Research Paper on

ACCEPTANCE LEVEL OF BENGALI COMMERCIAL MOVIE AMONG

THE YOUNG GENERATION

This Research Paper is Submitted to the Faculty of Business Administration in Partial

Fulfillment of the Course Titled Marketing Research (MKT470)

Submitted To
Mr. Shafquat Kabir
Senior Lecturer, School of Business, North South University

Submitted By (Sec: 5)
Masud Rana

Id# 083 456 030

Moutushi Mofiz

Id# 091 0794 530

Jonaid Yousuf Siam

Id# 092 0133 030

Shafinaz Hossain

Id# 092 0203 530

Mir Sawam Sauhrid

Id# 092 0216 030

Shefa Binta Saukat

Id# 093 0956 530

Date of Submission
August 29, 2012

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Letter of Transmittal
August 29, 2012
Mr. Shafquat Kabir
Senior Lecturer
School of Business
North South University
Plot-15, Block-B, Bashundhara R/A, Dhaka-1229
Subject: Letter of Transmittal
Dear Sir,
With due respect, we are the students of your course named Marketing Research had great
pleasure doing this course with you. Here is the research paper named Acceptance Level of
Bengali Commercial Movie among the Young Generation.
This paper initially contents methodology of the research that we have conducted. Then we have
analyzed all the surveyed data of starting from qualitative and quantitative methods of research.
This report solely emphasizes on young generation who could be a significant market for BCMs.
We assure that any material reproduced in this paper has been fully acknowledged. We look
forward for your acceptance of this research paper. If you have any further enquiry concerning
any additional information, we would be very pleased to clarify that.

Masud Rana
Id: 083 456 030

Jonaid Yousuf Siam

Id: 092 0133 030

Mir Sawam Sauhrid

Id: 092 0216 030

Shafinaz Hossain
Id: 092 0203 530

Moutushi Mofiz
Id: 091 0794 530

Shefa Binta Saukat

Id: 093 0956 530

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Acknowledgements
We owe a debt of gratitude to all those people without whom this research paper would have
never been accomplished.
We would like to express our gratitude to Mr. Shafquat Kabir, Senior Lecturer, School of
Business, North South University for his whole-hearted supervision during the period. It is a
great honor for us to submit this research paper to him. His continuous and enthusiastic
monitoring has motivated us to reach to our goal on time and with efficiency.
We would also like to thank M.A. Jalil Ananta (Actor and Producer), Mr. Gazi Mahbub (Film
Director & Producer), Mrs. Famida Ferdous (Assistant Director of Humayun Ahmed), and
Mrs. Rebecca Sultana (Deputy Manager, Distribution and Marketing, Cineplex, Bashundhara
City) for providing us valuable information regarding Bengali movie industry to develop
qualitative research.
We are also thankful to the authors whose journals, books, and articles we have consulted in
preparing this research paper.

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Abstract
This research paper is about finding the acceptance level of Bengali commercial movies among
the young generation of our country. To start with the research we at first went for some
qualitative research to get a general overview of the research topic. We have conducted in-depth
interview among typical movie goers and experts. Also we have conducted a focus group
discussion among the typical Bengali commercial movie audiences to get more in depth
understanding. Literature review is also done to get the knowledge about the past or more
specifically about the history of the Bengali commercial movies and the industry. After the
qualitative research we have conducted a questionnaire survey among the young people of our
country who watch Bengali commercial movies. The research revealed that most of the people
are watching Bengali commercial movies because according to them it gives them silly
entertainment and according to most of them the quality is not up to the mark and requires
improvement. Also it has been found out that people are willing to watch more Bengali
commercial movies if the story plot improves. Not only these according to most of the
respondents the quality regarding the making of the movies is increasing but in a slow pace
recently.

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Contents
Letter of Transmittal ....................................................................................................................... 2
Acknowledgements ......................................................................................................................... 3
Abstract ........................................................................................................................................... 4
1.0 Introduction ............................................................................................................................. 7
1.1 Origin of the Report .............................................................................................................. 8
2.0 Literature Review...................................................................................................................... 9
3.0 Objectives of the Research...................................................................................................... 12
3.1 Broad Objective .................................................................................................................. 12
3.2 Specific Objectives ............................................................................................................. 12
4.0 Scope and Limitations............................................................................................................. 14
5.0 Hypothesis............................................................................................................................... 15
6.0 Methodology ........................................................................................................................... 15
6.1 Questionnaire Design .......................................................................................................... 15
6.2 Sampling Method & Data Collection ................................................................................. 15
7.0 Qualitative Research ............................................................................................................. 17
7.1 In-depth Interview ............................................................................................................... 17
a) Expert Interviews .............................................................................................................. 17
Overall Findings from Experts.................................................................................................. 21
b) Interview of the Audiences of Bengali Commercial Movies ........................................... 22
7.2 Outcome of the Focus Group Discussion ........................................................................... 24
Overall Fining From the Young People .................................................................................... 26
8.0 Quantitative Research ........................................................................................................... 27
8.1 Structured Observation Hall Observation ........................................................................... 27
9.0 Quantitative Data Analysis ..................................................................................................... 29
9.1 Time of watching BCMs by the people of different profession ......................................... 29
9.2 Share of the movie story by different gender...................................................................... 31
9.3 Willingness to make carrier in Bangla film industry by different profession..................... 34
9.4 Eagerness to watch BCM if the number of digital hall increases by the different earning
class people ............................................................................................................................... 37

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9.5 The association between peoples income and their willingness to pay to watch a Bengali
movie......................................................................................................................................... 39
9.6

Evaluation of BCMs with Foreign Movies .................................................................... 40

9.7 Willingness to Take the Opportunity to Make Career in Bangla Film Industry................. 41
9.8 Reasons of Watching Bangla Commercial Movie .............................................................. 43
9.9 Quality factors of BCMs ..................................................................................................... 44
10.0 Conclusion and Recommendation ........................................................................................ 47
11.0 References ............................................................................................................................. 48

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1.0 Introduction
Our report is based on the acceptance level of Bengali Commercial Movie (BCM) among
the young generation of Bangladesh. We have observed that Bengali commercial movies are
quite popular among the people of Bangladesh but we want to gain knowledge about the
preference and acceptance level of these movies among our young generation. Bangladeshi
movie industry is an area of full of hopes and possibilities. This industry has witnessed several
talented directors emerge in the recent past as well as new talented artists. The aversion towards
Bengali movies has seemed to diminish among the privileged society as well. People are now
more open towards watching a Bengali movie than how it used to be 10 years back and they are
also accepting the qualities of these recent movies. Even if people do not watch movies at their
home but they still try to manage some time and watch these Bengali movies in cinema halls
with their family or friends. But the true acceptance of the movies in the hearts of the present
day among the youth is still a question mark. Young generation is now a days free to watch
anything over their television or internet and they watch different kinds of movie but it is hard to
say which movies are more accepted by them, foreign movies or Bengali commercial movies.
We know that most of the people who watch Bengali commercial movies are the lower class
people i.e. rickshaw puller, labors, etc. but we still do not know whether the young generation
who belongs to all the social classes accept the Bengali movies among them. There has not been
any study to determine if Bengali movies act as a mere dose of silly fun to our youth, or the
youth actually perceives the film industry to have potential. This study will look into the answer
of this question through the collection of proper statistical data and will try to base the argument
into a fruitful conclusion. Through this study we will try to determine the answers regarding how
our youth in present day really positions a commercial Bengali movie in their minds.

