International

Business Planning
UNAM-FCA

2015

20/11/20
15

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IBP
Outline
Executive Summary...................................................................................................... 3
Market Analysis............................................................................................................. 3
Company Description.................................................................................................... 7
Marketing and Sales Activities...................................................................................... 8
Product and Services.................................................................................................... 8
Operations.................................................................................................................... 9
Management and Ownership........................................................................................ 9
Founds Required and Their Users................................................................................ 10
Financial Data............................................................................................................. 10
Appendices................................................................................................................. 10

Executive Summary
Purpose of the plan

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AND summary of the rest points

Market Analysis
Industry Description
Size of the industry

In the past several years, countries such as Chile, Espaa and Colombia have made market
research studies about the software industry in Peru to evaluate the factibility of investment and
growth.
For 2016, it is expected that software development reaches a value of $677 USD from the total
billing of technology around the glove; it is expected that this industry grows at a 9.2 % ratio per
year starting in 2015.
The software industry in Peru is one of the least developed in Latin America. In comparison with
Mexico or Brazil could be seen lagging and even nil. However, the Peruvian government with the
Peruvian Association of Software Producers (APESOFT) promote the creation and implementation
of such technologies; in the past two years, it has seen an average annual growth of 8.5%.1
According to data from the Chamber of Commerce of Lima, the 3.2% of GDP is spent on
information and communication technologies, of this percentaje 10% is related to software
development. In addition, sales of software in the country reached PEN$512 million in 2012,
approximately USD$156 million.2

Industry Characteristics and trends

Competition

For this business plan, we will focus only on companies that are considered competitive in Lima,
Peru. In the country there is a non-profit association that aims to promote the national software
industry; the Peruvian Association of Software Producers is made up of 65 members, of which 40
are offering services in Lima. Of the companies operating in Lima, the following are considered as a
competition because they offer the same services or similar to EA Tech:

Company
1. Asix

Offer

Mobiel and web solutions

Online advert

Clients

SMEs from different

industries

[http://businessticc.com/] accesed on 10/29/2015

[http://www.camaralima.org.pe/repositorioaps/0/0/par/infosector/informe-sectorial-tic-2014.pdf]
accesed on 10/29/2015
2

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2. Avances
tecnolgico
s

3. Backgroun
d
Consultore
s

4. Belatrix
(exported)

5. Informtica
Delta

6. DSB Mobile

Cloud

Web sites
Cloud
Software Factory

Software Factory

Mobile development
Cloud
Software architecture
Software innovation
User expirience
Software
Aplicaciones a la medida
Servicios TI

Mobile Factory

Starbucks
Ferreyros SAA
Soctiabank
Petrobras
BBVA
International Finance
Corporation
Honda
Movistar
Agencia
Nacional
Hidrocarburos
Colombia

Unidad de Planeamiento
Minero Energtico de
Ministerio de Minas de
Colombia

Ministerio de Energa y
Minas de Colombia

LAN
Scotiabank Bank
BBVA Continetal
HSBC Bank
Falabella Bank
Santander Hipanic
Central Bank

7. Gestin y
Sistemas

Analytics Data Plataform

Cloud computing
Enterprise Social
Business solutions

de
de

Factora
Stone River
K12 Inc
Chatham Financial
Verecloud
Santander
Falabella Bank
Banco de Comercio
Atento
Banco de la nacin
Banco Central de
Reserva del Per
Nextel
LAN
Ministerio de Justicia y
Derechos Humanos
Caja municipal Cusco
Banco de la Nacin
Municipalidad de Lima
Santander
Banco Fabella
Interbank
Claro
Amrica mvil

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8. Interbissne
t

System of customer service

management
System of financial
management
CRM
Software Factory
Mobile Factory

9. Infoline

10.Inventarte
11.M4G
Consulting

12.RRN
Consoultin
g

Mobile factory
Consultancy
Outsourcing
Technical support

Web Factory
Mobile Factory
Cloud Computing
Software Factory
Web Solutions

Software develope
Systems:

13.Peru
Software
Factory

Legal management
Human resources
management
Security management
Budget management
Logistics management
ERP
CRM
eBilling

Ferreyros
Universidad del Pacfico
Universidad de
Ingeniera y Tecnologa
Caja Municipal de
Ahorro y Crdito
Servicio de
Administracin
Tributaria (SATT)
Cooperativa de Ahorro
y Crdito de San Martn
de Porres
Universidad Peruana de
Ciencias Aplicadas
Poder Judicial (Per)
Universidad Nacional
del Altiplano Puno
Gobierno Regional de
Arequipa
Corte Superior de
Justicia ICA
Cortes Superior de
Justicia
SAT- Lima
Servicio Nacional de
Sanidad Agraria
Municipalidades (10)
Ministerios (4)

Aerovas de Mxico
Aeromxico
Instituto Nacional de
Salud Mental
LAN
Aero Continente

Honda
New Village Builders
Nova Farma
Pacasmayo
Hochischild

Scotiabank
FedEx
UPC

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Software Factory
Mobile Factory

14.Software
Enterprise
Services

Software Factory
Mobile Factory

15.TeamSoft

Software Factory
Digital Solutions

16.TranSolutio
ns

Software Factory
Consultora en procesos

17.Starsoft

Software Factory
Interface Development
Teleprocess development

Clnica Internacional

Pacfico
Claro
Interbank
San Lorenzo
Copeinca
Clark Dietrich
Del Monte
Dole
Fesco
Pacer
Ports America
Tote
CSAV
Banks and secutiry
Industrial companies
Mining and petroleum
Education
Hotels
ONGs
Transport

