BMI - Media Publication Expert (MediaKit 2015)

MEDIAKIT 2015
ASIAS
LEADING
B2B
MEDIA
OWNERS
MALAYSIA INDONESIA SINGAPORE BRUNEI THAILAND
MEDIAKIT
ABOUT BUSINESS MEDIA INTERNATIONAL
06
SME MAGAZINE
09
HR ASIA
12
CAPITAL ASIA
15
INTERNET PROPERTIES
16
TECHNICAL SPECIFICATION
18
ADVERTISING UNITS & RATES
19
BUSINESS EVENTS
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www.facebook.com/hrasia
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CONTENTS
04
Business Media International Sdn Bhd and PT AIC
Media Indonesia. All rights reserved. All information

contained within this Media Kit is correct at time
of print. Rates and other information may change
without notice. Whilst all care has been taken in the
preparations of this Media Kit, the Publishers cannot
be held responsible for any error or omission.
v 3
ABOUT BMI
MEDIAKIT
ASIAS LEADING B2B MEDIA OWNERS
Business Media International (BMI) is one of Asias leading business-tobusiness publishers. As owners of some of the regions largest B2B media
and events properties, BMI is uniquely positioned to offer business owners
and senior business executives with up-to-date business intelligence across
the region.
WHAT DO WE DO?
For the millions of senior business executives who subscribe to our

publications, eagerly wait for them at newstands across Asia, patronise our
internet properties, visit one of our many exhibitions, or participate in our
strategic business conferences and summits: BMI stands for timely, costeffective business intelligence.
We help decision makers at all levels to make informed decisions, based on
hard facts and the best advice money can't buy. As we operate in a world
without boundaries, we do not limit our brand footprint to one particular media.
Instead we deliver our contents across multiple platforms online, print and
events.
Our key proposition across all our media brands is this: Business Intelligence
Made Simple. Thats a promise to our readers and partners that they will
obtain actionable information, a more valueable experience and leaving our
magazine, events or portals knowing more.
PARTNER WITH US!
With our extensive reach to business decision makers, we are able to connect
your brands to a highly mobile and evasive audience that few other media
couldn't reach. While others promise numbers (we have those too!), we deliver
results. By partnering with BMI, you are investing in:
1. Quality, engaged audience with minimum wastage
2. The lowest CPM in the industry for business decision makers
3. A media company with an emphasis on quality and relevance
4. Versatile, multi-platform approach to generating the desired eye-ball and
face-to-face time
IF YOU WANT TO REACH BUSINESS DECISION

MAKERS ACROSS ASIA, PARTNER WITH US!
4v
14
15
2
4
3
11
6
7
5
12
THE LEADER
8
10
13
CHINA
Capital Asia Magazine
HR Asia Magazine
HR Asia Roundtable
HR Asia Awards
CHINESE TAIPEI
HR Asia Magazine
HONG KONG
HR Asia Magazine
HR Asia Roundtable
HR Asia Awards
INDIA
HR Asia Magazine
HR Asia Roundtable
HR Asia Awards
SRI LANKA
HR Asia Magazine
HR Asia Roundtable
THAILAND
HR Asia Magazine
HR Asia Roundtable
Post Graduate Education Fair
Career and Training Fair
HR Asia Awards
VIETNAM
HR Asia Magazine
HR Asia Awards
SINGAPORE
SME & Entrepreneurship Magazine
SME CEO Forum
SME Solutions Expo
SME 100 Awards
HR Asia Magazine
HR Asia Roundtable
HR Asia Awards
Malaysia Showcase
BRUNEI
SME CEO Forum
HR Asia Magazine
HR Asia Awards
Malaysia Showcase
10 INDONESIA


SME CEO Forum
SME Solutions Expo
SME 100 Awards
HR Asia Magazine
HR Asia Roundtable
HR Asia Awards
Malaysia Showcase
Career and Training Fair
11 PHILIPPINES

HR Asia Magazine
HR Asia Roundtable
HR Asia Awards
12 MALAYSIA


SME Solutions Expo
SME CEO Forum
SME 100 Awards
Entrepreneurship Expo
International Women Summit
HR Asia Magazine
HR Asia Roundtable
HR Asia Awards
HR Asia Networking
HR Asia Conference
Malaysia Career & Training Fair
ITX Asia
MyGift Fair
Managerial & Professional Job Fair
13 AUSTRALIA

HR Asia Magazine
14 UNITED STATES OF AMERICA


HR Asia Magazine
15 UNITED ARAB EMIRATES

HR Asia Magazine
HR Asia Awards
businessmedia.asia
v 5
ASIA'S FASTEST GROWING BUSINESS MAGAZINE
MAL AYSIA EDITION
MAL AYSIA EDITION
J U LY 2 0 1 4
AUGUST 2014
MAL AYSIA EDITION
MAL AYSIA EDITION
J U LY 2 0 1 4
OCTOBER 2014
HELP AND SOLUTIONS FOR SMES
HOW RESILIENT IS YOUR BUSINESS?
RESTAURANT BUSINESS
HOW RESILIENT IS YOUR BUSINESS?
13 15 AUGUST 2014
FLOOR PLAN
13 - 15 August 2014
Mid Valley Exhibition Centre
Kuala Lumpur
ATRIUM
HALL 2
HALL 1
1A1
2A8
391 392 393 395 396
2B1
2B2
2B3
2B5
2A9
389
386 DELUXE
369
378
368
DELUXE
358
338
357
337
328
318
327
317
309
308
2A7
297 DELUXE
287 DELUXE
2A6
296
286
277 DELUXE
267 DELUXE
276
266
257 DELUXE
237 DELUXE
256
236
227 DELUXE
217 DELUXE
226
216
EXIT VIA
HALL 3
ONLY
376 DELUXE
366 DELUXE
339
329
319
DELUXE
2A5
292
282
295
285
275
265
225
215
205
203
385 DELUXE
383
382
2A3
2A2
DELUXE
281
DELUXE
273
263
272
262
253
233
252
232
223
213
222
212
2A1
2A0
DELUXE
DELUXE
180
DELUXE
352
332
322
312
173
163
161A 172
161B 162
260
PREMIUM
SPACE
131A 152
131B 132
230
PREMIUM
SPACE
153
133
121A 121B 122

