Академический Документы
Профессиональный Документы
Культура Документы
On
Management Function
In
PRAN
Submitted To:
Silvia Akter
Faculty of Business Administration
East West University
Submitted By:
1.
ID: 2010-2-18-010
2.Arafa Ferdous
ID: 2011-1-10-360
3.Mahfuz Ahmed
ID: 2011-2-10-194
Section-07
Date of Submission: 08/04/2012
LETTER OF TRANSMITTAL
Date: 08/04/2012
To
Silvia Akter
2
as part of
The report is prepared based on visiting company, published reports, websites and other related
documents and the documents collected from library. Through our best sincerity we have tried
to uptake all the related issues in the report within several limitations. We sincerely hope and
believe that these findings will be able to meet the requirements of the course.
Therefore we would like to place this report for your kind judgment and valuable suggestion.
Thanking you.
Sincerely yours
Md. Mushfiqul Haque Mukit
ID: 2010-2-18-010
Arafa Ferdous
ID: 2011-1-10-360
Mahfuz Ahmed
ID: 2011-2-10-194
ACKNOWLEDGEMENT
important role by giving us an insight about the report. We express our profound indebtedness
and gratitude to her, for her valuable advice that helped immensely in preparing this report.
In addition we would also like to thank all employees of PRAN who spent their valuable time to
provide us information about their company.
We are also thankful to our fellow students, who helped us a lot to prepare this report.
Table of Content
History of PRAN
Page-1-2
Planning
Page-2-6
Organizing
Page-6-7
Leading
Page-8-10
Controlling
Page-10-13
Conclusion
Page-13
Reference
Page-14
Introduction:
PRAN stands for Program for Rural Advancement Nationally.
The largest fruit and vegetable processing industry in Bangladesh with countrywide distribution
network AMCLs PRAN is an established brand of Bangladesh with an extensive sales force all
over the country. PRAN have a well-developed infrastructure for production, sales and
distribution. PRAN has proven itself as Local product but of international standard.
AMCL was launched in 1985 as an agri-business venture to:
Soon it was apparent that a processing facility was imperative for a sustainable venture. AMCL
therefore set up a factory on 8 acres in Ghorasal with machinery for bottling and canning in May
1991. The factory has expanded substantially over the last 9 years in all spheres of food
processing e.g. bottling, canning, pulping, pickling, concentrating as well as installation of
Bangladeshs first Tetra-Pack facility and a modern Extrusion plant for snack food. Machinery
for all these lines are being installed, expanded, modified and fabricated continuously.
AMCL are very keen to adopt a new technology as it is discovered because of being in such a
competitive market. PRANs R & D are always working hard for a better technology of
production. All departments administrative works are done through connected computers using
the best software and hardware.
Being a major exporter PRAN has to communicate a lot with outside suppliers, retailers or
consumers. Therefore this section is very important for AMCL. PRAN has taken this
communication issue very seriously. They often have to do meetings by doing teleconferences,
internet shopping, video conference etc.
AMCL provides with good quality products conforming to local tastes, health and hygienic
standards which are of affordable price and within the reach of target consumers. This is the first
and largest ISO 9001 certified food processing industry in Bangladesh.
Mission:
To generate employment and earn dignity and self-respect for our compatriots through profitable
enterprises.
Vision:
Improving Livelihood
Objectives:
AMCL and its Brand name PRAN have twin objectives achieving social values with
sustainable pecuniary advantage for all our stakeholders.
Goals:
To remain as the market leader with consumer items in food & beverage sector in the
country & to be the market leader in same sector in abroad with minimum NP level of
10%.
Quality maintenance and improvement.
Satisfied customers.
Hold on to the current customers and again gain customer loyalty.
Gain competitive advantage over all the competitors.
To double sales and expand production capacity every 7-8 years.
To become one of the biggest names in international fruit and vegetable processing
industry
PRAN is currently one of the most admired food & beverages brand among the millions of
people of Bangladesh and other 82 countries of the world where PRAN Products are regularly
being exported.
The company hasnt reached this position without a great management function.