Potential Market (Government Sector)

EA Tech is focused in satisfying the needs of the offices of the Peruvian government.
1. Ministry of Agriculture

2. Ministry of Environment

3. Ministry of Foreign Trade and Tourism

4. Ministry of Economy and Finance

5. Ministry of Education

6. Ministry of Energy and Mines

7. Interior Ministry

8. Ministry of Justice and Human Rights

9. Ministries of Women and Vulnerable

10. Ministries of Production

Populations
11. Ministry of Foreign Affairs

12. Ministry of Health

13. Ministry of Labour and Employment

14. Ministry of Transport and

Promotion

Communications

15. Ministry of Housing, Construction and

16. Ministry of Culture

Sanitation

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MARKET-> Ministieries from Per.= 16

MINISTERIES BUDGET.
According to this source (http://peru21.pe/economia/presupuesto-general-2015-s130621-millones2196871), Pers general budget is about .130,621 millions of Peruvians Suns. (12% more than
previous year)
http://www.cepal.org/ilpes/noticias/paginas/1/41751/mayra_ugarte_Presupuesto_por_Resultados_P
eru_doc.pdf
Normaly, Per expenses in this kind of technoly rises the _____ amount. Seeing our competitors,
only ___ supplies goverment, so a 25% of our market is shared.
The capacity of our business is about _____.

Markets Barriers (Government, technology, cost, patents?)

Goverment.
In Per, the minister who controls, leads, coordinate and evaluate States actions in Science,
Technology and Innovation is called CONCYTEC (Sistema Nacional de Ciencia y Tecnologa e
Innovacin Tecnolgica)
This institution boost any actions and projects related to technology and science through all the
country with three main strategies:

National Programms about Science,Technology and Innovation.

National Action Plan about STI with tolos and strategies.
National Strategy of Science, Technology and Innovation Development Create for grow

Technology.
13% was the growth in IT Industry between 2013 and 2014 in Per.the market about technology
which is most mature is services virtualization such as iCloud and its variants. Some business want
to but hardware in order to decrease their costs, but these kind of technology helps to reduce in 5%
the most common costs.

Company Description (TBP for the Owner)

Company Overview
Nature of your business

Marketing and Sales Activities

Overall Marketing Strategy

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Marketing penetration and growth

Emailing
1) Whitepapers
2) Broshures
Webinars
1) Webex platform
2) Skype Platform
Networking
1. Leverage with different brands such as Dell or Microsoft
2. with different Partners
IT Tradeshows:
1. Events for partners
2. Events for IT Developers
3. Event semana del emprendedor in Mexico.
Round tables:
by sectors to can approach more clients based in the interests
1) Financial sector
2) Government sector
3) Reatil Sector
Distribution Channels
Peru Partners
Peru MSPs
Webpage

Communication

Sales Strategies
Sales Force
Sales Activities

Product and Services

Details Product/ Service Description
Product Life Cycle
Copyrights, Patents and trade Secrets

Operations
Production and service delivery procedures
Software development, general procedure:
1) Analysis
2) Design
3) Development
4) Stabilization and testing
5) Guarantee and support
Basic software delivery: 1 month (application for mobile devices)
Average of software delivery: 3 months
Complex software delivery: 1 year (integrate different software tools and develop different
system codes)
Production and service delivery capability
Information to be provided

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Software delivery:
When the software is finished EA Tech send the documentation (work plan, technical memory of
installation and configuration, Technical manual for the administrator and user manual to install
the software)
Operation competitive advantages
Suppliers

Management and Ownership

Owner: Efren Abrego
Management Staff Structure:

Stockholder distribution

Stockhl Participa
der
tion
1st
60%
2nd
30%
3rd
10%
Planned additions to the current management team: No planned
Legal structure of the business: Limited Liability with Variable Capital and prmision to export.

Founds Required and Their Users

Current Funding Requirements
Funding Requirements over the next five years
Use of founds
Long-Range Financial Strategies

Financial Data (TBP)

Historical Financial Data
Prospective Financial Data
Analysis

Appendices

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Internets Sources
http://www.economia.gob.mx/files/comunidad_negocios/comercio_exterior/documentos/
per.pdf
http://www.economia.gob.mx/comunidad-negocios/comercio-exterior/tlc-acuerdos
http://wits.worldbank.org/CountryProfile/Country/PER/Year/2014/Summary
http://187.191.71.239/sicait/5.0/
http://www.camaralima.org.pe/repositorioaps/0/0/par/infosector/informe-sectorial-tic-2014.pdf
http://businessticc.com/
http://www.europapress.es/andalucia/malaga-00356/noticia-sector-tic-peru-crece-85-presentaoportunidades-negocio-empresas-espanolas-20150611162235.html
http://www.apesoft.org/boletines/boletin-3/#noti3
http://blogs.forrester.com/charles_green/13-05-30peru_will_its_economic_boom_extend_to_the_technology_sector
http://elcomercio.pe/economia/negocios/desarrolladores-software-peruanos-facturan-us500millones-noticia-1849607
http://www.peru.gob.pe/docs/estado.pdf
http://gestion.pe/economia/industria-tecnologica-peru-crecera-mas-11-este-ano-2060273
http://www4.congreso.gob.pe/pvp/presupuesto-2015.asp

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