Y6What Are Communication Channels

Within an Organization?
Communication channels are the means through which people
in an organization communicate. Thought must be given to
what channels are used to complete various tasks, because
using an inappropriate channel for a task or interaction can
lead to negative consequences. Complex messages require
richer channels of communication that facilitate interaction to
ensure clarity.
Face-to-face or personal communication is one of the richest channels of communication that can
be used within an organization. Physical presence, the tone of the speaker's voice and facial
expressions help recipients of a message interpret that message as the speaker intends. This is the
best channel to use for complex or emotionally charged messages, because it allows for
interaction between speaker and recipients to clarify ambiguity. A speaker can evaluate whether
an audience has received his message as intended and ask or answer follow-up questions.

Broadcast Media
TV, radio and loud speakers all fall within the broadcast media communication channel. These
types of media should be used when addressing a mass audience. Businesses seeking to notify
customers of a new product may advertise or do promotions using a broadcast channel. Similarly,
a CEO may do a global company address by having a television feed broadcast across global
sites. When a message intended for a mass audience can be enhanced by being presented in a
visual or auditory format, a broadcast channel should be used.

Mobile
A mobile communication channel should be used when a private or more complex message
needs to be relayed to an individual or small group. A mobile channel allows for an interactive
exchange and gives the recipient the added benefit of interpreting the speaker's tone along with
the message. Some within an organization may opt to use this channel versus a face-to-face
channel to save on the time and effort it would take to coordinate a face-to-face meeting.

Electronic
Electronic communication channels encompass email, Internet, intranet and social media
platforms. This channel can be used for one-on-one, group or mass communication. It is a less
personal method of communication but more efficient. When using this channel, care must be
taken to craft messages with clarity and to avoid the use of sarcasm and innuendo unless the
message specifically calls for it.

Written
Written communication should be used when a message that does not require interaction needs to
be communicated to an employee or group. Policies, letters, memos, manuals, notices and
announcements are all messages that work well for this channel. Recipients may follow up
through an electronic or face-to-face channel if questions arise about a written message.

What Are Communication Channels?

In an organization, information flows forward, backwards and sideways. This flow of
information is called communication. Communication channels refer to the way this
information flows within the organization.
In this web known as communication, a manager becomes a link. Instructions or decisions flow
upwards, downwards or sideways, depending on the position of the manager in the
communication web. For example, a report from a lower-level manager will flow upwards to
upper-level managers or directors. This upward flow of information can be face-to-face
conversations, emails or interdepartmental memos.

Importance of Communication
A breakdown in the communication channel leads to an inefficient flow in information. For
example, if employees are unaware of what the organization expects of them, this could cause
employees to become suspicious of motives and changes in the company. This could negatively
affect productivity in the workplace. If productivity decreases, eventually this will harm the
organization as a whole.
Therefore, in order for an organization to run well, a good manager should be able to effectively
communicate to employees what is expected of them, make sure they are fully aware of company
policies and inform them of any upcoming changes. This should help to optimize employee
productivity and ensure that the organization runs smoothly.

Companies spend a vast amount of time and money communicating with employees
using a variety of
cha
nnels. But which tools achieve the best ROI? Answering this question is surprisingly
difficult. Most
communication channels dont come equipped with metrics to help measure success.
This leaves
employers struggling to make informed decisions or to prove a
return on investment (ROI) for
communications spend.

Over the last two years, weve helped our clients measure communication effectiveness
across print and
online channels. This works by embedding unique key words in each type of
communication. When an
emp
loyee sends the key word to H.Engage, they earn points and we know which
communication
triggered the interaction.
While weve seen some variance from client to client, a consistent pattern has
emerged. Heres how the most common channels stack up, organize
d from highest to lowest ROI.
For
the purpose of this analysis, weve excluded H.Engage
specific game pieces, which typically generate
much higher rates of engagement.
#1 Videos
Engagement range: 40
69%
Short, relevant videos have proven to be a great dri
ver of engagement. Whether they feature a senior
leader talking about their own wellness priorities, or an employee talking about their
favorite benefit,
videos engage employees by making the topic seem more personal and relatable.
Videos dont have to
be
long or fancy. Many of the best performing ones were filmed on an iPad with poor sound
quality. Our
data shows that videos longer than two minutes have a drastic drop in engagement.
Keeping it short and
to the point really pays off.
#2 Posters
Engagement
range: 18
48%
Posters have produced pretty wide variance in engagement among our clients. The best
performers are
posters that are visually engaging and focus on one message. Our internal rule is if it
wouldnt fit in a
Tweet, it probably doesnt belong on
a poster. Posters that perform the worst are those that are dense

