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Define Advertising.
Explain the advantages and disadvantages of advertising.
Write a short note on benefits of advertising to society.
Explain Client Agency Relationship (CAR).
Distinguish between Advertising and Integrated Marketing Communication.
Explain Brand Touch Point.
Write a short note on DAGMAR approach of setting advertising objectives.
What is meant by Advertising Budget? Also give its importance in the business organisation.
What is Advertising Copy?
What do you understand by Media Mix?
Write a short note on modern form of advertising.
Differentiate between International and Local Advertising.
What do you understand by advertising effectiveness?