A PROJECT REPORT

ON
“THE ATTITUDINAL STUDY OF BUYERS TO
ANALYSE THE REASONS FOR TRANSITION
FROM DELHI TO NCR ”

Submitted to: Mr. NITIN GARG

Submitted By: AKHIL KUMAR

A1802006 C03

AMITY INTERNATIONAL BUSINESS SCHOOL -

AMITY UNIVERSITY
 ACKNOWLEDGEMENT

I am extremely thankful to Mr Aditya Gupta for her kind guidance and

support. It has been a wonderful learning experience for which i feel
indebted to him and keenly look forward to such a value adding
opportunity again.He provided immense support,encouragement and
confidence during the course of the project thereby making my
summer training a lifetime experience.

(AKHIL KUMAR)
A1802006 C03
 Table Of Contents

Contents
Acknowledgements
Table of Contents
Executive Summary

1. Introduction
1.1 Sample Method
1.2 Sample Size
1.3 Data Collection Method
1.4 Problems Encountered
1.5 Factors and Parameters

2.Data Analysis
2.1 Factor Analysis
2.2 Tables and Charts
2.2.1 Gurgaon
2.2.2 Noida
2.2.3 Ghaziabad
2.3 Developers
2.3.1 Buildings Surveyed
2.3.2 Other Building Surveyed
2.3.3 Analysis of Data Collected

3. Recommendations

4. Conclusion
5. Bibliography
Annexure 1
Annexure 2
Annexure 3
 EXECUTIVE SUMMARY

INTRODUCTION
Earlier people used to search for a new home within Delhi but now
things have changed tremendously. People looking for a new home
have started focusing on the upcoming NCR area comprising Gurgaon,
Noida, Greater Noida, Faridabad and Ghaziabad. There are numerous
factors responsible for this change, which have been identified and
analyzed during the research and the same has been indicated later in
the report.

OBJECTIVES
To find out the reasons for transition of people from Delhi to
National Capital Region (NCR).
To find out the perception of people about the cities included in NCR
namely Gurgaon, Noida, Greater Noida, Faridabad and Ghaziabad.
To know the degree of importance of various factors which people
consider while purchasing a house.

STEPS
Understanding the objectives and requirements of the project
clearly.
Prepared a questionnaire keeping in mind the objectives to be
achieved. Accordingly three questionnaires were made:
Housing (See Archive 1)
Society (See Archive 2)
 Builders (See Archive 3)
Searched for busy commercial places, occupied housing complexes
and under-construction housing complexes located in Gurgaon, Noida,
Greater Noida, Faridabad and Ghaziabad.
Obtained Permission to conduct surveys in shopping malls and housing
complexes.
Conducted survey with the help of a questionnaire in shopping malls
and occupied housing complexes and carried out in depth interviews of
the sales manager of under construction housing complexes in
different cities of NCR
Analyzed the data collected, through tables and charts in MS Excel.
Drafted the report.

LIMITATIONS
Study was restricted to Gurgaon, Noida, Greater Noida, Vaishali and
Indirapuram.
Study was restricted to occupied housing complexes, shopping malls
and under-construction housing complexes.

INTRODUCTION
Delhi is now more or less saturated and the high demand for
residential properties has increased rates beyond the reach of middle
class. As a result, the suburban towns within the NCR; Gurgaon,
Noida, Faridabad and Ghaziabad have become destinations for new
residential projects that offer affordable quality housing to the middle
class as well as luxury housing for high end users. As these suburbs
are now increasingly generating employment, they will decide the
future growth pattern of the NCR.

The business and trader class still largely dominate old residential
areas in west and northwest Delhi. Similarly the large multi-storey
societies in East Delhi – in mayur vihar and Patparganj – have found
preference with the service class. The blue-collar segment remains
limited to apartments and society developments while big and small
traders occupy the whole of west Delhi, including Rohini. The elite
class, in terms of social status, i.e. politicians, bureaucrats and
celebrities, restrict themselves to central and south Delhi. Suburban
areas like Noida and Gurgaon have developed as alternative housing
solutions and are inhabited mostly by professional and service class
people, as well as an increasing upper middle class segment.

Gurgaon offers a good quality of living with many high-end residential

projects by private developers. These new developments offer
uninterrupted power supply, community and health care centers along
with facilities like a swimming pool, clubhouse and other services. As
per industry estimates, projects with approximately 5000 dwelling
units have been announced in Gurgaon. Since it will be maturing as an
independent city, occupancies will improve but in the present context,
it is an oversupply situation.