with information. They quickly get lost in the clutter of bulletin boards or relegated to
rarely visited
cafeteria corners where they arent able to attract much attention.
#3 Newsletters
Engagement range: 10
19%
Despite being one of the most expensive mediums to produce, newsletters havent
surpassed 20%
engagement. Employers often take a one
size
fits
all approach with newsletters, using them as a catchall
for communicating a variety of t
opics to a broad audience. This means that employees have to sift
through dense pages of content to find information thats relevant to them. Plus, even
when the content
is relevant, taking the time to read an 8
12 page newsletter is a pretty daunting comm
itment that many
employees just arent willing to make.
4 Postcards
Engagement range: 6
28%
Postcards sent to the home are expensive and generally ineffective. While typically
seen as a channel to
engage employees and spouses at home, many seem to suffer
the same fate as junk mail and end up
unread in the trash. Using other communication channels to alert employees to watch
for a postcard has
increased their participation rates, but with limited upside.
#5 Table tents
Engagement range: 3
31%
Similar to p

ostcards, table tents consistently appear toward the lower end of the spectrum in terms
of
their success. Unless theyre widely distributed throughout the office, table tents can
easily be missed
due to their small size and the fact that many employees eat
lunch at their desk. Plus they run the risk of
being discarded by office cleaners.
Based on the benchmarking data, we would recommend the following adjustments to
most
communication strategies:

Less is more.
Shorter videos, newsletters, posters all perform significantly better. Cut content
whereverpo
ssible.

Try video, but keep it simple.

Make sure to host it on a platform like Wistia so that you can
gather metrics on utilization.

Re
invest resources from postcards and table tents.
Theyre probably not making a very large
impact and you could do more
with the money.

Use targeted email.

Personalized communications drastically improve response rates, and email
is a simple way to communicate these.

Texts are the new postcards.

Postcards may not be
effective, but texts certainly are. With 90%
of employees under the age of 50 using text, its become the best way to deliver short
bursts of
content that people will actually read.
Communication is simply the act of transferring information from one place to another

The different categories of communication are:

Spoken or Verbal Communication: face-to-face, telephone, radio or television and

other media.

Non-Verbal Communication: body language, gestures, how we dress or act - even our
scent.

Written Communication: letters, e-mails, books, magazines, the Internet or via other
media.

Visualizations: graphs and charts, maps, logos and other visualizations can communicate
messages.

What would be considered good or effective communication? It would be communication in

which:

The sender and receiver of information are properly matched

The message is communicated clearly i.e. without misunderstanding or

misinterpretation

Communication is made using an appropriate communication channel and/or method

The receiver of the communication is able to pass on any relevant and appropriate
feedback (i.e. two-way communication)

There are many reasons why it is important for a business to achieve effective communication:

Motivates employees helps them feel part of business

Easier to control and coordinate business activity prevents different parts of business
going in opposite directions

Makes successful decision making easier decisions are based on more complete and
accurate information

Better communication with customers will increase sales

Improve relationships with suppliers

Improves chances of obtaining finance e.g. keeping bank up-to-date about how business
is doing

The link between communication and motivation is particularly important. Good communication
is an important part of motivating employees and the main motivational theorists recognised this:

Mayo emphasised importance of communication in meeting employees' social needs

Maslow and Herzberg stressed importance of recognising employee's achievements and

self-esteem needs

Amongst the other reasons for using communication to boost motivation are:

