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Table
of Contents
1. Introduction
1.1. Report Description
1.2. Objective
1.3. Scope of the Research
1.4. Regions Covered
1.5. Key Takeaways
1.6. Key Stakeholders
1.7. Key Terminologies
1.8. List of Abbreviations
2. Executive Summary
2.1. Executive Overview
3. Research and Forecasting
3.1. Research Methodology
3.2. Forecasting Methodology
4. Industry Landscape
4.1. Market Size and Growth
4.2. Competitive Landscape
4.3. Market Share
4.4. Company Classification
4.5. Region Outlook
4.6. Market Metrics
4.7. Porter's Five Forces Model
4.8. Key Drivers Analysis
4.9. Key Constraints Analysis
4.10. Key Opportunities Identified
4.11. Key Challenges Identified
5. Market Segmentation
5.1. Region
5.1.1. Europe
5.1.1.1. Market Size and Forecasting
5.1.1.2. Key Drivers Analysis
5.1.1.3. Key Constraints Analysis
5.1.1.4. Key Opportunities Identified
5.1.1.5. Key Challenges Identified
5.1.1.6. Sub Segments
5.1.1.6.1. Deployment : On-Premise
5.1.1.6.2. Deployment : Cloud
Introduction
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1. Introduction
1.1. Report Description
Internet penetration and improvement of telecom technology has enabled the use of different forms
endpoint devices like the laptops, smartphones, tablets and various others. Internet users today are so
much attached to these devices that almost anything and everything is now being browsed over the
Internet using these devices. While technology is being seen as a facilitator in this case, there are several
security related risks these activities can bring to the devices used by the consumers. The growing cyberattacks which equally attack the business users as well as individual consumers has prompted many
individuals to secure their endpoint perimeter. This has enabled the growth of consumer endpoint security
solutions across the globe.
The growing sophistication in attacks is making individuals to voluntarily adopt consumer endpoint security
solutions irrespective of their activities both on-line and offline. The market for Consumer endpoint security
solutions is expected to flourish further due to increasing average endpoint device per person.This report
exclusively focuses on studying the Consumer Endpoint Security Solutions market and does not include the
study of Enterprise endpoint security solutions market.
The market for Consumer Endpoint Security solution has existed and is growing. And this report provides
deep insights on how the market is expected to fare in the next five years. It also presents interpretative and
easy-to-understand facts on how the current Consumer Endpoint Security market is segmented based on
the deployment type and also based on the geographic regions.
1.2. Objective
1. To understand the Consumer Endpoint Security market across the globe by addressing the challenges
faced by the industry with regards to the adoption of Consumer Endpoint Security solutions.
2. To estimate the size of present global Consumer Endpoint Security solutions market and to forecast its
future values.
Executive Summary
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2. Executive Summary
2.1. Executive Overview
Apart from the cyber-attacks on the businesses, miscreants are now actively targeting individual endpoint
device users or Small Office Home Office (SOHO) users. As there is increased use of multiple devices,
keeping a track of their security and managing each and every devices is becoming a herculean task.
Moreover, negligence or accidental revealing of access information or other similar has resulted in breach of
privacy of data. Containing the ever increasing endpoint device attacks and at the same time providing
quick access to Internet networks through these devices is the underlying challenge.
Consumer Endpoint security solutions is slowly gaining popularity among many of the endpoint device
users worldwide. Earlier, those individual users who preferred solutions like antivirus or antimalware are
now actively adopting the comprehensive consumer endpoint security solutions. The availability of
advanced endpoint security solutions that support several multiple devices and the cost effectiveness of
these solutions is driving many of the device users to adopt these solutions.
Consumer Endpoint Security Market Growing Steadily
With growing frequency of attacks and increased use of endpoint devices, solutions like Consumer Endpoint
Security is expected to flourish further. The "Global Consumer Endpoint Security Market - Outlook (20152019)" report suggests that the overall market was valued at USD 5754.90 million in 2014 and is expected to
grow at a steady CAGR of 7.70% till 2019. The introduction of cloud based consumer endpoint security
solutions would also add to the growing market.
Asia-Pacific region set to record highest Adoption Rate
While North America holds the maximum market share followed by the contribution from the European
users, the startling adoption rate is expected to be recorded in the Asia-Pacific region. Those solution
providers who possess vital market share in developed countries like the USA , Canada, UK, Germany, Japan
and others, are now turning towards the Asia-Pacific market and especially concentrating on emerging
economies like India.
Cloud based Consumer Endpoint Security Solutions Gaining Momentum
As most of the large organizations have been using traditional endpoint security solutions, the market share
for this solutions remains high. However, with businesses moving towards cloud and with the introduction
of cloud based versions of endpoint security solutions, businesses, especially medium and small level
companies are expected to extensively start adopting them. This is expected to provide the necessary boost
to the cloud based endpoint security provider companies.
The Underlying Challenges
While the introduction of cloud based version of consumer endpoint security solutions has considerably
reduce the costs of these solutions, the main question of concern that would decide on the growth of the
market would be the effectiveness of the solution. Many of the previous attacks and failure of existing
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security solutions has reduced the faith of device users about this solution. However, with introduction of
advanced solutions that stay up-to-date in terms of security aspects, the market can expect to grow in the
near future.
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3.1.1. Sampling
The leading suppliers of each end-user product categories that were chosen to provide a larger
representative sample.
Purposive unit sampling was adopted for every service segment such as verticals, regions, end-users and
others. This was resorted to, in order to elicit the appropriate inputs with regard to the qualitative growth
aspects of the market.
b. Desk Research:
Industry reports, annual reports, press releases, webinars, journals and publication, independent rating
agencies and government statistics.
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Method
Understand the market mechanism for the market through structured, systematic and theoretically established
norms of analyzing, designing, introducing and quality assurance of the market estimation
Measuring the various market drivers, constraints, opportunities and challenges at regular intervals of time
Rigorous quality check with heads of Research Team, Subject Matter Experts and Consultants before final
publication
Source: ResearchFox
Keeps the Sales and Marketing team posted on the market prospects
Helps create business aims and set sales figures within the company
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