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JULY 2007
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AT N O R T H A M E R I C A N
I N E V E R Y D E TA I L
FROMOURPEOPLETOOURSERVICE
G O A H E A D E X A M I N E U S C L O S E LY
fromthePRESIDENT
Chuck Edell, 2007 president
Bay East association of realtors®
Technology has slowly crept into the real estate • Real Estate Podcasting/
industry. During my early years as an agent, I would Video Sharing Poised
create a list of potential homes based upon the to become one of the next
expectations of my client and the information found technological advances in the
in the MLS. After reviewing numerous MLS books real estate industry, this cutting-
and Hot Sheets, conversing with my colleagues and edge marketing tool allows you to
exploring potential neighborhoods, my clients and I present a house in an innovative
would spend the afternoon looking through my Thomas manner. Imagine being able to
Guide map book and touring houses in the hopes of provide a narrative walkthrough to
finding the perfect home. visitors without being present at the
house. Discover the possibilities
In today’s market, many agents adopt the best of of visitors touring a home without
emerging technology and use them to the clients’ ever leaving their desktop.
and their own advantage. Tools such as Treos, GPS
navigation systems, personal websites, and email
• Real Estate Blogging One of the biggest
expand the boundaries of a REALTOR® beyond the
phenomenons to hit the real estate industry in recent considered threats to the real estate industry. Rather,
traditional real estate business model. Tech-savvy
years is blogging. This form of online communication these developments should instead be accepted as
REALTORS® can now research a neighborhood, email
offers numerous benefits for REALTORS® including tools to assist us, expand our markets, and achieve
a picture and description of a house, and schedule a
lead generation and an opportunity for open dialogue great success as REALTORS®.
tour with the listing agent with their cell phone while
with prospective clients in a way never before possible.
they park outside of a home that a buyer would like to
By sharing their insight and knowledge, agents extend
view.
the dialogue with existing clients and create an instant
rapport with potential clients.
Bay East has always been committed to providing you
Chuck Edell
the tools and support to be successful. Our Technical
2007 President
Training Department presents a variety of tech courses Plus, the members of Bay East Tech Support are
that can enhance productivity, at no additional cost willing to supply you with guidance on the best Please feel free to contact me at any time regarding
to you. Recently, they began offering a series of emerging technology to incorporate into your any issue you may have. I will do my best to answer
emerging technology seminars in which new industry business. Their expertise is free and one of the many your questions and resolve any difficulties. It is best to
trends are presented and guidance is given on how benefits available with your membership to Bay East reach me by email at chuck@realtyexperts.com.
you can incorporate these tools into your business. Association of REALTORS®.
These seminars include:
3
Volume 6, Issue 6 • July 2007
Bay East Association of REALTORS® Board
of Directors
Chuck Edell, President
JULY2007
INSIDEthisissue.. columns
Melrose Forde, President-Elect
Jean Powers, Treasurer
Gib Souza, Past President
page 3: From the president
Central County
page 5: CEO Notes
Otto Catrina, Director PAGE 7: INVESTING IN TECHNOLOGY • NAR Survey
Michael Godfrey, Director shows REALTORS® investing in and demanding more
Pam Winterbauer, Director technology.
Tri-City
Tom Cree, Director PAGE 8: REALTORS® 2.0
DEPARTMENTS
Dorothy Jackson, Director
page 10: TECH TIPS
Shawna Jorat, Director PAGE 12: BLOGGING 101• Explore the ABCs of publishing
John Juarez, Director page 13: EDUCATION HIGHLIGHTS
to the Internet.
Miguel Velazco, Director page 13: NEW MEMBERS
Tri-Valley PAGE 14: TAP THE POWER OF PODCASTING • Trump page 18: HOUSING REPORT
Pete Conley, Director competitors by using the new outreach medium.
Jeri Jorgenson, Director
Tammy Pryor, Director
PAGE 16: MARKETING GETS MASHED UP WITH MAPS ON THE WEB
Mike Fracisco , Director
New interactive mapping software goes beyond giving
At-Large directions to help you market your listings and your Mediation
Jeanie Reitzell, Director
services. Bay East, in conjunction with the Professional Standards Councilm
Don Faught, Director
Pat Huffman, Director now offers Mediation to all members and their clients at special rates
PAGE 17: GOOGLE MAPS STREETVIEW
Affiliate to resolve disputes arising from the real estate transaction at any
Cathy Campbell, Director
point during or after the transaction. For more information, please
Chief Executive Officer
Tricia Thomas visit the Mediation page of the Professional Standards section of our
Vice President of Administration website at www.bayeast.org/programs/standards/mediation/.
Pam Barnes
Technology Training Director
Larnett Eckles Membership Renewal
Chief Financial Officer You should have received your 2007/08 Membership Renewal. In
Francoise Jordan addition to the paper invoice, an email notification that includes a link
Government Affairs Director
to pay your membership dues online was sent on May 30. All mem-
David Stark
Member Programs Director
bership renewals are due by July 2. Please add a $25 late fee if your
Toni Wilson payment is made after July 3. If your payment is made after August
MLS Support Services Director 2, you will need to include a $100 restatement with the payment. For
Jason Woods
more information about our online payment system, please contact
Information Technology Director
Mark Flavin us at (925) 730-1070.
Communications Coordinator/Editor
Joseph Smith
What else did we find out about our members? 55% of them are women (56% in
2005); 81% practice real estate full-time; and 92% have worked in no more than 4
real estate companies. Our survey also tells us that 58% of our members are Baby
Boomers (42 – 60 years old) which is not a significant change from the 57% ratio
in 2005. The number of Millenials (under 30 years old) has dropped from 6% to
3% while the number of Civics (61 years old and over) has increased from 15% to
19%. Generation X (31-41 years of age) members remained largely unchanged.
We track this information because we’ve learned over the years that each group
have communication and service delivery preferences. It has enabled us to design
You find ‘em.
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BestofWeb2.0
Director of Information Technology
8
Winery on May 31, 2007 to promote her
vision of REALTOR® 2.0.
One-stop loan shopping.
Danette Serpas
Karen Long Mortgage Consultant
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