When a Snap Shots User is engaged,

you are the center of the universe.

MEDIA KIT
 shots

When users trigger our content,

they trigger your ads.
We enhance sites with
1 relevant content from
major providers.

Your ad is shown right

2 in the center of the
user’s focus…

…only when users trigger

3 Snap Shots by mousing
over links on network sites.

Snap Shots Media Kit


Introducing a new kind of network and
a new approach to advertising online.
Every other network wants to put more ads on every page. We want to
put more and better pages behind every ad.
Visit just about any content website and odds are you’ll see more ads
than content: banners, buttons, skyscrapers, leader boards, paid links,
AdSense, in-text, all competing for attention and ruining the user expe-
rience. For advertisers, the clutter has become unbearable.
shots
Snap Shots take a radically different approach: we add depth to the
content by enhancing links with ad-supported in-line content and we
improve the user experience by making sites more fun and compelling.
In the process, we focus user attention on the exact content they’re
looking for, at the moment they’re looking for it, and then serve your
advertising into a neat, clutter-free environment.
It’s not business as usual in the Internet advertising business.
And it’s about time.
Snap.com 130 West Union Street Pasadena CA 91103 626.585.6900 ads@snap.com
 shots

Four Compelling Ad Units

Rich Media Unit Logo + Text Unit Logo + Links Unit Text Only Unit

Collapsed State: Text Description: Text Description: Text Description:

1 headline + 3 lines copy, 35 headline (25 characters max) + 3 Related Links (sold separately headline (25 characters max) +
characters per line description (35 characters max) + from banner) description (35 characters max) +
88x31 transparent gif display URL (30 characters max) Image Dimensions: display URL (30 characters max)
Expanded State: Image Dimensions: 88x31 transparent gif
300 x 250 (medium rectangle) 88x31 transparent gif Max File Size:
on small shot or 336 x 280 (large Max File Size: 10k
rectangle) on large shot 10k File Types:
Max File Size: File Types: GIF, JPEG, Flash (Must not loop
30K GIF, JPEG, Flash (Must not loop more than 3x)
File Types: more than 3x)
Flash

Targeting In addition, because Snap Shots allows both users and publishers to
Snap Shots are available in a range of different targeting plans to suit customize numerous settings, such as frame color, behavior, and size,
different advertiser needs. either large or small, advertisers are required to submit multiple banner
sizes, which will be automatically placed at runtime.
1. Run of Network
2. Targeting by Snap Shot Type: StockShot, PhotoShot, MovieShot, etc.
3. Targeting by Snap Shot Vertical: Men, Women, Sports, etc.
4. Content Sponsorship: Inserting a marketer’s branded content into an
appropriate shot.

Snap Shots Media Kit

 shots

A highly-desirable audience Age

15,000,000 times a day, users focus on what really 35–44

matters to them. Be right in front of them when it 25–34 26%

matters most to you. 22% 45–54

18%
18–24
14%
Fifteen million times per day, on over one million websites and blogs, users trig- 13–17 55–64
8% 8%
ger Snap Shots. And when they do, we enhance their experience with the best
content the web has to offer. Which means that they are fully engaged when
we deliver your marketing message.
Ethnicity

Cauc.
57%

35,000,000 Unique Users Other

Asian Afr. Am. Hisp. 20%
13% 5% 6%

Half a billion
Shot Requests per Month Education

and connecting with more people College

on more sites every month High School 35%
31%
Post-Grad
21%

68% have a personal blog,

website or social network profile

66%
Income
regularly give advice to their friends
and colleagues $30–60k

64%
$60–100k
28% $100k+
$0–30k 26%
23%
actively seek out new technology and 22%

enjoy being the first to know

54% are usually the first among their friends to

buy new gadgets

47%
Gender
publish content on their personal blog,
Male
social network page or website at least 56%
Female
once a week 44%

30% contribute comments on others’ blogs

or profiles at least once a week

Source: Snap Shots User Survey — Aug-Sep’07

Snap.com 130 West Union Street Pasadena CA 91103 626.585.6900 ads@snap.com

 How it works
When a user mouses over an enhanced link in our website
SNAP SHOTS VERTICALS network, we check the link to see where it points and then
deliver a shot of additional content.

• If the link points to an online video, we play the video

Men Lifestyle • A stock report, we show the chart
• An RSS-enhanced website, we show the feed
Women Online Shopping • A photostream, we show the album

Arts & Entertainment Blogs/Social Networking Users deliberately trigger Snap Shots because they feature
the exact, relevant content one would expect in that par-
Automotive Politics & News ticular context. So users automatically zero in on the shot,
including the portion dedicated to your advertising.
Business & Finance Real Estate
RSS Shot™
RSS Shot automatically formats and displays the RSS feed of
Computing & Technology Relationships
any site that publishes one, making it ideal for blogrolls.

Education Religion
PreviewShot™
PreviewShot shows a preview image of whatever site a link
Employment Sports
points to and is the default behavior for any URLs that do
not trigger other Shots.
Games Travel
WikiShot™
Health WikiShot generates a text summary of a Wikipedia entry on
any given subject. Users can read it and decide whether to
delve deeper.

ProfileShot™
ProfileShot makes it easy to deliver the vital details of social
FOR MORE INFORMATION, PLEASE CONTACT:
network profiles — username, age, gender, location, tagline
and a photo — in a convenient shot.
Snap National Sales
ads@snap.com
MovieShot™
office 626.585.6900
MovieShot provides pictures, biographies, and recent proj-
fax 626.604.0419
ects from IMDb pages on entertainment-related topics.

AudioShot™
AudioShot plays .mp3 files and also displays information
such as the track, the artist, the album art, etc., if they can be
determined.

VideoShot™
VideoShot allows sites to incorporate videos from popular
video sharing websites within a Shot, without cluttering
layouts with big, static images or sending users away.

PhotoShot™
PhotoShot puts an entire online photo album into a Shot.
PhotoShots supports albums on: Photobucket, Flickr,
Picasa Web.

StockShot™
StockShot displays in-depth, updated stock market info in
context.

ProductShot™
ProductShot automatically shows the Amazon.com
listing for a product.

MapShot™
MapShot displays an interactive Google Map right where it
does the most good.

© 2007 Snap Technologies, Inc. Snap Shots, WikiShot, AudioShot, MovieShot, StockShot, ProfileShot, PreviewShot, RSS Shot, VideoShot, PhotoShot, and ProductShot are trademarks
or registered trademarks. All other logos, brands, and product names are used for illustrative purposes only, with no implied endorsement, sponsorship, or business relationship.