Академический Документы
Профессиональный Документы
Культура Документы
by
Wayne F. Buck
Assistant Professor of Business Ethics
Eastern Connecticut State University
This version: July 11, 2012
Abstract
This article explores the use and limitations of simulation games in the teaching of business
ethics. This exploration consists of presenting two fundamental objections to using business
ethics simulation games to teach business ethics. These objections appear to have not been
previously articulated in the business ethics literature. Then I describe a competitive business
ethics simulation game that I developed based on the 2012 BP Gulf oil spill and present some
results from using this simulation in an undergraduate business ethics course over the past
year and a half.
Key words: business ethics, simulation games, teaching business ethics, BP oil spill
Contact:
buckw@easternct.edu
(860) 465-0107
WHAT IS A "SIMULATION"?
For the purposes of this article, I will use the word "simulation" in a very specific
sense:
The word "simulation" designates a process or event (and hence might be more
precisely termed a "simulation event") wherein a symbolic model of some distinct
(usually real) system is used to replicate the behavior of the modeled system.
The essential components of a simulation are hence (a) some target system (usually
but not necessarily a real system such as physical process or organization), (b) which is
represented symbolically in a model, and (c) that model is utilized for the purposes of
replicating the behavior of the target system. Simulation models often, but need not, consist
of equations and algorithms instantiated in a computer program. Note that this definition does
not specify the purpose of the simulation, or why or how the symbolic model is used. This is
because simulations can be used in many contexts for a wide variety of purposes.
In the context of teaching business ethics, simulations in this sense are to be
distinguished from cases, enactments and games. Cases present information to students about
some real or fictional situation and ask them to think through and discuss the issues arising in
the case, and then to make recommendations about what decisions should have been made or
Enhance the ability to recognize the effects of one's actions on others and
increase one's capacity to appreciate and value the well-being of others by
experiencing what it's like to be treated unfairly, and what it's like to treat
others unfairly.
Many aspects of the simulation and its implementation in class promote these learning
outcomes. In the world of the Deepwater simulation:
Stakes are high. Doing well in the simulation is not a requirement of the
course, and a student's grade is not reduced if they do not do well. However,
students can earn enough extra credit to boost their class grade one entire letter
grade (from, for example, a "B" to an "A"). The size of the potential extra
credit, and the possibility of losing that opportunity, is enough to give many
students an emotional stake in the outcome.
Profit is the only measure of success. Total profit is the only measure used to
award extra credit at the end of the simulation. Students are informed about
the worker injuries and deaths they've caused, but those events have an impact
on business profitability only because of the associated fines.
Decisions are made under uncertainty. There are external uncertainties (e.g.,
the price of crude oil, Gulf weather) and internal uncertainties (e.g., blowouts,
bankruptcies, the actions of the Industry Review Board) which generate in
Outcomes are probabilistic. The simulation replicates the reality that, given the
limitations of information gathering systems, human cognition and scientific
and engineering knowledge, for all practical purposes decision makers can
only change the probability of desired outcomes, not guarantee them.
Time is of the essence. There is a simulation round nearly every class period.
Students who miss the deadline for entering their management decisions are
"shut in" that round, gaining no revenue while still incurring considerable
operating expenses. Students are provided with information-rich reports of
their results and their company's financial condition after each round. They
need to absorb and analyze this information quickly, because for half of the
rounds they have only 36 hours to make decisions for the next round. In the
context of the workload for my ethics course, and because most students take
five courses per semester, students often feel overwhelmed by the demands of
the simulation and feel pressure to just make a decision for the next round, any
decision, so as not to be shut in for that round.
63% of students felt very or moderately engaged with the simulation; only 9%
felt very or rather disengaged
87% said they had a good understanding of the rules of the simulation, and
76% said they had a good understanding of how to make simulation decisions
54% felt they were very good or good players; only 9% felt they were poor or
very poor players
25% said they had learned a lot about managing a business, 61% said they had
learned something about managing a business, for a total of 86% who had a
positive learning experience
Student reactions to the simulation have been largely positive. For example:
NEXT STEPS
Initial results from the past three semesters using Deepwater have been encouraging.
While the simulation game at this point is only, in my view, modestly successful as a method
for teaching business ethics, there are several promising lines of development for enhancing
its effectiveness.
First, the simulation needs to be much more tightly integrated with the course. My
intention for the next iteration is to use the simulation as the backbone of the course, and
make sure all readings and assignments directly tie to the real world events modeled by the
simulation. I will also include explicit opportunities for students to reflect on the purpose,
value and limitations of the simulation, and to reflect on implications for real world decisionmaking drawn from their experience with the simulation.
Second, following the student suggestions to reinforce awareness of the human costs
of business decisions, I plan in the next iteration to require students who cause a fatality to
research one of the workers killed on the Deepwater Horizon and, in their role as CEO, write
a letter to the worker's widow explaining what happened and why.
Third, more needs to be done to help students appreciate (and accept) the inevitable
uncertainty of decision-making and the role chance plays in managing a business. This is a
critical business ethics lesson, because nearly every significant business decision involves
making tradeoffs between benefits and harms.
Fourth, the Star Power aspect needs to be redesigned to effectively generate
opportunities for students to experience the dynamics of injustice in a business context.
