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  • Presentasi Kelompok 1 Mds-Coca Cola

    Загружено:

    Alvian Guntur
    331 просмотров15 страниц
    This document discusses Coca-Cola's market driven strategy in Indonesia. It provides an overview of Coca-Cola as a leading beverage manufacturer and discusses its history. It then outlines Coca-Cola's introduction and expansion in Indonesia since 1927. The document also describes Coca-Cola's market driven strategy framework, which involves becoming market oriented through customer focus, competitive intelligence, and cross-functional coordination to create value for customers. It analyzes Coca-Cola's capabilities and provides recommendations to maintain customer value through sponsorships, advertising, and strong sales and distribution.

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    marketing strattegic management

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    Presentasi Kelompok 1 Mds-coca Cola

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    This document discusses Coca-Cola's market driven strategy in Indonesia. It provides an overview of Coca-Cola as a leading beverage manufacturer and discusses its history. It then outlines Coca-Cola's introduction and expansion in Indonesia since 1927. The document also describes Coca-Cola's market driven strategy framework, which involves becoming market oriented through customer focus, competitive intelligence, and cross-functional coordination to create value for customers. It analyzes Coca-Cola's capabilities and provides recommendations to maintain customer value through sponsorships, advertising, and strong sales and distribution.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    331 просмотров15 страниц

    Presentasi Kelompok 1 Mds-Coca Cola

    Загружено:

    Alvian Guntur
    This document discusses Coca-Cola's market driven strategy in Indonesia. It provides an overview of Coca-Cola as a leading beverage manufacturer and discusses its history. It then outlines Coca-Cola's introduction and expansion in Indonesia since 1927. The document also describes Coca-Cola's market driven strategy framework, which involves becoming market oriented through customer focus, competitive intelligence, and cross-functional coordination to create value for customers. It analyzes Coca-Cola's capabilities and provides recommendations to maintain customer value through sponsorships, advertising, and strong sales and distribution.

    Авторское право:

    © All Rights Reserved
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 15

    MARKET DRIVEN STRATEGY

    Submitted to : Dr.Enda Marina MSc


    Presented By Team 1

    COMPANY OVERVIEW

    A leading manufacturer, distributor and


    marketer of non-alcoholic beverage
    concentrates and syrups
    The company owns or licenses more than
    500 brands
    It operates in more than 200 countries
    The company is headquartered in Atlanta,
    Georgia
    HISTORY OF COCA COLA

    Coca-Cola was first introduced by John


    Smyth Pemberton
    He first distributed the product by
    carrying it in a jug down the street
    to Jacobs Pharmacy and customers
    bought the drink for five cents at the
    soda fountain

    COCA COLA IN INDONESIA

    Coca-Cola pertama kali hadir di Indonesia sekitar tahun


    1927, ketika Netherland Indische Mineral Water Fabrieck
    (Pabrik Air Mineral Hindia Belanda) membotolkan untuk
    pertama kalinya di Batavia (Jakarta). Produksi Coca-Cola
    lumpuh pada jaman penjajahan Jepang (1942-1945) tetapi
    tepat padasesudah kemerdekaan Republik Indonesia,
    pabrik tersebut beroperasi dibawah nama The Indonesia
    Bottles Ltd Nv (IBL) dengan status perusahaan nasional.
    Pada tahun 1971, dengan pertambahan mitra usaha dan
    modal didirikannya pabrik pembotolan madern pertama di
    Indonesia dengan nama baru PT. The Jaya Beverages
    Bottling Company. Tercatat sampai saat ini 11 pabrik CocaCola yang beroperasi di berbagai provinsi di Indonesia,
    berturut-turut berdasarkan tahun pendiriannya adalah
    Jakarta (1971), Medan (1973), Surabaya (1976), Semarang
    (1976), Ujung pandang (1981), Bandung (1983), Padang
    (1985), Bali (1985), Manado (1985), Banjarmasin (1981),
    dan Lampung (1995).
    Pada tahun 2000, tiga perusahaan baru Coca-Cola di
    Indonesia didirikan, yaitu PT. Coca-Cola Bottling Indonesia
    (CCBI), PT. Coca-Cola Amatil Indonesia (CCAI) dan PT. CocaCola Distribution Indonesia (CCDI).

    STRUCTURE MARKET DRIVEN STRATEGY


    COCA COLA

    BECOMING
    MARKET
    ORIENTED

    DISTINCTIVE
    CAPABILITIES

    Customer
    Focus

    Price

    Competitive
    Intelligence

    Product

    Cross-Functional
    Coordination

    Source of
    Production

    Performance
    Implications

    CREATING
    VALUE FOR
    CUSTOMER

    BECOMING
    MARKET
    DRIVEN

    External
    Emphasis

    Customer
    Value

    Market Sensing
    Capabilities

    Internal
    Emphasis

    Creating
    Value

    Customer Linking
    Capabilities

    CLASSIFYING
    CAPABILITIES

    Alligning
    Structure &
    Process

    BECOMING MARKET ORIENTED


    Packaging
    Taste

    Volume

    Customer
    Focus

    BECOMING MARKET ORIENTED


    COMPETITIVE
    PRICE

    COMPETITIVE
    PROMOTION

    COMPETITIVE
    BRAND

    COMPETITIVE
    TECHNOLOGY

    COMPETITIVE
    SALES

    COMPETITIVE
    SEGMENT

    COMPETITIVE
    INTELLIGENCE

    COMPETITIVE
    SPONSOR

    BECOMING MARKET ORIENTED

    Cross-Functional
    Coordination

    BUSINESS UNIT

    Performance
    Implications

    LEADING
    SOFTDRINKS

    CLASSIFYING CAPABILITIES
    EXTERNAL

    Segementasi Market
    Product

    INTERNAL

    Human Source/Sales
    Product Research

    Promotion
    Marketing and
    Distribution
    Product

    CREATING VALUE FOR CUSTOMER


    P
    R
    O
    D
    U
    C
    T

    P
    R
    O
    M
    O
    T
    I
    O
    N

    C
    U
    S
    T
    O
    M
    E
    R
    PUSH

    PRODUCTION

    MARKETING

    CUSTOMER

    BECOMING MARKET DRIVEN

    ALLIGNING STRUCTURE & PROCESS

    Brand
    Marketing and
    advertising
    Promotion, Sponsor
    Company Business
    Market opport.
    CUSTOMER LINKING CAPABILIES

    MARKET SENSING CAPABILITIES

    Market
    adaptation
    Logo famous

    All level
    customer
    Sales to
    Customer

    GROWTH STRATEGY
    CORPORATE LEVEL
    STRATEGY
    FORWARD
    INTEGRATION STRATEGY
    JOINT VENTURES
    MARKET
    DEVELOPMENT
    PRODUCT
    DEVELOPMENT

    RECOMMENDATIONS
    KEEP CUSTOMER VALUE
    SPONSORING THE BIG EVENT
    ADVERTISING
    PROMOTION
    AND
    SALES
    DISTRIBUTION CAPABILITIES

    THE END

    QUESTIONS ?

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