Ensures that everyone is working towards same company goals

Enables employees to be involved in decision-making

Employees can offer feedback and give suggestions

People are motivated by having clear targets set for them

Recognise employee achievemen

Communication Effectiveness
Communication is the process of sharing information, thoughts and feelings between people
through speaking, writing or body language. This process requires a vast repertoire of skills in
intrapersonal and interpersonal processing, listening, observing, speaking, questioning,
analyzing, and evaluating. Use of these processes is developmental and transfers to all areas of
life including home, school, community and work.
The act of communication begins with internal processing about information or feelings you
want to share with someone else. This process is known as encoding. After encoding, the
message is sent through either spoken or written words, which completes encoding. At the other
end of communication is receiving and interpreting what was sent a process, called decoding.
The recipient can and should confirm receipt to the sender to close the communication loop.
Effective communication extends the concept of communication to require that transmitted
content is received and understood by someone in the way it was intended. This communication
involves verbal, nonverbal, and paraverbal components.
The verbal component refers to the content of the message. Words that are critical, blaming,
judgmental or accusatory usually create a resistant and defensive mindset, while words that
normalize the issues and problems reduce resistance. Effective verbal messages are short and
clear.
Body language, also called nonverbal communication, includes posture, position of hands and
arms, eye contact and facial expression. In some cases nonverbal communication is more

important and conveying than verbal. Some studies show that it accounts for 55% of what others
understand. Nonverbal messages enhance intent, meaning and subtlety in communication
through the presence, stance and eye contact of the sender of a message.
Body language that is inconsistent with content creates a question in the mind of the listener
about the real message. Effective communication requires that content and body language give
the same message.
Paraverbal communication refers to the messages that we transmit through the tone, pitch, and
pacing of voice. The paraverbal message accounts for approximately 38% of what is
communicated. What is heard is usually how something is said, not what is being said.
Something that has one meaning can have a totally different meaning, depending on which words
are emphasized.
Several other factors should be considered in order to achieve effective communication,
including the context and the emotions. The context in which people communicate includes their
age, region, sex and the intellectual abilities of the recipient of message. It is also useful to assess
receptivity and the emotional state of the sender and receiver at the time of communication.
Emotions can also influence the effective communication. If the sender is angry, his ability to
send effective messages may decrease. In the same way, if the recipient is upset or disagrees with
the message or the sender, he may hear something different that what was intended by the sender.
In every communication, the message sender attempts to send consistent verbal, paraverbal and
nonverbal messages. When the message is inconsistent, the listener may become confused. When
a person sends a message with conflicting verbal, paraverbal and nonverbal information, the
nonverbal information tends to be believed.
Good listening is essential to effective communication. Listening is a combination of hearing
what another person says and psychological involvement with the person who is talking. Active
listening includes asking clarifying questions or restating what the speaker has said. Restating is
a way for the message receiver to assure that the intent of the message was correctly received.
Active listening becomes particularly important when the communication includes emotional
content.
Cultural differences can affect communication too. The choices of communication styles depend
on cognitive differences due to cultural diversity. The in?uence of cultural diversity on
communication becomes more serious in computer-based communication, which refers to a wide
variety of communication systems, ranging from electronic mail to the international conferences
distributed over the Internet.
Although computer-based communication shortens time spans and abridges geographical
distances, it exacerbates the ambiguity and misunderstanding among communication parties with
different cultural backgrounds.

Several psychocultural factors can affect communication, among them ethnocentrism, prejudice
and stereotypes. Ethnocentrism is the tendency to view the values and norms of one's culture as
superior to other cultures. Prejudice involves making a prejudgment based on previous decisions,
experiences or on membership in a social category. Stereotyping is an exaggerated set of
expectations and beliefs about the attributes of a group membership category. A stereotype is an
overgeneralization of an identity group without any attempt to perceive individual variations
within this group.
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MODES OF COMMUNICATION

Advertising
One of the most common forms of marketing communications is advertising, which involves a
paid message you create and place in a specific media. Examples include running ads on TV or
radio stations, in magazines and newspapers, using outdoor media such as billboards or vehicles
or placing banners or pay-per-click displays on websites. If you are launching a product, your ads
attempt to create awareness. Retail ads try to generate sales, while image advertising reinforces
your brand message.

Personal Selling
When you sell face-to-face, you use personal selling. This includes phone calls, sales visits and
in-store sales staff. You can hire independent sales reps or a telemarketing firm or hire your own
inside or outside or sales staff. Some personal sales calls are preceded by sales letters, emails or
collateral materials such as brochures or media kits.

Sales Promotion
A promotion is a temporary activity aimed at boosting sales and revenue. These include
discounts, sales, rebate programs, buyer and birthday clubs, coupons, buy-one-get-one-free deals
and contests. Promotions often aim to help you move slow-selling inventory, get customers to try
new products and services or get new customers to try your product or service. Promoting one of
your core products might backfire if customers get the message you have to discount it to sell it,
sending up a red flag in their minds regarding quality.

