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Introduction
Public Relation
Public relation
Public Relations is a strategic communication process that builds mutually beneficial
relationships between organizations and their publics.

Functions of public relation

Public relations functions are categorized by the publics with which relationships are
established and to whom appeals are made to understand and/or accept certain policies,
procedures, individuals, causes, products or services. Practitioners who perform specialized
functions may play a management role, operate as a communications technician, or function in a
dual role.
Community Relations
A public relations function consisting of an organizations planned, active and
continuing participation with and within a community to maintain and enhance its
environment to the benefit of both the organization and the community. This can involve
partnerships, volunteer activities, philanthropic contributions and public participation.
Employee Relations
Employee Relations Dealing and communicating with the employees of an
organization. This can include team building and employee empowerment.
Government Relations

Dealing and communicating with legislatures and government agencies on behalf

of an organization.
Financial Relations
Dealing and communicating with firms and interest groups within the
organizations industry.
Media Relations
Dealing and communicating with the news media when seeking publicity or
responding to reporters questions. It also involves setting up and maintaining a
professional and mutually beneficial working relationship with news gatherers and
gatekeepers, in part by becoming known as a credible source and as a provider of factual,
expert information whether or not that information results in media coverage.
Public Affairs
Dealing and communicating with government and groups with regard to societal
(public) policies, action and legislation. Unlike government relations, where the

practitioner works
Strictly on behalf of an organization, public affairs also are concerned with the effect of
public policies, actions and legislation on its publics.

Rational of selecting organization

Internee has selected Pakistan international Airlines for the purpose of internship. The
main purpose of internship in any organization is to become familiar with the functioning of any
organization, to know the rules and regulations of office and employment and how to perform
assigned duties.

Purpose of Internship
1. To observe, analyze and interpret the relevant data competently and in a useful manner.
2. To know how to practically work in an organization.
3. To develop interpersonal communication

The internee did her internship in Pakistan International Airlines from 1 st June 2015 to
30th June 2015.

Organization for Internship

Name

Pakistan International Airlines

URL

www.piac.com .pk

Logo

Slogan

come fly with us

Ba-kamal log lajawab service

Color

Green

Introduction of PIA
Pakistan International Airlines
Introduction
Pakistan International Airlines Corporation, commonly known as PIA is the flag
carrier airline of Pakistan. The airline with its head office in the grounds of Jinnah International

airport in Karachi is one of the largest airlines in Asia operating schedule services to 24 domestic
destinations and 39 international destinations in 25 countries across Asia, Europe and North
America. Its main bases are Karachi, Lahore, Islamabad and Rawalpindi.
The airlines secondary bases are Peshawar, Faisalabad, Quetta, Sialkot and Multan from
which it connects the metropolitan cities with main bases the Middle East and the Far East. The
airline is owned by the Government of Pakistan 87% and other shareholders 13%.
History
Air transport has never been so important to the development of a new nation than in the
case of Pakistan. In June 1946, when the Pakistan was still in the offing Mr. Mohammad Ali
Jinnah the founder of the upcoming nation, instructed Mr. M.A Ispahani a leading industrialist to
stup a national airline on priority basis. At that time, a new airline named as Orient Airways
was registered in Calcutta on 23 October 1946. After the independence, Orient Airways started
its operations by offering flight services between East and West Pakistan, with the services from
Karachi to Dhaka on June 7, 1954. Today, its the Pakistans largest airline with a fleet of more
than 25 airplanes and at least 10 more on order.
An orient Airways was privately owned company with limited capital and resources. It
could not be expected to grow and expand independently. It was then the government of Pakistan
decided to form a state owned airline and invited Orient Airways to merge with it. The outcome
of the merger was the birth of a new airline named Pakistan international Airline (PIA) on 11,
March 1955. It is primarily owned by the government of Pakistan and is regulated by the
ministry of defense as an autonomous body, once regarded as Asias best airlines.
Mission

Employee teams will contribute towards making PIA a global airline of choice
Offering quality customer services and innovative products
Participating in Global Alliances
Using state of the art technologies
Ensuring cost effective measures in procurement and operations

Vision
PIAs Vision is to be a world class airline exceeding customers expectations through
dedicated employees, committed to excellence.
Values

Customer anticipation
Planning, managing and competitive duty
Services
Personalized and cordial
Cohesiveness
Respect for individuals, teamwork and effective communication
Integrity
Business ethics, Accountability and Transparency
Reliability
Loyalty and Consistency
Safety
Passengers, Employees, Environment and Health

Current Airlines of Pakistan

Pakitan International Airlines

Aero Asia
Air blue
Shaheen Air International

Achievements and Recognition

PIA is the first airline from an Asian country to fly with a super configuration. It has been
recognized due to the other following reasons.