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1.1 Origin of the Report

Bengali cinema was the great source of entertainment until 2000s for all classes of people
over the country. Once upon a time people use to visit to cinema halls with their family
members. But commercial cinemas in our country have become full of vulgar now a days.
Quality of film has become a big question to everybody. It has been observed that the young
generation in our society is reluctant to watch BCM rather they are more interested in Hindi and
English movies. However the Upper and the middle class people have stopped visiting cinema
halls they think BCMs are not for them. If this attitude of the people especially the young people
continues in long run toward the BCMs then the film industry will abolish from our country very
soon. And everybody from all spheres of society has to bear the adverse consequences of this.

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2.0 Literature Review

After the partition of the Indian subcontinent by the British colonial rulers in 1947,
the present Bangladesh was conjoined with the present Pakistan as a combined single state
divided into two sections, East and West Pakistan. The West Pakistan was in power
of Bangladesh after 1947 and the then West Pakistan government established the East Pakistan
Film Development Corporation (EPFDC) in 1957. Urdu was the national language in entire
Pakistan however cinemas were produced by West Pakistan people in Urdu. But people of East
Bengal were always speaking in Bengali language but they were deprive always by the west
Pakistan people. There was demand for Bengali cinema in East Bengal. But East Bengal did not
have any studio laboratory at that time to help the making of full length Bengali film. However,
the demand for full Bengali cinema strongly grew up after the language movement in 1952.
Before that few Government commercials were produced only in Bengali. Full length Bengali
cinema started its journey from late 1950s with the first talking movie named Mukh o Mukhosh
(Bengali) or The Face and Mask (English). The cinema was hit. People liked it and gradually
increased demand for Bengali cinema. Therefore, to flourish the Bengal cinema industry East
Pakistan Film Development Corporation (EPFDC) was later renamed as Bangladesh Film
Development Corporation (BDFDC) in Dhaka, Tejgaon after the independent from West
Pakistan in 1971. Still now, BDFDC exists as the focal point of the commercial Bengali cinema
industry but in a very bad condition bounded by various problems, hence losing its potential day
by day to improve both quality and the quantity of the local Bengali cinema industry. Along with
BDFDC, a film archive was also set up for conserving the much acclaimed Bengali cinema as a
remark of a precious historical national asset of the country for the times to come, as the cinema
industry is a valuable asset for any country. The era of 1956 till late 1980s of the Bengali cinema
industry was completely black and white. After 1990, the Bengali cinema industry entered the
colorful age and had undergone a massive process of commercialization. Bengali cinema
industry in the black & white arena was magnified by the relented work and contribution of
talented producers directors and actors actress, who gave in all their efforts to take Bengali
cinema to greater heights along with increasing expectations from the audiences, many of the
Bengali cinemas were Oskar nominated. Bengali cinema has huge positive reputation in the
International market up to early 1990s. Normally cinemas were produced based on family and
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social features, daily happenings in the society, social obstacles. Everything was going fine like
directors, producers, actors and audience all were happy in their position. The black and white
arena that dated from the 1950s to the 1980s was the golden era of the Bengali cinema industry
as a lot of quality Bengali films were produced at that time creating a specific classy audience
class for the evergreen successful blockbuster Bengali films of that time People from all spheres
of life were visited cinema hall with their family members and eager about these Bengali films
and the passion they had for these films were to such an extent that they did not hesitate in
spending their hard earned pocket monies to have a look at the Bengali films at that time in the
theatres and it was worthy. However, sadly and unfortunately Bengali cinema industry has
changed its pattern and added vulgar in the name of glamour early in 2000 in the cinema which
has brought a significant downfall in to the ever shining Bengali cinema industry (Raju, 2000).
The Bengali films that later started being made were inflicted with problems of various kinds
including copying tendencies of Hindi (Indian) movies, disastrous and copious movie music
composition, were making the movies in same story plot, non- Bengali love elements and
outlooks, selection of cast specially heroine, introducing vulgarism in the movie and songs. As a
result, the Bengali cinema became left out by majority of the audiences specially the upper class
in the society because they accused these so-called Bengali cinemas as trash and promoting an
alien culture that is not Bengali culture at all. Amid all these allegations, the Bengali cinema
industry has survived and is still thriving to reach at least a standard in line with its glorious
history. The Bengali cinema has evolved over the last decade on different dimensions where the
Bengali cinema was haunted by the once so much talked about obscenity which later came
down to an acceptable level due to tough drives against the cinema industry to free it from all
evil spirits. Now-a-days besides commercial Bengali cinemas, some feature/art films are also
being made which got more positive responses from the audiences than commercial films like
Matir moina, third person singular number and Morpura. The commercial cinemas are now
trying to meet up to the present demand (standards) by bringing a difference in the regular movie
production.
Whereas at one time people from all classes of society used to go to the movies, now only
the lower class low income earners with no other entertainment options do go to movie halls.
Those how are able to watch films in the comfort of their home on television or pirated DVDs

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prefer not to watch cinema in the dingy cinema halls. This coupled with the decline in the quality
of locally produced films in terms of both content and presentation. In addition to that
environment in the cinema hall is pathetic. Seat are broken, fans does not run, rain water drops in
to the cinema halls and so on.
According to people directly related to the film industry, Daliwood really produces
commercial movies at very low budget compared to nearby countries like India, china. Therefore
they cannot shot the movie in good location in abroad like India and other film industries. In
addition to that Bangladesh does not have even minimum level of technological equipment to
produce better quality movies. Our writer writes quite similar types of stories and same plot for
almost all movies. Sometimes activities are shown which audiences can not relate in the reality
so they lose their interest in watching Bengal commercial movies and get themselves
demotivated. Apart from that we have the efficiency to produce full length movie without
enough experts and technology and audience are also satisfied.
However, though Bangladesh has been producing Bengal commercial movies for last
decades but it was not announced as an industry officially. So the producers did not get any bank
loan for making movies. Whatever, it was recently announced as an industry officially by our
present prime minister Sheikh Hasina this year in 2012. (TV news) So, it would be an
opportunity for the film industry hopefully (Nayan, 2012).

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3.0 Objectives of the Research

3.1 Broad Objective
To identify the acceptance level of Bengali commercial movies among the young
generation and thus deducing if there is any potential for commercial Bengali movies in future in
our country.

