Consumer End-point Security Market - Outlook (2015-19)

for APAC

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Table

of Contents
1. Introduction
1.1. Report Description
1.2. Objective
1.3. Scope of the Research
1.4. Regions Covered
1.5. Key Takeaways
1.6. Key Stakeholders
1.7. Key Terminologies
1.8. List of Abbreviations
2. Executive Summary
2.1. Executive Overview
3. Research and Forecasting
3.1. Research Methodology
3.2. Forecasting Methodology
4. Industry Landscape
4.1. Market Size and Growth
4.2. Competitive Landscape
4.3. Market Share
4.4. Company Classification
4.5. Region Outlook
4.6. Market Metrics
4.7. Porter's Five Forces Model
4.8. Key Drivers Analysis
4.9. Key Constraints Analysis
4.10. Key Opportunities Identified
4.11. Key Challenges Identified
5. Market Segmentation
5.1. Region
5.1.1. APAC
5.1.1.1. Market Size and Forecasting
5.1.1.2. Key Drivers Analysis
5.1.1.3. Key Constraints Analysis
5.1.1.4. Key Opportunities Identified
5.1.1.5. Key Challenges Identified
5.1.1.6. Sub Segments
5.1.1.6.1. Deployment : On-Premise
5.1.1.6.2. Deployment : Cloud

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Introduction

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1. Introduction
1.1. Report Description
Internet penetration and improvement of telecom technology has enabled the use of different forms
endpoint devices like the laptops, smartphones, tablets and various others. Internet users today are so
much attached to these devices that almost anything and everything is now being browsed over the
Internet using these devices. While technology is being seen as a facilitator in this case, there are several
security related risks these activities can bring to the devices used by the consumers. The growing cyberattacks which equally attack the business users as well as individual consumers has prompted many
individuals to secure their endpoint perimeter. This has enabled the growth of consumer endpoint security
solutions across the globe.
The growing sophistication in attacks is making individuals to voluntarily adopt consumer endpoint security
solutions irrespective of their activities both on-line and offline. The market for Consumer endpoint security
solutions is expected to flourish further due to increasing average endpoint device per person.This report
exclusively focuses on studying the Consumer Endpoint Security Solutions market and does not include the
study of Enterprise endpoint security solutions market.
The market for Consumer Endpoint Security solution has existed and is growing. And this report provides
deep insights on how the market is expected to fare in the next five years. It also presents interpretative and
easy-to-understand facts on how the current Consumer Endpoint Security market is segmented based on
the deployment type and also based on the geographic regions.

1.2. Objective
1. To understand the Consumer Endpoint Security market across the globe by addressing the challenges
faced by the industry with regards to the adoption of Consumer Endpoint Security solutions.
2. To estimate the size of present global Consumer Endpoint Security solutions market and to forecast its
future values.

1.3. Scope of the Research

Scope of the research was limited to understanding the market share across segments. Key drivers,
constraints and challenges along with their impact on various business functions in both short term and
long term were addressed. Segmentations and forecasting were done based on:
1. Deployment Type (On-premise vs Cloud)
2. Region Based Segmentation (North America, Europe, APAC, South America and RoW)

1.4. Regions Covered

1. North America (US, Canada and Mexico and other countries)
2. Europe (United Kingdom, France, Germany, Italy, Spain and other countries)
3. APAC (Australia, India, China, Japan, Singapore and others)
4. South America (Brazil, Argentina and others)
5. RoW (Middle East and Africa, South America, Russia and other countries)
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1.5. Key Takeaways

1. North America holds the highest market share in terms of revenue followed by the European region. But,
Asia-Pacific region is set to record the highest adoption/growth rate in the coming years.
2. The market for Consumer Endpoint Security was USD 5754.90 million in 2014 and is expected to grow at a
CAGR of close to 7.20% till 2019.
3. Deployment wise, traditional on-premise solutions have the highest market share but Cloud based
solutions are slowly eating up this market share and are experiencing greater adoption rate than onpremise solutions.