Noida has experienced rising prices in its existing commercial, retail

and residential real estate. The new developing residential sectors are
along the Greater Noida expressway. Occupancies in Noida are good
and prices are looking northward. It is a good destination for the
middle class, as far as accessibility, social and physical infrastructure
and growth perspective are concerned.

Sampling Method – Stratified method of sampling was used for

face-to-face survey while snowball sampling method was used while
conducting telephonic survey.

Sample Size
People living in Gurgaon Housing and Society Complexes, in Noida
housing complexes and in Ghaziabad (Indirapuram) Housing
complexes were surveyed.

Total Number of people surveyed was:

Gurgaon Housing Complex ----- 200
Gurgaon Society Complex ----- 40
Noida Housing Complex ----- 56
Ghaziabad Housing Complex ----- 150
------
446
-----

Sales Manager of 25 under-construction Housing Complexes were also

surveyed to know the degree of importance of various factors that
people consider while purchasing property, from developer’s viewpoint.
Data Collection Method
Data was collected by using primary as well as secondary methods of
data collection.

Primary Method

1) Face to Face interview

2) Questionnaires
3) Telephonic Survey
4) Survey through E-Mail
5) Survey through Reference

Secondary Method

1) Magazines on Property
2) Internet sites on Property
3) Internet websites of popular property developers of India

PROBLEMS ENCOUNTERED
Denial of permission to conduct survey in PVR shopping mall and
few housin complexes like DLF Belvedere Park, Ansals Sushant Lok,
etc.
Travelling to far-off places from Delhi everyday.
Analyzing the perception of people about different cities of NCR was
little difficult as some respondents didn’t have much knowledge about
Ghaziabad and Faridabad.
 Factors and Parameters Chosen for Survey

The questionnaire was prepared in such a way so as to achieve all the

three objectives mentioned above. In order to attain the objectives
five major questions were included in the questionnaire along with few
general questions.

• In order to achieve the first objective of finding out the reasons

responsible for transition from Delhi to NCR two questions were
included. One to find out the first pull that attracts the people
most while buying the property (See Q1 of Housing
Questionnaire given in Annexure 1). And the second question
helps in finding out other major reasons for purchasing the
property (See Q6 of Housing Questionnaire given in Annexure 1)

Factors were

1.Brand name – Brand name is something that immediately comes

into your mind when you think of any product. Even in case of
purchase of property, brand name plays a major role. Many people to
prefer buy the property developed by well-known and reliable
developers. Moreover properties developed by established developers
help buyers in getting the best returns, as these properties can be sold
any time at a premium.

2.Advertisements – Its an old belief that advertisement can sell

literally anything. In order to ascertain whether its true for property or
not, it was also included as a first pull factor in the questionnaire.
3.Location – This deals with property and connectivity to road links,
airports, railway stations and bus stops. The more approachable the
property is to the public transport terminal, the more value it holds.
Proximity to the Central Business District also plays an important role
in this aspect.

4. Affordability – Budget plays an important role in short listing the

options available in the market. Its only when the budget is decided,
one starts looking for the available options in the price range decided.

Some other factors were:

1. Need for More Space

2. Need for Better facilities
3. Need for Healthy environment
4. Want for Quality Construction
5. Lack of facilities in previous residence
6. Proximity to Workplace
7. Job transfer

• In order to achieve the second objective of knowing the

perception of people about cities included in NCR a question
related to it was included in the questionnaire (See Q13 of
Housing Questionnaire given in annexure 1).
Parameters were

1.Location - This parameter includes all the locational factors such as

proximity to central business district, to schools, to hospitals,
existence of huge shopping malls, etc.

2.Business Hub – This parameters helps in analyzing the perception

that people have about the job opportunities and business prospects
available in different cities included in NCR.

3.Quality of Living – This parameter helps in analyzing what people

think about the style of living prevalent in the 5 cities included in NCR.

4.Law and Order – This parameter helps in analyzing what people

about the safety and security situation prevalent in the 5 cities chosen
for the survey.

5.Infrastructual Development – This parameter helps in analyzing

how respondents rate 5 different cities chosen for the survey, on the
basis of conditions of road and highways, availability of public
transport, etc.
• In order to achieve the third objective of knowing the degree of
importance of various factors, which people consider while
purchasing the property, two questions were included in the
questionnaire. One to find the degree of importance of external
factors (See Q2 of Housing Questionnaire given in annexure 1)
and another to find the degree of importance of in-locality
factors (See Q3 of Housing questionnaire given in annexure 1).
Factors were

External Factors
1.Price Range
2.Connectivity to Public transport
3. Proximity to workplace
4. Availability of loan
5. Easy Payment Plans
6. Rate of Interest
7. Resale Value
8. Clear title of property
9. Proximity to School
10. Proximity to Hospitals
11. Proximity to Entertainment Centers