Direct Marketing
Direct marketing occurs when you give customers an opportunity to respond using information
in the ad, rather than heading to a store. This might include a TV ad that tells customers to Call
now!, and provides a phone number. A radio ad might tell listeners that if they call in the next
30 minutes, they receive a discounted price. Many catalogs and websites include toll-free
numbers on each page to encourage direct sales. Placing an order form with a self-addressed,
stamped envelope in a direct mail catalog is another example of direct selling.

Public Relations
Public relations involves getting others to talk about you without being paid. The most traditional
form of public relations is the press release, sent to media outlets with newsworthy information
the outlet feels will benefit its readers. A magazine probably wont run a free announcement
about a sale youre having but might let readers know about the sale if you are donating a portion
of the proceeds to a local charity. Some marketers consider social media campaigns public
relations because they encourage the public to recommend you to their peers. Others put social
media tools into the promotions category, since your messages are often sales-oriented.

Sponsorship
When you pay to support another organizations activities, you create a sponsorship. This might
include taking the title sponsorship of a 5K race, becoming a supporting sponsor of a concert or
becoming a partner or official product sponsor of a charity. The goal of sponsorships is to get
your message to the organizations or activitys audience without having to do all of the work or
bear all of the expense yourse
noun
1.
the act or process of communicating; fact of being communicated.
2.
the imparting or interchange of thoughts, opinions, or information by speech, writing, or signs.
3.
something imparted, interchanged, or transmitted.
4.
a document or message imparting news, views, information, etc.
5.
passage, or an opportunity or means of passage, between places.
6.
communications.
1. means of sending messages, orders, etc., including telephone, telegraph, radio, and
television.
2. routes and transportation for moving troops and supplies from a base to an area of
operations.
7.
Biology.
1. activity by one organism that changes or has the potential to change the behavior of other
organisms.
2. transfer of information from one cell or molecule to another, as by chemical or electrical
signals.

What are barriers in communication?

There are many barriers in communication. Language can be a barrier. If the receiver does not
understand the language of the sender, it is a barrier. In electronic communications, such as radio
or television, static or a weak signal can be a barrier. A bad receiver antenna can be a barrier as
well. Emotions can cause people to not be receptive to the words of another person, even if the
words are understood. That is a barrier. In short, anything that interferes with a signal sent to a
receiver is a barrier to communication.
The essential elements of communication are as follows:
1. A sender
2. with a message
3. through a medium
4. to a receiver
5. with understanding
Anything that interferes with any of these elements is a barrier to communication.
Cultural differences/languages and sex of people
Miscommunication
Semantic communications - oral and given
Psychological communications - mental behavior
Physical - involves body
Noise is the term used to refers the barriers to the effective communication. The barriers will
reduce productivity within a firm. There are many factors that might cause the failure of
successful communication. For example, it depends on the ability of the sender, how much the
sender understands of the message they are trying to send. If the sender makes the receiver
misunderstanding what he or she is trying to send, then this can be a barrier. Technological
breakdowns also raise the barrier such as computer failure, viruses and crashes. Another barrier
can be the use of jargon. Jargon is the technical language that is used to speed up
communication. However, when non-specialists used jargon, this can cause the communication
problems when the managers fail to identify the situations when it is important. If that happens, it
will not speed up communication but actually slow down.
Barriers of Communication

Barriers of Communication,Types of Barriers in Communication,1.Physical

barriers,2.Physiological barriers,Example for
psychological,PSYCHOLOGICALBARRIERS,Selectiveperception,Message related

barrier,4.Organizational barrier,Organizationalbarriers,Cross-cultural barrier,Different