1.6. Key Stakeholders

1. Consumer Endpoint Security solution and product providers: Consumer Endpoint Security solution
providers will be able to gauge the market more accurately as this will assist them in better decision
making. Also, the product developers would be able to develop products according to the requirement of
the customers.
2. End-User companies: Report will provide the end-users, a more clear picture on the solution provider
demographics so that they can choose among the best.
3. Global Investors: Those investors who look to fund new and budding cloud based Consumer Endpoint
solution provider start-ups, will get clear picture about the market and its trends.
4. Industry Watchers: Industry and trend watchers are always referred to as trusted advisors who follow
markets. The report would add to their knowledge repository, creating value for their know-how.

1.7. Key Terminologies

1. APAC: Mainly includes Australia, India, China, Japan, Singapore and other nations in the region
2. Europe: Mainly includes United Kingdom, France, Germany, Spain and other European nations
3. MEA: Mainly includes Israel, South Africa, UAE and other nations
4. North America: Mainly includes United States of America, Canada, Mexico and other North American
nations
5. South America: Mainly includes Brazil and Argentina and other South American nations
6. Enterprise: Companies with an employee headcount above 1001.
7. Mid-Size: Companies with an employee headcount between 501 ? 1000.
8. Small-Business: Companies with an employee up to 500.

1.8. List of Abbreviations

1. USD: United States Dollar
2. CAGR: Compound Annual Growth Rate
3. USA: United States of America
4. APAC: Asia-Pacific
5. IT: Information Technology
6. RoW: Rest of the World
7. UK: United Kingdom
8. R&D: Research and Development
9. SMB: Small and Medium Businesses
10. UAE: United Arab Emirates
11. SOHO: Small Office Home Office

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Executive Summary

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2. Executive Summary
2.1. Executive Overview
Apart from the cyber-attacks on the businesses, miscreants are now actively targeting individual endpoint
device users or Small Office Home Office (SOHO) users. As there is increased use of multiple devices,
keeping a track of their security and managing each and every devices is becoming a herculean task.
Moreover, negligence or accidental revealing of access information or other similar has resulted in breach of
privacy of data. Containing the ever increasing endpoint device attacks and at the same time providing
quick access to Internet networks through these devices is the underlying challenge.
Consumer Endpoint security solutions is slowly gaining popularity among many of the endpoint device
users worldwide. Earlier, those individual users who preferred solutions like antivirus or antimalware are
now actively adopting the comprehensive consumer endpoint security solutions. The availability of
advanced endpoint security solutions that support several multiple devices and the cost effectiveness of
these solutions is driving many of the device users to adopt these solutions.
Consumer Endpoint Security Market Growing Steadily
With growing frequency of attacks and increased use of endpoint devices, solutions like Consumer Endpoint
Security is expected to flourish further. The "Global Consumer Endpoint Security Market - Outlook (20152019)" report suggests that the overall market was valued at USD 5754.90 million in 2014 and is expected to
grow at a steady CAGR of 7.70% till 2019. The introduction of cloud based consumer endpoint security
solutions would also add to the growing market.
Asia-Pacific region set to record highest Adoption Rate
While North America holds the maximum market share followed by the contribution from the European
users, the startling adoption rate is expected to be recorded in the Asia-Pacific region. Those solution
providers who possess vital market share in developed countries like the USA , Canada, UK, Germany, Japan
and others, are now turning towards the Asia-Pacific market and especially concentrating on emerging
economies like India.
Cloud based Consumer Endpoint Security Solutions Gaining Momentum
As most of the large organizations have been using traditional endpoint security solutions, the market share
for this solutions remains high. However, with businesses moving towards cloud and with the introduction
of cloud based versions of endpoint security solutions, businesses, especially medium and small level
companies are expected to extensively start adopting them. This is expected to provide the necessary boost
to the cloud based endpoint security provider companies.
The Underlying Challenges
While the introduction of cloud based version of consumer endpoint security solutions has considerably
reduce the costs of these solutions, the main question of concern that would decide on the growth of the
market would be the effectiveness of the solution. Many of the previous attacks and failure of existing
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security solutions has reduced the faith of device users about this solution. However, with introduction of
advanced solutions that stay up-to-date in terms of security aspects, the market can expect to grow in the
near future.

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Research and Forecasting

03
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3.1. Research Methodology

Base Year: 2014
Forecasting Period: 2015 - 2019

3.1.1. Sampling
The leading suppliers of each end-user product categories that were chosen to provide a larger
representative sample.
Purposive unit sampling was adopted for every service segment such as verticals, regions, end-users and
others. This was resorted to, in order to elicit the appropriate inputs with regard to the qualitative growth
aspects of the market.

