Company Report of Partex Star Group, Bangladesh

NORTH SOUTH UNIVERSITY
Company Report
Partex Star Group
Submitted to: Shahedul Alam (Shl)
Course: Mgt 489

Section: 6
Mgt489-su15-sec6-group-4-comp-rep-Partexstargroup
Page 1
Executive Summary
Partex Star Group is a local company which is very diversified and holds
many different business units. The company is considered as one of the
largest conglomerates in the local market. Since its inception in 1962 the
company has only seen positive growth and feedback from its customers.
Since it is a local company there is not much activity in the international
market other than its sister concerns holding international franchises. The
companys headquarter is in Dhaka and has factories in Narayangonj and
Gazipur, Bangladesh. The company faces various types of strategic issues
however, the most impending ones are the political crisis, cost of raw
materials, organizational changes and strategic alliances. All these issues
have made making strategies for the company very hard, however,
according to the interview the respondent has said the company is
overcoming these issues and trying to work towards a more cohesive
business mode. Later part of the report discusses how porters five forces is
used in the business to help analyze the companys strategies and operation.
For example, the company does face fierce competition however, due to its
strategic alliance with Star Ship Condensed Milk the level of competition is
currently being controlled. On the other hand the bargaining power of the
supplier and the buyer are both very low when compared to Partex Star
Group. There is less threat to new entrant because the market is highly
saturated and the companies dominate the
Done By: Group 4

Fahima Ayesha Choudhury
1210030030
new companies to enter. Furthermore, all the
Zareen Tasnim Lazima 1210828030
companies in the market are already
Ashik Mahmood Andalib
enjoying economies of scale hence new
1110448030
Mohammad Atikul Haque
entrants cannot compete. Lastly, the threat
1110244030
of substitute is low for Danish condensed
Saiful Alam Sunny
1110507030
Mgt489-su15-sec6-group-4-comp-rep-PartexstargroupPage 2
Hamida Kaus Prianka
1110517030
market completely making it rather hard for
milk since the consumers develop a taste for it which cannot be changed
easily, on the other hand there is threat of substitute for the consumer
durable goods such as doors and furniture. Lastly we discussed about the
business model of Danish Condensed Milk using the business canvas model
Table of Content
Introduction
Overview of the Global Operations and Structure of the Firm

Strategic Issues Facing the Firm
Analysis
Business Model for One Product

Conclusions
11
16
References 18
Research Method19
Formal Thank You Letter
20
Introduction
Partex Star Group is one of the largest Bangladeshi diversified private
sector enterprises. The Group, the then Partex Group, started its journey in
1962, with the torchbearer, Mr. M.A. Hashem, the founder Chairman of
the then Partex Group, an eminent industrialist of the country.1
Although the company initially held all the business units however, in the
recent times the company has broken in separate companies such as Partex
Star Group, Partex Beverage and Partex Plastic, there are other smaller
sisters concerns of the company as well which are all family owned by the
founding chairmans children
Partex Star Group owns and successfully operates twenty manufacturing,
service and trading concerns delivering best values to customers through
its products and services. The business primarily exists in two different
areas consumer durables like different types of boards(particle board,
veneer board, melamine faced chip board, plywood, PVC sheet) doors and
door frames & furniture to FMCG like dairy products, cookies, spices, etc.
The human resource team is very hard working and tries to enriched
customer experience through a top-to-bottom focus on excellence in
execution. The company maintains quality at every step of the way starting
from the production system to the hiring of new employees, selecting
distribution channel and showrooms the company tries to make their
product as easily and readily available to the consumer as possible..
A motivated work force, management and committed board members led
by the Partex Star Group Chairperson and backed by a market oriented
corporate strategy has been the cornerstone of the groups success.
1 Partexstargroup.com, (2014). Partex Star Group Corporate. [online] Available at:

http://partexstargroup.com/companies/danish-condensed-milk-bd-limited/home
Overview of Global Operation and

Structure
Relative Size
The company is considered one of the largest local conglomerates In Bangladesh 2
holding over 17 different types of product line under the name and two different
division which are consumer durable goods and FMCG products. The companys net
worth is considered to be BDT 7,500 which is very large by itself.
Location of Head Quarter

