Академический Документы
Профессиональный Документы
Культура Документы
JUICES
a) Data source
i. Primary data to be collected for a
specific purpose.
ii. Secondary data collected for another
purpose and already existing
somewhere.
1) Observational research
2) Focus group research
3) Survey research
4) Experimental research
COLLECTION OF INFORMATION
Data collection phase is generally the most
expensive and the most phase to error. Carry out
the field work, collect data using the instruments,
adjust the problems of not at homes, replaced,
refusal to co-operate, biased or dishonest answers.
PRESENTATION OF FINDINGS
As the last step in marketing research, the
researchers present the findings. The researchers
have to arrange the researched result according to
an approved reporting format, get the report typed
and bound, present the copies of the report to the
concerned authorities.
RESEARCH METHOD
Research methodology must be classified on the
basis of the major purpose of the investigation. In
this problem, description studies have been
undertaken, as the objective of the project is to
conduct the market share study to determine the
share of the market received by both the company
and its competitors.
DATA COLLETION
The information needed to further proceed in the
project had been collected through primary data
and secondary data.
PRIMARY DATA
Primary data consists of information collected for
the specific purpose at hand for the purpose of
collecting primary data, survey research was used
and all the retail outlets sellers using different
brands and their competitors were contacted.
Survey research is the approach best suited
gathering description.
CONTACT METHODS
The information was solicited by administrating
structured questionnaire to the retile sellers, (thus
getting to know directly from the soft sellers about
the form of the mix they are using) its storage
period, their level of satisfaction with the brand, in
their decision in selecting the brand etc..,
SECONDARY DATA
The secondary data consists of information that
already exist somewhere, having been collected for
another purpose. Any researcher begins the
research work by first going through the secondary
data. Secondary data includes the information
available with the company. It may be the findings
of research previously done in the field. Secondary
data can also be collected from magazines,
newspapers, other surveys conducted by known
research agencies etc..,
RESEARCH METHODOLOGY
The respondents are the vendors who the selling
and their experience with that fruit juices. The
study is carried in the city of Hyderabad with the
sample size of 150. The survey was carried out
with the help of a structured questionnaire, which
helps in accomplishing the research objectives.
The respondents by means of personal interview
administer this structured ended questionnaire.
LIMITATIONS
The present study is subjected to following
LIMITATIONS,
Competitor analysis
Competitor analysis in marketing and strategic
management is an assessment of the strengths
and weaknesses of current and potential
competitors . This analysis provides both an
offensive and defensive strategic context through
which to identify opportunities and threats.
Competitor profiling coalesces all of the relevant
sources of competitor analysis into one framework
in the support of efficient and effective strategy
formulation, implementation, monitoring and
adjustment.
Contents
1 COMPETITOR ARRAY
2 COMPETITOR PROFILING
3 MEDIA SCANNING
4 NEW COMPETITORS
5 SEE ALSO
6 REFERENCES
7 EXTERNAL LINKS
Competitors array
1-
Extensive
.4 6 2.4 3 1.2
distributi
on
2-
Customer .3 4 1.2 5 1.5
focus
3-
Economie .2 3 .6 3 .6
s of scale
4-
Product
.1 7 .7 4 .4
innovatio
n
Background
Location of offices, plants, and online presences
History - key personalities, dates, events, and
trends
Ownership, corporate governance, and
organizational structure
Financials
P-E ratios, dividend policy, and profitability various
financial ratios, liquidity, and cash flow
Profit growth profile; method of growth (organic or
acquisitive)
Products
Products offered, depth and breadth of product
line, and product portfolio balance
New products developed, new product success
rate, and R&D strengths
Brands, strength of brand portfolio, brand loyalty
and brand awareness
Patents and licenses
Reverse engineering:
Marketing
Segments served, market shares, customer base,
growth rate, and customer loyalty
Promotional mix, promotional budgets, advertising
themes, ad agency used, sales force success rate,
online promotional strategy.
Distribution channels used (direct & indirect),
exclusivity agreements, alliances, and
geographical coverage Pricing, discounts, and
allowances.
Facilities
Plant capacity, capacity utilization rate, age of
plant, plant efficiency, capital investment
Location, shipping logistics, and product mix by
plant
Personnel
Marketing strategies
Media scanning :
New competitors
References
Craig S. Fleisher and Babette E. bensoussan:
"Business and Competitive Analysis: Effective
Application of New and Classic Methods." FT Press,
2007.
Introduction
How he thinks;
What his strengths are;
What his weaknesses are;
Where he is vulnerable;
Where he can be attacked;
Where the risk of attack is too great
Who is a competitor in
business?
Why monitor
competitors?
So what is involved?
Collecting competitor
information
THE COMPANY
Company profile
Dr. John stith Pemberton for the first time produced the
syrup for Coca- Cola on May 8, 1886
Introduction
2000Coca-ColEnjoy
1993 - Always Coca-Cola
1990 - Can t Beat the Real Thing
1989 - Can t Beat the Feeling
1986 - Red, White and You
1982 - Coke Is It
1976 - Coke Adds Life
1971 - I d Like to Buy the World a Coke
1969 - It s the Real Thing
1963 - Things Go Better with Coke
1959- Be Really Refreshed
1944- Global High Sign
1942- It s the Real Thing
1936- It s the Refreshing Thing To Do
1929 - The Pause That Refreshes
Introduction
Brands
Location
Keywords
Coke, Coca-Cola India, Marketing strategy,
Carbonated soft drinks, Non-carbonated soft
drinks, Packaged drinking water, Beverage market
in India, Coke advertisements in India, Vanilla
Coke, Sprite, Mirinda, Kinley, Pepsi, Fanta, Wakaw
dancers
DATA ANALYSIS &
PRESENTATION
12 10 25 43
25 60
10 12 22 36 48
Appy
10 18 25 45
10 10 22 45
Tropicana
22 78 70 82 75 82
Dabur foods
Real
15 25 42 75 72 82 72
160
140
120
100 YES
80
60 NO
40
20
0
Interpretation:
Yes all the observed retile outlets are selling the
packed juices
As I was observed 150 retile shops they all are selling
the packed juices
Because all the observed retile shops are expecting
to sell the packed juices
The customers are interested to purchase the packed
juices.