languages And cultures,Learning about other cultures,Discrimination,Dealing with
Discrimination in the Workplace,Types Of
Discrimination,Overcomingbarriers,Personalbarriers,Barriers related to the
communicator
Transcript of "Barriers of Communication"
1. 1. Barriers of Communication Chapter-3 By Venkatesh.NKoshys Institute of
Management Studies
2. 2. Barriers of Communication No matter how good the communication system in an
organization is, unfortunately barriers can and do often occur . These barriers are: (or)
Communication of barriers are the difficulties involved in the process of communication
which distort the message being properly understand by the receiver barriers prevent
the communication from being effective
3. 3. Types of Barriers in Communication:- 1. Physical 2. Psychological
3Language/semantic 4.Organizational structure barrier 5.Cross-cultural Barriers
6.Overcoming barriers
4. 4. 1.Physical barriers are often due to the nature of the environment. Thus, for
example, the natural barrier which exists, if staff are located in different buildings or on
different sites. Likewise, poor or outdated equipment, particularly the failure of
management to introduce new technology, may also cause problems. Ex:-Defects in
media (letters,courier,fax,) Noise in Environment(Air vibration, people talking, in
factory bcoz of noise the oral communication is difficult) Information overload(in
Advertisment&sales information is an example of overload)
5. 5. 2.Physiological barriers may result from individuals' personal discomfort, caused,
for example, by ill health, poor eye sight or hearing difficulties One meaning of the term
psychological barriers is the self limiting beliefs a person may have which in turn affects
their behavior - that is ....what they do or don't do as a result of having a self limiting
belief.
6. 6. Example for psychological A person might have a belief that they can't ride a bicycle
and carry this belief with them through their life, and as such they would never attempt to
ride a bicycle. This belief will usually have been developed as a result of their past
experience - they may have tried to ride a bicycle as a young child, perhaps they started
to ride but fell off - hurting themselves in the process. If they tried to ride again shortly
after the first accident, and subsequently fell off again, hurting themselves, they would
perhaps begin to believe that they can't ride a bicycle. And they will hold this belief or
psychological barrier until they receive sufficiently strong evidence to change this belief.
7. 7. PSYCHOLOGICAL BARRIERS The difference in background is overlooked
Economic background Social background Upbringing

8. 8. PSYCHOLOGICAL BARRIERS Self-Centred attitude Group identification Self

image Selective perception Defensiveness Filtering Status block Resistance to
change Closed mind Poor communication skills State of health
9. 9. Self Centered attitude In this the individual persons show their attitude or behavior
of each persons. In self centered attitude we pay attention to message which is useful
or related to us,-if it is not for us than we do not pay enough attention to that message
The person who is highly self centered he is fails to build up good relation with
others(here we cannot learn more)
10. 10. Group Identification In organization our ideas suggestions& opinions are influenced
in some matters by the group to which we belong. In family there is different groups that
is an the basis of age. There is a conflicts B/W husband& wife because of their age
difference as well as different culture.(both are from different culture) In family father
says something the children's mayntlizn that word becoz of the age difference.
11. 11. Self image Self image is nothing but portray(showing about your self to others Like
what your Our own identification with in the organization that is what exactly your. This
barriers shows both your +ve(knowingly the work) as well as ve(if you do not know
that but acting like that) thing in the organization
12. 12. Selective perception This psychological barriers sometime we fail to get the
complete message which is sent to us. After getting that message we project our
expectation in to the communication as we explain the message Proper media we have
to select to send message to the right person(without fail)
13. 13. Defensiveness Defensive is nothing but serving for defense. If we feel threatened
by a message we become defensive and respond in such ways that reduce
understanding. Example:- In organization the sales manager gives
threatened(decleared intention to injure) message to his team to reach target than the
team will perform well to be safe. This is mainly harmful barrier in handling complaints
& grievances(painful or oppressive) in resolving conflicts
14. 14. Filtering Filtering is the process of reducing the details (or) unwanted things of a
message If sender send the information that we have to change or edit all unwanted
information than finally we have to get the actual information to boss he wants results.
15. 15. Status block This is the main reason to break information or because of this status
barriers occurs in the organization. Here the sine our manager never lizn to the junior
than the subordinate he connote express his new ideas than the barriers starts in the
organization.
16. 16. Resistance in change This is the serious psychological barrier Some peoples
strongly resist new ideas which are against their established opinion(or)treditions
(or)social customs. They may avoid the new ideas because the feel insecure or afraid

