Академический Документы
Профессиональный Документы
Культура Документы
Introduction
Today shopping mall is an integral part of many modern cities.
In spite of that, this type of building continues bringing contradictory feelings and attitudes towards itself. Some city inhabitants admire malls everything under one roof concept. They
are attracted by its secure temperature-controlled environment
and can hardly imagine their lives without such retail and entertainment space. Others criticize the very concept of mall blaming it for pumping the periphery of cities, small family shops
decline and promotion of consumerism.
However, the undeniable fact is that in many regions of the world
(e.g. Central and Eastern Europe) malls are becoming extreme
popular and their number is rapidly growing. According to Cushman & Wakefields April 2014 report anumber of countries significantly increased their shopping centre gross leasable area in
the second half of 2013. The most substantial increase was seen
in Russia (appr. 1.0 million sq.m., 34 new shopping centres developed), Turkey (appr. 487,000 sq.m.), Ukraine (appr. 340,000
sq.m., rose by 10,8%), Poland (appr. 340,000 sq.m., rose by
6,9%) and France (appr. 280,000 sq.m.) [17].
Shopping malls are experiencing comeback not seen in years in
the U.S.A., acountry which is known as ahomeland of this building type. Glimcher reports stable growth in mall net operating income and store sales in the second quarter of 2014 [10]. Between
1956 and 2005, more than 1,500 shopping malls of different sizes
and topology were built all over the United States. However in the
mid-2000s anumber of experts and researchers claimed that the
Golden Age of malls had passed, which among other reasons had
been caused by the rise of e-commerce [11, 18, 20].
At that time many malls started losing their popularity and asignificant part of them became completely abandoned. Two new
notions appeared in order to describe such malls: aging malls
and dead malls. Built sometime in the areas which were then
outskirts of the city, aging malls are now deeply imbedded within
* PhD student Olena Berezko, Lviv Polytechnic National University, Institute of Architecture, e-mail: pavlyshena@gmail.com
reys. Model 6 is similar to model 5, it being different only in that there are separate entrances
at several or all storeys. Model7 is amall with
more than one storey. At some storeys not all
elements are linked. Thus, groups of elements
are formed at the storey. There can be aseparate entrance to each group if this is the ground
floor. These groups are linked by vertical connections along storeys. Model 8 is a mall consisting of several blocks having more than one
storey. Blocks are linked by connections at one
of the floors only. The entrance to the mall is only
to one of the blocks. Model 9 is similar to model
8, however, blocks are linked by connections at
all the storeys and each block has aseparate entrance. Also, mixed models combining several of
the above are possible.
In those models we see that connections are of
two types: vertical between storeys and horizontal between storey elements. Vertical connections
in the mall are represented by vertical communications, like staircase, elevators, escalators.
Horizontal connections constitute social space.
However, besides the connective function, social space contains various functional loads. The
same as in city streets, social space has small
centers of trade, open restaurants, etc. Also, besides functional zoning, social space is divided
into structural elements influencing distribution of
human activity in it and in mall in general.
Of importance is the fact that all the elements
of social space are unique in having the same
property that is not inherent in other mall elements. All the elements are united by one
general space, while other mall elements are
separated from social space. Hence, one may
conclude that malls social space is not just
a mall element, but rather its subsystem.
Since it is availability of stable connections,
really significant ones, and not just any connections between elements or their properties
exceeding connections of those elements with
elements not included into the system in power,
that constitutes an important attribute of the
system [5]. Thus, social space as a system
has acertain goal. With account of the formulated mall goal and analogy of mall to city centre made, one may say that the goal of social
space as a mall subsystem is to undertake
the functions of city centre streets.
As it has been determined that social space of
mall is asystem, let us consider the elements of
which this system consists. In 2004 Urban Land
Institute, in its analytical report, published abasic scheme of mall division into structural elements [4]. Let us elaborate the model of malls
social space on the basis of this scheme (il. 2).
il. 3 The distance between functional areas in the malls social space. The scheme
based on [19]. Drawn by the author
There two groups of functional areas cannot be connected
Introducing two new functional areas allows aconnection to be established
il. 5. Principles of promoting communication among people in the malls social space.
The scheme based on [14]. Drawn by the author
10
Bibliography
[1] Angles M. In Favour of Public Space: Ten Years of the European Prize for Urban
Public Space. ACTAR, 2010.
[2] Cartern C. C., Haloupek W. J. Spatial Autocorrelation in aRetail Context. International
Real Estate Review, Asian Real Estate Society, vol. 3 (1), 2000, p. 3448.
[3] Davidenko M. Mol i horod khroniki poiedinka titanov [In Russian, Mall and the
City the Titans Battle Chronicles], Part 1. ASSBUD, a construction portal. accbud.ua/
architecture/tekstura/moll-i-gorod-khroniki-poedinka-titanov-chast-1, accessed July 1, 2014.
[4] Dollars & Cents of Shopping Centers: 2004. Washington, D.C.: ULI the Urban Land
Institute, 2004.
[5] Dyvak M. Metodychnyi posibnyk z dystsypliny Systemnyi analiz [In Ukrainian,
Methodological manual on the subject System Analysis]. Ternopil, 2004.
[6] Fong P. What makes big dumb bells amega shopping mall? Proceedings of the 4th
International Space Syntax Symposium.London, 2003.
[7] Frank Eckardt (ed.). Media and Urban Space. Understanding, Investigating and Approaching Mediacity, Frank & Timme GmbH, Verlag fr wissenschaftliche Literatur: Berlin 2008.
[8] Gehl J. Cities for People. Island Press, 2013.
[9] Gehl J. Life Between Buildings: Using Public Space. Island Press, 2008.
[10] Glimcher Reports Second Quarter 2014 Results. Glimcher Realty Trust, July 17, 2014.
glimcher.com/assets/newsarticles/pdfs/1405627406-2q14-earnings-release-tables-final.
pdf, accessed July 1, 2014.
[11] Global Shopping Center Development Report. Americas, Europe, Asia. ACushman &
Wakefield Research Publication, May 19, 2014. cushmanwakefield.com/~/media/global-reports/Global-Shopping-Centers-Report_May2014-Update.pdf, accessed July 1, 2014.
[12] Gould E. D., Pashigian B. P., Prendergast C. J. Contracts, Externalities, and Incentives
in Shopping Malls. The Review of Economics and Statistics, MIT Press, vol. 87 (3), 2005,
p. 411422.
11