Planning:
One of the most common sets of activities in the management is planning. It is a preparatory
step. It is a systematic activity which determines when, how and who is going to perform a
specific job. It involves defining the organizations goals ,establishing strategies for achieving
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those goals and developing plans to integrate and coordinate activities Planning is a detailed
program regarding future courses of action. It is rightly said Well plan is half done. Therefore
planning takes into consideration available & prospective human and physical resources of the
organization so as to get effective co-ordination, contribution & perfect adjustment. It is the basic
management function which includes formulation of one or more detailed plans to achieve
optimum balance of needs or demands with the available resources.
There is no mystery about how PRAN reached it todays position. All it took was great planning
involved turning ideas into actua1ities by a series of logical steps.
PRAN followed some general and logical steps and they are:
1. By defining the major objective.
The major objective is the total job, the final result. There can be only one major
objective, and this must be clearly visualized before any planning can be attempted. The
major objective for PRAN is to remain as the market leader with consumer items in food
& beverage sector in the country & to be the market leader in same sector in abroad with
minimum NP level of 10%. They thoroughly communicate this to the entire organization.
The planners take help of various quantitative techniques to judge the stability of an
alternative.
3. By formulating short term plans
People fail because they try to achieve major objectives in one swoop. The task should be
broken down into contributory minor objectives, each clearly defined and each capable of
detailed planning. These plans include policies, procedures, rules, programmes, budgets,
schedules, etc. As PRAN main objective is to remain the market leader, short term plans
will include sales maximization, production maximization, and cost minimization. The
companys short term objective is to avail the target that been set before the year starts.
These targets are also a part of the long term objective as well.
Derivative plans indicate time schedule and sequence of accomplishing various tasks
4. By involving more organizational member.
Organization should involve more members in the planning process. This doesnt mean
plans are handed down from one level to the next but instead are developed by
organizational members at various level. PRAN uses this strategy very well, they help
their employee grow. They give them proper training and development and encourage
employees to ask questions and make suggestions that they think better.
5. By working out detailed plans for minor objectives and allowing flexibility.
With the overall plan broken down and correctly phased, it becomes possible to work out
details for the accomplishment of each minor objective.
At this stage the decisions which PRAN make are:
What is to be done?
How is it to be done - resources, methods and means?
Who is going to do the job?
When is the job to be done - starting and finishing times
Where is the job to be done?
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All the facts may not be known when plans are first made. Later on, new data may
become available. For this reason, minor plans of PRAN are flexible enough to cater for
unforeseen events or emergencies.
Having considered the steps involved in planning PRAN turn their attention to the way in which
they should be applied. In PRAN planning is applied downward, with the active co-operation of
subordinate staff all down the line. It follows that every level understand the planning approach
outlined and is able to allocate priorities and work out precise details. Only in this way PRAN
break down a really major objective into the mass of detailed activities which become necessary
for its accomplishment. In the end, a proper job of planning by the entire supervisory staff of
PRAN ensure unified and successful action. PRAN is very effective in doing so as they treat
their employees as core resources and family member and encourage their participation in
decision making and in implementing plans those are formed by the top level management thus
they implement their plans easily and efficiently with the help of subordinates and staffs.
After the plans are implemented monitoring the plans are equally important to ensure that
objectives are achieved. It is also important to appraise its effectiveness. PRAN does this on the
basis of feedback or information received from departments or persons concerned. This enables
the management to correct deviations or modify the plan. This step establishes a link between
planning and controlling function. The follow up go side by side the implementation of plans
in the light of observations made, and thus help PRAN to make more realistic future plans.
In PRAN managers frequently check all the works that are to be maintained and take any
corrective actions that are needed. PRAN is one amongst the fewest in Bangladesh who has a
culture of profit sharing management as an appraisal for performing the jobs correctly.
Organizing:
Production system:
The practical expression of PRANs people and customer-oriented philosophy is known as the
PRAN production system. This is not a inflexible company-imposed procedure but a set of
principles that have been proven in day to-day practice over many years. Many of these ideas
have been adopted and imitated all over the world.
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To provide the customer with the highest quality product, at lowest possible cost, in a
waste.
Manufacturing Process:
PRAN control and monitor every aspect of the manufacturing process. PRAN ensure the
integrity of the enterprise and to maintain quality assurance, the implementation of standards.
This means installing efficiently designed processes throughout the operation from product
CFO By adopting a strong, process-centric culture, your
development, to supply chain and shipping.
