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Solve the case question on the front page, gather inspiration from the
background material and links. Above all, use your own ideas to create a
winning solution!
History and business of Scania
Everything started in 1891 when a factory for producing railroad cars was founded in Sdertlje
under the name Vagnfabriksaktiebolaget i Sdertlje (Vabis). Soon, the company began to produce
both cars and trucks. In 1900, Maskinfabriksaktiebolaget Scania (Latin name of Skne, the
southernmost Swedish region) was established in Malm to manufacture bicycles. Scania also began
to produce cars and trucks. Eleven years later, Scania and Vabis merged to meet the increasing
competition in Europe. The first bus was produced and the production of cars, trucks and buses
continued both in Malm and Sdertlje.
Modern Scania is a global firm with operations in Europe, Latin America, Asia, Africa and Australia.
With 43,000 employees in 100 countries, Scania is strategically positioned where its clients need
them, wherever they operate. The head office with 5,000 employees is located in Sdertlje and the
company had turnover of 92 billion SEK (approx. 9 billion euros) in 2014.
Scania aim to be the leader in sustainable transports and has solutions for both logistics (the
movement of goods) and transportation (the movement of people). In addition to building tailormade heavy trucks, buses, and engines, Scania provides services for efficient solutions and low
carbon dioxide emissions. The recipe for sustainable transport involves renewable fuels, hybrid
technique, education of drivers, and improved efficiency of the transport system, but also includes a
life cycle perspective on trucks, buses and engines to minimize environmental impact.
Striving for a sustainable future, Scania are guided by core values and a strong focus on continuous
improvements. The strengths of the company include motivated employees, flexible production,
modular systems, focus on quality, a comprehensive service network, as well as cutting edge
research and development. With its capabilities and partnerships, Scania are able to meet the
demands as our world become increasingly dependent on safe, efficient and sustainable transport
systems.
Core values of Scania: customer first, respect for the individual, quality.
More on the products and services by Scania
Scania has built a modular production system with a limited amount of main components to
allow for a large amount of adaptations while keeping the costs for product development,
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production and spare part management low through economies of scale. All vehicles are
tailor-made for the specific needs of each customer to reduce their operating costs and
emissions.
Scania has an increasingly important role in the logistics chains that builds on much more
than the performance of the product it includes services, solutions, an understanding of
the consumer and development of new business models. Both the customers of Scania and
their customers, the buyers of transport services, are becoming more interested in reducing
the costs for logistics. It is therefore important to tailor-make solutions based on a vast
understanding of the needs of the client together with other aspects of sustainability.
Ecolution by Scania is an example of the solutions offered. It lowers fuel consumption by 11
percent on average and begins by Scania preforming a thorough analysis of the customers
operations, including transport assignments, cargo, driving conditions, as well as the
potential for improvement of the drivers. Then optimization of the vehicles, choice of fuel,
training of drivers, tailor-made service deals and continuous evaluation create a solution.
Another of the solutions offered by Scania is the Fleet Management tool that helps the
customers to monitor their vehicles and learn where it is possible to reduce e.g. idle driving
or sharp breaks.
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The research and development is located in Sdertlje and is an important knowledge hub
with around 3,500 employees. Scania runs several collaborations with other actors and have
among other things invested 50 million SEK (5 million euros) in the multidisciplinary research
facility Integrated Transport Research Lab (ITRL) at the Royal Institute of Technology in
Stockholm. At ITRL research is performed on autonomous buses, electric roads, off peak
deliveries and improved regulating methods to reduce traffic congestions.
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In the capitol of Ghana, Accra, Scania are currently involved in the implementation of a Bus
Rapid Transit system (BRT-system) with the purpose to alleviate the heavy congestion. A
BRT-system can reach speeds similar to those of subway and commuter trains, but is
cheaper and easier to implement. It includes components such as specific bus lanes, preboarding ticket controls, priority of buses at traffic lights, and station platforms of equal
height to the floors of the buses. Scania has vast experience from BRT-systems and currently
have 3,500 buses on five continents in similar systems.
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January 17 2016
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Solve the case question on the front page, gather inspiration from the
background material and links. Above all, use your own ideas to create a
winning
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Rules
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