In Locality Factors
1.Peaceful Locality
2.Pollution Free environment
3.Population/occupancy
4.Quality of Construction
5.Maintenance
6.Suitability of Home Type
7.Utilization of space
8.Water Availability
9.Power Backup
10.Safety-Security
11.Recreational facilities/Sports Complex
12.Car Parking facility
13.Club Membership
 REAL ESTATE MARKET

Construction sector has been the focus sector for some time as its
impact on the economy is big by virtue of its being a huge
employment generator. The real estate market is booming. Its
growing at around 12% per annum.

• Today its boom time in the real estate market and homebuyers
couldn’t have asked for a better opportunity to buy a home.
Indian developers are now not talking of anything less than world
class. Infrastructure and economic development of some cities as
well as the housing shortages are driving the boom. There is a
fundamental change in the approach of the buyer, developer and
the government. They all are seeking quality development. The
middle class demands the best that money can buy. With the
competition in the market, developers have to deliver the best
within specified time frames and the government, discharged from
the duty of construction has to keep everyone’s interest at heart.

The Major reasons for boom in the real estate market are:

Easy Availability of Loan and Lower Interest Rate

• There is easy access to loans. The housing finance has posted a

growth of 29 percent in the last fiscal, touching 53,685 crores.
Further, interest rates on housing loans have come down and are
much lower, between seven to eight percent as compared to 13-
14 percent five years ago.

Affordability

• Another major reason for boom is that housing in India has

become more affordable in recent times. A decade ago, a house
cost nearly 15-20 times an individual’s annual salary. Today the
cost of a house has come down to just about three to four times
an individual’s annual pay package.

Increase in number of nuclear families

• In the past, owing a home was a dream realized only after

retirement. Largely because people looked at it as a means of
providing for their children, having themselves lived in a joint
family setup. Joint families are progressively getting included in
the pages of history book even in a country like ours. Not
surprisingly the rise in the number of nuclear families is pushing
demand for housing further to cater to a generation that is not
averse to taking risks. Nor are they hesitant when it comes to
paying a price to realize their dreams

Investment Option

• Competitive offers by home loan companies combined with

good quality projects developed by reputed builders having a
number of amenities have made investing in properties very
attractive Wherever there is growth and opportunity, investors
are bound to be around and traditionally real estate has been a
safe investment option. Property is looked upon by many as an
investment option that appreciates substantially when compared
to other traditional tools of investment.

Migration Of Industries

• Another major reason for boom in the real market is the

migration of industries to smaller towns leading to rural progress.
With villages turning into towns and towns becoming metros, the
property market is growing steadily. This revolution has directly
resulted in greater demand for not just housing but also for the
overall real estate market with heightened demand for better
infrastructure, transportation facilities, entertainment zones,
shopping malls, multiplexes and more.

DATA ANALYSIS
In order to attain the objective of knowing the degree of importance of
various factors which people consider while purchasing the property,
two questionnaires were included in the questionnaire. From each
questionnaire the responses to these questions were recorded in the
computer and analyzed.

• While in order to know about the perception of people about

different cities and also to know the major reasons for buying the
property three questions were included in the questionnaire.
Responses to these questions were recorded in MS excel and were
analyzed through tables and Charts in MS word.

• The following pages of the report contain Factor Analysis as well

as Charts.

FACTOR ANALYSIS
External Factors

OUTPUT 1. Locational factors

Descriptive Statistics
Mean Std. Analysis
Deviation N
PRICE 4.20 .88 406
CONNEC 2.61 1.25 406
TV
WORKPL 3.37 1.36 406
AC
LOAN 3.29 1.40 406
PAYPLAN 3.17 1.33 406
INTERES 3.08 1.36 406
T
RESALE 2.98 1.60 406
CLRTITL 4.25 1.34 406
E
PROXSC 2.91 1.44 406
HL
HOSPT 2.77 1.22 406
ENTRTN 2.57 1.19 406
M
 CONCLUSION

• Thus with the help of factor analysis we come to the conclusion

that following External factors are most important.

1. 1.Home Loan Facility – Many people in India still prefer

to buy property by taking home loan. Easy home loan is one of the
major reason for the boom in the real estate market. Stiff
competition in the home loan segment has brought in a wide range
of products to the customers for them to choose from. These days
the top property developers themselves help the customers to avail
home loan. They provide the customers with necessary details
regarding home loan.