(Chief Financial Officer)
company
can smoothly transition from chaotic and ad hoc management
systems
to a smooth
Retail Marketing
Manager
HR
Manager
Merchandising
MIS Manager
Export Manager
Manager
Costing & Efficiency Manager
Plant Manager
Manager
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Shop Manager
Area Manager
Distributor
Leading:
PRAN is the largest processors of fruits and vegetables in Bangladesh. The management of this
GROUP is modern adapted to our environment and culture. PRAN has some enthusiastic leaders
who are always lead the company very well.
The most gifted athletes rarely make good coaches. The best violinist will not necessarily make
the best conductor. The company higher managers will seek out the scope from how they their
employers. Nor will the all the managers take effective decision for the company so they
cooperate with all employers and they also distinguish between the skill of performance and
achieving task performance. PRANs management group also determines whether a person is
capable to finish his task or not.
As the PRAN is a huge organization it leading style varies with the employee and environment
of the company. Whenever they fall in a tough situation they will find the way to overcome the
situation with effective leadership style.
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Democratic leadership: The Company wants to share their views and ideas with worker and
from them the company also expects some valuable ideas whenever take any decision. So the
company believes in democratic leadership which gives importance to all the employer.
Transactional leadership: Sometimes Company offer reward for some specific task they did it to
motivate employee. PRAN has some expertise those make strategy for long-term motivating
work environment and they used it towards the workers.
Motivating Employee
Motivation is the process that account for an individuals willingness to exert high levels of effort
to reach organizational goals, conditioned by the efforts ability to satisfy some individual need.
Motivation mostly needed when the workers are low in their effort or performance. The simplest
and most intuitive approach to motivation is to satisfy an employees need. The management
leader of the company motivates their employers giving reward, special offer, promotion and
many others ways like:
13
They make most workers motivated as they always try to make the best result out of their
employees.
They set a personal example to follow by their subordinates.
The company shows the employees future basing on their job regarding their
achievements and other staffs.
Sometimes they offer outing beyond the job.
Sometimes they give employees different incentive offer like- performance based
reward, task based reward etc.
For motivating the employer they set the right job and well environment for the
employer.
They also give the right to make effective decision for organization.
How changes affect workers productivity
PRAN has different sector and all the sector strategy are not same so they set different strategy
for the entire sector to increasing companys productivity. Whenever any changes are made the
team manager let all know about the changes and make them training what will be done at the
forefront. This change also is not tough to the employer because seniors are come to
communicate with the employer and make them understand about the changes. They also make
them know about the productivity of their work performance and give some target oriented task
which may increase the productivity.
Right Time of Stimulate Conflict
Stimulate confliction happened for some unusual reason which could be very complicated for the
company to solve this problem. As PRAN is a huge company some work could not be done time
to time when a gap created between management and employee and for this confliction occur.
Another problem for the company is when the employee leave from company. As the Company
build their planning with a clear vision so PRAN overcome this.
Controlling:
What is controlling?
In todays competitive global marketplace, managers want their organizations to achieve high
levels of performance, and one way they can do that is by searching out the best practices
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successful organizations are using. By comparing themselves against the best, managers look for
specific performance gaps and areas for improvement where better controls over the work being
done are needed.
So Control is the process of monitoring activities to ensure that they are being accomplished as
planned, and correcting any significant Deviation.
15
1. Measuring Actual
Performance
3. Taking Managerial
Action
Comparing:
16
The comparing step determines the degree of Variation between actual performance and the
standard. Although some variation in performance can be expected in all activities, its critical to
determine the acceptable range of Variation. PRAN-RFL group offers themselves the standard
in the Bangladeshi Food and beverage sector.
Taking Managerial action:
The third & final step in the control process is taking managerial action.
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Conclusion
No ideology, no ism, no political theory can win a greater output with less effort from a given
complex of human and material resources, without sound management. Although this firm is in a
very good position in the market, we would just make a suggestion that, they should offer more
and more differentiated products through segmentation of the current market in more details. Of
course, the economic capability of target customers must be carefully analysed. Managers can
communicate more and make survey to reach closer to the customers and create market offerings
which are both for the betterment for the firm as well as for the society. This practical experience
gathered from observing these established company of Bangladesh has just helped us to reach to
a conclusion that What nurtured the success of PRAN-RFL group?
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References:
I.
II.
III.
IV.
V.
VI.
VII.
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