3.2 Specific Objectives

To find out the reasons behind watching the Bengali commercial movies.
To identify the people from which class of society from the young generation watches the
Bengali commercial movies most.
To identify the trends of acceptance of Bengali commercial movie among the young
people.
To determine the current viewers of satisfaction level towards Bengali movies.
To suggest ways to make Bengali movie popular among the young generation.
To determine the reasons behind the acceptance or rejection of Bengali movies by the
young generation.
To determine whether the young generation look for any opportunity to find a career in
Bengali commercial movies

The following specific objectives are described below:

1. To find out the reasons behind watching the Bengali commercial moviesHere we want to find out why people are actually watching the Bengali movies and
why they prefer watching these Bengali movies instead of watching the foreign
movies. We want to know whether people are watching the Bengali movies for
entertainment purpose or just because they always like watching these movies.
2. To identify the people from which class of society from the young generation
watches the Bengali commercial movies mostHere we want to find out which class of society actually prefers watching Bengali
movies and the social class includes all the classes i.e. higher, middle and lower class

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is included in our study. We are mainly targeting the young generation so people who
fall under the age of 18-28 are used to find out the broad objective of our study.
3. To identify the trends of acceptance of Bengali commercial movie among the
young peopleWe want to compare the fact that how young people used to accept the Bengali
commercial movies 10 years back from now and how the existing young generation is
accepting these movies in the recent time.
4. To determine the current viewers of satisfaction level towards Bengali moviesHere we want to gain information on the type of audiences who watch Bengali
movies and which social class of people are more satisfied by these type of movies.
5. To suggest ways to make Bengali movie popular among the young generationWe want to know why the quality of the Bengali commercial movies is not
developing even when there is opportunity for the directors and artists to improve the
quality. We also want to find out ways to improve the quality of the Bengali movies
and how they can compete with the foreign movies by becoming advanced and
modernized.
6. To determine the reasons behind the acceptance or rejection of Bengali movies
by the young generationHere we want find out whether our young generation is accepting or rejecting the idea
of Bengali commercial movies now a days. If accepting then what are the factors of
the movie that is making them to accept these Bengali movies and if rejecting then
what are the major reasons behind the young generation not liking the Bengali
movies.
7. To determine whether the young generation look for any opportunity to find a
career in Bengali commercial moviesSince we know that many young people prefer watching Bengali movies where as
other young people do not like the idea of watching Bengali movies but we have
never tried to find out whether the young people think about building a career in the
Bengali film industry. Therefore we want to find out whether there are young people
who would want to find a career in the Bengali film industry and why do they
actually want to work there.
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4.0 Scope and Limitations

Since we will be focusing on the young generation in our study we can easily gather
information from the students of different universities. There can be a large number of
respondents in universities who will be interested to respond to our questions and we can easily
gather information from them. We can also gather information from lower class people whose
age falls into the range of 18-28, i.e. interviews can be conducted on the rickshaw pullers and
any other workers who usually watch Bengali movies.
While there are scopes in our study, we have also come up with some limitations as well. We
will be conducting our research on 3-4 universities, which includes both private and government,
but not all the universities are taken into consideration. So, many of the peoples perception
about Bengali commercial movie will be missing. Also when we will be conducting our
interviews with our audiences, who are the uneducated people, our study can have some errors.
Because we are verbally asking those questions and therefore their answers can be inaccurate or
we might have some mistakes in recording their answers at the same time. We can also have
some error during our observation in different cinema halls because while observing the
audiences entering the halls we cannot have idea about each and every audiences age. Another
limitation is that we have to complete this research within a short period of time. We can also
have another limitation which is the error that we can have while conducting an interview with
the experts. The experts of the Bengali film industry, who are the directors or producers, might
not feel comfortable in sharing all the information associated with the Bengali film industry.
Therefore we might have some errors in our research study.

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5.0 Hypothesis
H0: the young generation of our country is not accepting the Bengali commercial movies and
hence there is no potential for Bengali commercial movies in the future.
Ha: the young generation of our country is accepting the Bengali commercial movies recently
and hence there is a potential for Bengali commercial movies in the future

6.0 Methodology
6.1 Questionnaire Design
Two key steps remain to be completed before the task of designing the questionnaire should
commence. The first of these is to articulate the questions that research is intended to address.
The second step is to determine the hypotheses around which the questionnaire is to be designed.
It is possible for the piloting exercise to be used to make necessary adjustments to administrative
aspects of the study. This would include, for example, an assessment of the length of time an
interview actually takes, in comparison to the planned length of the interview; or, in the same
way, the time needed to complete questionnaires. In order to find out an answer regarding our
research the questionnaire contained set of questions that gave us an insight about how we
perceive present day Bengali movies. In some question Likert scale was followed, some
questions have options provided and there was also a scope for open ended answers to gain
further insight. A 5-point Likert scale was used for the scoring system with 1 representing least
important/very poor and 5 representing most important/very good.

6.2 Sampling Method & Data Collection

To conduct our survey, we have used stratified method. We have used 20 one handed samples,
60 online sample (Used Google docs through Facebook) and 60 manual samples. We have
collected manual sample from savar, ashulia and Narayanganj. The sample size was 120 where
80 was male and 40 was female. We have also divided our sample into social classes i.e. 60 of
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the 120 respondents were students from universities and they were surveyed on the acceptance
level of Bengali commercial movies and the rest of the 60 respondents were the lower class
people like rickshaw puller, drivers, labor etc. To find out what the youth of Bangladesh have to
say about Bangladeshi Cinema, we have talked to youngsters from different socio-economic
backgrounds.

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7.0 Qualitative Research

To get the initial idea about the Bengali film industry, the commercial movies and also to get the
qualitative idea about the acceptance level of the Bengali commercial movies among the young
generation, we have conducted several qualitative research techniques which include in-depth
interview with experts and the young audiences of commercial Bengali movies. Also to get a
more detailed and clear understanding regarding the subject matter, we also went for a focus
group discussion among the young people from different social classes.

7.1 In-depth Interview

a) Expert Interviews
We have interviewed several personalities who are related with film industry of Bangladesh.
They were Mr. Gazi Mahbub (Film Director & Producer), Famida Ferdous (Assistant Director of
Humayun Ahmed / Director of the film Traffic Jam), Ananta Jalil (Actor and Producer) and
Rebecca Sultana (Deputy Manager, Distribution and Marketing)
The findings of the IDIs are discussed as follows.
1. When we asked about the group/class that they are targeting for their products (movie),
Mr. Gazi Mahbub said that they do not target a particular class or group. They make
movie for all class. The main objective of making movie is to entertain people. People
will come with their friends and family in the cinema hall to watch movie.
According to Famida Ferdous, a young director, the senior directors who have
been working in this film industry for a long time are not really targeting the young
generation or any other group. Most of the directors are not even educated enough that
they would be able to apply their knowledge on targeting the types of audiences for their
movies.
2. When they were asked about the response from young generation towards Bengali
commercial movie, Mr. Mahbub said that young people (especially from middle and high
class) are not so much interested to watch Bengali movie like past. Because of
globalization, young people can easily access to the movie of other culture (Indian,
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Western). As a result, they are not very interested to watch Bengali movie (especially in
the cinema hall). Though, they are enjoying some movie like Laltip, The Speed,
Bachelor, Third Person Singular Number etc. The success of these movie shows
that young people still like Bengali commercial movie if it is created on their demand.
However the young director said that the youths response in certain movies is not
that high. E.g. when the movie Laltip was released most of the young people did not
prefer watching it. Although it was a high budget movie (13 crore), a few young people
were seen in the halls compared to the older people and eventually it could not make any
profit in the market.

3. When we asked about the types of movie that the educated young generation wants to
watch, Mr. Mahbub said that young people like movie based on recent story, literature
and foreign story etc. They are not accepting the story like Pitri-Hottar Protishod, GoribBoroloker Prem etc. They want good sound system and picture. In spite of, most of the
Bengali movie makers are still making movie based on that kind of story. The main
reason is that they think that kind of movie will help them to get back their investment
safely.
We have also found out from Ms. Famida that the young generation mainly
prefers the Bengali movies which are based on action/romance/dance scenes. Basically
they watch the movies for entertainment purpose. They like watching the typical Bengali
movies since these are a good source of entertainment. She also shared that many of the
young people go to cinema halls for purposes like hanging out with friends or going out
with closed ones because they do not find appropriate places to go out.

