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2-1
Title:
Performance Objective:
Given the necessary tools and materials you need to write a
request letter and an inquiry letter in accordance to rules, standards,
formats, and the 6 Cs.
Supplies/Materials
:
Written instructions/specifications
Coupon bond
Tools/Equipment
Desktop computer
Printer
Steps/Procedure:
1. You will be provided with the necessary materials and equipment.
2. Write a letter of request based on the following communication
situation.
Communication Situation: Using the modified block style, write a
letter to Mr. Luis D. Solidum, Manager of an antique shop at 456
Guiller Bldg., Roxas Ave., Kalibo, Aklan. Assume that you are the
Tourism Coordinator of our province. On a certain date you will
be having an exhibit of our heritage at the Kalibo Airport Lounge.
Invited guests come from different regions and countries. Write
Mr. Solidum a letter asking his help in providing displays of his
antique collection. Use font style times New Roman, 12 pts.
3. Write a letter of inquiry based on the following communication
situation.
Communication Situation: Using the full block style, write an
inquiry letter to Mr. Jowel P. Salibio, Executive Sales Officer of
Boracay Regency Hotel. Assume that you are the coordinator of a
seminar-workshop of the League of Vice-Mayors of Aklan. Ask the
package
deal
for
20
pax
including
meals,
hotel
room
Criteria
Structure
3
Accomplished
4 Exemplary
1 Beginning
Organization is
Appropriate
to the writers
purpose.
Paragraph
order follows
Organizatio
the suggested
model.
n
of
Message
is
message
complete and
correct.
Content
2 Developing
Letter clearly
states the
purpose
Purpose of
letter is
unclear
Purpose of letter
is unclear
Main idea is not
Tone
Word choice
is
appropriate
for audience.
Writer uses
action verbs.
Use of
passive voice
ONLY as
needed.
Some
explanations
or facts used
to support
the main
idea
Somewhat
hard to
follow
Tone is
generally
appropriate
for intended
audience
Word choice
is mostly
appropriate
for audience.
Writer uses
action verbs.
Use of
passive voice
ONLY as
needed.
More
supported by
explanations or
explanations
facts
or facts need
to be used to Letter rambles;
support the
hard to follow
main idea
or understand
Hard to follow Tone is
Tone is too
inappropriate
for intended
formal or too
audience
informal for
intended
audience
Appearance
Language
Usage
Appropriate
explanations
or facts used
to support
the main
idea
Easy to
follow
Tone is
appropriate
for intended
audience
Learning objective:
After studying this information sheet, the trainee will be able to effectively write
sales, order, acknowledgment, and claim letters.
ORDER LETTER
An order letter contains specific information in buying a product, service,
merchandise, etc. It must be specific and complete. When writing an order letter,
you must include needed information about the merchandise, among which are
the following:
1. A complete description of the merchandise you want to order:
a. trade name
e. color
b. quantity
f. catalog number
c. size
g. quality
d. style
or
style
h. price
number
i.
2. Necessary information about the delivery of the goods
a. complete name and address of buyer or consignee
b. date of shipment
c. mode of shipment
d.
3. Mode of payment
a. check or draft
d. C.O.D.
b. charge
e. On account
c. money order
f.
Gentlemen:
DESCRIPTION
Gold-plated Ballpens-BIC
Corona paste-colored pencils
Quick ink, blue, large, waterproof
Oslo paper, white, 8 x11
UNITPRICE
TOTAL
P 150
400
100
90
300
1,200
300
450
-------------
P 2,250
I shall appreciate your delivering these items before September 25 in my name and
to the address stated in this letterhead. I have enclosed here a photocopy of the BPI
deposit slip of the transaction I made to your account to pay this order.
5. ACKNOWLEDGMENT LETTER
6.
7.
8.
9.
10.
11.
Gentlemen:
12.
It is a pleasure to receive your order of 2 pcs. Gold-plated Ballpens-BIC, 3 sets Corona
paste-colored
pencils, 3 bottles of Quick ink, blue, large, waterproof, and 5 reams Oslo paper,
13.
white, 8 x11in size. The order is being packed for delivery on September 25 as you
14.
requested.
Since you are a new customer, we would like to assure you that we shall always try our
15.
best to provide you with top quality school products and efficient service.