2. 2.Price – Price or in other words budget is always an

important factor while purchasing something. And when it comes to
the property, price is a major detrimental factor. According to the
budget people choose the property. Even the leading developers
are well aware of this fact and thus have been building homes for
all the classes of people – Independent Villas and luxurious flats for
high class and upper-middle class people and Small flats for middle
class people.

3. 3.Proximity to workplace – Well no doubt people want

to stay near to their workplace. No one actually likes to spend hours
in commuting between the workplace and home. Developers are
well aware of this fact too and therefore opening up new projects
only in those places where the industries are existing or are coming
up.

4. 4.Resale Value – It has been realized that people while

purchasing the house also considers the resale value of it. No one
likes to spend money on something, which will fetch no return after
a certain period of time. Property fetches high returns for its owner.
It is considered by many as the safest investment tool.

5. 5.Proximity to hospitals – Out of these five major

reasons identified, this reason can be said to be of least
importance. But it is also one of the major factors which people
consider while purchasing a property.
 In-Locality Factors
Descriptive Statistics

Std. Analysis
Mean Deviation N
PEACE 4.04 .81 406
POLLUTN 3.85 .91 406
POPULTN 3.05 1.10 406
CONSTRUC 4.24 .78 406
MAINTENC 4.17 .90 406
HOMETYPE 3.84 .91 406
SPACE 3.67 .91 406
WATER 4.77 .53 406
POWER 4.28 1.10 406
SAFETY 4.69 .66 406
SPORTS 3.02 1.22 406
CARPARK 3.89 1.14 406
CLUB 2.46 1.26 406

CONCLUSION

Thus with the help of factor analysis it can be concluded that following
in-locality factors are important:

1.Quality of Construction – Obviously when one buys a property he

makes sure that the quality of construction is good. Everyone while
buying a new product wants to buy a quality stuff. Same applies to the
property. Every buyer wants to buy a well built house.
2.Pollution Free Environment – The immediate surroundings of the
property is always evaluated by the buyer. These days developers give
due importance in making the surroundings beautiful with innovative
and creative landscaping. They involve landscape architects from
different corners of the world to give their customers the best. The
NCR is becoming more and more popular among home buyers because
of its greenery and pollution-free environment.

3.Water Availability – Water Availability, power backup and safety

and security are some very important factors which people do consider
while purchasing the property. All these factors are hugely responsible
for the transition of people from Delhi to housing complexes in NCR as
many colonies of Delhi faces problem of shortage of water and power
failure while availability of these essential facilities are ensured in
housing complexes by the respective developers.

4.Occupancy - Due to increasing crime this factor is becoming more

and more important for the buyers. They don’t want to settle down in
such a place where hardly anyone else lives. People prefer to stay in a
reasonably well-occupied housing complex. But its also true that
people don’t prefer to stay in highly populated areas as it was
observed in the case of Shipra Sun City, Ghaziabad where 5000
families living in one single housing complex fight for space and car
parking place.

5.Suitability of Home Type – Nowadays due to the wide range of

options available people can afford to be choosy. Now they don’t need
to compromise on anything. They don’t buy a property till the time all
of the essential things match their requirements. Developers do pay
attention to the different requirements of different customers. Some
want a flat on the second floor while some want a flat with two
bedrooms. All these requirements are tried to be met by the
developers.

6.Sport Complex / Recreational Facilities – “All work and no play

makes Jack a dull boy”. People have started believing in this concept.
Now each parent wants that within the complex his/her kids get all
kind of sports to play. Even adults want different recreational facilities
to be available in the housing complex, which may help them in
eliminating work stress.
 TABLES AND CHARTS

Three tables and charts have been prepared for each of the three cities

namely Gurgaon, Noida and Ghaziabad to analyze what respondents

from each of these cities think about five cities included in NCR namely

Gurgaon, Noida, Greater Noida, Faridabad and Ghaziabad on the basis

of five parameters namely Location, Business Opportunity, Law and

Order, Style of Living and Infrastructural Development and also to

know the reasons for which they bought the property.

 GURGAON

Perception of people about the cities of NCR

Business Quality of Law and Infrastructural

Location Opportunity living Order Development
Gurgaon 202 180 210 184 106
Noida 34 36 19 25 63
Greater Noida 1 12 8 17 65
Faridabad 2 10 1 1 2
Ghaziabad 1 2 1 4 5

Perception of People About the Cities of NCR

250

200

150 Gurgaon
No. of People
Noida
100
Greater Noida
50 Faridabad
Ghaziabad
0
Location Business Quality of law and order Infrastuctural
opportunity living development

Parameters
Findings:

1. Gurgaon buildings stand tall in each and every parameter.

Gurgaon tops in all the parameters among Gurgaon respondents.

