11/8/2015

PaytmWikipedia,thefreeencyclopedia

Paytm
FromWikipedia,thefreeencyclopedia

PaytmisanIndianecommerceshoppingwebsite
launchedin2010,ownedbyOne97Communications
whichinitiallyfocusedonMobileandDTHRecharging.
ThecompanyisheadquarteredinNoida,India.It
graduallyprovidedrechargingandbillpaymentof
variousportalsincludingelectricitybills,gasbills,as
wellastelephonebills.PaytmenteredIndia'se
commercemarketin2014,providingfacilitiesand
productssimilartobusinessessuchasFlipkart,
Amazon.com,Snapdeal.In2015,itaddedbookingbus
travel.[3]

Contents
1 History
2 Services

Paytm

Type

Privatelyheldcompany

Industry

Ecommerce

Founded

2010inNoida,India

Founder

VijayShekharSharma

Headquarters

Noida,India

Areaserved

India

Keypeople

HarinderTakhar, [1]AmitSinha

Parent

One97[2]

Website

paytm.com(http://paytm.com)

3 Funding
4 Partners
5 Sponsorship
6 References
7 Furtherreading
8 Externallinks

History
PaytmwasfoundedandincubatedbyOne97communicationsin2010asaprepaidmobilerecharge
website.Paytmisanacronymfor"PayThroughMobile".[4]Today,itisIndia'smostpopularonline
destinationforprepaidmobileandDTHrechargesandshopping,anditsAndroidandiOSappshavebeen
rankedamongthemostpopularapps.Inthreeyearssincethefounding,thecompanycreatedauserbaseof
25millionwalletusersand10millionappdownloads.

Services
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In2014,thecompanylaunchedPaytmWallet,India'slargestmobilepaymentserviceplatformwithover40
millionwallets.Theservicebecamethepreferredmodeofpaymentacrossleadingconsumerinternet
companiessuchasUber,BookMyShow,andMakeMyTripMorninginfotech.[5]

Funding
PaytmgotamajorboostinecommercewhenIndianindustrialistRatanTatamadepersonalinvestmentin
thefirminMarch2015.[6]Inthesamemonth,thecompanyreceiveda$575millioninvestmentfrom
ChineseecommercecompanyAlibabaGroup,[7]afterAntFinancialServicesGroup,anAlibabaGroup
affiliate,took25%stakeinOne97aspartofastrategicagreement.[8]

Partners
PaytmworkswiththeallmobileoperatorsinallstatesinIndiaforprepaidmobile,DTH,andDatacard
rechargesandpostpaidmobile,landline,andDatacardbillpayments.Ithaspartneredwithmultiplenational
banksforcreditcard,debitcard,andnetbankingpayments.Paytmalsoworkswithvariousbillersforutility
billpayments.

Sponsorship
PaytmclinchedthetitlesponsorshiprightsfromBoardofControlforCricketinIndia(BCCI)forall
internationalanddomesticbilateralserieshostedbytheBCCIforaperiodoffouryears(atotalof84
matches)startingfromAugust2015forINR203crore(32MillionUSD),orINR2.42crorepermatch
playedinIndia.Therightsincludesponsorbrandingofserieswiththetitlesponsorlogo,designationasthe
titlesponsoroftheseries,visibilityatthestadium,andbroadcastsponsorshiprights.[9]Thisalsoincludes
allBCCIdomestic(RanjiTrophyandDuleepTrophyetc.)matchesinIndia.[10]Previously,Paytmhad
spentaboutINR50croreduring8thseasonofIndianPremierLeague.Paytmalsoservedasanassociate
sponsoronSonyTVnetwork(whichhasthetelecastrightofIPL)andwastheofficialpartneroftheIPL
teamMumbaiIndians.

References
1. NikhilPahwa(16March2015)." "Mostofthemarketplacesinthiscountryhaveadormantmerchantbase"
VijayShekharSharma".Medianama.Retrieved30March2015.
2. "AlibabaentersIndia'secommercespacewith25%stakeinPaytmownerOne97".IndiaTimes.6February2015.
Retrieved30March2015.
3. ShrutikaVerma(14January2015)."AlibabadivergeswithSoftBankwithPaytmpick".LiveMint.Retrieved
30March2015.
4. "Paytm,alwaysbringingtheUberexperiencetoyou".#PaytmKaro(Paytm).November13,2014.
5. JonRussell(13March2015)."IndiasTopMobileWalletAppAddsSupportForPaymentsToBankAccounts".
TechCrunch.Retrieved30March2015.
6. SamidhaSharma(13March2015)."RatanTata'sfifthpersonalinvestmentinthedigitaleconomyisPaytm".
TimesofIndia.Retrieved30March2015.
7. MaliniGoyal(15March2015)."Howstartupshavesuccessfullyestablishedtheirownrulesofhiring,rewarding
&retainingtalent".TimesofIndia.Retrieved30March2015.
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8. CatherineShu(5February2015)."AlibabasFinancialAffiliateTakes25%StakeInIndiasOne97,OwnerOf
Paytm".TechCrunch.Retrieved30March2015.
9. UrviMalvania(31July2015)."Paytmbags4yrBCCItitlesponsorshipforRs203cr".BusinessStandard.
Retrieved27August2015.
10. http://indianexpress.com/article/sports/cricket/bcciawardstitlesponsorshiprightstopaytm/

Furtherreading
"Paytmtohire400employees".TheTimesofIndia.22March2014.*
TasneemAkolawala(19December2014)."Paytmwantstogoglobal,lookstoenterSingaporeand
SouthEastAsianmarkets".BGRIndia.
ItikaSharmaPunit(25March2015)."PaytmlookstodoubleheadcountinFY16".Business
Standard.
"PaytmexpandsmobilewalletcapabilitiesinIndia".MobilePaymentsToday.13March2015.
VarunJain(17March2015)."PaytmtakesDelhiMetroroutetoreachpotentialcustomers".The
EconomicTimes.

Externallinks
Officialwebsite(http://paytm.com)
Retrievedfrom"https://en.wikipedia.org/w/index.php?title=Paytm&oldid=689482855"
Categories: Internetpropertiesestablishedin2010 PrivatelyheldcompaniesofIndia
Thispagewaslastmodifiedon7November2015,at13:32.
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registeredtrademarkoftheWikimediaFoundation,Inc.,anonprofitorganization.

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