3.1.2. Secondary Research

The research methodology that was carried out was desk research through various journals, association
reports, and in house database to build a knowledge base on various market service segments, product
categories and industry trends.
Various fact based data was analyzed. Some of the sources included:

a. ResearchFox Knowledge Base:

Previous data on the market has been put through a rigorous and comprehensive analysis to analyze
the current state.

b. Desk Research:
Industry reports, annual reports, press releases, webinars, journals and publication, independent rating
agencies and government statistics.

3.1.3. Primary Research

Primary interviews were conducted among various stakeholders:
Product and service companies
Members of associations and alliances
Subject Matter Experts and Evangelists
Consultants and Strategists

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3.1.4. Industry Information

It was essential to understand the current industry landscape, market dynamics, security ecosystem and
competitor metrics. To estimate the global market, Chief Experience Officers (CXOs), Marketing Heads, Sales
Managers and product stakeholders were interviewed.

3.1.5. Technical Information

In addition to the interviews with leading participants for industry-related information, ResearchFox
conducted interviews with Research and Development (R&D) and Design and Development teams to
understand the current usage of the products by service type and also to find out the emerging trends.
Finally, interviews with suppliers were conducted to cross check the validity of information and also to
understand the emerging trends in the end-user segment.
The detailed methodology for primary research is outlined below.

3.1.6. Primary Interview Questionnaire Design

ResearchFox developed a detailed questionnaire, which was used by the analysts as a guide for their
discussions. This process ensured the collection of all necessary data. The questionnaire was designed to
elicit unbiased industry level data (market size, production, sales, and others), that had check points
(questions such as company level information and their position in the industry acted as check points) to
ensure accuracy of the data. The questionnaire included the following sections:
1.
2.
3.
4.

Industry level information

Characteristics and Dynamics
Company-specific information
Market segmentation data

3.1.7. Interview Questionnaire Test and Validation

Following the design of the questionnaire, ResearchFox carried out some initial interviews to verify that the
appropriate market and technology data was generated. After the final design of the questionnaire,
ResearchFox began full scale primary research. Specific companies targeted for primary research interviews
were selected based upon market participation. Higher was the entity's profile, more attractive was the
entity.

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3.1.8. Interview Process

As participants respond in the course of an interview, ResearchFox analysts are trained to move from lower
priority and/ or sensitive topics to increasingly key and/or sensitive topics in response to the interviewee's
behavior. This responsive and reflective interview process, combined with the analysts' ability to discuss the
industry and technical issues in an open and sharing environment, allows ResearchFox to probe for key
data, operations, and competitive information. Multiple contacts within a single organization and with an
individual are often planned and/or staged in order to optimize and complete the information gathering
process.

3.1.9. Research Validation

At a point, when 20 percent of the research interviews and/or data collection had been completed,
ResearchFox consultants evaluated the preliminary findings to assure that up-to-date results are in line with
project objectives. The analyst team analyzed the information from the interviews and information was
validated through a combination of the following validation techniques:
Cross checking with other primary data and previously developed in-house research
Review of secondary information, such as trade journals, annual reports and industry directories

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3.2. Forecasting Methodology

3.2.1. Step-by-Step Methodology for Market Estimation and Forecasting
Market Estimation and Forecast Methodology, 2015
Step
1

Method
Understand the market mechanism for the market through structured, systematic and theoretically established
norms of analyzing, designing, introducing and quality assurance of the market estimation

Measuring the various market drivers, constraints, opportunities and challenges at regular intervals of time

Integrate expert-opinion of discussions in consultation with the ResearchFox Analyst team

Market estimation and forecast calculation

Delphi method and Causal Analysis used as and when required

Rigorous quality check with heads of Research Team, Subject Matter Experts and Consultants before final
publication
Source: ResearchFox

Significance and Importance of the Market Forecast, 2015

Sr. No.

Significance and Importance

Helps revisit on the company's R&D investments

Keeps the Sales and Marketing team posted on the market prospects

Strategize investment and expansion plans

Improve business planning

Helps create business aims and set sales figures within the company

Aware of the current market competition

Support plans for Merger and Acquisition (M&A)

Source: ResearchFox

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