The head quarter is located in Dhaka and the detailed address of the head
office is mentioned below along with the phone number
Address: Shanta Western Tower (13th Floor), 186 Bir Uttam Mir Shawkat
Sarak, Dhaka 1208
Phone:02-8878800
Geographic Area of Operations

The company operates in 34 different districts3 through its various
distributors. The factories are located in different regions such as
Narayangonj, Bangladesh and Gazipur, Bangladesh. Through its extensive
distribution network the company is able to serve maximum number of
customers when compared to its fellow competitors. On the other hand since
2 Wikipedia, (2015). Partex Group. [online] Available at:
https://en.wikipedia.org/wiki/Partex_Group.
3 CRAB, (2013). Credit Rating Report: Danish Condensed Milk. Credit Rating Agency of
Bangladesh.
the factories for the company is located near Dhaka city its makes it very
easy for the management team to control and monitors the production
process.
Global strategy
The company is not currently thinking of expanding into the international market as
it believes that there is still scope of expansion in the local market. Furthermore, the
company lacks expertise in global strategy which has stopped the company from
going into the global market. Although its products are not sold in the international
market, however the companys sister concern does hold franchise of international
brands such as R.C Cola. The product is very popular in the rural areas of
Bangladesh which has helped its sister concern to continue its production process.
Role of Bangladeshi Unit

The company only produces and sells in the local market hence, the Bangladeshi
unit is very important for the firm, without it the company would not be existing.
Since there is no international unit for the firm there is not much to differentiate
rather we can discuss about the role of the company in Bangladesh.
The company holds an important role in the economy since it employs a large
number of people and is considered as one of the largest conglomerates of
Bangladesh. The two main divisions are FMCG goods and consumer durable goods
which both have very established products such as Partex Boards and furniture and
Danish Condensed Milk. Danish Condensed Milk was the pioneer in the condensed
milk production in Bangladesh, hence making it an important part of the economy in
Bangladesh. Also according to consumer preference Danish is considered to be the
most preferred condensed milk in Bangladesh 4.
Strategic Issues facing the Firm

4 Mila, F. and Raha, S. (2013). Consumers preferences for processed milk A study
in Mymensingh town. Journal of the Bangladesh Agricultural University, 10(2).
There are sever strategic issues the firm faces among them some of the prominent
ones are discussed, they are: Political crisis, cost of raw materials, strategic alliance,
organizational change
Political crisis
Bangladesh has been going through a very unstable political condition due to the
regular strikes which are often very violent. According to BSS data from the year
1996-2000 the average loss of GDP is 4.5% in recent times the situation was
worsened since our economy losses around $2.2 billion in just 3 month in the year
20155. The overall loss in the economy is so large, so we can assume that all the
businesses especially the ones that are highly involved have had great losses as
well. During the interview the general manager of the company mentioned that the
company did face a lot of loss due to delayed delivery of goods and fall in sales
since there were fewer customers. All these together meant that the company has
problems creating its strategies thus creating strategic issues.
Cost of raw materials

Overall there is a rise in general commodity in Bangladesh, this is also due to
the fact that the cost of raw materials for the firms are increasing hence they
are charging higher prices for the same goods. The companies are facing
trouble maintaining the cost of raw materials because not only local
producers are increasing the cost of the inputs but also the foreign sellers
are increasing their prices thus the overall input price is increasing.
Furthermore, due to the political crisis in Bangladesh many of the raw
materials are not being delivered on time hence, the perishable items are
rotting on the streets before reaching the factories6. This has overall increased
the cost of raw materials because the wastage has increased. The same issue had
been discussed by the manager of the company when we were conducting the
interview with him.
5 Businessnews24bd.com, (2015). Political turmoil cost BD $2.2 billion in 3 months.