2. Though in case of Infrastructural Development Greater Noida

and Noida are also ranked well by the Gurgaon residents.
Probably the credit goes to DND flyover.

3. Location wise, people of Gurgaon feel only Gurgaon and Noida

are good in the entire NCR as Greater Noida, Faridabad and
Ghaziabad could fetch only 1, 2 and 1 favourable response out of
total 240 responses.

First Pull to choose the Housing Complex

Brand
name AdvertisementsLocation Affordability
46 10 140 72
 Most important factor

17%
27%

4% Brand name

Advertisements

Location

Affordability

52%

Findings:

1.The basic reason for people buying property in Gurgaon in mass

scale is its locational advantage. It shares border with the Capital of
India. Moreover huge employment generating BPO companies are
located in Gurgaon. Many Reputed schools and colleges have also
come up in Gurgaon. Some of India’s biggest shopping malls having
shops of international brands as well as famous national brands are
also situated here.

2.Second major factor which attracted people to buy property in

Gurgaon was affordability. Developers realizing that most of the
people shifting to Gurgaon will be from middle class society they
constructed big towers with numerous reasonable flats. Since the price
of the property kept by the developers suited the pockets of buyers
they were able to buy it without any financial problem.
 3.Third major factor was brand name. According to 17 % of the total
respondents brand

name was the prime reason for which they bought the property. In
Gurgaon Housing Complexes have been constructed by popular and
leading property developers of India like Unitech, DLF, Ansals, Omaxe,
Etc.

4.Only 4 % of the total respondents feel that it was advertisements

which made them buy the property. Advertisements can actually put
the name of the property in the mind of the buyer but no one actually
buys the property only on the basis of advertisements. Thus it will be
wrong to say that advertisements are useless since they do help in
selling though not directly.

Major reasons for shifting

Major Reasons for Shifting Increase in living Quality of

Reasons More space Better Location Better Facilities Healthy environment status construction
No. Of
90
people 46 84 54 43 38 11
80
Lack of Proximity to
Reasons facilities
70 Workplace Job transfer Own house Investment Others
No. Of
Number of people

60
people 18 58 10 42 11 26
50

40

30

20

10

0
Own house
workplace
living status
more space

Job transfer

Others
Facilities

facilities
environment

Lack of
Location

construction

Investment
Increase in

Prox. to
Better

Better

Healthy

Quaity

Reasons
 Findings:

1.Among various reasons better location is the most important reason for
the people to shift to Gurgaon Housing and Society Complexes. Why
location is most important has become apparent till now.

2.Proximity to Workplace and Better Facilities are close second and third
most important reasons. Proximity to Workplace may become the most
important reason in few years time as industry migration to Gurgaon is
happening quickly. All the international brands are preferring Gurgaon over
Delhi for their regional office. Moreover people in need of better facilities
like water availability, Power Backup, Safety and security, etc also prefer to
shift to Gurgaon as Housing complexes of Gurgaon provide all these
facilities.
3. Need for more space, Need for Healthy Environment, Need for Own
House and Increase in Living Status can be considered as other major
factors for people shifting to Gurgaon Housing Complexes.

4.People also purchased property in Gurgaon for investment

purpose. This reason may not be seen in such a large number in any
other city of NCR. Its so because people consider investment in
property in Gurgaon as a very safe bet and expect high return on
Investment.

NOIDA
 Perception of People about the cities

Business Quality of Law and Infrastuctural

Location Opportunity living Order Development
Gurgaon 2 13 22 22 6
Noida 54 32 32 27 9
Greater Noida 0 2 2 7 41
Faridabad 0 9 0 0 0
Ghaziabad 0 0 0 0 0

Perception of people about the Cities

60

50 Gurgaon
40 Noida
30 Greater Noida
20 Faridabad
10 Ghaziabad
0
Location Quality of infrastuctural
living Development
Parameters

Findings:
1.In Location, Noida is a clear winner with 54 out of 56 respondents
choosing it as the best location in the entire NCR. That is a huge
percentage around 96%. This shows that Noida people are happy with
its Location. Noida is located close to the Capital of India and is also
very closely located to Indirapuram, another upcoming city.

2.In all parameters other than location, Gurgaon has also been ranked
as no.1 by many people.
3.One significant thing in this chart is that Faridabad was selected by
many Noida respondents as no.1 in case of business opportunities
available.

4.The most significant thing indicated by the chart is that people of

Noida have chosen Greater Noida as no.1 in Infrastructural
Development.41 out of 56 respondents have favourably marked for
greater Noida while only 9 have marked for Noida.