112
111 DELUXE
210
PREMIUM
SPACE
200 DELUXE
100 DELUXE
101
306
302
311
330
310
DELUXE
301 DELUXE
BUYERS
LOUNGE
EXIT
PREMIUM
SPACE
PREMIUM
SPACE
102
1A3
1A5
1A6
1A7
195
185
196
186
165A 176
165B 166
177
167
178
168
135A 156
135B 136
157
137
158
138
123
113
127
117
128
118
103
126
116
105
106
107
Stage
ENTRANCE ONLY
381 DELUXE
PREMIUM
SPACE
331
DELUXE
193
182A 182B 183
181
DELUXE
PREMIUM
SPACE
DELUXE
DELUXE
201
1A2
DELUXE
280
290
DELUXE
271
261
251
231
221 DELUXE
211 DELUXE
202 DELUXE
ROOM B
353
333
315A 323
315B 313
335
360
371 DELUXE
361 DELUXE
DELUXE
316
336
255
235
206 DELUXE
375 DELUXE
365 DELUXE
DELUXE
DELUXE
LEGEND
ROOM A
EXHIBITOR
LOUNGE
FORM FILLING ZONE
MYGIFT 14
- OFFICE SUPPLIES AND HOMEWARE
INVEST INDIA!
SME SOLUTIONS EXPO 2014
FIRE ESCAPE
(EMERGENCY ONLY)
(entry with pass only)
MYGIFT 14
- GIFTS AND PREMIUMS
300 DELUXE
SME MAGAZINE
MEDIAKIT
HALL 3
8-PAGE
POSTGRADUATE
SUPPLEMENT
INIDE
2015
WOLFGANG PUCK: THE CULINARY MASTER

DOUBLE MARKETS COVERAGE: FRANCE AND OMAN
EXPERTS: MARSHALL GOLDSMITH, ROY STRAUSS, JEFFREY GITOMER AND MORE!
SME & Entrepreneurship Magazine (SME) is South East

Asias best selling business magazine. Dedicated to small
and medium enterprises and entrepreneurs, SME Magazine
features current news and in-depth analysis, and practical
articles and features in everyday language.
A rapidly expanding sector, SME companies form the bulk
of businesses throughout Asia and is often referred to as the
thrust of the new economy. SME Magazine speaks to the
owners and entrepreneurs, people at the driving seats of
their respective businesses.
With a trendy cover coupled with a creative and refreshing
layout, SME is exciting, inspiring and motivating. Driven by
an excellent pool of correspondents and contributors, SME
Magazine high quality articles are diversified, detailed and
written in a way that gives our readers a global perspective
whilst maintaining unique local insight.
OCTOBER 2014
80
PAGES
OF BUSINESS
INTELLIGENCE
FOR SMES!
MALAYSIA EDITION
FITNESS INDUSTRY: GAINING MUSCLE FAST

INDIA: OPPORTUNITIES FOR SMEs
MARK CUBAN: THE ULTIMATE ENTREPRENEUR
RM 5
AUGUST 2014
80
PAGES
OF BUSINESS
INTELLIGENCE
FOR SMES!
MALAYSIA EDITION
RM 5
WE ARE STILL BY FAR THE BEST

& FASTEST SELLING MAGAZINE!
Comparative Circulation
MALAYSIA
INDONESIA
SINGAPORE
SME Magazine
47,000
38,000
18,000
Nearest Competitor*
25,000
42,000
12,000
* Based on figures as claimed by nearest competitor (all monthlies business publication)
SOUTHEAST ASIAS NO. 1

BUSINESS MAGAZINE!
Readership Demographics
ASEAN
n Advertising with SME Magazine gives you:
CIRCULATION
n Immediate access to movers and shakers in the

South East Asian region and beyond
Source: Distribution Report, Circulation Returns Report, Publishers Internal Records
n Access to business owners and entrepreneurs in

a medium they trust and love
AVERAGE READERSHIP
PER MONTH
n A highly targeted readership at competitive rates
Basis: Circulation x 3
(assuming the same copy is read by the buyer / subscriber + 2 other people)
n The vehicle to enhance the effectiveness of your

brand message with South East Asias fastest growing
English language business publication.
47,000
38,000
18,000
125,000
ASEAN
141,000
114,000
54,000
375,000
ANNUAL SALES TURNOVER
FACTS:
1. SME Magazine has the LARGEST circulation AND
readership among any business magazines in Southeast
Asia
2. 72% of readers surveyed are business owners and
entrepreneurs - the highest concentration among any
media in the region
NUMBER OF EMPLOYEES
3. SME Magazine readers are affluent, high-net worth

individuals who are also decision makers in their
businesses
4. SME Magazine has the lowest CPM rate when targeting
business owners and entrepreneurs
5. Over 70% of current advertisers are multinational
and public listed companies who want to reach out to
business owners and entrepreneurs
6v
151
150
COVER TO COVER,
WE ARE PACKED WITH INFO!
SME MAGAZINE
MEDIAKIT
SME Magazine is separated into several

major sections:
n NEWS
Featuring local and global news

affecting SMEs, ranging from politics
and the economy to business and
corporate news. Includes specialist
section introduced to cover news and
happenings, including opportunities
for SMEs China and India the fastest
growing markets in the world.
n FEATURES
The Entrepreneur section features reallife entrepreneurs and their businesses

locally,
regionally,
and
globally.
Discusses their roads to success, tips
and pitfalls, as guide to other SME
owners and managers.
n COLUMNS
Special Report highlights industries and

issues that are affecting the markets
and the economy as a whole, including
interviews with key industry players,
governing bodies and consumers for a
holistic view of the issues.
Our much-beloved Insight section

features top notch contributors and
industry experts who share practical
tips and know-how on dealing with
common business issues. This includes
the business environment, human
resources, advertising & promotions,
branding and public relations.
n SPECIAL SUPPLEMENT
n MARKETS
n SEEN & HEARD
Our supplements, including the annual

SME 100 listing help address niche
issues and sectors and are often instant
sell-outs!
More than 2 hours
Less than
1 hour
24%
Readers Credit Card Ownership
86%
n LEISURE + IN THE MARKET
Leisure brings out the lighter side of the

magazine. It brings forth the latest hip
and trendy leisure and lifestyle subject
matters in town, health, travel, movies
and our regular book review section. In
the Market features our own selection
of new products and services for SME
owners.
Readers Average Household Income (per annum)
More than
RM 300,000
12%
97%
At least one
credit card
More than
US$ 96,000
More than
S$ 300,000
21%
18%
Readers Business Travel Involve Flight +