[online] Available at: : http://businessnews24bd.com/political-turmoil-cost-bd-2-2billion-in-3-months-wb
6 Hasnat, A. and Karmokar, S. (2015). Business losing to unrest. Prothom Alo.
[online] Available at: http://en.prothom-alo.com/economy/news/57706/Businesseslosing-to-unrest.
Strategic Alliance
Strategic alliance is an agreement between two firms to pursue and agreed
set of objectives. In case of Partex Star Group, the company has a division
which is the FMCG products. Under FMCG products the company sells Danish
Condensed Milk, this is the product that is facing problems with strategic
alliance. The company had a strategic alliance with Star Ship Condensed Milk
were they agreed not to create unfair competition on each other. Although
this was the case however, the other company is facing trouble keeping up
with the agreement since several times Star Ship Condensed Milk has broken
the strategic alliance and charged lower wholesale price to take away the
market share of Danish Condensed Milk. Although there is tension created
due to this unfair practice, however the two companies still have the
strategic alliance and trying to work through the agreement to help benefit
both the companies.
Organizational Changes
The company was created 1962 and since then the company was considered
one whole company regardless of how many different division it help. Due to
recent conflict between the directors of the company, the overall company is
now being broken in several different companies. Due to the breaking of the
company there is a massive organizational change that is coming through
which is also creating trouble and thus being a strategic issue for the
company. Furthermore, the organizational culture is also changing due to the
changes in hierarchy which is also a problem for the employees since, it is
rather different as compared to what it previously used to be. The person we
had interviewed had said the office does not feel the same as it used to be
since it is rather difficult to predict as to what the next strategy of the
company will be as it no longer operate in the same manner it used to.
Analysis
We will be analyzing the strategies and operations of Partex Star Group using the
porters five forces model. We will be focusing on the FMCG division specially Danish
Condensed Milk
Rivalry Among existing competitors

There is severe competition between the existing competitors when it comes
to condensed milk market. The existing competitors of Danish condensed
milk is Star Ship condensed milk, Fresh condensed Milk, Goalini condensed
milk and No.1 condensed milk7 and etc. Since all these companies produce in
bulk there is always a price war going on between the companies so that
they can gather as much market share as possible. Some of the companies
have created strategic alliance so help with the rigorous competition,
however, many companies fall short when it comes to obliging to the
agreements. Danish condensed milk has significant portion of the market
share, since according to the general manager Danish condensed milk is
currently the market leader followed by Star Ship condensed milk. The
competition is so fierce that the companies even sometime stoop down to
unethical measures to be more competitive compared to their competitors.
For example some companies use raw materials that are cheap to use
however very harmful to the consumers health to reduce the cost of
production.
Danish condensed milk does to export their products abroad hence there is
not much competition they face when it comes to international market.
Furthermore, most of the condensed milk producers are also local companies
hence, the companies are at least safeguarded against foreign competition.
Even if there were new foreign entrants into the market, Danish believes that
the foreign companies would not be able to take much of their market share
since they also hold a loyal customer base who will not switch. Therefore,
overall it can be concluded that although there is high rivalry in the market
however, each company does have its designated loyal customers who do
not switch hence allowing the companies to survive the competition.
7 Chowdhury, K. (2014). Saga of so-called condensed milk. Dhaka Tribune. [online]
Available at: http://www.dhakatribune.com/food/2014/aug/11/saga-so-calledcondensed-milk.
Bargaining power of the buyer

Condensed milk is bought both by wholesaler and retailers. The wholesaler
usually supply to tea stalls who use condensed milk for making milk tea.
Retailers on the other hand sell in single units to general customers. The
main buyers of Danish condensed milk are the tea stall owners since they
are the one who buy regularly. In terms of bargaining power of the buyer,
there is a lack in bargaining power due to the sheer size of company holding
Danish condensed milk being so big that small tea stall vendor cannot have
high bargaining power. An example of how strong the bargaining power of
Danish condensed milk is that there is zero credit policy and the tea stall
vendor oblige by the policy even if they have cash crisis. There is no
exceptions made by the company regardless of the situation. The buyers of
the product are quite price sensitive however, they are also very loyal since
they have a distinct taste requirement. Due to these reasons together, the
bargaining power of the buyer is low of Danish Condensed Milk.
Bargaining power of the supplier

Similar to the bargaining power of the buyer the bargaining power of the
supplier is low when it comes to the company. Partex Star Group is a large
company who tend to buy is bulk and have substantial influence on their
suppliers therefore reducing the bargaining power of the supplier. The
company has its own dairy farm for production of milk for the condensed
milk hence there is no question of having bargaining power of the supplier
for the unit. The other materials required for production of condensed milk
are either imported from India New Zealand and Australia8.
Threat of new entrant