of changes in methods or situations The peoples are maintain their own emotions
attitudes, standards. They are not ready to accept anything new changes.
17. 17. Close mind This is also main barrier of each and every organization Close minded
seniors are narrow minded peoples they cannot implement new ideas. And they are
not allowing to young employees to perform well & to implement to ideas for growth of
organization
18. 18. Poor communication skills Lack of skill in writing& in speaking prevents a persons
from framing the message properly. Lack of understanding Because of nervousness
the person cannot communication orally with audience Because of excitement about
on achievement or new idea may make a person speech incoherent. Lack of listening,
poor reading habits.
19. 19. State of health The human health condition can affect communication efficiency
pain or fever certainly makes a persons disinclined to engage in communication.
Perception is low when the state of health is poor.
20. 20. Continued lack of concentration Attitude and bias Lack of self discipline Low
emotional state Equally, if someone has personal problems like worries about their
health or marriage, then this will probably affect them.
21. 21. 3.Language/semantic Semantics, or code noise, occurs when the meaning of a
message to the sender differs from its meaning to the recipient. Too often, this may be
the result of jargon, involving pretentious terminology or language specific to a
particular profession or group. Unclear message Faulty translation Specialists
language Unclassified assumptions
22. 22. Message related barrier If your message is too lengthy, disorganized, or contains
errors, you can expect the message to be misunderstood and misinterpreted. Use of
poor verbal and body language can also confuse the message.
23. 23. 4.Organizational barrier In organization the manager sends information through
circular,notice,letter etc. In organization many of the employees they may not
understand the lengthy messages if they ask the senior persons will never answer
properly out of 100/20% of information only they will get. in organizations the senior
peoples will not give much interest to the circular and all.
24. 24. Contd.. In downward communication the subordinate may not get exact
information. Because of superior carelessness. In upward communication the
subordinates passes information to the superior but that(100%) information will not
moves to superior the managers will edit the unwanted information than finally they will
send the exact message.
25. 25. Organizational barriers: Status relationship One way flow Organization structure
Rules and regulations Distance barriers Physical barriers Mechanical barriers

26. 26. 5. Cross-cultural barrier We communicate the way we do because we are raised in
particular culture and learn its language, rules, and norms. Different cultures (and sub
cultures)may have different rules and norms. Understanding the other's culture facilitates
cross-cultural communication
27. 27. Different languages And cultures Different languages and cultures represent
national barrier which is particularly important for organizations involved in overseas
(Proper usage and pronunciation) business. Staff shortages are another factor which
frequently causes communication difficulties for an organization
28. 28. CULTURAL CONFLICTS IN WORK PLACE Cultural conflicts arise because of the
differences in values and norms of behavior of people from different cultures. A person
acts according to the values and norms of his or her culture; another person holding a
different worldview might interpret his or her behavior from an opposite standpoint. This
situation creates misunderstanding and can lead to conflicts
29. 29. Learning about other cultures. People can prevent cross-cultural conflicts by
learning about cultures that they come in contact with. This knowledge can be obtained
through training programs, general reading, talking to people from different cultures, and
learning from past experience.
30. 30. Discrimination Cultural conflicts lead to Discrimination toward or against a person
or group is the prejudicial treatment of them based on certain characteristics.
31. 31. Dealing with Discrimination in the Workplace In the last few years, charges of
gender discrimination (man vs. woman) in the workplace have increased. Racial bias,
while no longer the most common complaint among employees, remains a problem, as
does age discrimination.
32. 32. Dealing With Discrimination At Workplace Dealing effectively with discrimination is
atwo fold process: Become knowledgeable with regard to anti discrimination laws,
Pay close attention to what's happening in your company
33. 33. Types Of Discrimination 1.Gender discrimination Socially, sexual differences have
been used to justify different roles for men and women, in some cases giving rise to
claims of primary and secondary roles.
34. 34. Gender Stereo Typing The united nations had concluded that women often
experience a "glass ceiling" and that there are no societies in which women enjoy the
same opportunities as men. The term "glass ceiling" is used to describe a perceived
barrier to advancement in employment based on discrimination, especially sex
discrimination
35. 35. Language discrimination Diversity of language is protected and respected by most
nations who value cultural diversity. However, people are sometimes subjected to
different treatment because their preferred language is associated with a particular
group, class or category. Discrimination exists if there is prejudicial treatment against a
person or a group of people who speak a particular language or dialect.