Accomodation
At least 12 business
travel per annum
At least 6 business
travel per annum
23%
77%
Less than
RM 120,000
24%
64%
RM 120,000 to
RM 300,000
16%
Less than
US$ 48,000
63%
US$ 48,000 to
US$ 96,000
23%
Less than
S$ 120,000
59%
S$ 120,000 to
S$ 300,000
21%
Less than
B$ 60,000
57%
B$ 60,000 to
B$ 120,000
1 2 hours
68%
More than one

credit card
A regular feature with a how-to approach

to some of the most common SME
issues and requirements, including
banking products, insurance, wealth
management,
business
set-up,
intellectual properties and so on.
Markets discusses current and emerging

markets in details, with specific focus on
business and export potentials to the
country or region in focus.
Average Time Spent Reading SME Magazine
8%
n CHEAT SHEETS
More than
B$ 120,000
98%
At least 2 business
travel per annum
22%
SME Magazine readers are affluent individuals comprising the upper-end

businessmen and professionals of the PMEB grouping.
v 7
SME MAGAZINE
MEDIAKIT
ADVERTISING RATES FOR 2015

REGIONAL
MALAYSIA
SINGAPORE
INDONESIA
(bi-monthly)
n REGULAR PLACEMENT
Advertisement

Double Page Spread
US$ 12,000
RM 12,000
S$ 8,000
IDR 36,000,000
< Full Page
US$ 6,000
RM 6,000
S$ 4,000
IDR 18,000,000
US$ 2,400
RM 2,400
S$ 1,600
IDR 7,200,000
US$ 7,500
RM 7,500
S$ 5,000
IDR 22,500,000
< 1st Double Page Spread
US$ 15,000
RM 15,000
S$ 10,000
IDR 45,000,000
<
Centre Spread
US$ 15,000
RM 15,000
S$ 10,000
IDR 45,000,000
<
Back Cover
US$ 10,000
RM 10,000
S$ 7,000
IDR 30,000,000
< In Front Cover
US$ 10,000
RM 10,000
S$ 7,000
IDR 30,000,000
< Inside Back Cover
US$ 8,000
RM 8,000
S$ 5,500
IDR 24,000,000
< Facing Contents Page
US$ 8,000
RM 8,000
S$ 5,500
IDR 24,000,000
< Facing Credits Page
US$ 8,000
RM 8,000
S$ 5,500
IDR 24,000,000
Cover Takeover
US$ 25,000
RM 25,000
S$ 18,000
IDR 75,000,000
Reverse Cover Fold
US$ 18,000
RM 18,000
S$ 15,000
IDR 56,000,000
< Cover Panel Flap
US$ 10,000
RM 10,000
S$ 8,000
IDR 36,000,000
US$ 5,000
RM 5,000
S$ 3,500
IDR 18,000,000
<
Quarter Page Horizontal
<
Advertorial
< Full Page
n PREMIUM POSITION
n NON-REGULAR PLACEMENT

<
<
Cover Logo (40mm x 40mm)
<
n LOADING

Other Specified Position
<
20% loading
n WEBSITE ADVERTISEMENT, DIRECT EMAILS, BUNDLING, CREATIVE BUYS AND 3RD PARTY MAIL INSERTION
Price upon request
n n TERMS AND CONDITIONS <RATES: All rates quoted are on per insertion basis, and shall be paid in local currency at exchange rates
determined by the Publisher. All rates are subject to local government tax and service charge. < FREQUENCY: SME Magazine is published monthly,
on the 1st week of each month. Additional issues may be published as the need arises. <AGENCY COMMISSION: All bona-fide advertising agencies
are entitled to 15% commission on nett. < DEADLINES: Cut-off date for booking is 4 weeks before publication and cut-off date for materials is 2 weeks
before publication. PRINTING: By offset, perfect or staple bound. All inside pages are printed on art paper, with cover positions printed on art card
or art paper. Weight and finishing may vary. < MATERIAL REQUIREMENT: SME uses computer-to-plate (CTP) technology. Final artwork should be
delivered in CD or DVD in any of the following formats: .tiff, .ai, .idd, .pdf (preferred) saved at 300 dpi resolution. A digital proof must accompany all
final artworks. Colour reproduction is on best-effort basis and the Publisher cannot be held responsible for any variation in colour. < PAYMENT: Cash
payment upon booking is required for first-time clients. For all other clients / agencies payment is due upon presentation of invoice. A deliquency charge
of 2% per month will be charged on any invoice outstanding for more than 15 days from the date of invoice. A 5% cash discount is allowed for payments
received upon booking, for both first-time and regular clients. <TERMS AND CONDITIONS: Full terms and conditions as stated on insertion order and
contract apply.
8v
HR Asia targets the new breed of dynamic, mobile HR

professionals that are now taking the HR scene in Asia by
storm! No longer confined to the stereotypical supporting
corporate roles, HR Asia readers are professionals who
take leadership at strategic levels, beyond the traditional
confines of human resource management functions.
SPOTLIGHT: KRAFT FOODS JOURNEY TO BECOMING BEST WORKPLACE

ALL-STAR LINE-UP: DAVID CREELMAN, JIM COLLINS, IRENE ROSENFELD AND MANY MORE
THE
SUCCESSION
ISSUE
ISSUE 20 2013
...47
Brunei B$7.50 Malaysia RM15

China 50 Philippines P250
Hong Kong HK$50 Singapore S$7.50
India Rs250 South Korea W6,500
Indonesia Rp50,000 Thailand Bt200
Japan 650 Vietnam US$6
Rest of the World US$15
A PUBLICATION OF:
BENEFITS
Workplace
Wellness
Ideas
ISSN 2229 8487
...48
...50
COMPLIANCE
EMPLOYEE
ENGAGEMENT
Protecting Your
Company Against
Employment
Litigation
Are Your
Employees
Happy?
...51
...58
LEARNING
RECRUITMENT
Eight Tips for

New
Hire Orientation
KDN: PP 15931/08/2012 (032484)