Condensed milk production has a highly capital intensive production process 9
. The case is similar in Bangladesh, due to this reason there is less threat of
8 CRAB, (2013). Credit Rating Report: Danish Condensed Milk. Credit Rating Agency
of Bangladesh.
new entrant in the industry. In the last 5 years there has been no new
entrant in the market showing that the number of competitors entering the
market is very low. There is reduction in threat of new entrant due to the
economies of scale all the existing companies have. The new entrants need
to extremely large in order to compete at the same scale as Danish
Condensed Milk. Danish produces 220 metric ton of condensed milk every
day and is running at a capacity of 77.3%10. Due to the massive size of the
production process new entrants are either blocked from entering or they are
too scared to enter the market since they believe they cannot survive with
the large companies, not just Danish itself. Another reason the threat of new
entrant is reduced is due to the first mover advantage the existing
companies hold. As discussed before the companies have a loyal customer
base who do not enjoy switching their condensed milk. Due to this reason
new entrants know they cannot operate in such a saturated market hence,
do not enter the market all together.
Threat of substitute
There are several substitute of condensed milk for example milk and cream
of coconut11. Although cream of coconut is not as popular in Bangladesh
compared to abroad, however, milk is a very close substitute in Bangladeshi
context. Since condensed milk is mostly used for making tea in Bangladesh
many tea stall vendors usually opt for using milk instead of condensed milk
9 Madehow.com, (2015). How evaporated and condensed milk is made manufacture, making, history, used, processing, composition, steps, product,
industry, History. [online] Available at: http://www.madehow.com/Volume6/Evaporated-and-Condensed-Milk.html.
10 ibid
11 Fleming, A. (2012). How to Substitute Condensed Milk (Buttermilk, Evaporated,
Sweetened). [online] Go Dairy Free. Available at: http://www.godairyfree.org/dairysubstitutes/substitute-condensed-milk-buttermilk-sweetened-powder.
since it is less harmful for the health of the consumers. Although it is a close
substitute however, there is distinct difference in taste since, condensed milk
has a stronger taste than milk and some consumer do not prefer anything
other than condensed milk when it comes to their milk tea. Furthermore,
condensed milk is actually cheaper than using milk hence to reduce the cost
of production for the tea stalls the shop owners prefer using condensed milk.
Therefore, overall although there is evident threat of substitute of condensed
milk such as milk however, due to the distinct taste condense milk provides
and the cost of it the threat is rather reduced significantly.
For consumer durable goods there is threat of substitute since many new
types of doors are available such as plastic doors and furniture, which has
become a concerning matter for the company
Business Model for one product

For the purpose of this report we will be focusing on the product Danish
Condensed Milk, which is currently the cash cow for Partex Star Group. The
product was first launched in the year 1991 which was the first condensed
milk production process in Bangladesh12. Since its inception the product has
been growing in popularity and is considered to be the market leader. In
order to analyze the business model of Danish Condensed Milk we will be
following the Business Canvas Model. The details have been discussed
below.
12 Partexstargroup.com, (2014). Partex Star Group Corporate. [online] Available at:

http://partexstargroup.com/companies/danish-condensed-milk-bd-limited/home
Key Partner
The key partners are those members that heavily influence the business
process for a particular product. In case of Danish Condensed Milk the key
partners as per the general manager are the following: supplier of raw
materials such as milk and additives that are required for production process.
The milk that they receive is mostly from our own farm, however due to the
high volume of production the company needs to source from outside
suppliers as well. The next most important component for production is the
additives that help increase the self-life of the product and make the product,
these products come from various countries. Hence the suppliers of those
additives are considered their key partners as well. Then comes the
distributors of the product, the company boosts on having the largest
distribution network when it comes to condensed milk, therefore making the
distributors a key partner
Other than the supplier and distributors, another key player for Danish
Condensed Milk is the Star Ship Condensed Milk. Since they hold a strategic
alliance with each other they are a key partner when it comes to making any
decision and influences the business model.
Key Activities
There are several key activities of Danish Condensed Milk, however the ones
worthy of mentioning is the production process of the company. The
company produces 220 metric ton of condensed milk a day13 which means
production is a very important activity for the company. In the production
system they company mainly focuses of the production planning and control.
Since they produce is such large amounts it is very important to maintain the
two components for smooth daily production. Another important part of the
production process is selecting the right production capacity in case of
13 ibid
Danish Condensed Milk they chose it to be 77.3%14 which is pretty high in