16.
We hope that you will find everything in good order and we look forward to serving you
17. soon.
again
Truly yours,
18.
19.
Seth D. Sorosa
Manager
20.
21.
22.
23.
24.
If the order
cannot be filled, a letter of explanation should be sent to the
customer.
25.
26.
27.
SALES
LETTERS
28.
Sales letters are well-planned letters aimed at promoting a
product or service, or at inviting inquiries, and generating sales
ultimately. The writer must study the psychology of business
thoroughly. The letter must be an advertisement as well as have a
persuasive effect.
They must be appealing since existence,
survival, and growth of business depends on them.
29.
The sales communicator should consider the items below
in writing the letter.
30.
1. What he
wants to sell
31.
A
product or a service
32.
2. What his
aim is
33.
To
inform
To tease
34.
To
educate
To generate queries
35.
To
sell
To reinforce an idea
36.
To
change peoples minds
37.
3. What his
target market is
38.
Me
n(what age), women (what generation), income bracket, ABCD
Market,
39.
the
ir needs, their wants in addition to the demographic profile.
40.
4.
What
strategy or appeal to employ
41.
42.
Take a look
at the sample sales letters below:
43.
Sample
Sales Letter 1
44.
Dear
Mr. Gomez:
45.
Have you taken a look around your office lately? Is your furniture drab and shabby looking?
46.your office give your firm the appearance of success and prosperityor does it make your client
Does
think
this man must not be doing very well?
47.
Now is a very good time for you to visit our Office Furniture Department. Every item is reduced
2048.
percent during the month of September. Our decorator is a specialist in office layout and
furnishings. He can help you select appropriate matching furniture, rugs, and draperies and his
49.
advice is free for asking. You will be under no obligation to make your purchases from us, but you
cant
beat our low prices and large selection anywhere else in Furniture City.
50.
Call 268-4254 and ask for Mr. Cruz. He will be happy to make an appointment to visit your office
51.
and
help you with your redecorating problems.
You cant afford to miss this once-a-year sale of office furniture and furnishings. So, to take
52.
advantage of export free advice and substantial savings, call or come in to see us today.
53.
Sincerely yours,
54.
Zacharias T. Perlas
55.
Manager
56.
57.
58.
59. Sample Sales Letter 2
60.
MANAGEMENT ASSOCIATION OF THE PHILIPPINES
MAP Building,
61.Buendia
Makati City
62.
December63.
16, 2011
64. & Co.
Joaquin Cunanan
Price Waterhouse,
65. CPAS
Multinational Building
66.Makati City
Ayala Avenue,
67.
Attention:
Mr. Fortunato B. Cruz
68. Partner, In-charge of Personnel
69.
Dear Sirs:
DO YOU KNOW
70. THAT
There is no hit-or miss formula for leadership?
71.
That is costs so little to become a leader?
That it 72.
takes effort to become one, though, and
that by learning the techniques offered by the Dale Carnegie Course 267, you can become one?
73.
While natural
74.leadership qualities are important, there are but as few inborn leaders among men today. For this reason,
most leadership capabilities are acquired through intensive training. This is where Dale Carnegie Course 267 comes in
75.
What to gain
76.by enrolling in the Dale Carnegie Course? You can acquire the skill or the ability to become a leader where
you can learn what there is to know about human relations, public speaking, preparation for leadership and personality
77.
development.
78.
How can it be done? By learning the techniques of becoming one and by its application in the real world on your day-to79. in your fellowmen.
day interaction
We will have one or two guest in every session who are figures in the national scene, who excel in various fields of human
80.
endeavor and who speak their own experiences.
Take a sneak
81.preview on Saturday, January 5, 2012, at the MAP Building in Buendia observe how this seminar conducted.
Come the next nine consecutive Saturdays thereafter, the seminars continue and then will reach its completion. Make an
82.with us before January 5 if you need further particulars. This may be your initial step towards effective
Appointment
leadership.83.
Yours very84.
truly,
85.
Geronimo Dela Merced
86.
Seminar Consultant
87.
Enclosure
88. Sales letters are used to set up or confirm appointments,
GM:gtt
P.S. The enclosed brochure includes the list of instructions who will handle the seminar and
announce sales promotions, congratulate sales people on their the
names of the guest speakers.
successes and introduce new sales people to their clients. The
letter is a sales tool in itself which is more creative in content and
composition than other kinds of letters.