36. 36. Disability Discrimination People with disabilities face discrimination in all levels of
society. The attitude that disabled individuals are inferior to non- disabled individuals is
called ableism
37. 37. 6.Overcoming barriers Constant organizational efforts is need to overcome the
barriers which are unconsciously built up by different people in the organization. Health
Centers:- many organizations provide medical aid, gymnasium and recreation for the
staff in an effort to keep down stress level. Regulation like compulsory vacation after a
certain number of months/years are also meant to ensure that employees avoid stress
and fatigue.
38. 38. Contd Semantic and language barriers can be overcome only by being careful
with the use of language & by using words which have clear meaning, by using short
and simple sentence, and also by using visual aid whenever possible.
39. 39. 7.Personal barriers: Attitude of superiors Lack of confidence in subordinates
Insistence of proper channel Ignoring comm. Filtering of information Message
overload
40. 40. 8.Barriers related to the communicator Unwillingness to say things differently
Unwillingness to relate to others differently Unwillingness to learn new approaches
Lack of self -confidence Lack of enthusiasm Voice quality
41. 41. Continued Prejudice Badly expressed message Loss in transmission Semantic
problem Over/under communication attitude
42. 42. Basic Components
43. 43. The End Thank you all the best my dear friends

The Importance of Business Communication

in an Organization
Business communication defines most organizations, resulting in effective marketing
campaigns, productive interpersonal relationships among co-workers and successful
customer service resolutions. Because audiences demand different kinds of
communications in different situations and settings, effective business communication
professionals understand how to tailor messages for maximum results.

Function
Though most casual observers of corporate behavior focus on a companys external marketing,
business communication happens throughout every organization, using multiple channels for

many kinds of desired results. Asha Kaul of the Management Development Institute in India
writes that effective business communication includes a two-way cycle of messaging and
feedback designed to achieve a specific reaction. Efficient, appropriate, thoughtful messages
often correlate to successful companies staffed by engaged professionals.

Features
The feedback cycles required for effective business communication can take different forms,
especially when aided by modern technology. In addition to speech and written text, business
professionals must understand how to communicate effectively via e-mail, text message and even
social media status update. New tools allow business professionals to combine personal
messages with automated responses, such as vacation auto-responder messages, to help process
large amounts of information. Many effective communicators find ways to cut through the clutter
of overflowing inboxes with handwritten notes or direct phone calls.

Considerations
Messages must take on the characteristics of the medium chosen for communication, making it
more challenging when team members speak, read and learn differently from each other. For
instance, a manager with a highly visual learning style may not respond as intended to a dense
report from an employee with strong writing skills. Likewise, a company director accustomed to
highly analytical spreadsheets may not appreciate the lack of density inherent in a text message.

Misconceptions
Despite a cultural trend toward casual communication, studies indicate that spelling and
grammar still play major roles in how audiences evaluate business professionals. Critics of
millennials, workers born between 1977 and 1998, often advise younger professionals to
double-check their communication for tone, relevance and especially presentation. Older
decision-makers may refuse to conduct business with young representatives using unprofessional
communication.

Effects
In most organizations, effective communication offers the best opportunity to make an
outstanding first impression. Using powerful words, images and messages, business
professionals can craft strong internal partnerships while developing the foundation of a solid
client base. However, the second half of the feedback cycle can really cement interpersonal
relationships. By building a reputation as an engaged listener, a professional can set up next
actions that solidify her commitment to acting on requests or adjusting after responses.

Importance of Good Communication in

Business

by Kristie Lorette, Demand Media

Communication is an aid used in everyday life??be it personal or business. In the business
world, good communication is important for the daily operation of the company, but can also
affect sales and profitability. Without good business communication, the internal and external
structure of a business can face numerous challenges that can ultimately lead to its demise.

Types
The two primary forms of communication are one-way communication and two-way
communication. One-way communication in business is when the business sends out a message
to its customers or employees, but doesn??t accept responses from the customers or employees.
One-way communication is important because it allows the business to share information with
the customers who can benefit from the company??s products or services. One of the most
common forms of one-way communications in business is advertising, such as print ads in
newspapers and magazines on billboards are examples. Two-way communication occurs when
customers can also respond to the company in business communication. Social media marketing
is a form of two-way communication has gained in popularity because it not only allows
businesses to communicate with its prospects and customers, but it also allows the prospects and
customers to respond.

Effects
When communication lines are open between a business and its customers, it can directly affect
the sales of the business. When a business effectively communicates to prospects and customers
how its products and services can benefit them, it converts prospects into customers. Good
communication ultimately boosts the bottom line of a business.
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3. Importance of Business Communication
Importance of Good Communication in Business
by Kristie Lorette, Demand Media

Learn how communication can be beneficial or harmful to a business.