4. When we asked about the reasons of decreasing the number of Bengali commercial
movie and cinema hall, according to Mr. Mahbub they have lack of resources (artist,
capital etc.). The sound and picture system are very old. As well as, the environment of
the halls (especially outside Dhaka) are not much attractive to attract people to come into
the hall to watch movie. As a result, the owners of cinema hall are making shopping mall
in the place of cinema hall.
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Ms. Famida also shared with us the reason behind the information that we
collected from secondary data- Number of Bengali movies are decreasing in number in
the recent time compared to the past. She said that lack of knowledge and interest of the
directors are mainly the reasons for this decreasing trend. Most of the directors are not
willing to make a good movie with the budget that they are provided with. They dont
think of investing the entire amount of money to make a good movie but instead of that
they find ways of saving the money for themselves. Also the directors or producers who
are senior in this film industry are not welcoming the new talents who are interested to
work in this industry, i.e. they usually dont welcome the new directors to enter the
industry and even if they let them enter the industry, they keep on criticizing their work.
Therefore the new directors are not being able to make good films when they are
interested to make some.
5. When we asked them to predict about the future of Bengali movie industry after 10 years,
Gazi Mahbub did not seem to be very confident. It is good news for them that
government of Bangladesh has recently announced FDC as an industry. So they are
accepting that they will be successful to overcome this crisis. The people who have good
knowledge about camera, sound system should come into this industry according to them.
As well as, management of FDC should inform the government about the progress of the
industry. The whole system should be modernized.
According to Famida Ferdous, in 5-10 years the Bengali movie industry will not
be able to compete with the foreign movies as well. The main reason behind this is that
our directors are focusing on the Hollywood movies and trying to teach their artists the
way they should copy those movies. Moreover, they are not focusing on their
neighboring countries like India - where the quality of movies is far better from our
Bengali commercial movies and also the cultural values of India are quite similar to ours.

Apart from these information, Famida Ferdous contributed many other information which if
included in our research would help improve the results of the findings significantly. She said
that in the recent time the Bengali commercial movies are being categorized in mainly two
sections one is targeted towards the lower class people which is made by the FDC and the oher
one is the digital movies mainly targeted towards the people from middle to upper class society.
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However the number of digital halls is significantly less in number and for this reason many of
the ordinary halls will be converted to digital halls so that they can support the digital movies.
She mentioned that the films which were made 20 years back were way better than the movies
the directors are making these days. The quality has declined significantly and the main reason
behind this is the lack of dedication by both the directors and as well as the actors. Although
there are loads of young people in our country who are willing to enter this industry, due to the
lack of opportunity they are not being able to contribute their talents. In fact in the recent past
there was a red alert situation in the commercial Bengali movies of our country because both the
actors and the directors were more interested in making immediate fame by making vulgar
movies.
Other experts included in our in-depth interview were the marketing department official of Star
Cineplex Ms. Rebecca Sultana and a well-known actor and producer Ananta Jalil, who has
recently earned great popularity among the youths after his movies like Khoj the search and
The Speed do or die.
We have got to know from Ms. Rebecca that the Hollywood movies that are shown in Cineplex
are bought from abroad countries when they are released during summer or winter but on the
other hand the Bengali movies that are shown are hired when those movies are released.
The Bengali movies that are brought in Cineplex are usually shown for 2-3 months and each of
them have different show timing in different week- e.g. The Speed is being shown for 3
months and Laltip was shown for 2 months, whereas O amar desher mati couldnt stay in
Cineplex for so long and was there only for 1 week. Not only 2-3 foreign movies are shown at a
time in Cineplex but 2-3 Bengali movies are also being shown together depending on the quality
of those movies. Movies like The Speed have a record of being houseful since it was brought at
Cineplex. Almost 70% of the shows were houseful. Similarly the foreign movies which have just
been released and are more preferred by the young generation remain houseful in weekends as
well as week days.
They have also told us that they bring the Bengali movies in Cineplex depending on what their
audiences prefer. There was time when they brought typical commercial movies or movies of
90s but they had to stop showing them from the next day because their customers did not prefer
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watching them. So they bring only selected Bengali movies which are preferred by their
customers and each type of movie is targeted for each type of customer. E.g. The Speed is
targeted towards the young generation whereas Laltip is targeted towards the older people and
also movies like Kung Fu Panda, Megamind, etc are targeted towards the kids.
They have also shared their view on the decreasing trend of Bengali film industry which was
similar to what Mr. Gazi Mahbub have said. According to them, the number of Bengali
commercial movies is in a decreasing trend because of globalization. Since the young generation
is being able to compare the Bengali movies with other foreign movies, they prefer the foreign
movies more compared to the movies which are being made in Bangladesh.
Finally we have interviewed a very well-known businessman and an actor as well, Mr. Ananta
Jalil. We asked him some questions about the recent Bengali commercial movies and we have
come to know about his point of view towards these movies. He mainly targets all the group of
people for his movies but according to him only the young generation prefers such movies. He
has observed that most of the young people are more excited for his movies and he has also seen
that only the young people are sharing their views and comments over the internet when his
movies are being released. Therefore in the future he is also going to target the young generation
for his movies.

Overall Findings from Experts

According to the older generation director Mr. Gazi Mahbub, they are welcoming the new talents
in the industry to work with them but on the other hand the young director Ms. Famida Ferdous
has revealed that there are lack of opportunities for the fresh talents in this industry because the
older directors prefer working with the experienced people in the film industry instead of
welcoming the new talents to work with them to avoid the grooming sessions. According to
them, most of the people of Bengali film industry are not highly educated. It is one of the reasons
for legging behind. People who are responsible for promotion of a film are not educated. As a
result, he cannot successfully promote a film. As well as, there is a scarcity of actors/actress.
Although the preference towards the foreign movies is vast among the young generation but the
emergence of the Bengali digital movies are slowly changing the perception regarding the
commercial Bengali movies in the minds of the young generation.

21 | P a g e

b) Interview of the Audiences of Bengali Commercial Movies

To understand what the general audience of Bengali commercial movies feel and think about the
movies, we have also conducted in-depth interviews among six young people aged between 1828 years old. The six respondents included two NSU students (one male and another female),
two rickshaw pullers, one guard and one cleaner (female). The outcomes of the interviews are
discussed as follows.
1. The very first question which we asked our respondents was that whether they watch
Bengali commercial movies or not and all six of them replied that they do watch Bengali
commercial movies. This ensured that our respondents had enough knowledge and
individual perceptions regarding Bengali commercial movies, therefore were capable of
contributing to our research.