WORKS CITED
Bartlit, F.H., Grimsley, S.C., & Sambhav, S.N. (2011). Macondo: The Gulf oil disaster. Chief
Counsel's report - National Commission on the BP Deepwater Horizon Oil Spill and
Offshore Drilling. Available from: http://www.oilspillcommission.gov/chiefcounsels-report
Faria, A. J., Hutchinson, D., Wellington, W. J., & Gold, S. (2009). Developments in Business
Gaming. Simulation & Gaming, 40(4), 464-487. doi: 10.1177/1046878108327585
Graham, B., Reilly, W. K., Beinecke, F., Boesch, D. F., Garcia, T. D., Murray, C. A., &
Ulmer, F. (2011). Deep water: The Gulf oil disaster and the future of offshore
drilling. Washington, DC: National Commission on the BP Deepwater Horizon Oil
Spill and Offshore Drilling. Available from: http://www.oilspillcommission.gov/finalreport
Pittenger, K.K.S. (1999). Star Power: A simulation for understanding power and
empowerment. Developments in Business Simulation and Experiential Learning, 26,
221-222.
Reall, M. J., Bailey, J. J. & Stoll, S. K. (1998). Moral reasoning "on hold" during a
competitive game. Journal of Business Ethics, 17(11), 1205-1210.
Schumann, P. L., Anderson, P. H., & Scott, T.W. (1997). Using computer-based simulation
exercises to teach business ethics. Teaching Business Ethics, 1(2), 163-181.
Searle, J. R. (1990). Is the Brain a Digital Computer? Proceedings and Addresses of the
American Philosophical Association, 64(3), 21-37. Feld, S.L. (1997). Simulation
games in theory development. Sociological Forum, 12(1), 103-115.
APPENDIX B
Neptune Discoverer
169
CURRENT ROUND
REMAINING ROUNDS
TOTAL ROUNDS
12
10
22
OPERATIONAL READINESS
Rig Status
Rig Operating Condition
Most Recent BOP Overhaul (Round #)
Safety Inspection Conducted?
Current Weather
Next Period Forecast
Rig ID
Operator
Rig Name
Rig169
Jessica C.
Neptune Discoverer
Operational
41%
n/a
No
Beaufort 3
Beaufort 4
Yes
No
950,000
$20
$3,000,000
PRODUCTION STATISTICS
Through Prior
Round
This Round
Cumulative
Production (bbls)
10,275,000
950,000
11,225,000
Safety Violations
Injuries
Fatalities
0
0
0
0
0
0
0
0
0
This Round
Cumulative
Operating Revenues
1,065.9
Royalty Expense
Operating Expense
Maintenance Expense
BOP Overhaul Expense
Safety Expense
Lobbying Expense
Fines
Operating Expenses
$
Operating Margin
100.9
(159.9)
(411.0)
(221.4)
(29.0)
(821.3)
(15.1)
(38.0)
(19.0)
(3.0)
(75.1)
244.6
25.8
Average
bbls per
935,417
Averages
per bbl
1,166.8
103.95
(175.0)
(449.0)
(240.4)
(32.0)
(896.4)
(15.59)
(40.00)
(21.41)
(2.85)
(79.86)
270.4
24.09
MANAGEMENT CONSOLE
Set Values for Period:
$
13
106.26
Operate Rig? (Y/N)
Overhaul BOP? (Y/N)
Production Volume (bbls)
Maintenance Expense ($/bbl)
Safety Expense ($)
58
37
0
Operational Wells
Shut-in Wells
Blow Outs
$11.2
-24
-19
-14
-9
-4
11
16
Beaufort Scale
6
5
4
3
2
1
0
0
10
15
20
21
APPENDIX C
Financial Management Report (FMR)
Neptune Discoverer
CURRENT ROUND
REMAINING ROUNDS
TOTAL ROUNDS
12
10
22
Current Round
Company ID
Operator
Company Name
Oil169
Jessica C.
Neptune Discoverer
Revenues
Crude Oil Sales
100.9
1,166.8
Expenses
Royalties
Operating Expenses
Maintenance (inc. BOP Overhaul)
Safety
Lobbying
Fines
Total Operating Expenses
$
$
$
$
$
$
$
15.1
38.0
19.0
3.0
75.1
$
$
$
$
$
$
$
175.0
449.0
240.4
32.0
896.4
15%
38%
21%
Share of Revenue
3%
0%
0%
77%
Operating Income
25.8
270.4
$
$
$
0.2 $
(1.9) $
(1.7) $
1.4
(23.1)
(21.7)
Net Income
24.1
248.7
Beginning
$
$
$
15.0
1,000.0
1,015.0
$
$
$
261.7
1,000.0
1,261.7
600.0
598.0
415.0
663.7
1,015.0
1,261.7
PRIMARY BANK:
Bank02
DEPOSIT ACCOUNTS ($000,000)
Bank Name
North Star Bank
Freedom Financial
Bank of Hong Kong
Gulf Bank
Bank ID
Bank01
Bank02
Bank03
Bank04
Assets
Current Assets (Cash)
Property and Equipment
Total Assets
0.9 Debt-to-Equity
Freedom Financial
Simulation
Beginning Balance
$
$
15.0
$
$
-
Balance End of
Previous Round
$
$
237.6
$
$
-
Ending Balance
This Round
$
$
261.7
$
$
-
Interest Earned
Current Round
$
$
0.2
$
$
-
Cumulative
Current
Interest Earned Interest Rate
$
$
1.4
2.00%
$
$
-
15.0
237.6
261.7
0.2
1.4
Bank Name
North Star Bank
Freedom Financial
Bank of Hong Kong
Gulf Bank
Total All Banks
Bank ID
Bank01
Bank02
Bank03
Bank04
Simulation
Beginning Balance
$
$
600.0
$
$
-
Balance End of
Previous Round
$
$
598.0
$
$
-
Ending Balance
This Round
$
$
598.0
$
$
-
Interest Paid
Current Round
$
$
(1.9)
$
$
-
600.0
598.0
598.0
$
$
$
$
(1.9) $
Cumulative
Current
Interest Paid Interest Rate
(23.1)
7.25%
(23.1)