BRUCE R.

PEELE
Aurora CO 80016
(303)748-1813 brurp@comcast.net linkedin.com/in/brpeele

CFO DIRECTOR VP OF FINANCE

Financial, accounting, and general management professional with a solid track record of developing, implementing, and
managing sound strategies for balanced growth, risk mitigation, resource allocation, and return on investment. Significant
operational skill in turn-key project planning, approvals, development, construction management, and sales.
AREAS OF STRENGTH AND EXPERTISE

Corporate & Project Financing

ERP Systems Design and
Implementation
Accounting & Job Cost Management
Cash Flow Forecasting

Corporate Administration
Feasibility & Planning
KPI Creation & Reporting
Land Entitlements & Approvals
Purchasing & Contracts

Land & Investment

Acquisitions
Construction Management
Turnarounds
Investor Relations

CAREER SUMMARY
CFO & Director
3POINT ADVISORS, Denver, CO
2009 to Present
CFO and Director leading the development and sale of single and multi-family communities nationally. Direct all accounting,
project finance, feasibility analyses, quarterly forecasts, project budgeting, legal, bonding, audits, investor relations, and
investment reporting. Tactical leadership for all project planning, approvals, general contracting, marketing, and sales
management. Beginning with a single project in Denver, the development portfolio was expanded to eight managed
communities nationally.
Overview:
During an extended market downturn increased investor capital returns developing, managing, and selling $120 million in
residential condominium, town home, and single family homes nationally.
Redesign, plan approvals, construction management, and sale of a $22 million mid-rise condominium tower that was the
most successfully sold community of 2014/2015 in the Denver-Boulder market.
Repositioning and oversight of a distressed 90-lot single family home development returning it to profitability with nearly
a 300% increase in return over business plan.
Engaged by investment partner to provide market analysis, asset valuation, exit strategy, and sale negotiations for
distressed land assets nationally increasing capital recoveries.
Developed and rolled-out an IT sales documentation system to improve sales tracking and daily/weekly reporting for a
national portfolio of active sales programs.
Managing Director
TRAMMELL CROW RESIDENTIAL, Denver, CO
2006 to 2008
Director leading the acquisition, finance, planning, development, and general management of for-sale condominium and
town home developments. Directed feasibility, financing, forecasting, monthly reporting, contracting, and project accounting
for multiple local projects.
Overview:
Deal analysis, due-diligence, feasibility, and financing for 1,000 luxury condominiums, town homes, and apartments.
Established department level accountability for project budgeting, contract costs, and completion schedules reducing
build-times and construction costs.
Improved investor relations providing comprehensive monthly project reporting and ongoing status review.
Repositioned "for-sale" communities revising design specifications, marketing programs, and customer experience
improving sales pace, revenues, and preserving net margins during a major market decline.
Implemented quality control and buyer turn-over processes significantly reducing warranty costs.
Completed comprehensive third-party inspection and remediation of completed projects reducing litigation exposure and
continuing warranty costs.

BRUCE R. PEELE
Resume, Page 2
Vice President of Finance (Regional)
Lennar Homes, Charlotte, NC
2005 to 2006
Recruited by Fortune 500 Homebuilder to lead acquisition and development financing effort in five southeastern US markets
and establish transactional, planning, budgeting, and development schedule accountability by divisional managers.
Overview:
After division A&D financing failed to close, originated and fast-track the funding of $47 million in off-book financing and
related rolling option purchase agreements for a master-planned community.
Significantly reduced the financial risk on a 600-lot land acquisition arranging third party development, debt, and equity
financing. Negotiated and structured the rolling option agreements for subsequent phased re-purchase of finished lots.
Increased the profit on the sale of 800 entitled lots by $4.8 million prior to area market declines.
Reduced regional land finance costs limiting the authority of division land managers and obtaining competitive financing
proposals from national sources.
Chief Financial Officer & Senior VP
DELWEST HOMES, Denver, CO
1999 to 2005
Senior leadership role guiding strategic planning, administration, accounting, finance, land acquisitions, and HR growing the
company into one of the largest privately owned homebuilders in the region with $50 million in annual sales.
Overview:
Originated and closed $175 million in private equity and debt to triple annual closings to 300 homes in three years.
Design, implementation, and management of an ERP management system that is now an industry standard.
Reduced corporate recourse provisions on project financings between 80% and 100%.
Identified and implemented accounting changes that generated $1 million in annual income tax savings.
Sourced short-term working capital lines to enable the company to aggressively acquire new properties.
Completed a corporate reorganization protecting capital and mitigating future financial risk.
Established compensation programs and HR policies to manage staff increase during an aggressive growth period.
Led the negotiation of land acquisitions for 2,000+ units in the Denver area and mountains.
Vice President Acquisitions
RB PARTNERS INC., Chicago, IL
1995 to 1999
Originated and closed joint venture equity, land bank, and mezzanine debt investments in home building ventures nationally.
Working with the CEO arranged $70 million in institutional investment funds. Originated and closed capital investments in
developments with gross sales over $600 million. Successful formation and funding of $20 million in Private Placement
Offerings. Developed asset management and reporting protocols for a national portfolio of development projects. Negotiated
investment structure with capital partners developing standards for underwriting, monitoring, and portfolio reporting.
CONSULTANT, Chicago, IL
1992 to 1994
Feasibility and underwriting of real estate investments in Florida, Illinois and Arizona. Financial projections and advisory for a
direct marketing company acquired by a national credit card clearing company. Market assessments and valuations for ninety
HUD financed Section 8 rental communities around the nation.
Controller & Projects Manager
LRK INVESTMENTS INC., St. Charles, IL
1988 to 1991
Accounting lead and general manager over investments in office buildings, land development, commercial contracting,
equipment leasing, oil and gas ventures, and food processing. Entitled, financed, and developed properties for the sale of
finished lots. Refinanced, improved, and managed suburban office building as part of a loan restructure and acquisition.
Completed feasibility, acquisition, and re-finance of a bankrupt company that is now an international snack food company.
Senior Consultant Real Estate Services
KENNETH LEVENTHAL & CO., CPAs (Ernst &Young), Chicago, IL
1984 to 1988
Lead consultant performing due-diligence, valuation, and feasibility for office, apartment, hotel, resort, assisted-living, and
industrial property acquisitions. Completed feasibility and structuring of $500 million in successful Private/Public Placements
and REIT Offerings. Lead consultant on $1 billion in loan workouts and restructures, including distressed office buildings,
apartments, condo conversions, industrial, and hotel properties. Valuation and due-diligence for acquisition of a $200 million
home building company. Directed annual audits of hotel, apartment, and commercial property partnerships.
EDUCATION
Bachelor of Science - Commerce (Accounting & Finance), DePaul University, Chicago, IL