2. When they were asked that where do they usually watch these movies and why and how
often do they watch these, the NSU students said that when it comes to Bengali movies
they usually prefer to watch it in Cineplex because the environment is better than the
other cinema halls. According to the female respondent, it is more fun to watch Bengali
movies in the big screen than watching any other foreign movies However the male
respondent enjoys watching Bengali movies in TV, Cineplex and in other cinema halls as
well. Both of them said that they mainly watch these movies when they r bored and need
a good laugh as according to them, Bengali commercial movies are always a good means
of comedy even if the story was supposed to be a sad or romantic one!
On the other hand the cleaner and the guard had a different opinion. They usually watch
these movies on TV whenever they free time and goes to the cinema hall occasionally,
like during the Eid. They do not watch the movies just for time pass, in fact they actually
watch these movies because they like and appreciate them. The cleaner also said that she
does not go to the cinema halls close to her place but she goes to Rani Mohol and
Moti Mohol which is far from her home. However the guard goes to Titash Hall
which is close to his place.
The first rickshaw puller (27 years) said that he does not go to the hall to watch
the movies; instead he watches them on TV and for time pass only. The second one (24
22 | P a g e

years) watches the movies both on TV and in the Hall but he enjoys watching them in the
cinema hall more. He watches them for time pass and to hang out with his friends.

3. When we asked them whether they go alone to watch the movies in the hall, all of our
respondents said that they usually take their friends along with them. The cleaner goes
with her husband and the rickshaw puller who does not go to the cinema hall, enjoys the
movies on TV with his family.

4. When we asked them what is the type of movie they prefer the most, all of them replied
that they usually like the commercial movie which has a bit of everything and in one
word entertaining. The NSU students preferred movies like Khoj The Search and
The Speed do or die as they found them very funny and entertaining. One of them
however also liked Laltip which was not very much youth oriented. The other
respondents liked movies of Shakib Khan, which means the ultimate commercial
movies with the typical story plot and loads of dancing and drama. The cleaner however
kept the Shakib Khan movies to her second choice because she liked the movies done by
Manna the most.

5. When

our

respondents

were

asked

about

their

reactions

(regarding

the

action/romantic/comedy/dramatic scenes) when they go watch these movies, all six of

them replied that they really enjoy during these sequences. Sometimes they clap and
cheer as well. However the guard mentioned that he only likes and enjoys the sequences
if he understands the purpose of that particular scene.

6. When we asked about their favourite Dhaliwood actors, most of them preferred Shakib
khan. Manna, Opu Bishwas, Shahara and Purnima were also in the list. Surprisingly, one
of the rickshaw pullers revealed that both his favourite actors are Indian Mithun and
Proshanjeet. One of the rickshaw pullers also added that he does not like Shakib Khan
because he is not mature enough. On the other hand, the NSU students liked Ananta Jalil
the most because they find him funny and one of them also mentioned that before she

23 | P a g e

used to like Shakib Khan more but now after watching the movie Speed she prefers
Ananta more and her favourite actress is Moushumi.

7. When we asked them about the movie ticket price, the NSU students preferred the
premium one which costs 250 TK. The cleaner does not know the prices as her
husband deals with it. The others said the price ranges from 40 to 60 TK.

8. When we asked them whether they preferred the Bengali movies or the foreign movies,
the cleaner, guard, one of the rickshaw pullers prefers Bengali movies more than Hindi or
any other movies. According to them they understand Bengali better than Hindi and the
Bangladeshi movies are more available, so they like watching them more. One of the
rickshaw pullers however likes Indian Bengali movies more than the Bangladeshi ones.
One of the NSU student mentioned that if she has to watch the movies in big screen then
it would be always the Bengali commercial movies which she would prefer but other than
that if on TV foreign movies are more likely to be watched more; and the other student
likes the Hollywood and Bollywood movies more than the Bengali movies.

9. When we asked them whether they would want to work in the Bengali film industry, the
guard and the rickshaw pullers said that they would love to but since it is not possible
they are into different profession. The cleaner and the students had no intension in
working for the film industry of Bangladesh.

10. When we asked them about their opinion regarding the preference of the type of Bengali
movies among the young generation, they said that the young generation also likes the
type of movies they watch. Only one respondent said that according to him the younger
generation likes the vulgar movies.

7.2 Outcome of the Focus Group Discussion

In the qualitative research a focus group has been formed in which a group of people were asked
about their perceptions, opinions, beliefs, and attitudes towards commercial bangle movies.
24 | P a g e

Questions were asked in an interactive group setting where participants were free to talk with
other group members. This group discussion has been videotaped and analyzed. For this focus
group session, eight people were taken from different professions and background. One of them
is a student of Life Sciences Department, one is a student of Environmental Science and two of
them were from BBA background. In addition, there were four more people who are the typical
movie watchers. One of them is a Professional Driver, One is a Garments Worker, One is a
security guard and another one is a shopkeeper. They all have stated and discussed their
perceptions and views about young generations movement toward Bengali Commercial movies
from their beliefs.
The most important finding we obtained from the discussion is that the students are not that
likely to watch Bengali movies. Most of them are not even familiar with the movie titles those
were being talked by the typical movie watchers. Most of the students criticized bangle movies
to be unorganized. They said the bangle movies keep bringing on old ideas and concepts.
Sometimes vulgarity makes them uncomfortable to keep watching the movie. As a result, they
love watching English and Bollywood movies rather than typical Bengali movies. However, they
have also considered the standard of movie quality is less structured and the way Bangladeshi
producers cut the cost of a movie by rendering the quality is disastrous. After watching some
part of several Bengali movies some the students said that unsuitable characters are casted in
Bengali movies whereas in foreign movies actors are being taken according to the character.
Most importantly, they blamed Bangladeshi film industry for frequently coming up with
unrealistic plot and story. They also think that directors are less creative in terms of constructing
the movie by editing it. Well, keeping these cons aside, they have come up with some positive
suggestions as well. They mentioned some name of Bengali movies of comparatively higher
budget. Appraising the story of those ones they suggested if such movies can be related with the
life people observe would be appreciated by the youth and they will go watch movies.

On the other hand, the typical Bengali movie watchers said that they often watch movies at teastalls and in their home. Some of them said they love watching bangle movies in the cinema hall
rather than home. Some of them often go to the theaters to watch movies along with friends and
companions. They love the way actors and actresses dance, fight and get involve into a romantic
25 | P a g e

situation. Some of them also mentioned some names of the typical Bengali movies which they
actually liked. They love watching social movies rather than vulgar movies because they cant
take their family members to the theater. They can watch only Bengali movies rather than
English/Hindi movies because they understands bangle. These people think that these Bengali
movies should not cross the limit of unsocial activities. Most of them dont feel like watching
same violence and action repeatedly. They suggested that environment of watching Bengali
movies in a theater should be improved. And they agreed with the fact that if higher budget
quality films are made casting good looking actors and actresses with good skills, it would be
fruitful to bring in the young generation towards Bengali commercial movies.

Overall Fining From the Young People

From the in-depth interview of this section we got a general idea about what actually the
audience has to say about the Bengali commercial movies. We found that they mainly seek for
entertainment no matter in what form it is. We also found out that people like watching movies
more in cinema halls although they do watch them on TV as well. One of the major reasons of
watching the films was to pass their free time or more precisely when they are bored. A movie
theatre is also taken as a hangout place for some also. The audience does not seem to complain
about the ticket prices and some even wants the more pricey ones as they feel the environment
would be better. Interesting finding was that the Indian Bengali movies somehow seems to be a
threat for the Bangladeshi movies as there are audiences, who prefer these more than the
Bangladeshi ones. These audiences seems to be more in the lower class rank and the upper
middle class to the upper class people, the commercial Bengali movies are just for a dose of fun
the foreign movies attract them more. However they feel that Bengali movies are progressing
and so they have started to enjoy the movies like The Speed and they would love to get some
more of them in the future. In addition to these, from the focus group discussion we have found
out that the movie watchers from all the different classes are watching the commercial Bengali
movies only for the entertainment purpose. The lower class people mentioned that they are
mostly watching these movies because these are more available. However all the respondents of
the focus group mentioned, that they prefer the latest digital movies more than the typical old
Bengali movies. Therefore if these kinds of movies are made more in the future, they would
26 | P a g e

prefer to watch these instead of the typical commercial Bengali movies where vulgarism is the
highlighted issue.