terms of utilization of resources. Production in this capacity allows the
company to not only make large profit but also avoid diseconomies of scale.
Another key activity for Danish is the marketing and sales activities, the
company sells in bulk throughout the year due to the high demand hence
maintaining the marketing and sales activities are also considered to be very
important for the survival of the company. Building strategies as to how to
market their products has been the most challenging component as per the
general manager. Since the market is very saturated, it is hard to bring out a
different marketing promotion that will attract people towards the product,
however, through a recent TVC the company has been able attract the
consumers considerably.
Value Proposition
Danish strives to provide as much value to their customers as possible
through various activities the company gets involved in. The most prominent
value proposition the company believes it provides to their customer is the
brand value. Danish has established a good brand value among its customer.
Many think the product is of superior quality hence feel like the product holds
more value when compared to the fellow competitors.
Another value the company tries to provide to their customer is
performance, since large number of their buyers are tea stall vendors it is
very important for the vendors to get the most out of a can of condensed
milk. Danish believes it can provide performance by making the highest
number of cups of tea just from one can. This is because the product is of
superior quality and little is required to make a good quality tea.
Lastly, the company believes it also provides high level of convenience to its
customers through its vast distribution network. The product is highly
14 ibid
available hence the customers do not have to look rigorously to find the
product. It is very convenient for both the single buyer such as regular
customers to find a can of Danish condensed milk in their nearby shop as
bulk buyers due to the well managed distribution network.
Key resources
The key resources for the company are the physical resources which are the
equipment and machinery that is used for the production process. Since
production of condensed milk is highly capitalized these machineries are
considered to be highly valued resources by the company. Due to holding
these resources the company is able to operate in the market as the
machineries are very expensive.
Financial resources are also a key resource for Danish condensed milk. The
holding company of Danish condensed milk has great financial backup which
allows Danish to at times even operate in losses without having to go out of
the market. The holding companys net worth in year 2000 Tk. 7,500 million 15
and it has grown exponentially since then. Due to the financial resources
available to the company the product can go for expansion at ease without
being constrained by lack of financial back up. Lastly, due to the back up the
company is also able to maintain its human resources very well which is
another key resource for the survival of the product.
Human resources are key resources for any company since it is the
foundation which helps company to survive. According to the general
manager of the company has highly dedicated and motivated employees
who help make the company as successful as it is. Without the help of the
15 Bangla2000.com, (2000). Partex Group - A prominent company in Bangladesh.

[online] Available at:
http://www.bangla2000.com/BusinessWorld/Company_Profile/Partex_Group/partex_g
roup.shtm.
employee the company would not be able to operate at all, hence it is

considered as a valued resource for the company.
Customer Relationship
Customer relationship is very important for Danish condensed milk because
currently the market is highly saturated hence losing any customer can be
very harmful for the future of the company. In order to acquire new
customers the company constantly markets its product to potential
customers through television and social media. Another component of
customer relationship is to retain the existing customers in order to do that
the company tries to differentiate its users from other condensed milk user
thus making branding their customer base. By doing so the company makes
its customers feel like they are doing something right by purchasing their
product. Furthermore, for large buyer the company often gives discounts to
help motivate and reward for being with the company.
Channels
The company is very particular about its channel of distribution because the
company believes it is one of the value propositions for the company. The
company is able to earn better revenue because of its extensive channel of
distribution. The company has 395 distributors cover 34 districts16 which is
very high compared to their fellow competitors. Because the company has
such an extensive channel of distribution it is able to meet the customer
demands and maintain the customer relationship, thus making this a very
important part of their business canvas model.
Customer Segment
The company currently serves in the mass market segment because it tries
to appeal the needs of the mass consumers. The product is to some extent a
16 ibid
generic FMCG product which means little or no differentiation can be made

