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Presentation of Zynga
More than 400 million people have played FarmVille and FarmVille 2
gamer
involved
in
Zynga.org :
40% of the company employees can access to every data analysis and contribute
to the improvement of the system.
There is an important point to develop. The relationship between Zynga and big
data.
Does it use it too much? Are they capable to deal with so much data? Does it
destroy art and creativity? Do they sell apps and satisfy customer thanks to big
data analysis?
First, they belong to the 18% of the massive big data users. Figures are clear, this
is huge, there is no place for doubt and random. However, did it avoid the 2011
crisis? I dont think so. We may even wonder if they will be able to keep
increasing their capacity to such an amazing rhythm? Its a matter of time,
money and also storage capacity. They seem capable of doing this, without a lot
of problem, their infrastructure is one of the biggest in the world and their work
with Vertica and Hadoop to deal with everything. Storage technology is always
improving, size is reducing, capacity improving and price decreasing. However, is
there no limit to this progress?
Creativity, art, are major questions in app development world. It is absolutely
impossible to launch a game app without creation. It could seem opposed to
those metrics. However, it would be a mistake to think so, and I will explain why.
When you create, you dont know if your result will be good enough for
everybody. Will you satisfy any kind of consumer? This is absolutely impossible.
Universality cant be the product of this process. Or at least, if we let creativity
alone, it cant be. But if we add a great consideration for data, for consumer
behavior, to gamer advices, to gamer problems, questions or whatever, in this
case, we can get closer to universality. If you know what is good for every player,
with terabytes of data you can deal with every single day, you can anticipate
wishes, dreams!
Yes, there was a crisis, thats fully true. But, Apple was not so famous before the
iPhone, on the other side, Nokia collapsed when they did not follow the
smartphones trends and Rovio failed to adapt to cloud technology and lost so
many users
It may not be the best idea ever to use big data in each and every decision, but is
intuition better?
They sold apps before to adapt to consumers, they just sold and make them
happier thanks to this analysis. The part on the crisis explain better what exactly
happened.
B) Technical issues
Going back to Amazon cloud and forgetting physical storage
Or Development of Zynga Cloud, the zCloud, one of the first hybrid
cloud: in this case transfer data from Amazon
Enhancing security
Open platform to developers
Deleting old and useless data: need to develop a process
Use autonomic computing (anticipate problems and auto-repair)
Use lighter algorithms to get faster servers