8.0 Quantitative Research

8.1 Structured Observation Hall Observation
People have a reluctant attitude toward the Bengali commercial movie (BCM) and so the
attendance in the hall is comparatively lesser. Still people are going to watch movies in halls.
The producers are also making profit out of Bengali commercial movie (BCM). However, we
have visited different cinema halls in Dhaka to observe the behavior of the people who watch
movies. We have observed audiences on Friday July 13, 2012 on two different halls. Lets talk
about SHOINIK CLUB, which is one of the popular halls located in Dhaka cantonment area
beside Banani and it is controlled by Army. We have been there on Friday at afternoon. The
ongoing movie was Pach takar Prem. Since Friday is a holiday people go to watch movies and
want to entertain themselves. One of the counter masters told us that Friday is the highest sales
day in the week and the evening show on Friday is the highest selling show over the week. The
physical condition of the hall was not that good, it was a rather old building, seats were broken,
fans did not work, no air condition facilities, etc. and that is why people usually do not visit this
hall much. We could observe that almost all the customer belonged to the lowest socioeconomic
class i.e. Garments workers and rickshaw pullers. We could even notice that there were a few
people who were selling drugs inside the boundary of the hall. People were buying and taking
drugs openly, specially the weed. In the evening show the hall was full of people. Ticket prices
were TK 10 for economy class, TK 30 and TK 35 DC. The number of attendance on that
particular show was 70 percent (Total number of seat was 20) The number of the female viewers
was comparatively lesser than the number of male viewers in the hall. Since it was a romantic
movie people were shouting when the heroin wore short dresses and danced in songs and also
when the heroin fought with villain. When there was an interval people left their seats and went
out to buy snacks and drinks. There were very few couples in the hall. We think security is a big
issue in the hall and therefore we can say that the security system inside the hall was out of
control during some scenes. Whenever there were scenes like the villain started torturing the
parents of the hero and heroine the viewers used slangs during those scenes. So finally when the
27 | P a g e

movie ended we could see that almost all the audiences of the movie were satisfied and happy by
watching the movie.

Second movie
The name of the second movie is Common gender and it was being showed in Balaka hall on
the same Friday. The movie was all about hermaphrodite and their life. Their lifestyle, family
background, life without a family, socioeconomic condition, income source and level, the way
people treat them in the society, how they are deprived and depressed etc. has been shown in the
film. Balaka is one of the famous halls in Dhaka. The hall is well furnished and it has a good
environment. People from both middle and upper class usually go there. Ticket prices are TK50
and TK100. Number of female attendance is about 50%. The security system in the hall is pretty
good. Too much slang was used in this movie among the hermaphrodite and the audiences were
even shouting during these scenes. People enjoyed the attitude of hermaphrodite with others.
Their way of talking, body movement, uniform. People got emotional when parents understood
that their children were hermaphrodite and then they were sent to hermaphrodite house due to the
social pressure and they never went to meet them. During these scenes most of the people started
crying. However when the movie ended we could observe that the audiences were not really
happy by the discrimination shown in the movie and a few people were seen to be upset while
they were leaving the hall.

28 | P a g e

9.0 Quantitative Data Analysis

9.1 Time of watching BCMs by the people of different profession
Variables Entered/Removedb
Model
1

Variables Entered

Variables Removed

21. Your profession

Method
. Enter

a. All requested variables entered.

b. Dependent Variable: 5. When do you usually watch Bengali Commercial
movies?

Model Summary

Model

R Square
.336a

Std. Error of the

Adjusted R Square
Estimate

.113

.105

1.279

a. Predictors: (Constant), 21. Your profession

ANOVAb
Sum of
Squares

Model
1

Regression

Df

Mean Square

24.589

24.589

Residual

193.003

118

1.636

Total

217.592

119

Sig.

15.033

a. Predictors: (Constant), 21. Your profession

b. Dependent Variable: 5. When do you usually watch Bengali Commercial
movies?

29 | P a g e

.000a

Coefficientsa
Unstandardized
Coefficients
Model
1

Standardized
Coefficients

Std. Error

(Constant)

3.302

.225

21. Your
profession

-.346

.089

Beta

Sig.

14.702

.000

-3.877

.000

-.336

a. Dependent Variable: 5. When do you usually watch Bengali Commercial movies?

Hypothesis
Ho: Frequency of watching BCM does not depend on peoples profession.
H1: Frequency of watching BCM depends on peoples profession.

Analysis
From the table we see that
F (df1, df2) = value, p=?
F (1, 118) =15.033, p=0.000
From the analysis we see that F is 15.033 and the sig or probability of F is 0.00 which is less than
05. Which means it is significant. So NULL Hypothesis is rejected and we accept the Alternative
Hypothesis. H1 is proven true which implies when people watch movie depend on their
professions. Moreover, professions determine the social class of people, for e.g. a labor, driver or
rickshaw puller would represent people from lower class and students, service holders would
represent people from middle to higher class. Therefore it can also be said that the frequency of
watching Bengali commercial movies depends on the social class of people.

Adjusted R2: For this model, the adjusted R is 0.105 which explains only 10.5% of the model
and describes that frequency of watching BCM is different for different professions, hence social
class.

30 | P a g e

50
45
40

0
3
3

35

30

Others

0
1

25

Service holder
Ricshaw puller

20

0
4

15

30

Driver

14

10

4
1

Weekend

Student

0
2
1
6

17

Whenever
realeased

When I am Bored

Labor

1
0
1

1
Occasionally

Shown in TV

Labor watches BCM mostly in the weekend both in TV and movie hall. They are not initiator
and not interested to spend much amount to watch a movie whenever it release. A large portion
of the labor watches BCM in TV. Students occasionally watch BCM. They watch BCM mainly
when they dont have any work to do. They watch BCM just to pass time. Drivers are also
interested to watch movie in TV. They also watch BCM at weekend.

9.2 Share of the movie story by different gender

Variables Entered/Removedb
Model
1

Variables Entered

Variables Removed

19. Your Gendera

Method
. Enter

a. All requested variables entered.

b. Dependent Variable: 7. After watching a Bengali movie, do you share the story
(something interesting) with others?

Model Summary
31 | P a g e

Model

R Square
.115a

Adjusted R Square

.013

Std. Error of the

Estimate

.005

.927

a. Predictors: (Constant), 19. Your Gender

ANOVAb
Model
1

Sum of Squares
Regression

df

Mean Square

1.350

1.350

Residual

101.450

118

.860

Total

102.800

119

Sig.
.213a

1.570

a. Predictors: (Constant), 19. Your Gender

b. Dependent Variable: 7. After watching a Bengali movie, do you share the story (something
interesting) with others?
Coefficientsa
Unstandardized
Coefficients
Model
1

B
(Constant)
19. Your
Gender

Standardized
Coefficients

Std. Error
1.600

.254

.225

.180

Beta

.115

Sig.