Communication is an aid used in everyday life??be it personal or business. In the business
world, good communication is important for the daily operation of the company, but can also
affect sales and profitability. Without good business communication, the internal and external
structure of a business can face numerous challenges that can ultimately lead to its demise.
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Types
The two primary forms of communication are one-way communication and two-way
communication. One-way communication in business is when the business sends out a message
to its customers or employees, but doesn??t accept responses from the customers or employees.
One-way communication is important because it allows the business to share information with
the customers who can benefit from the company??s products or services. One of the most
common forms of one-way communications in business is advertising, such as print ads in
newspapers and magazines on billboards are examples. Two-way communication occurs when

customers can also respond to the company in business communication. Social media marketing
is a form of two-way communication has gained in popularity because it not only allows
businesses to communicate with its prospects and customers, but it also allows the prospects and
customers to respond.

Effects
When communication lines are open between a business and its customers, it can directly affect
the sales of the business. When a business effectively communicates to prospects and customers
how its products and services can benefit them, it converts prospects into customers. Good
communication ultimately boosts the bottom line of a business.
Related Reading:The Importance of the Grapevine in Internal Business Communications

Identification
Good communication can take on several different forms. The three primary forms of
communication are verbal, written and expressed (body language). All three forms of
communication are used internally and externally in conducting business. Since each person
processes information differently, it is wise to communicate with a combination of these forms of
communication. For example, some people take in and process information better when they
hear it (verbal) while others process things better when they can see and read it
(written).rnrnForthis reason, many businesses send out information to their employees and their
customers in several different ways. A business owner may conduct an employee meeting where
an item is announced verbally so employees can hear the information and watch the body
language of the presenter. In addition, an email memo may go out to the employees as a followup to the announcement. In promoting its product, a business may follow a similar pattern with
its marketing communication to its prospects and customers.rnrnAn email may go out that
contains a video of the business owner making the announcement and offering a special to
buyers??customers can see and hear the announcement. A written sales letter may be sent in the
mail to the same audience a few weeks later and weekly ads may also be printed in the local
newspaper to cover reaching those who need to see the information in writing.

Benefits
When the internal forces of a business are working toward communicating the same message to
vendors, suppliers and customers, good communication can also lead to a boost in sales for the
business. Essentially, good communication creates a win-win situation. The customers who can
benefit from the company receive the messages they need to make them aware of the company
and to make a purchase, which in turn boosts the sales of the company.

Warning
Perception plays a pivotal role in good communication. Communication may only be beneficial
when the message the business is sending is the same as the one received by its customers. If
customers misinterpret the message, it can have detrimental effects on a company??s sales.

Importance of Effective Business Communication

byBusiness Article on March 9, 2014

Communications play a vital role in all business areas, everything from Business Development to
Sales & Marketing. In business it is crucial and very important to have excellent communications
skills. Lack of effective communications may lead to misunderstandings, lack of information,
lower performance and more employee rotation. When managers cannot communicate with their
employees there are always gaps and lower performance. The same is true when employees
cannot communicate with their managers and supervisors, lack of trust will lead to lower
performance too.
Ineffective communication is frustrating for employees and becomes a source of conflict and
crisis. Managers that cannot communicate their ideas and demands properly will lead to
employees inability to perform at their job. Employees will certainly communicate among each
other and managers will be misunderstood and not followed.
There are many benefits of effective communication at the workplace. If a leader is able to
express his or her ideas clearly, team members will know what is expected of them and
consequently will perform at their jobs. Clear communication at the workplace ensures that team
members and leaders understand each other and are more effective and efficient at what they do.
Communications makes it clear of what is expected and how to get there. It is also a way of
engaging in best practices and being more efficient.
Effective communication skills will provide a clear understanding of what is expected, what to
do and when to do it. Communication increases performance, increases customer loyalty and
profits. Only through clear communication an employee can understand the goals, the mission
and the vision of a company.

Here are some tips for effective business communication

Communication style has to be positive and effective.

Employees should communicate challenges and problems to their supervisor in order for
the company to take measures for turning problems into solutions.

Problems should be communicated to both employees and managers.

Companies should encourage effective communication all the time. By doing so

employees will understand the importance of communication.

Communication is a two-way process, employees should not only listen they should also
have the chance and be encouraged to ask questions, discuss, and express their own
ideas.

Feedback is an essential part of an organizations performance. Share ideas, best

practices and feedback with team members.

Effective communication will help companies increase productivity and help avoiding delays.
Effective communication leads to an efficient style of management and to successful business
practices.
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