MICA: (P) 111/04/2009
www.hrasiamedia.com
Driving
Recruitment
with Social
Networking
HR ASIA
MEDIAKIT
HR Asia goes beyond the customary of whos who

reporting to imparting strategic ideas and becoming a
learning partner to our readers. We keep our readers
informed of the latest benchmarks, best practices and
happenings in the Asian HR scene, and empower
them to make better decisions for themselves and their
organisations.
...59
WORKPLACE
Building a
Successful
Corporate Social
Media Policy
DISPLAY UNTIL 31 JANUARY 2014
EXCLUSIVE: BEST COMPANIES TO WORK FOR IN ASIA 2013 CHRO UNPLUGGED: IBMS NICKLE LAMOREAUX
ALL-STAR LINE-UP: DAVID CREELMAN, JIM COLLINS AND MUCH MORE
W OR K P L A CE
EXCELLENCE
Advertise in HR Asia, and reach out to the selected

group of HR professionals with the distinction of being at
the forefront of the industry!
ISSUE 18 2013

A PUBLICATION OF:
ISSN 2229 8487
...62
DISCIPLINE
Bullying At
Work - Who
Should Fix the
Problem?
KDN: PP 15931/08/2012 (032484)

MICA: (P) 111/04/2009
...63
...64
...65
EMPLOYEE
ENGAGEMENT
LEADERSHIP
MOTIVATION
Effective
Employee
Engagement What Does It Take?
Humble
Leadership
for HR
Professionals
Micromanagement
Destroys
Employee
Motivation
...66
PERFORMANCE
MANAGEMENT
Why Do Top
Performers Turn
Suddenly Into Very
Poor Performers
www.hrasiamedia.com
...67
RECRUITMENT
Best Practice
Recruitment: The
Golden Rules
DISPLAY UNTIL 31 OCTOBER 2013
Our commitment to delivering the best value to your

investment:
CHRO UNPLUGGED: AUTODESKS ALAN SIMPSON SPOTLIGHT: FEDEX: PEOPLE FIRST, PROFITS WILL FOLLOW
ALL-STAR LINE-UP: DAVID CREELMAN, JIM COLLINS, MARSHALL GOLDSMITH AND MUCH MORE
CHRO UNPLUGGED: ADOBES JALEEL ABDUL SPOTLIGHT: APPLE INC, BE A PART OF SOMETHING BIG
ALL-STAR LINE-UP: DAVID CREELMAN, JIM COLLINS, MARSHALL GOLDSMITH AND MUCH MORE
1. More readers than any HR publication in Asia
compensation
INCREASING
and benefits
PRODUCTIVITY
2. More corporate-level HR professionals than other

publications
3. Continued presence in key trade events
ISSUE 16 2012

A PUBLICATION OF:
ISSN 2229 8487
KDN: PP 15931/08/2012 (032484)

MICA: (P) 111/04/2009
www.hrasiamedia.com
...52
...54
COMPLIANCE
CREATIVITY
None of Our
Business: When
Domestic Violence
Comes To Work
16 Ways to
Jump-Start
Creativity
...55
EMPLOYEE
ENGAGEMENT
Employee
Engagement and
The New Deal
...56
ORGANISATIONAL
DEVELOPMENT
Organisational Values
and Leadership
Modelling
...58
...59
LEADERSHIP
PERFORMANCE
MANAGEMENT
The Best
Advice I Ever
Received
Getting
Organised for
The PMS
DISPLAY UNTIL 28 FEBRUARY 2013
ISSUE 15 2012
...52

A PublicAtion of:
COMMUNICATION
Communication
Skills - Its
Importance
ISSN 2229 8487
KDN: PP 15931/08/2012 (032484)

mIca: (P) 111/04/2009
www.hrasiamedia.com
...53
COMPENSATION
Is Your
Compensation
Ready for an
Employee Market?
...54
...56
EMPLOYEE
ENGAGEMENT
LEADERSHIP
Three Simple
Steps to Improving
Employee
Engagement
Leaders Make
Values Visible
...57
LEARNING
Best Practices
For Effective
Learning and
Development
4. More bonus circulation via events, bulk subscriptions

and trade associations
...58
PERFORMANCE
MANAGEMENT
Dealing with the

Pain of Constructive
Criticism
DISPLAY UNTIL 31 ocTober 2012
JOB TITLE
HR Asia readers are top HR professionals!
Academics / Consultants
3% 2% Others
15%
HRM /
HR Functional Mgrs
45%
CEO / CHRO
EVP / SVP
35%
VP / HRD
v 9
HR ASIA
MEDIAKIT
HR ASIA IS DIVIDED INTO SEVERAL POWERFUL SECTIONS:
In the News documents news and happenings in Asia to keep you informed and up-to-date Diary is a listing of key
programmes for the HR professional across Asia Whats Next features key events and learning programmes that
are endorsed and/or supported by HR Asia Features is our stories of the month researched and developed by
our editorial team and addresses issues of the day CHRO Unplugged nothings taboo as we have heart-to-heart
talks with top HR personalities and CHROs on the industry, politics and life. In-depth is our learning articles on
HR planning, recruitment, skills management, training and development, compensation, time management, payroll,
benefits administration, appraisals, performance management, team building, employee relations and motivation. On
the Move chronicles movement of key HR professionals across Asia to keep you in touch and in the loop Life! is the
lighter part of HR Asia information and tips on wine, cars, books, movies and travel the little things that make life
even more interesting at work and off work.
CIRCULATION
HR Asias reaches 18,000 top HR professionals throughout Asia every month!
MALAYSIA / BRUNEI
INDIA
CHINA
SINGAPORE
Distribution Method
HR Asia is the largest circulating HR publication in Asia!
THAILAND
INDONESIA
Our focused distribution ensures only quality readers
VIETNAM
Controlled Subscription
PHILIPPINES
Premium Bookstores
HONG KONG
Bonus Circulation (exhibitions and conferences)
MACAU
REST OF THE WORLD
10 v
500
1000
1500
2000
2500
3000
2000
4000
6000
8000
10000
12000