2.Which of the following juices do you sell?
160
140
120
100
80
60
40
20
0
TI
NA
D
FR E
PI L
UT ZA
PY
EA
IC
AI
CA
AA
AP
O
EM
SL
R
M
O
TR
IN
M
Interpretation
As I have taken 150 samples among them they all
are selling packed juices
Maximum retile outlets are selling 3 or 4 packed
juices
148outlets are selling the maaza product ,95outlets
are selling minute maid 79 out lets are Selling slice
products, 110 outlets are selling frooti products 115
outlets are selling appy, 45outlets are selling real, 35
outlets are selling Tropicana.
160
140
120
100
80
60
40
20
0
TI
NA
D
PI L
UT ZA
PY
A
IC
AI
CA
TR RE
AA
AP
O
EM
SL
FR
M
O
IN
M
Interpretation
PRODUCT PROFILES
1600
1400
1200
1000
800
600
400
200
0
T)
)
P)
P)
P)
P)
P)
P)
G
L(
L(
L(
L(
L(
L(
L(
L(
0M
0M
0M
0M
0M
0M
M
00
00
20
25
30
50
40
60
10
12
Interpretation
Mostly 250mlglass bottles sold out, next 200ml tetra,
500mlpet bottles, 600mlpet bottle 1000mlpet bottle,
1200ml pet bottle, 400mlpetbottle and300mlpet
bottles
Because 250ml glass bottle and 200ml tetra is
flexible to buy the customer.
YES NO
100 50
120
100
80
YES
60
NO
40
20
0
Interpretation
EXLENT GOOD OK
10 58 27
70
60
50
40
30
20
10
0
EXLENT GOOD OK
Interpretation
YES NO
150 0
JUICES HELPS TO BOOSTING THE SALES
160
140
120
100
80
60
40
20
0
YES NO
Interpretation
1200
1000
800
600
400
200
0
T)
)
P)
G
P
L(
L(
L(
L(
0M
0M
0M
M
00
25
25
60
10
Interpretation
250
200
150
100
50
0
400ML(P) 1000ML(P)
Interpretation
450
400
350
300
250
200
150
100
50
0
T)
)
P)
P)
P
L(
L(
L(
L(
0M
0M
0M
M
00
20
25
50
10
Interpretation
600
500
400
300
200
100
0
T)
)
P)
P
L(
L(
L(
L(
0M
0M
0M
0M
20
30
50
10
Interpretation
600
500
400
300
200
100
0
T)
P)
P)
G
L(
L(
L(
L(
0M
0M
0M
M
00
20
25
50
12
Interpretation
160
140
120
100
80
60
40
20
0
T)
P)
P
P
L(
L(
L(
L(
L(
0M
0M
0M
M
00
00
20
35
60
10
12
Interpretation
120
100
80 Series1
60 Series2
40 Series3
20
0
T)
T)
T)
T)
L(
L(
L(
L(
0M
0M
M
00
00
20
60
10
12
Interpretation
FINDINGS
FINDINGS
148outlets are selling the maaza product ,95outlets
are selling minute maid 79 out lets are Selling slice
products, 110 outlets are selling frooti products 115
outlets are selling appy, 45outlets are selling real, 35
outlets are selling Tropicana.
Most of the customers are demanding the maaza
products.
Next preferred juices are appy, frooti minute maid,
slice, real and Tropicana.
Mostly 250mlglass bottles sold out, next 200ml tetra,
500mlpet bottles, 600mlpet bottle 1000mlpet bottle,
1200ml pet bottle, 400mlpetbottle and300mlpet
bottles.
67% of the sellers satisfying with the coca-cola price
margin.
100% of the packed helps in increasing the sales
According to analysis the average sales of maaza in
a week is 250mlglass With highest sales of
1109cases the next is 600mlpetbottle with sale of
351 boxes, 200ml tetra with sale of 290 boxes, and
least sales with262 boxes Is 1200ml pet bottle.
According to analysis the average sales of pulpy in a
week is 400 mlpet bottles With highest sales of
191.5boxes the next is 1000mlpetbottle with sale of
155 boxes.
According to analysis the average sales of frooti in a
week is 200ml tetra With highest sales of 398boxes
the next is 500ml pet bottle with sale of 220 boxes,
1000ml pet bottles with sale of 116 boxes, and
250ml pet bottles least sales with 111 boxes.
SUGGESTION
SUMMARY&CONCLUSION
BIBLIOGRAPHY
Outlet name:
Owner name:
Address:
Telephone no:
A) Yes B) no
2) Which of the following juices do you sell?
A) Yes B) no
A) Excellent B) good C) ok
A) Yes B) no
A) 400Ml B) 1000Ml