First Pull to choose the Housing Complex

Brand
name AdvertisementsLocation Affordability
1 0 40 31

Most Important Factor

1%
0%

Brand name

43% Advertisements

Location

56% Affordability
 Findings:

1.In Noida just like in Gurgaon, location is the most important factor
that pulls the people to buy a new home.
2.Advertisements have no role in the sale of homes but as said before
in the report advertisements do add the advertised property as an
option in the mind of the prospective buyer.

3.According to respondents from Noida Brand name of the developer

didn’t play a big role in making them buy the property. Its probably
because Noida doesn’t have highly popular brands like Ansals, Unitech,
Eros, DLF, etc.

4.Affordability is another major reason for the buying the property in

Noida. As there is hardly any popular developer in Noida and the
homes provided in Noida are not
28 as luxurious as that in Gurgaon, the
prices are very low as compared to the prices prevailing in Gurgaon. In
Gurgaon Higher class and Upper middle class people also buy homes
in large numbers whereas in Noida the number of high class and upper
middle class people looking for new home is very less.

Major reasons for shifting

Better Increase in Quality

Reasons More Space Better Location facilities Healthy environment living status construction
No. Of people 31 28 35 11 13 9
Lack of Proximity to
Reasons facilities workplace Job transfer Own house Investment Others
No. Of people 5 2 0 31 1 3
 Main Reasons for Shifting

40
35
Number of people

30
25
20
15
10
5
0

Own house
More Space

living status

Job transfer
facilities

facilities

Others
environment

Lack of
Location

construction

Investment
Increase in

Proximity to
workplace
Better
Better

Quality
Healthy

Reasons

Findings:

1.One of the most important thing found out in the survey was that
the one of the major reasons to buy the house was the desire of
people to have their own house. This reason was not at all important
in case of Gurgaon. This goes on to show that houses in Noida are
very reasonable. Mostly people earlier living in rent have bought
properties in Noida either to avoid high rents prevailing in Delhi or due
to the desire of having an own asset.

2.Need for better facilities was tick marked by maximum number of

people as a reason for buying the property. This again proves the fact
that people buying property in Noida are generally from middle class
who earlier used to live in less popular colonies of Delhi which are
deprived of essential facilities like water, power and safety.

3.Another major reason for buying the property in Noida is Need for
more space. Generally people earlier living in joint families or newly
married couples prefer buying property in Noida as they are
affordable.

4. Only 1 out of 56 respondents have said that investment was the

main reason to buy the property, which is around 2 % of the total
respondents. This goes on to show that people don’t generally buy
property in Noida for investment purpose.

5.Another important point to notice is that in Noida proximity to

workplace reason is insignificant. Its probably because virtually non-
existence of BPO companies in Noida.

GHAZIABAD

Perception of people about the cities of NCR

Business Quality of Law &

Location Opportunity Living order Infrastructure
Gurgaon 20 28 59 60 40
Noida 93 75 74 64 49
Greater
Noida 2 6 9 12 48
Faridabad 1 17 2 5 0
Ghaziabad 34 24 6 9 13
 Perception of People about the Cities
100
Number of People

80 Gurgaon
Noida
60
Greater Noida
40
Faridabad
20 Ghaziabad
0
Location business Quality of Law & order Infrastucture
Opportunity Living

Parameters

Findings:

1.Respondents from Ghaziabad have chosen Noida as the best location

in the entire
NCR. As many as 93 out of 150 respondents have marked
favourably for Noida which
is around 60 % of the total respondents. This clearly goes to show
that Ghaziabad
respondents have good image of Noida as far as location is
concerned.

2.In all other parameters there is a clash between Noida and Gurgaon
but Noida seems to lead in every parameter.

3.In business opportunity Noida have again been favoured while rest
four have almost same image in the mind of Ghaziabad respondents.

4.In case of quality of living both Noida and Gurgaon have been
marked by many as number 1. Style of living in other three places do
not have enjoy good reputation in the mind of the Ghaziabad
respondents.

5.In case of law and order Ghaziabad and Faridabad are clear losers.
This fact has been observed in all the three cities.
6.In Infrastructure Greater Noida enjoys good reputation.

First Pull to choose the Housing Complex

Brand
Name AdvertisementsLocation Affordability
14 11 85 92

Most Important Factor

7%
5%

Brand Name
46% Advertisements
Location
Affordablty
42%

Findings:
 1.In Ghaziabad affordability is the main reason for the people buying
property out there. The occupied Housing complexes of Ghaziabad are
pretty old and very reasonable. Developments in Ghaziabad started much
before it started in Gurgaon and Noida. So at that time prices were low.
Now with the massive development of Noida, Gurgaon as well as of
Indirapuram price of property have increased like anything.