CASUAL 4-INS 8-INS
n FULL PAGE
US$ 3,800
US$ 3,420
US$ 3,230
n QUARTER PAGE
US$ 1,800
US$ 1,620
US$ 1,530
n OUTSIDE BACK COVER
US$ 5,000
US$ 4,500
US$ 4,250
n INSIDE FRONT COVER SPREAD
US$ 9,120
US$ 8,208
US$ 7,752
n INSIDE BACK COVER
US$ 4,000
US$ 3,600
US$ 3,400
n ADVERTORIAL (3-PAGE PACKAGE)
US$ 10,000
n SPECIFIED LOADING
HR ASIA
MEDIAKIT
+20%
Local / National rates may be available for certain markets.
n n TERMS AND CONDITIONS< RATES: All rates quoted are on per insertion basis, and shall be paid in local currency at exchange
rates determined by the Publisher. All rates are subject to local government tax and service charge. < FREQUENCY: HR Asia is published by issue.
Publication date may vary. Additional issues may be published as the need arises. < AGENCY COMMISSION: All bona-fide advertising agencies are
entitled to 15% commission on nett. < DEADLINES: Cut-off date for booking is 4 weeks before publication and cut-off date for materials is 2 weeks
before publication. < PRINTING: By offset, perfect or staple bound. All inside pages are printed on art paper, with cover positions printed on art card
or art paper. Weight and finishing may vary. < MATERIAL REQUIREMENT: HR Asia uses computer-to-plate (CTP) technology. Final artwork should
be delivered in CD or DVD in any of the following formats: .tiff, .ai, .idd, .pdf (preferred) saved at 300 dpi resolution. A digital proof must accompany
all final artworks. Colour reproduction is on best-effort basis and the Publisher cannot be held responsible for any variation in colour. < PAYMENT:
Cash payment upon booking is required for first-time clients. For all other clients / agencies payment is due upon presentation of invoice. A deliquency
charge of 2% per month will be charged on any invoice outstanding for more than 15 days from the date of invoice. A 5% cash discount is allowed
for payments received upon booking, for both first-time and regular clients. < TERMS AND CONDITIONS: Full terms and conditions as stated on
insertion order and contract apply.
v
11
CAPITAL ASIA
MEDIAKIT
The rise of Asia, led by China, as the new economic superpower heralds a new socioeconomic and political balance
unprecedented since World War II. Emerging from this new equation is an elite group of wealth and influential individuals
drivers of the new Asian economy. Capital Asia, the first regional business and investment publication targets these business
leaders. As the only publication for Chinese-speaking business leaders, Capital Asia is read by the powerful Chinese diaspora
that are at the pulse of business throughout Asia.
Capital Asia covers a wide spectrum of business and investment topics, including:
n
Accounting and financial reporting n Banking n Capital markets n Commodities and futures n Corporate governance
Human capital n Investments n IPO n Islamic finance n Management and leadership n Private equity
Real estate n Risk management and compliance n Technology n Treasury and cash management
GEOGRAPHICAL REACH
Malaysia 35%
Indonesia 25%
Singapore
15%
Thailand
10%
Rest of Southeast Asia
15%
AUDIENCE PROFILE
CEO/Board Members/Business Owners

CFO/VP Finance/Financial Controller
Vice Presidents/Senior Management
Investors/Brokers/Advisors/Investment Community
Procurement/IT/HR and other Functional Managers
Academics, Consultants and Government Leaders
Above 50
41 50
31 40
30 and below
30%
20%
15%
15%
10%
10%
AGE
10%
35%
30%
25%
BUYING POWER
Financial Products
90%
Real Estate
90%
Investment instruments
85%
Banking
85%
Insurance
80%
Cars 75%
Luxury Products
75%
ERP & IT Software
70%
Outsourcing
70%
IT Hardware
70%
News services
70%
Consulting services
65%
Travel (Hotels & Airlines) 65%
Intellectual Property Services
60%
Executive Training and MBA
60%
Legal services
50%
GENDER
Male 72%
Female 28%
REACHING HIGH NET WORTH INDIVIDUALS

CAPITAL ASIA provides advertisers with:
A TARGETED AUDIENCE Capital Asia readers are high net worth individuals entrepreneurs, investors and senior corporate
executives. Via carefully controlled distribution and circulation channels, event and roadshow exposure and meticulously
planned promotions, Capital Asia brings you an audience that is unique and not reachable via any other medium.
UNPARALLELED EXPERIENCE Business Media Asia is one of Asias leading publishers with unparalleled experience in
business media. Our other titles include SME Magazine Southeast Asias best selling business magazine, HR Asia the
most authoritative publication for senior HR professionals and Halal Resources, an online and offline platform providing indepth understanding and analysis of the global halal market. This combined with our business-to-business events offer an
unmatched exposure to advertisers and a unique understanding of the pulse of business like none others.
By investing in Capital Asia, you are investing in a winner.
12 v
CAPITAL ASIA
MEDIAKIT
< < < < <

< < < < <
< < <
//
//
/
//
//

30%
20%
15%
15%
10%
10%
35%
25%
15%
10%
15%
50
41
31
30

50
40

10%
35%
30%
25%

90%

90%
85%

85%

80%
75%
75%
70%

70%

70%

70%

65%
(, , )
65%

60%

60%

50%
72%
28%
BMISME
HR Asia
v
13
CAPITAL ASIA
MEDIAKIT

EFFECTIVE : 2013 1 CIRCULATION : 60,000 FREQUENCY : BI-MONTHLY

Casual
n Full Page
$ 4,000
$ 3,800
$ 3,600
$ 3,400
n Panel Ad
$ 1,600
$ 1,520
$ 1,440
$ 1,360
n Panel Spread
$ 4,000
$ 3,800
$ 3,600
$ 6,800
n Reverse Cover Spread
$ 12,000
$ 11,400
$ 10,800
$ 10,200
n 1 Double Page Spread
$ 9,600
$ 9,120
$ 8,640
$ 8,160
n 2nd Double Page Spread
$ 8,800
$ 8,360
$ 7,920
$ 7,480
n Double Page Spread
$ 7,600
$ 7,220
$ 6,840
$ 6,460
n Inside Back Cover
$ 5,000
$ 4,750
$ 4,500
$ 4,250
n Back Cover
$ 8,000
$ 7,600
$ 7,200
$ 6,800
st
12
3-insertions 6-insertions 12-insertions
n LOADING
<
Other Specified Position
20%
All rates are in US$
n n TERMS AND CONDITIONS
< RATES: All rates quoted are on per insertion basis, and shall be paid in local currency at exchange rates
determined by the Publisher. All rates are subject to local government tax and service charge. < DEADLINES: Cut-off date for booking is 3 weeks
before publication and cut-off date for materials is 2 weeks before publication. < PRINTING: By offset, perfect or staple bound. All inside pages are
printed on art paper, with cover positions printed on art card or art paper. Weight and finishing may vary.
< <
< :
14 v
SME Magazine n n www.smemagazine.asia