89.
90. The steps below will help you prepare a sales letter.
91.
92. Step 1: State your purpose in the first part. It may be a request
for an
93.
appointment or to introduce a new sales person.
94. Step 2: Give details or background information. This part
should be persuasive.
95.
This can be a part where reasons for request is given.
96. Step 3: Give a statement of desired action. This part gives the
summary
97.
reminding the customer the nature of the letter.
98.
99. Here are parts of a good sales letter:
100.
101. 1. Attention. This should elicit interest, questions, and reaction
using physical or verbal means. Pay attention to color, design,
picture, visuals,
letterheads, tinted stationary, colored print,
font, script, italics, underscoring, unusual punctuation.
102.
103. 2. Interest or Desire. This should hold attention of the reader.
This includes a description of the product for visualization.
104.
105. 3. Conviction. This part tells the customer to buy the product
by saying he cannot pass it up and telling him that it is not too
costly.
106.
107. 4.
Action.
Give specific direction for ordering and offer
inducements.
108.
109. COMPLAINT OR CLAIM LETTER
110.
A complaint or claim letter aims to ask for a resolution if a
mistake or error happens in a business transaction. The aggrieved
party writes a letter of complaint to which the recipient answers or
does something to correct the error or mistake.
111. Take a look at the sample complaint or claim letters below.
112.
113.
114.
115.
116.
117.
118.
119.
120.
121.
122. Sample Complaint Letter 1
123.
124.
Manila Appliance Center
532 Rizal Avenue
125.
C.M. Recto, Manila
126.
Dear127.
Sirs:
128.
Yesterday, I bought a flat iron from your store for Four Hundred Ninety-Five
Pesos
(P495.00)
under Invoice No. 3231
129.
130.
When I reached home and began to iron clothes, the iron failed to generate
heat131.
even when turned to the maximum. I also noticed a small cloud of smoke
emanating from the iron which smelled something burning inside.
132.
Along with the letter, I brought the iron for your inspections and repair.
133.
However, if it is beyond repair, I would appreciate your replacing the iron with a
more134.
reliable one.
Yours very truly,
135.
136.
Rhea fe C. Igne
Manager
137.
138.
139.
140.
141.
142.
143.
144. Sample Complaint Letter 2
145.
Abenson, Inc.
c/o
Waltermart
Dasmarias, Inc.
146.
Dasmarias, Cavite
147. 15, 2015
December
148.
Dear Mesdames:
149.
On January 12, 2012, I purchased a Goldstar non-frost refrigerator, GR-362M
10.6150.
No. 21C3A00A, under Invoice No. A004154 of the same date.
Since a week ago, we noticed a noisy vibration coming out of the refrigerator,
and 151.
the bulb inside refuses to light up.
Kindly require your repairmen to inspect the refrigerator and to perform the
152.
necessary adjustment this coming Saturday since, being a working, it is only on
153. that I am at home.
Saturdays
Yours
very truly,
154.
155.
JOSEPHINE
G.
GABAEN
156.
157.
158.
159.
160.
161.
162.
163. The steps below will help you prepare claim or complaint
letter.
164.
165.
Step 1: State the date when you purchased a product or availed of a
service and the invoice number for reference.
166.
Step 2: Give details about the result, condition, or error of the
product/service. Elaborate on how you found out the error or mistake.
167.
Step 3: State clearly and courteously what the dealer or service
provider can do to resolve the problem.
168.
169.
170.
Practical tips in writing a claim or complaint letter
171.
1. Do not write a claim or complaint letter when in anger.
2. Practice restraint.
3. Be specific.
4. Be clear about the action you wish to be done.
172.
173. Self-check 2.2-2
174.
175. Instructions: Identify what is being asked in the statement.
Encircle your answer.
176.
1. A letter which main objective is to purchase goods or avail services
a. request letter
b. sales letter
c. order letter
d. acknowledgment letter
2. A letter that confirms an order from a customer
a. order letter
b. request letter
c. inquiry letter
d. acknowledgement letter
3. What should the first paragraph of an order letter contain?
a. the mode of delivery
4.
5.
6.
7.
8.
9.
g.