among the customers. Since that is the case the customer segment is mass
market. The company focuses on producing at bulk so that it can reduce its
cost as much as possible therefore, in order to sell the large amount of
production the company has to target the mass market. It is more profitable
for the company to target the mass market because of the reasons discussed
above.
Cost Structure
The cost structure of the company is more cost driven, meaning that the
company focuses on reducing its cost as much as possible. Since the
business is cost driven it tries to reduce its cost and provide the product as
the lowest price possible. Another indication that shows the company is cost
driven is because the production process of the company highly automated
which helps reduce the cost further because there is less wastage done. The
company believes through its various efficient production process it is able to
reduce cost to such as extent that it benefits both the company as well as
the customers, thus helping make the product very successful.
The company believes it is operating in economies of scale thus it is able to
achieve a low average cost which further strengthens the cost structure of
the company. Due to economies of scale the company is able to enjoy low
costs and be able to protect itself from competitors as well as new entrants.
Revenue Stream
There are two types of revenue streams they are: transaction revenue and
recurring revenue17. From the research we have done on the company we
believe that Danish Condensed Milk has the recurring revenue, since its
17 Entrepreneurial Insights, (2015). Revenue Streams in Business Model Canvas.
[online] Available at: http://www.entrepreneurial-insights.com/revenue-streams-inbusiness-model-canvas/ [Accessed 3 Aug. 2015].
revenue is earned by selling the same product to the same customers over a
period of time. The sales of the company was rising at 39% in 201318 which
means we can see a positive growth in the revenue stream of the company.
Sales is not the only component of revenue stream the pricing mechanism
also affects the revenue stream of the company. For Danish Condensed Milk
the company has a fixed prices mechanism which ensures the company has
predictable revenue stream over the year. Lastly a fixed price mechanism
also helps the company to make its future plans as to how to build its
strategies because it can easily predict its revenue stream
Conclusion
In conclusion we believe the company is performing rather well and it will
continue to perform likewise. Since it has been there for such a long period of
time it helps strengthen the chances of it surviving different obstacles that
might come along. There is a saying in economics that some companies are
so big its bound not to fail. A book has been written with this context with the
tittle Too Big to Fail, believe Partex Star Group falls under the category of
being too big to fail. Since it has a large production base and is considered to
be one of the largest local conglomerates in Bangladesh the company does
live with that persona
Although the company has been successful however, it has not failed its
customers or employees, the company has successfully managed both the
parties in a beautiful way which allows it to prosper further. Since it is an old
company the company has learned many things that allows it to be more
efficient than other companies who have less experience compared to Partex
18 ibid
Star Group. Due steep experience curve of Partex Star Group the company is
able to remain at the top of the market.
Lastly, the cash cow products for Partex Star Group such as Danish
Condensed Milk and Partex furniture has allowed it to have strong financial
backup which in turn helps in expansion of its star products such as
powdered spices and PVC products. This is an important move by Partex
because it is diversifying into different sectors which will allow it to reduce its
risk factor in the market. Although the diversification is unrelated however, it
might help the company actually increase its profitability through the use of
general competencies. Through unrelated diversification Partex has been
able to strength its business model for separate business units such as
Danish Condensed Milk.
Reference
Bangla2000.com, (2000). Partex Group - A prominent company in
Bangladesh. [online] Available at:
http://www.bangla2000.com/BusinessWorld/Company_Profile/Partex_Grou
p/partex_group.shtm [Accessed 3 Aug. 2015].
Businessnews24bd.com, (2015). Political turmoil cost BD $2.2 billion in 3
months. [online] Available at: : http://businessnews24bd.com/politicalturmoil-cost-bd-2-2-billion-in-3-months-wb [Accessed 2 Aug. 2015].
Chowdhury, K. (2014). Saga of so-called condensed milk. Dhaka Tribune.
[online] Available at:
http://www.dhakatribune.com/food/2014/aug/11/saga-so-calledcondensed-milk [Accessed 2 Aug. 2015].
CRAB, (2013). Credit Rating Report: Danish Condensed Milk. Credit Rating
Agency of Bangladesh.
Entrepreneurial Insights, (2015). Revenue Streams in Business Model
Canvas. [online] Available at: http://www.entrepreneurialinsights.com/revenue-streams-in-business-model-canvas/ [Accessed 3
Aug. 2015].
Fleming, A. (2012). How to Substitute Condensed Milk (Buttermilk,
Evaporated, Sweetened). [online] Go Dairy Free. Available at:
http://www.godairyfree.org/dairy-substitutes/substitute-condensed-milkbuttermilk-sweetened-powder [Accessed 1 Aug. 2015].
Hasnat, A. and Karmokar, S. (2015). Business losing to unrest. Prothom Alo.
[online] Available at: http://en.prothomalo.com/economy/news/57706/Businesses-losing-to-unrest [Accessed 2
Aug. 2015].
Madehow.com, (2015). How evaporated and condensed milk is made manufacture, making, history, used, processing, composition, steps,
product, industry, History. [online] Available at:
http://www.madehow.com/Volume-6/Evaporated-and-CondensedMilk.html [Accessed 2 Aug. 2015].
Mila, F. and Raha, S. (2013). Consumers preferences for processed milk A
study in Mymensingh town. Journal of the Bangladesh Agricultural
University, 10(2).
Partexstargroup.com, (2014). Partex Star Group Corporate. [online] Available
at: http://partexstargroup.com/companies/danish-condensed-milk-bdlimited/home/ [Accessed 3 Aug. 2015].
Wikipedia, (2015). Partex Group. [online] Available at:
https://en.wikipedia.org/wiki/Partex_Group [Accessed 3 Aug. 2015].
Research Method
The report Company Overview is based on both secondary research and primary research. The
information was collected from various online resources in different journals and articles. The
primary data was collected through an interview session with an employee from Partex Star
Group. He helped us give more insight about the local market and help give us suggestion. The
referencing format for the whole document was Harvard referencing style.
Limitation of this research is that there was a lack of data in the local market and most data was
outdated. Therefore, most of the information connecting to the recent years is based on the
estimations provided in the secondary sources.
Formal Thank You letter