SME Magazine online complements the print edition by providing
news updates and information relevant to SMEs including events
and interviews that are often exclusive to the online edition.
Visitors include fans and current readers of the print edition, as well
as a large base of users who visit for the latest updates on SMEs
and entrepreneurship across Asia. SME Magazine online visitors
are internet savvy, upwardly mobile professionals and business
owners who make purchases online regularly and trust and value
the information received through the SME Magazine online.
HR Asia
n n www.hrasiamedia.com
HR Asia online empowers human resource professionals across

Asia to make informed decisions and share their knowledge
and experience within the industry. HR Asia online visitors are
technology-savvy professionals who are often corporate decision
makers.
Capital Asia
n nwww.capitalmagazine.asia
Capital Asia online provides news and information on trends

and strategies for savvy investors. As a leading Chinese-medium
investment and wealth management portal, Capital Asia online
partners with other industry leaders such as Yahoo! Finance and
Growthwire to deliver up - to - date information for its visitors and
fans.Capital Asia online users are internet savvy, often high-net
worth individuals who understand the value of quality and enjoy
the finer aspects of life.
SITE TRAFFIC MEASUREMENT

Total Page View / Month
500,000
Total Unique Users / Month
100,000
Gender

Male
65%
Female 35%
Market

Malaysia 38%
Indonesia 33%
Singapore
13%
Brunei 2%
Rest of ASEAN
6%
Rest of the world
8%
Age Group

Below 24
18%
25 34
40%
35 44
26%
45 54
12%
55+ 4%
Education

No college
6%
Some college
18%
College 66%
Graduate School
10%
INTERNET PROPERTIES
MEDIAKIT

150,000
35,000
Gender

Male 45%
Female
55%
Market

Southeast Asia
North Asia
South Asia
Rest of the world
Age Group

Below 24
7%
25 34
42%
35 44
31%
45 54
15%
55+ 5%
Education

No college
4%
Some college
12%
College 72%
Graduate School
12%
48%
19%
15%
18%

200,000
40,000
Gender

Male
62%
Female 38%
Market

Southeast Asia
North Asia
Rest of the world
Age Group

Below 24
9%
25 34
33%
35 44
38%
45 54
15%
55+ 5%
Education

No college
8%
Some college
15%
College 65%
Graduate School
12%
56%
32%
12%
v
15
MEDIAKIT
FULL PAGE BLEED SIZE 220mm x 285mm

FULL PAGE TRIMMED SIZE 210mm x 275mm
FULL PAGE LIVE AREA 190mm x 260mm
Please supply all artwork in the following formats:

1 PDF format only (CMYK process colour)
2 Images and photographs at 300 DPI resolution
3 5mm bleed on all sides with crop marks are required for Double Page
Spread, Full Page and Panel Spread ads
PANEL AD TRIMMED SIZE 210mm x 68.75mm

PANEL AD BLEED SIZE not permittable
PANEL AD LIVE AREA 200mm x 67.75mm
16 v
GUTTER BLEED Perfect bound. Allow 10mm across the gutter 5mm each side.
DOUBLE PAGE SPREAD BLEED SIZE 430mm x 285mm
DOUBLE PAGE SPREAD TRIMMED SIZE 420mm x 275mm
DOUBLE PAGE SPREAD LIVE AREA 400mm x 260mm
4 All ads should be in printable file with no modification or conversion necessary

5 A digital proof must accompany all final artwork.
6 As we use CTP technology, all files will be output into plate and printed as-is,
MEDIAKIT
and the Publisher cannot be held liable for any errors as a result of this process.
PANEL SPREAD TRIMMED SIZE 400mm x 68.75mm

PANEL SPREAD BLEED SIZE not permittable
PANEL SPREAD LIVE AREA 400mm x 67.75mm
v
17
ADVERTISING UNITS & RATES
MEDIAKIT
SME Magazine www.smemagazine.asia

Ad Type
Dimension (w x h) pixels
Max File Size
Max Rotation Monthly Rate
Leaderboard (across site)

728 x 90

2MB
2-5

Skyscraper (across site)
160 x 600
2MB
2-5

Rectangular Banner (across site)
300 x 250
2MB
2-5

Rectangular Banner (MY only)
300 x 250
2MB
2-5

Rectangular Banner (SG only)
300 x 250
2MB
2-5

Rectangular Banner (ID only)
300 x 250
2MB
2-5

Customized
960 x 60

2MB
2-5

Advertorial
Customised
Site takeover
Customised
Special ad units
Customised

US$ 4,000
US$ 4,000
US$ 1,800
US$ 1,000
US$ 1,000
US$ 1,000
Contact us
Contact us
Contact us
Contact us
HR Asia www.hrasiamedia.com
Ad Type
Banner (across site)
Advertorial
Site takeover
Special ad units
Max File Size
728 x 90

40k
2

160 x 600
40k
2

300 x 250
40k
3

468 x 60

40k
3

Customised
Customised
Customised
US$ 3,000
US$ 3,000
US$ 1,500
US$ 1,200
Contact us
Contact us
Contact us
Capital Asia www.capitalmagazine.asia

Ad Type
Banner (across site)
Advertorial
Site takeover
Special ad units
Max File Size
728 x 90

40k
2

160 x 600
40k
2

300 x 250
40k
3

468 x 60

40k
3

Customised
Customised
Customised
Please supply all artwork in the following formats:

18 v
.jpeg / .gif / .swf / .png

US$ 3,000
US$ 3,000
US$ 1,500
US$ 1,200
Contact us
Contact us
Contact us
STRETCH YOUR INVESTMENT WITH OUR WORLD CLASS EVENTS

BMI is a leader in B2B events, each individually planned and carefully crafted to deliver a business audience that
few other events could match. Together with our sister company, AIC Exhibitions, we have over 12 years of extensive
experience in organising and managing exhibitions, summits, conferences, and other business events. For an updated
calendar of events, participation details and rates, contact any of our Account Managers.
SME CEO FORUM
EVENTS
MEDIAKIT
smemagazine.asia/smeceoforum
Southeast Asia's Largest Meet & Network with CEOs of SMEs
Concept
A 1-day gathering of CEOs on strategic topics of urgent interests to them
Target Audience
Business owners and CEOs (30 to 55 years old)
Audience Size
200 500 (attendees), 1 million (A&P reach)
Venue
Brunei, Jakarta, Kuala Lumpur, Penang and Singapore
Participation Options
Table Top Display, Sponsor, Presentation
MALAYSIA CAREER & TRAINING FAIR