6.301

.000

1.253

.213

a. Dependent Variable: 7. After watching a Bengali movie, do you share the story
(something interesting) with others?
Hypothesis
Ho: there is an close association between the gender and level of sharing of story plots by the
viewers.
H1: there no association between the gender and level of sharing of story plots by the viewers.

Analysis
From the table we see that
F (df1, df2) = value, p=?
32 | P a g e

F (1, 118) =1.570, p=0.038

From the analysis we see that F is 1.570 and the sig or probability of F is .213 which is greater
than 05. Which means it is not significant. So we accept the NULL Hypothesis. H0 is proven
true.
Adjusted R2: For this model, the adjusted R is 0.005, which explains only 0.5% of the model
and NULL Hypothesis is accepted.

Number of Respondents

70
60
50

18

40

20

30
20

Male

42
2

10

Female

24

14

0
Yes

No

Sometimes

Types of Response
Based on the response in the primary survey, it has been shown that 42 male respondents share
the BCM story and the emotional feelings with others always may be to their friends and fellows
after watching it for the first time whereas 18 female respondents shares a film story with others
always. On the other hand, there are 24 male respondents who watch BCMs and share the story
with other sometimes but they do not share their feeling about the movies always. Conversely,
there are respondent who watch BCM but never share about the movie with others, in this
category number of male is 14 which is greater than female is only 2 . from the survey, the total
number of males were 80 and females were 40. Therefore it can be said that 52.5% of males are
sharing the stories all the time and 30% are sharing sometimes. So a total of 82.5% of males are
sharing the stories overall. Whereas only 5% females are not sharing, which leaves 95% (45%
yes, 50% sometimes) of the females to share the stories of the movies. So females are sharing
more compared to the males.
33 | P a g e

Therefore it can be said female audiences are finding the BCM more interesting to watch and
share the interesting points compared to the male. So there is an association between the gender
and the sharing of the movie stories, and therefore their interest levels. NULL Hypothesis is
accepted

9.3 Willingness to make carrier in Bangla film industry by

different profession
Variables Entered/Removedb
Model

Variables Entered

Variables Removed

21. Your professiona

Method
. Enter

a. All requested variables entered.

b. Dependent Variable: 8. If you get the opportunity to make your career in Bangla film
industry, will you go for it?

Model Summary
Model

R Square
.268a

Adjusted R Square

.072

Std. Error of the

Estimate

.064

1.175

a. Predictors: (Constant), 21. Your profession

ANOVAb
Model
1

Sum of Squares
Regression

Df

Mean Square

12.570

12.570

Residual

162.897

118

1.380

Total

175.467

119

F
9.106

a. Predictors: (Constant), 21. Your profession

b. Dependent Variable: 8. If you get the opportunity to make your career in Bangla film
industry, will you go for it?

34 | P a g e

Sig.
.003a

Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Model
1

Std. Error

(Constant)

2.799

.206

21. Your profession

-.247

.082

Beta

-.268

Sig.

13.562

.000

-3.018

.003

a. Dependent Variable: 8. If you get the opportunity to make your career in Bangla film industry,
will you go for it?
Hypothesis
H0: there is no relationship between profession and willingness to build career in Bengali film
industry.

H1: there is a relationship between profession and willingness to build career in Bengali film
industry.

Analysis
From the table we see that
F (df1, df2) = value, p=?
F (1, 118) = 9.106, p=0.003
From the analysis we see that F is 9.106 and the sig or probability of F is0.003 which is less than
05. Which means it is not significant. So we reject the NULL Hypothesis. H0 is not proven true
which implies that there is a relationship between profession and willingness to build carrier in
BCM.
Adjusted R2: For this model, the adjusted R is 0.005, which explains only .05% of the model.

35 | P a g e

50
0
1

Profession

45
9
40

Student

Driver

Labor

Ricshaw puller

Service holder

Others

35

30

12
1
1
0

25

No. of
Respondents

20

0
8

0
2
0
2

15
11
10

20
17

16
5
2

0
yes, If good quality
movies are made

yes, it was my dream No, film industry has no intention to work in

no good future
media

From the chart above it is seen that lower class people (rickshaw puller, labor and driver) are
more interested to build their career in the Bengali film industry. Only 17 students out (which
represents the middle to higher class of people) have said that they would only work in this
industry if good movies are being made. However 9 rickshaw pullers, 12 labors and 8 drivers
agreed with this statement as well. Also only 1 service holder agreed to this statement. Therefore
a total of 18 respondents representing middle to higher class of people wants to work is this
36 | P a g e

industry if good movies are made. But 29 people from the lower class category goes with this
option. Also there are more lower class people saying that it was always their dream to work in
this industry. However we can see maximum students do not want to work in this industry
because they think there is no good future of this industry or they do not have any intension of
working in the industry. This is different from the opinion of the lower class people. Therefore,
lower class of people is more willing to have a career in the film industry compared to middle to
higher class of people. So there is a relation between peoples profession and their social class
with the willingness to work in the film industry. Hence the null hypothesis is rejected.

9.4 Eagerness to watch BCM if the number of digital hall

increases by the different earning class people
Hypothesis
Ho: The lower income earners are interested to watch BCM if the number of digital hall
increases
H1: The lower income earners are not interested to watch BCM if the number of digital hall
increases

50
45
40
35
30
25
20
15
10
5
0

37 | P a g e

No,
It is expensive for me
No,
I don't like Bangla movies
yes,
I like Bangla movies
yes, if hall
environment improves

In this Graph the relationship between income range and the respondent opinion about watching
BCM according to their perceptions for increasing the number of digital halls is represented.
Well, 33 respondents whose income is less 5000 taka says that they would go for watching
movies in the cinema halls if the environment is being improved compared to current situation in
the Cinema hall or if the more cinema halls are digitalized . And the 22 respondent whose
income range is between 5001 to 10000 think they would watch movies depending on the
cinema hall environment. On the other hand least number respondents say they dont even watch
movies and very least number of respondents gave their opinion that watching movies is
certainly not affordable for them. To be more specific, the respondents who have a higher
income are least likely to watch BCMs even though the cinema hall environment is improved.
So, we can see from this analysis that most of the respondents whose income level is less are
willing to go watch movies if the cinema hall environment is being improved. So the H0 is
accepted.

38 | P a g e

9.5 The association between peoples income and their

willingness to pay to watch a Bengali movie.
50

45

1
1
1
1

40
8
35

30

0
1
10

3
1
2

25

20
15

1
0
1
0
3

15
24
10

0
2
1
1
1
2

0
2
0
1

101-150

151-200

2
0
1
1

0
2

201-250

251-300

301-350

0
0-50

51-100

39 | P a g e

0
2

a= less than 5000, b= 5001-10000, c= 10001-15000, d=15001-20000, e=20001-25000, f=2500130000, g= more than 30000

The chart above represents the association between peoples income and their willingness to pay
to watch a Bengali movie. It is shown that maximum audiences prefer to pay 0-50tk to watch a
movie. People who have lower income prefer to pay less but there are few people from the lower
income group who would pay maximum to watch a good Bengali movie. Higher income range
people prefer to pay up to 300 tk.

