% is Neutral, 0% is Disagree & there have no one with fully disagree in
terms of Benefits of training.
No of Employees
Percentage (%)
Fully Disagree
10%
Disagree
10%
Neutral
20%
Agree
30%
Fully Agree
30%
Total
20
100%
Remarks: In table 3 it is found that among all the employees of Grameenphone Ltd. 30% is fully
Agree, 30% is Agree, 20% is Neutral, 10% is Disagree & 10% is Fully disagree in terms of
Inter-professional training.
No of Employees
Fully Disagree
Percentage (%)
5%
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Disagree
15%
Neutral
25%
Agree
30%
Fully Agree
25%
Total
20
100%
Remarks: In table 4 it is found that among all the employees of Grameenphone Ltd. 25% is fully
Agree, 30% is Agree, 25% is Neutral, 15% is Disagree &Fully Disagree is 5% in terms of
Learning and performance of training.
No of Employees
Percentage (%)
Fully Disagree
0%
Disagree
0%
Neutral
25%
Agree
10
50%
Fully Agree
25%
Total
20
100%
Remarks: In table 6 it is found that among all the employees of Grameenphone Ltd. 25% is fully
Agree, 50% is Agree,25% is Neutral, 0% is Disagree & Fully Disagree is 0% in terms of
Learning and Environment.
No of Employees
Percentage (%)
Fully Disagree
0%
Disagree
0%
Neutral
0%
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Agree
10
50%
Fully Agree
10
50%
Total
20
100%
Remarks: In table 7 it is found that among all the employees of Grameenphone Ltd. 50% is fully
Agree, 50% is Agree, 0% is Neutral, 0% is Disagree & Fully Disagree is 0% in terms of Skill of
employees by training.
No of Employees
Percentage (%)
Fully Disagree
0%
Disagree
10%
Neutral
30%
Agree
25%
Fully Agree
35%
Total
20
100%
Remarks: In table 8 it is found that among all the employees of Grameenphone Ltd. 35% is fully
Agree, 25% is Agree, 30% is Neutral, 10% is Disagree & Fully Disagree is 0% in terms of
Increasing team structure by training.
No of Employees
Percentage (%)
Fully Disagree
5%
Disagree
10%
Neutral
5%
Agree
40%
Fully Agree
40%
Total
20
100%
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Remarks: In table 9 it is found that among all the employees of Grameenphone Ltd. 40% is fully
Agree, 40% is Agree, 5% is Neutral, 10% is Disagree & Fully Disagree is 5% in terms of
Increasing leadership capability by training.
No of Employees
Percentage (%)
Fully Disagree
0%
Disagree
15%
Neutral
25%
Agree
35%
Fully Agree
25%
Total
20
100%
Remarks: In table 10 it is found that among all the employees of Grameenphone Ltd. 25% is
fully Agree, 35% is Agree, 25% is Neutral, 15% is Disagree & Fully Disagree is 0% in terms of
communication skill of employee.
No of Employees
Percentage (%)
Fully Disagree
0%
Disagree
0%
Neutral
30%
Agree
30%
Fully Agree
40%
Total
20
100%
Remarks: In table 11 it is found that among all the employees of Grameenphone Ltd. 40% is
fully Agree, 30% is Agree, 30% is Neutral, & there have no employee with Disagree & with
Fully Disagree in terms of inter-professional training experience.
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Satisfaction level
No of Employees
Percentage (%)
Fully Disagree
0%
Disagree
10%
Neutral
25%
Agree
40%
Fully Agree
25%
Total
20
100%
Remarks: In table 11 it is found that among all the employees of Grameenphone Ltd. 25% is
fully Agree, 40% is Agree, 25% is Neutral, 10% Disagree & with Fully Disagree in terms of
Comparison between before and after training.
CHAPTER - 5
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Training should increase skill of employee. In a Grameenphone ltd.100% employee are fully
agreed of this comment.
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CHAPTER - 6
Conclusion
and
Recommendations
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6.1 Conclusion:
If the planning, project implementation and interim reviews have proceeded to plan, the training
assignment will have been carried out successfully. But this will probably be only the start of a
counting process of training, with that individual or with others in the work unit. The event can
now be one of further learning for the individual and for the trainer.
As soon as possible after the end of the assignment a final review should be held between the
learner and the trainer. This meeting gives the trainer the opportunity to review and discuss with
the learner all that has happened, ensuring that praise is given if it is due. Equally, if the
performance was less than what was intended, this should be discussed in an appropriate way. In
theory, if the system of interim reviews has been performed effectively, failure should be
minimal.