Malaysia's No 1 Career and Training Fair
Concept
A 3-days career fair that attracts hundreds of employers comprising multi-national & public listed companies.
Target Audience
Working professionals (21 45 years old)
Audience Size
120,000 (attendees), 8 million (A&P reach)
Venue
Kuala Lumpur
Exhibition Booth, Sponsor, Product Sampling
v
19
EVENTS
MEDIAKIT
POST GRADUATE EDUCATION FAIR
postgraduatefair
pgef.asia
Southeast Asia's Largest Post Graduate Education Fair
Concept

A 3-days fair in hotels or convention centre featuring colleges & universities offering post-graduate
programmes such as MBA, Masters, PhDs, continuing education and short courses.
Target Audience
Working professionals (25 45 years old)
Audience Size
Venue
Jakarta, Kuala Lumpur, Singapore & Bangkok
Exhibition Booth, Sponsor, Show Guide / Supplement Advertisement
MANAGERIAL & PROFESSIONAL JOB FAIR
managementjobfair
careerfair.asia/mjf
A job fair like none others
Concept

Target Audience
Audience Size
Venue
20 v
A 3-days career fair for managers and above vacancies rangings from Vice Presidents and
General Managers to Engineers and other highly skilled positions.
Highly skilled and experienced talents (30 to 50 years old)
Kuala Lumpur
Exhibition Booth, Sponsor, Presentation, Show Guide Advertisement
SME SOLUTION EXPO
smeexpo
smeexpo.asia
The one-stop Exhibition for Business Owners and SMEs
Concept

A 3-days trade expo providing complete solutions for SMEs and business owners, including IT, financing,
telecommunications, logistics, business ideas, and cost savings products.
Target Audience

Business owners, CEOs, finance directors, IT directors, purchasing managers, entrepreneurs, would-be
entrepreneurs and management of SMEs (30 to 50 years old)
Audience Size
Venue
Jakarta, Kuala Lumpur and Singapore
MYGIFT FAIR
mygiftfair
EVENTS
MEDIAKIT
mygift.com.my
The most exciting gifts, premiums and office supplies sourcing fair for buyes in Southeast Asia
Concept

Target Audience
Audience Size
Venue
A 3-days event to reach out to corporate buyers, marketers, HR professionals, purchasing

managers and many more.
Local and international buyers (MNCs, SMEs, GLCs, Enterprises)
Kuala Lumpur
v
21
EVENTS
MEDIAKIT
MALAYSIA SHOWCASE
Bringing Malaysia brands, products & services to the eyes of the world
Concept

A 3-days trade expo providing ideas, opportunities, franchises, licensing and entrepreneurial
showcase for the general public, entrepreneurs and would-be entrepreneurs.
Target Audience
PMEBs (25 to 50 years old)
Audience Size
Venue
Bandar Seri Begawan, Jakarta, Kuala Lumpur and Singapore
Exhibition Booth, Sponsor, Presentation
ENTREPRENEURSHIP EXPO
Southeast Asia's Largest Gathering of Bussiness Owners and Entrepreneurs
22 v
Concept

A 3-days trade expo providing ideas, opportunities, franchises, licensing and

entrepreneurial showcase for the general public, entrepreneurs and would-be
entrepreneurs.
Target Audience
PMEBs (25 to 50 years old)
Audience Size
Venue
Bandar Seri Begawan, Jakarta, Kuala Lumpur and Singapore
Exhibition Booth, Sponsor, Presentation
SME 100: FAST MOVING COMPANIES
sme100
EVENTS
MEDIAKIT
sme100.asia
Fast Moving Companies Report and Awards
Concept
A recognition awards programme involving hundreds of companies and an extensive A&P
campaign culminating with a Gala Dinner with 600 800 business owners attending.
Target Audience
Business owners and CEOs (30 - 55 years old), SMEs (50+ employees, US$ 1 million turnover)
Audience Size
600 - 800 (attendees), 10,000 (focused emails / telemarketing) 4 million (A&P reach)
Venue
Jakarta, Kuala Lumpur, Penang, Kota Kinabalu and Singapore
Table Top Display, Sponsor, Presentation, Show Guide Advertisement
HR ASIA: BEST COMPANIES TO WORK FOR IN ASIA

Winning Heart, Mind and Soul
Concept

Target Audience
Audience Size
Venue
HR Asia: Best Companies To Work For In Asia
hrawards.asia
An awards recognition programme for organisations that have been identified by their
people as Asia's 'employer of choice' culminating with a Luncheon.
MNCs, SMEs, GLCs (100+ full time employees, minimum of 18 months operations term)
300 - 500 (attendees), 20,000 (focused emails / telemarketing), 5 million (A&P reach)
12 Markets Across Asia Region
Table Top Display, Sponsor, Presentation, Conference Seats
v
23
EVENTS
MEDIAKIT
HR ASIA ROUNDTABLE
Concept

Target Audience
Audience Size
Venue
HR Asia
Networking
HR ASIA NETWORKING EVENT
Concept

A half-day gathering of HR professionals in a casual environment away

from work while listening to invited guest speakers
Target Audience
Audience Size
Venue
HR Directors and other senior HR professionals (35 to 55 years old)

100 (attendees), 20,000 (A&P reach)
Kuala Lumpur
EMPLOYER BRANDING
CONFERENCE
Concept

Target Audience
Audience Size
Venue
24 v
A half-day gathering of HR directors and other senior HR professionals to

discuss and debate strategic HR issues
Across Asia
HR ASIA EMPLOYER BRANDING CONFERENCE
A half-day gathering of HR directors and other senior HR professionals to

discuss and debate strategic HR issues
Kuala Lumpur
ITX Asia Trade Exhibition
itxasia.com
Where Technology Meet Business
Concept

A 3-days B2B ICT and ERP trade event connecting technology vendors, suppliers and
consultants in Malaysia and across the ASEAN region.Driven forward with focused B2B solutions
perspective,ITX Asia Trade Exhibition will be showcasing a comprehensive ICT portfolio of business
intelligence and innovation solutions.
Target Audience