2.Location is the second most important factor which makes people

buy property in Ghaziabad. Ghaziabad is located close to Noida as well as
Delhi. Moreover Indirapuram, the real upcoming area is its neighbour.
Moreover Ghaziabad’s
development took place years ago so it already has lots of facilities
available.

3.Advertisements and brand name did compel few to buy the property
in Ghaziabad but still they were not so important factors.

Major reasons for shifting

Better Better Healthy Increase in Quality

Reasons More Space Location facilities environment living status construction
No. of
People 49 71 37 9 11 2
Lack of Proximity to
Reasons facilities workplace Job transfer Own house Investment Others
No. of
People 9 12 5 54 1 20
 Major Reasons for Shifting

80
70
Number of People

60
50
40
30
20
10
0

Own house
More Space

living status

Job transfer

Others
facilities

facilities
environment

Lack of
Location

construction

Investment
Increase in

proximity to
workplace
Better
Better

Healthy

Quality
Reasons

Findings:

1.Though Ghaziabad respondents have rated Affordability as the

major reason for buying the property in Ghaziabad but if we exclude
affordability as a factor we find that location too was a very important
factor as we can see in this chart. 71 out of 150 Respondents have marked
location as a reason for buying the property i.e. around 50 % of the total
respondents.

2. Just like in Noida, the desire to have an own house is a major

reason to buy a property, in Ghaziabad too. This proves the
reliability of the previous chart which shows that the major reason
to buy a property in Ghaziabad is affordability.
3. Third most important reason for buying property in Ghaziabad is
requirement of more space.

4. Same as Noida reasons like proximity to workplace and

investment are almost insignificant.

Developers

Buildings surveyed (Sample Size: 25)

Building: Parsvnath Estate (Greater

Noida)
Project Completion: 100 %
Estimated Date of Possession: Ready
Total No. of Flats – 264
Sold Out 264
Vacant 0
Price Range 1400 per Square
feet
 User: 100 %
USP: Location and Amenities provided

Building: Parsvnath Green Ville (Sohna rd, Gurgaon)

Project Completion: 85 %
Estimated date of possession: Dec’ 07
Total No. of flats – 500
Sold out – 99 %
Vacant – 1 %
Price Range – 50 Lacs to 2 Crores
User: 70 %
Investor: 30 %
USP: Affordability

Building: Parsvnath Majestic

(indirapuram)
Project Completion: 100 %
Estimated date of possession: Ready
Total No. of flats : 340
Sold out: 340
Vacant: 0
Price Range: 1500 per square feet
User: 95 %
Investor: 5 %
USP: Location
 Building: Parsvnath Prestige (Noida)
Project Completion: 90 %
Estimated date of possession: June07
Total No. of flats: 472
Sold out: 95 %
Vacant: 5 %
Price Range: 2000 per square feet
User: more than 95 %
Investor: less than 5 %
USP: Centrally Located

Building: Parsvnath Edens (Noida)

Project Completion: 75 %
Estimated date of possession: March ‘ 07
Total No. of flats: 644
Sold out: 95 %
Vacant: 5 %
Price Range: 2800-3200 per square feet
User: 90 %
Investor: 10 %
USP: Very Well Located

Building: Parsvnath Platinum (Noida)

Project Completion: Low rise – 100
% Tower – 40%
Estimated date of possession: Low
rise - ready
 Tower – By March `07
Total No. of flats: 400 – Low rise
200 - Tower
Sold out: Low rise – 100 % Tower-
90 %
Vacant: Tower – 10 %
Price Range: 1800 per square feet
User: 90 %
Investor: 10 %
USP: World-class facilities provided

Building: Eldeco Mansionz (Gurgaon)

Project Completion: 90 %
Estimated date of possession:
ready
Total No. of Villas: 141
Sold out: 134
Vacant: 7
Price Range: 1 Crore
User: 100 %
USP: Quality of Construction and
Design

Building: Eros Rosewood City (Gurgaon)

Project Completion: 100 %
Estimated date of possession: Already Given
Total No. of Villas: 240
Sold out: 240
Vacant: 0
Price Range: 30 lacs – 55 lacs
User: 100 %
USP: Location and Quality of construction

Building: Eros Wembley Estate

(Gurgaon)
Project Completion: 50 %
Estimated date of possessionJun 07
Total No. of flats: 632 flats
Sold out: 90 %
Vacant: 10 %
Price Range: 2300 per Square feet
User: 100 %
USP: Location and Quality of construction
Other Buildings Surveyed