9.6 Evaluation of BCMs with Foreign Movies

Descriptive Statistics
Mean
Standard Error
Median
Mode
Standard Deviation
Sample Variance
Kurtosis
Skewness
Range
Minimum
Maximum
Sum
Count

40 | P a g e

2.516667
0.093921
3
3
1.028855
1.058543
-0.56834
0.142819
4
1
5
302
120

Types of Evaluation

Excellent

16

Good

44

Average

34

Poor

23

Very Poor

10

15

20

25

30

35

40

45

50

Number of Repondents
In response to the evaluation of BCM compared to other movies like Hindi and English. Quite a
few respondents, only 3 people said BCM is Excellent. In addition to that16 more respondents
gave their positive evaluation of BCM as good. However the largest number of respondents 44
people said BCM is average compared to Hindi and English. On the other hand a significant
number of people34 respondents assessed BCM as poor quality. Furthermore 23respondents
claimed BCM as very poor quality compared to Hindi and English movies. However it can be
stated that overall evaluation of the respondents are negative and people are reluctant to accept
BCM.

9.7 Willingness to Take the Opportunity to Make Career in

Bangla Film Industry
Descriptive Statistics
Mean
Standard Error
Median
Mode
Standard Deviation
Sample Variance
Kurtosis

41 | P a g e

2.266667
0.110849
2
1
1.214294
1.47451
-1.49606

0.302367
3
1
4
272
120

Skewness
Range
Minimum
Maximum
Sum
Count

Types of Response

"No". I do not have any intension os

working in the media sector

29

"No". Because our film industry has no

good future

21

"Yes". It was my dream to be a part of the

bangla fim industr

23

"Yes". But only if good quality commercial

movies are being made

47

10

20

30

40

50

Number of Respondents
As we can see in the graph, 29 respondents said that they do not have any intention to work in
media industry. They do not bother about the quality or any think else but they are simply not
interested in working in media. Other 21 respondents do not interested to work in media because
they think there is no potentiality in media sector so they are not interested to build their carrier
in this sector. On the other hand 23 people have dream to work in media and the largest number
of people 47 respondents are interested to work in media but if the good quality movies are
produced. People are accepting BCM and they desire an improvement in BCM production.

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9.8 Reasons of Watching Bangla Commercial Movie

Descriptive Statistics
1.758333333
0.079384743
1.5
1
0.869616291
0.756232493
-0.679773097
0.726897889
3
1
4
211
120

Mean
Standard Error
Median
Mode
Standard Deviation
Sample Variance
Kurtosis
Skewness
Range
Minimum
Maximum
Sum
Count

3, 2%

Reasons for Watching Bangla Commercial

Movie
25, 21%

Full of Entertainment
60, 50%

Easy to Understand (In Bangla

language)
Based on Our Culture

32, 27%
Others

In respond to the question reason for watching BCM, the largest number of respondents 60.50%
said that they watch BCM because there is full of entertainment in BCM. Other significant
43 | P a g e

number of respondents 32.27% people said that they watch BCM because it is easier to
understand compared Hindi and English. 32.27% said that they watch BCM because if cultural
issue shown in BCM. Other 3.2% said they simply watch BCM for nothing. From here we can
restate that BCM is a vital source of entertainment. So we can tell that the people are accepting
BCM.

9.9 Quality factors of BCMs

Frequencies
Statistics
15. Lack of political
and family support
hinders chance for
skilled and the
qualified people to
work in the film
13. Quality of the film 14. Quality of the film industry and so the
is not improving
ia not improving
good films are not
because the producers because there is a high produced. Therefore
and directors are only entry barrier for new the young people do
interested on the
talents in the film
not watch the Bengali
existing artists.
industry.
commercial movies.
N

Valid

120

120

120

Mean

2.28

2.44

2.19

Mode

Missing

For all three questions, 13, 14 and 15, the means are around 2. Therefore all three
questions got maximum respondents scoring the value agree. Therefore most of the
respondents agree to these statements.

44 | P a g e

Frequency Table

13. Quality of the film is not improving because the producers and directors are
only interested on the existing artists.
Frequency
Valid

Percent

Valid Percent

Cumulative
Percent

Strongly Agree

41

34.2

34.2

34.2

Agree

30

25.0

25.0

59.2

Neutral

31

25.8

25.8

85.0

Disagree

11

9.2

9.2

94.2

5.8

5.8

100.0

120

100.0

100.0

Strongly Disagree
Total

Highest frequency is in strongly disagree.

14. Quality of the film ia not improving because there is a high entry barrier for
new talents in the film industry.
Frequency
Valid

Percent

Valid Percent

Cumulative
Percent

Strongly Agree

28

23.3

23.3

23.3

Agree

37

30.8

30.8

54.2

Neutral

36

30.0

30.0

84.2

Disagree

12

10.0

10.0

94.2

5.8

5.8

100.0

120

100.0

100.0

Strongly Disagree
Total

Highest frequency is in agree

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15. Lack of political and family support hinders chance for skilled and the qualified people to work in the
film industry and so the good films are not produced. Therefore the young people do not watch the Bengali
commercial movies.
Frequency
Valid

Percent

Valid Percent

Cumulative Percent

Strongly Agree

35

29.2

29.2

29.2

Agree

41

34.2

34.2

63.3

Neutral

33

27.5

27.5

90.8

Disagree

6.7

6.7

97.5

Strongly Disagree

2.5

2.5

100.0

120

100.0

100.0

Total

From the table above highest frequency is seen to be in agree.

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10.0 Conclusion and Recommendation

After analyzing the qualitative and quantitative parts we have come up with few
recommendations to increase the popularity of BCMs among the young generation. According to
most the respondents of our study the quality of BCMs is not increasing significantly specially in
terms of story plot. Therefore the movie makers should put more focus to the story of the
movies. Movies based on realistic situations and characters would be more appealing to the
young viewers of BCMs. Although the cinematography, making, budget are increasing recently
the improvement is very slow. To enhance the quality of BCM, our film industry requires more
educated directors, producers, storywriters and actors. Due the high focus on the existing artists
most of the movies are becoming monotonous and thus becoming less attractive to the young
generation. Film authority and even the government should take initiatives to bring in more new
talents in our film industry. Most importantly, film directors should realize that targeting only the
lower class of people will not generate a standard quality comparative to movies made abroad.
From the research, it has been deduced that the null hypothesis for the research has been rejected.
Therefore, the young generation of our country is accepting the Bengali commercial movies
recently and hence there is a potential for Bengali commercial movies in the future

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11.0 References
History of Cinema in BANGLADESH. (n.d.). Retrieved August 16, 2012, from Filmbirth:
http://www.filmbirth.com/Bangaladesh.html
History of FDC. (n.d.). Retrieved June 26, 2012, from Bangladesh Film Development
Corporation: http://www.fdc.gov.bd/history.asp
Nayan, M. R. (2012, July 28). History of Bangla Film from 1896-2000. Retrieved August 2012,
15, from Minhazurrahmannayan.blogspot.com: 3.
http://minhazurrahmannayan.blogspot.com/2012/07/history-of-Bangla-film-from-18962000.html
Raju, Z. (2000, November 1 ). National cinema and the beginning of film history in/of
Bangaladesh. Retrieved August 2012, 15, from Screeningthepast:
http://www.latrobe.edu.au/screeningthepast/firstrelease/fr1100/rzfr11d.htm

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