CEOs, CIOs, CTOs, Consultants, Techno-preneurs, Enterprises, Service Providers & IT Infrastructure,
Investors from various sectors.
Venue
Kuala Lumpur Convention Centre, Malaysia
Sponsorship, Exhibition Booths, ITX Asia Conference Seats.
EVENTS
MEDIAKIT
CUSTOMISED EVENTS
We are also able to customise events that meet your requirements in terms of budget, target audience and branding and sales
objectives. Please speak to any of our Account Managers.
REGIONAL EXHIBITION RATES

OPTION 1
STANDARD BOOTH USD3,240 per 9m2 (USD360 per m2)
A 3m x 3m standard exhibition booth, which includes space rental, standard exhibition booth
with partitions, name on fascia board, 1 desk and 2 folding chairs, 13A power point, carpeting,
fluorescent lighting and waste paper basket.
OPTION 2
DELUXE BOOTH USD6,480 per 9m2 (USD360 per m2)
A 3m x 6m upgraded exhibition booth with guaranteed corner location, which includes space
rental, standard exhibition booth with partitions, name on fascia board, 2 desks and 4 folding
chairs, 1 lockable cabinet, 2x 13A power points, carpeting, fluorescent lighting and waste paper
basket.paper basket.
OPTION 3
RAW SPACE USD320 per m2, min. 18m2
Bare space only and ideal for special designed booth to create maximum impact for your brand.
You will need to engage either the Official Contractor or an independent contractor to build your
booth.
OPTION 4
PREMIUM ISLAND BOOTH USD400 per m2, min. 36m2

Bare space only with Premium Location and ideal for special designed booth to create maximum
impact for your brand. You will need to engage either the Official Contractor or an independent
contractor to build your booth.
v
25
AVAILABLE ON MOBILE !
SME & Entreprenuership Magazine
Get Business Media International Publication on your mobile.

Go to App Store / Google Play / Windows Store to download
Digital Magazine Reader and Subscribe.
www.catchthescoop.com
www.magzter.com
www.rockstand.in
MALAYSIA INDONESIA SINGAPORE BRUNEI THAILAND
n n ADVERTISING, EDITORIAL AND MARKETING CONTACTS

n MALAYSIA
Unit 709A, 6th Floor, Jalan SS6/2, Kelana Parkview Tower, Kelana Jaya, 47301 Petaling Jaya, Selangor, Malaysia
[t] +603 7880 3511
[f] +603 7880 3515
n SINGAPORE
3 Raffles Place, #07-01 Bharat Building, Singapore 048617

[t] +65 329 9655
[f] +65 6329 9699
n INDONESIA
Mayapada Tower, 11th Floor, Jl. Jenderal Sudirman Kav. 28, Jakarta Selatan, 12920, Indonesia
[t] +6221 5289 7330 [f] +6221 5289 7331
n THAILAND
331, 331/1-3, The Pilot Building, 9th Floor, Silom Road, Bangrak, Bangkok 10500
[t] +66 2235 0570 / 1 [f] +66 2636 7519
n n Advertising Enquiry: advertising@businessmedia.asia
n n Editorial: editor@businessmedia.asia
n n Business Opportunities / Partnership: marketing@businessmedia.asia
n n Publication Subscription: subscription@businessmedia.asia
Visit our website for full list of an advertising / editorial contact near you.
www.businessmedia.asia

BMI - Media Publication Expert (MediaKit 2015)

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MALAYSIA INDONESIA SINGAPORE BRUNEI THAILAND

ABOUT BUSINESS MEDIA INTERNATIONAL

ADVERTISING UNITS & RATES

Business Media International Sdn Bhd and PT AIC

Media Indonesia. All rights reserved. All information

ASIAS LEADING B2B MEDIA OWNERS

For the millions of senior business executives who subscribe to our

PARTNER WITH US!

IF YOU WANT TO REACH BUSINESS DECISION

SME & Entrepreneurship Magazine

SME & Entrepreneurship Magazine

14 UNITED STATES OF AMERICA

SME & Entrepreneurship Magazine

15 UNITED ARAB EMIRATES

ASIA'S FASTEST GROWING BUSINESS MAGAZINE

ASIA'S FASTEST GROWING BUSINESS MAGAZINE

ASIA'S FASTEST GROWING BUSINESS MAGAZINE

ASIA'S FASTEST GROWING BUSINESS MAGAZINE

MAL AYSIA EDITION

MAL AYSIA EDITION

MAL AYSIA EDITION

MAL AYSIA EDITION

HELP AND SOLUTIONS FOR SMES

HOW RESILIENT IS YOUR BUSINESS?

HOW RESILIENT IS YOUR BUSINESS?

391 392 393 395 396

121A 121B 122

FORM FILLING ZONE

SME SOLUTIONS EXPO 2014

(entry with pass only)

WOLFGANG PUCK: THE CULINARY MASTER

SME & Entrepreneurship Magazine (SME) is South East

FITNESS INDUSTRY: GAINING MUSCLE FAST

WE ARE STILL BY FAR THE BEST

* Based on figures as claimed by nearest competitor (all monthlies business publication)

SOUTHEAST ASIAS NO. 1

n Advertising with SME Magazine gives you:

n Immediate access to movers and shakers in the

Source: Distribution Report, Circulation Returns Report, Publishers Internal Records

n Access to business owners and entrepreneurs in

n A highly targeted readership at competitive rates

n The vehicle to enhance the effectiveness of your

ANNUAL SALES TURNOVER

3. SME Magazine readers are affluent, high-net worth

SME Magazine is separated into several

Featuring local and global news

The Entrepreneur section features reallife entrepreneurs and their businesses

Special Report highlights industries and

Our much-beloved Insight section

n SEEN & HEARD

Our supplements, including the annual

More than 2 hours

Readers Credit Card Ownership

n LEISURE + IN THE MARKET

Leisure brings out the lighter side of the

Readers Average Household Income (per annum)

Readers Business Travel Involve Flight +

More than one

A regular feature with a how-to approach

Markets discusses current and emerging

Average Time Spent Reading SME Magazine

SME Magazine readers are affluent individuals comprising the upper-end

ADVERTISING RATES FOR 2015