A useful start to the review is to seek the views of the learner as to how they felt the project had
progressed. Shortfalls can be discussed and plans made to ensure that they would not recur. The
reasons for success must also be questioned, so that any good practices learned might be used in
other circumstances or a repeat of the project. The review will end, as far as the learner is
concerned, with a restart of the cycle and action planning for the next stage of training.
But this is not the end for the trainer. The project and the review of its achievements reflect not
only how the learner has fared, but also the skill of the trainer in planning, organising,
implementing and reviewing training. The trainer, with feedback from the learner, can learn
much by critically examining all aspects of the approach, in both areas that were successful as
well as those that achieved less.
There is no doubt that, if performed effectively and comprehensively, training is an expensive
item in the trainer/managers time, particularly if there are a number of staff in the work uniteverybody has the right to some form of development. But training is only one of the managers
roles, and only a certain amount of time can be spent on it. This may be insufficient to satisfy the
needs of all the employees. The solution lies in training itself. The busy line manager can use
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some time by training others in the techniques and skills of training, so that they in turn can train
others.
Training is not an easy option, but it has numerous long-term and lasting benefits for all
concerned. Managed well it is less time consuming and difficult than is often imagined, but the
time involved is amply repaid with widely skilled, motivated and efficient people, whose
effectiveness will reflect well on the manager of the unit.
6.2 Recommendation:
Grameenphone offers the best training for their employees because they know that the employees
can make them more proud in the business world. As a leading MNC GP is offering well build
training session for their employees. They can improve more if they following the following
Recommendation:
Offer extra amount of salary on the day of training.
Increase Familiarity working and training with teams
Employee should understood benefits of training
To developed inter-professional training
To developed team structure
Day must be announced within the possible time of the employees.
Sufficient break time and instrument should be provided.
The new system or feature should launch after training.
Attractive refreshment must be there on the training period.
Flexible office environment must be ensuring on the training time.
Offer attractive gifts like T-shirts, mugs, pen, notebook etc with the logo of GP as a gift.
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References:
1. GrameenPhone Website: www.grameenphone.com
2. GrameenPhone annual reports
3. GrameenPhone News Letter
4. Employee Training and Development, Prpfessor Dr. Abdul Awal Khan
5. A. A. Khan, Bangladesh Labor and Industrial Law, Pravati Prakashani, New Super Market,
Dhaka.
6. Mello, J. A. 2006, Strategic Human Resource Management, 2nd edition, Thomson/South-Western,
Stamford.
7. Noe, R. A. 2005, Employee Training and Development, 3rd edn, McGraw-Hill/Irwin, New York.
8. www.wikipedia.com
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Disagree
Neutral
Agree
Fully Agree
Benefits of Training
Fully
Disagree
Disagree Neutral
Fully
Disagree
Disagree Neutral
Inter-professional Training
Page 43
Learning Environment
Fully
Disagree Neutral Agree Fully Agree
Disagree
Learning in small groups is a good use
of training time.
Learning with other grameenphone
students is a good use of training time.
Learning in simulated team exercises is
a good use of training time.
Skill
Fully
Disagree Neutral Agree Fully Agree
Disagree
I can work effectively in teams.
I can contribute valuable insight to
teams.
I can easily facilitate communication
between team members.
I am not effective at delegating
responsibility for tasks.
I can effectively coordinate tasks and
activities of a team.
I am able to resolve conflicts between
individuals effectively.
I do not feel I can take on a leadership
role in a team and be effective.
Integrating information and suggestions
into a plan is something I am not very
good at.
A study on Selected Employees TNA of Grameenphone Ltd. A Case Study
Page 44
Team Structure
Fully
Disagree
Disagree
Neutral
Agree
Fully
Agree
Leadership
Fully
Disagree Neutral Agree Fully Agree
Disagree
It is important for leaders to share
information with team members
Leaders should create informal
opportunities for team members to share
information.
Effective leaders view honest mistakes as
meaningful learning opportunities.
It is a leader's responsibility to model
appropriate team behavior.
It is important for leaders to take time to
discuss with their team members plans
for each patient.
Team leaders should ensure that team
members help each other out when
necessary.
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Communication
Fully
Disagree
Disagree
Neutral
Agree
Page 46
Fully
Agree
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Expectations
What is the most important learning experience you took away from the training?
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
________________________________________________________________________________________________________
_________________
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