First Asian airline to operate a jet aircraft.

First Asian Airline to be granted maintenance approval by the US federal Aviation
Administration (FAA) and the air registration Board, predecessor of the British Civil

Aviation authority.
First non communist airline to fly the Peoples Republic of China and operate a service

b/w Asia and Europe via Moscow.

First airline in Asia to induct the new technology Boeing 777-300 aircraft.
First airline in the world to take delivery of the Boeing 777-200LR world liner (Longer

Range Variant).
First airline in Pakistan to operate a flight with an all female crew at command in the
cabin.

DEPARTMENTS OF PIAC

Human Resource/personnel
Network and route planning

Finance

Marketing

Engineering

Flight Operations

Airport Services

Cargo Sales & Services

Information technology
Precision engineering complex
Coordination

Organizational structure of PIA

CHAIRMAN
PIAC
SA to Chairman

Secretary PIAC
Managing Director

Director Precision Engineering

Director Airport Services

Chief Operating Officer

Director Administration

Director Coordination/ SA to MD

Director
Flight Operations

Director Network & Route Planning

Director Flight Services

Director Cargo Sale & Service

Director Finance

Director Marketing

Director Engineering

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Admin
Officer

DISTRICT MANAGER

Ticket Officer Manager

Passenger Sales Manager

Public Relation Manager

Manager Tours Promotion

Finance Manager

Cargo Sales Manager

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Personal Experience
During one month of internship internee worked under the supervision of Ather Hussain
Awan. Internee made press clipping, write press release. There is as such no practical work in
this organization other than making press clipping. During one month of internship internee
made press clipping on daily bases. Despite of the fact that there is nothing to do practically
internee learned how to deal with public. Though its a very short time to learn anything.

Recommendation
This internship gave the internee a sense of confidence and her lots of skills are polished
in before related to public relations.
Internship help student in developing professional work habits and provide an
opportunity to analyze the difference in work style. Doing internship successfully is often an
excellent way of gaining actual employment in the same occupational field. Internship provides a
bridge between academic to professional world. As, its a bridge towards professional field thus
it should be after the completion of semester because its a half time job and students have to
give proper time to it. Moreover it becomes difficult for student to do internship along with
thesis and projects.

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Suggestions

I would like to give certain suggestions for PIA betterment and profitability.
1. PIA should adopt transparent policy that employees should be promoted on merit basis. And
Chairman of PIA should be appointed from within the organization. Union should support it, it
will motivate the employees and PIA will grow in profit.
2. Airline should focus on the customers satisfaction, refund process should be quick so that
customer remains loyal to brand.
3. PIA should not induct new employees till the time they are needed on the basis of my personal
observation at Rawalpindi station I have seen that a task which can be performed by person PIA
had 3 employees for that.
4. PIA should give bonus to the industrious and competent employees.
5. There should be control on the increase of fares, as mediocre are in majority in Pakistan, and it
is highly difficult for to even think about the air traveling. Management should think over it and
at least they can start a new packaged flight twice a week having 50% fares.
6. Unnecessary facilities provided to the Government Department should not be discouraged but
with drawn as it causes financial losses. .
7. Management should hire the services of specialized IT personnel for their system development
and up gradation on time.

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8. There should be clear and even distribution of work and only qualified person should be
appointed on jobs.
9. There should be improved service standards and that should focus on quality.
10.PIA should offer its services of reservation and seat confirmation with by SMS and flight
confirmation message should also be sent via SMS to the passenger.

Conclusion
By participating in an internship, one can gain experience and enhance their knowledge.
Internship is very helpful for students to explore their hidden abilities and learned a lot of new
things which they cannot experience while studying in university.