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11/10/2015
About us
Alex Finley
Corporate Strategy
Alex.Finley@walmart.com
Bora Manellari
Finance and Reporting
Global eCommerce
bmanellari@walmart.com
Agenda
11 Walmart - Overview
22 Walmart U.S. Strategy
3 Walmart U.S. Grocery business
44 Case Competition Prompt
11
eCommerce websites
$485 Billion
72
in revenue
operating banners
28
operating countries
260 Million
11,500+
stores around the globe
UK 614
China 416
US Walmart 4,588
Sams
651
Japan 356
Mexico 2,303
Central America 692
India 20
Brazil 559
Chile 388
Africa 403
Argentina 108
Lead on Price
Deliver a great
experience
Invest to differentiate
on Access
Be competitive
on Assortment
Our businesses
Geography: US
Net Sales: $288B
Stores: 4,516
Associates: ~1.2M
Over the past two years, weve hired over
80K veterans
Geography: US
Net Sales: $58B
Clubs: 647
Associates: ~110K
Last year, we more than doubled
our organic portfolio
7
Geography: 27 countries
Net Sales: $141B
Stores: 6,290
Associates: ~800K
Last year, ASDA doubled its
click & collect sites
Geography: 11 countries
Net Sales: $12.2B
We increased walmart.com assortment
60% in FY15 (to 8M items)
Our businesses
Geography: US
Net Sales: $288B
Stores: 4,516
Associates: ~1.2M
Over the past two years, weve hired over
80K veterans
Geography: US
Net Sales: $58B
Clubs: 647
Associates: ~110K
Last year, we more than doubled
our organic portfolio
8
Geography: 27 countries
Net Sales: $141B
Stores: 6,290
Associates: ~800K
Last year, ASDA doubled its
click & collect sites
Geography: 11 countries
Net Sales: $12.2B
We increased walmart.com assortment
60% in FY15 (to 8M items)
Assortment
and Price
Experience
Access
Fast
10
Friendly
In-stock
Improving assortment
Focus on improving Fresh and ensuring store and online
strategies best serve customers
11
12
Reinventing the
supercenter
Discount
retail
Grocery
Wholesale
13
eCommerce
International
Omni-channel
Wholesale
14
eCommerce
Grocery
International
Omni-channel
Win in Fresh
Assortment
Execution
Processes
Supply chain
15
Win in Fresh
Organics
16
Private Brands
Building customer
loyalty
Complement to
national brands
Increase market
penetration
17
Convenience
18
Creating a Seamless
Shopping Experience
Online Grocery
19
Creating a Seamless
Shopping Experience
Pickup
20
Creating a Seamless
Shopping Experience
Pickup
Easy
Convenient
Fast
21
Free
11/10/2015
23
Situation
The grocery industry is quickly evolving in order to meet customer demands.
Retailers are challenged to find ways to stay relevant and engaged with
customers locally, through convenience, quality, and assortment, while
maintaining a competitive pricing strategy.
Complication:
Competitors have been quickly innovating and stealing share from Walmart
Walmart faces pressure from deep discounters, e.g., Aldi, as well as,
retailers offering more premium and convenient options
Question:
What actions should Walmart take to better compete and remain
competitive in the long-term with a local grocery competitor (e.g. HEB,
Whole Foods, Randalls, Sprouts Farmers Market)? Pick one
Thought starters:
What is Walmarts value proposition and brand? How can we better compete while
remaining true and reinforcing this position and brand?
Who is our customer, and how do we increase both share of wallet and share of
market, i.e., growing with our existing base while simultaneously attracting new
customers? Be sure to fully understand our customer dynamics, it might be different
than you think.
Why do customers choose to shop at this competitor over Walmart? (How is this
competitor creating loyalty?) How can we appeal to this customer need while keeping in
mind the above questions? Are there adjacent products/services we should consider?
Are there any current Walmart initiatives that we should accelerate or improve upon? If
so, how? Conversely, are there any current Walmart initiatives that we should stop?
Q A
25