03-08-15
Dear,
Mr. Kazi Abul Hassan
Thank you for meeting with us last Thrusday morning for discussing the topic regarding food
and beverage industry. It was both enjoyable and informative. Your insightful presentation
contained several innovative ideas that we are now considering for our report writing.
To make a dynamic report it was very important for us to gather the latest and specific
information regarding the food and beverage industry. We got some information from the
secondary sources, but it was not the most fruitful one. Finally, it was our pleasure to meet you.
We have learned a lot regarding the food and beverage industry such as the present market
scenario, how they adapt themselves to the customers need, want and demand, their limitations
and most importantly their impact on global and domestic economic trend. Apart from this, we
have also learned some practical knowledge which will be very much useful in our near future.
Once again, thank you for taking the time to meet with us. We hope that you feel as good about
our interview as we do. We look forward to hearing from you, and We hope to be working with
you and your co-operation soon.
Sincerely,
On behalf of managers group

Company Report of Partex Star Group, Bangladesh

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Company Report of Partex Star Group, Bangladesh

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NORTH SOUTH UNIVERSITY

Course: Mgt 489

Done By: Group 4

Overview of the Global Operations and Structure of the Firm

Business Model for One Product

1 Partexstargroup.com, (2014). Partex Star Group Corporate. [online] Available at:

Overview of Global Operation and

Location of Head Quarter

Geographic Area of Operations

Role of Bangladeshi Unit

Strategic Issues facing the Firm

Cost of raw materials

5 Businessnews24bd.com, (2015). Political turmoil cost BD $2.2 billion in 3 months.

Rivalry Among existing competitors

Bargaining power of the buyer

Bargaining power of the supplier

Threat of new entrant

Business Model for one product

12 Partexstargroup.com, (2014). Partex Star Group Corporate. [online] Available at:

Danish Condensed Milk they chose it to be 77.3%14 which is pretty high in

15 Bangla2000.com, (2000). Partex Group - A prominent company in Bangladesh.

employee the company would not be able to operate at all, hence it is

generic FMCG product which means little or no differentiation can be made

Formal Thank You letter

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