Unitech Nirvana Country (Gurgaon)

Unitech ‘The Close” (Gurgaon)
Omaxe Nile (Gurgaon)
Omaxe NRI City (Greater Noida)
Omaxe Forest (Noida)
Omaxe Royal Residency (Noida)
Jaipuria Sunrise (Indirapuram)
Ashiana Greens (Indirapuram)
Ashiana Orchids (Greater Noida)
Supertech Estate (Indirapuram)
Supertech Avant Grade (Indirapuram)
Eldeco Golf View Apartments (Greater Noida)
ATS Green Village (Noida)
Assotech Windsor Greens (Noida)
Assotech Windsor Park (Noida)
Vatika City (Gurgaon)

Analysis of Data collected from

Developers
Sales managers were asked to rank the above mentioned factors on the scale
of 1-10 (where 1 stands for the most important factor and 10 stands for the
least important factor). After collecting the data, it was put in the excel sheet
and then average for each of the factors was calculated. In the above Bar
chart averages have been shown. Factor with the least average is the most
important factor according to the developers, that people consider while
purchasing the property.

Findings:

1. It is clear from the above bar chart that Location is the most
important factor which people consider while purchasing the
property.

2. After location, quality of construction and safety are second and

third most important factors respectively.
 3. Healthy environment, Water availability, Maintenance, Power
Backup and club membership fall in the middle category with
average ranking ranging between 3.5-7.

4. Car Parking and Sports complex are least important factors and
according to developers, people don’t consider them much while
choosing a property.

RECOMMENDATION

1.As Unitech enjoys good brand name and have a battalion of brand
loyal customers it shall make sure that the maintenance of its occupied
housing complexes is taking place in the best possible manner.
2.Due to stiff competition in the market Unitech shall focus on the
Quality of homes provided and shall also try its best to meet different
kind of requirement of different buyers.

3.Due to the current oversupply situation in the market Unitech shall

resist from increasing price of its property.

4.Unitech shall help and lure the prospective buyers by helping them
in getting housing loans. It shall collaborate with some popular banks
for this purpose. These days even banks are more than willing to
provide home loans.

5.Unitech shall provide the right amount of greenery in its housing

complexes, as pollution free environment is a very important factor
that people consider while purchasing the property.

6.Gurgaon, Noida and Greater Noida are the places where Unitech
shall come up with new projects as they have been marked favourably
by the all respondents. Respondents do not have good image of
Faridabad and Ghaziabad while Indirapuram is yet to prove its worth.

7.Advertisement for selling property in Gurgaon can be “Why drive for

45 minutes to your workplace everyday, take a flat in Gurgaon today.”
As proximity to workplace is the major reason for people buying flats
in Gurgaon. Whereas for Noida and Greater Noida advertisement can
be like “Fed up of paying rent. Now realize your dream of having a
house of your own-COME TO NOIDA” as desire of having an own house
is the most important reason for the people buying property in Noida.
 CONCLUSION

1.The major external factors which people consider while purchasing

the property are Price, Availability of loan and Proximity to workplace.
2.The major In-Locality factors which people consider while purchasing
the property are Quality of construction, Availability of water and
Pollution-free environment

3.Perception of people about different cities of NCR

• Location wise Gurgaon and Noida are adjudged the best by the
respondents
• Business opportunity wise Gurgaon due to the mass presence of
BPO company and offices of MNC’s and Noida due to its
proximity to Delhi are consider good by the majority of
respondents.
• In Quality of living again Gurgaon and Noida leads the pack but
out of the two Gurgaon is better due to the existence of Higher
and upper-middle class people in large number.
• In Law and Order all the places are bad as per the respondents
but out of the five Gurgaon is the best.
• As far as infrastructural development is concerned Greater Noida
enjoys good reputation among the respondents of all the three
cities.

4.In totality, both Location as well as Affordability together account for

more than 95 % of the total responses.

5.In Gurgaon major reasons other than affordability and location, to

purchase the property were proximity to workplace and healthy
environment.
 In Noida and Ghaziabad other major reasons were almost the same
-desire to own an own house as well as need for better facilities.

Bibliography

• www.unitechgroup.com

• www.dlf-group.com
• www.ansalspropertiesltd.com

• www.eros-group.com

• www.eldecogroup.com

• www.omaxe.com

• www.parsvnath.com

• www.ashianahousing.com

• www.gurgaonproperties.net

• www.realestatencr.com

• www.gurgaonrealestate.com

• www.estatedeveloper.com

• India Today Buyer’s Guide – November 2006 Edition

Annexure 1
Annexure 2
Annexure 3