SCDL

Program Name:
Subject:
Assessment Name:
Weightage:
Total Marks:
Duration:

PGDBA
Marketing Management
MM - Exam
70
70
60 mins

Instructions (Start of Assessment):

Marks: 70

Time: 60 Minutes i.e. 1 Hour

No Negative Marking

Breaks are not allowed

1) The basic objective of :BLANK research is to provide insights and understanding.

(2)
1] Exploratory
2] Problem identification
3] Problem solving
4] Conclusive
2) Trial purchases are not always feasible
(2)
1] True
2] False
3) It is a type of industry in which companies can gain only a few but rather large competitive advantages.
(2)
1] Stalemated industry
2] Fragmented industry
3] Specialised industry
4] Volume industry
4) Customer is devoted to the brand and can't do without the brand.
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(2)
1] True
2] False
5) These are the costs that rise or fall when the price changes and affect the relative profitability of different
pricing strategies.
(2)
1] Variable costs
2] Fixed cost
3] Relevant costs
4] Incremental costs
6) The more price sensitive the demand is for a company's own product, the more sensitive that company will
be when purchasing supplies.
(2)
1] True
2] False
7) Match the Following
(4)
1] Competitor strategically weaker, price reaction too costly
2] Competitor strategically stronger, price reaction too costly
3] Competitor strategically weaker, price reaction is cost justified
4] Competitor is strategically stronger, price reaction is cost justified

1] Ignore
2] Accommodate
3] Attack
4] Defend
5] Adjust
6] Offend

8) The purpose of this research approach is to monitor service performance indicators and corrective action to
improve performance.
(2)
1] Focus group interviews
2] Transactional surveys
3] Service operating data capture
4] Employee field reporting
9) Match the Following
(4)
1] Physical evidence
2] Traditional 'p'
3] Additional service 'p'
4] Temps

1] External signage's
2] Promotion
3] Processes
4] Part time employees
5] Perish ability
6] Tempos

10) Doctors come under the following industry:

(2)
1] Service industry
2] Place industry
3] Person industry
4] Idea industry
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11) In order to have a long term vision, the companies must have the following abilities
(4)
1] What are they manufacturing
2] Understanding the nature of Business
3] There is no need to go in for a modification
4] Is this a solution to the customer's
12) What is Data Store House
(4)
1] Latest Customers Address
2] His personal details like Anniversary Dates, Birthdates etc
3] Proper service back up
4] Spare parts not available on time
13) The levels of investments in customer relationship management
(4)
1] Basic Marketing
2] Reactive Marketing
3] Accountable Marketing
4] Singular Marketing
14) :BLANK is used as a guiding tool and not as an prescription.
(2)
1] Performance Analysis
2] SWOT Analysis
3] Internal Analysis
4] Competitive Analysis
15) The company works continuously with its large customers to improve its performance. This is known as
:BLANK .
(2)
1] Basic Marketing
2] Proactive Marketing
3] Partnership Marketing
4] Reactive Marketing
16) Which is the best way of conducting interviews quickly
(2)
1] Personal Interview
2] Telephone Interview
3] On-line Interview
4] Mail Questionnaires Interview
17) Match the Following
(4)
1] Rifle Approach
2] Mutual Fund
3] Markets by locations,regions,city size and climatic conditions
4] Climbers
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1] Segment Strategy
2] Market Segmentation
3] Geographic Segmentation
4] Credit Cards

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5] Unit trust of India

6] Reliance Mutual Fund
18) "Preserving moments" is an identity of
(2)
1] Kodak
2] Minolta
3] Canon
4] Yashica
19) What does GPS stand for
(2)
1] Global Positioning System
2] Greenwich Product service
3] Global Product Service
4] Greenwich positioning System
20) How can the services be differentiated
(4)
1] Maintenance & repair should be done after the receipt of money
2] Delivery
3] Ordering Ease
4] Installation
21) Which channel does not have a complete or substantial control over other systems
(2)
1] Indirect channel
2] Vertical Channel
3] Horizontal Channel
4] Multi level channel
22) Positioning is facilitated by a graphical technique called :BLANK .
(2)
1] Perceptual Mapping
2] Multidimensional Scaling
3] Factor Analysis
4] Conjoint Analysis
23) Match the Following
(4)
1] Employees
2] Automated Teller Machines
3] Self Service Technologies
4] Package Tracking offered by courier services

1] Internal Customers
2] Self Service Technologies
3] On line Banking
4] Air Travel
5] Navy

24) conflict is a vertical conflict

(2)
1] when members at the same level disagree.
2] two parties agree to present their arguments to one or more arbitrators and accept arbitration decision.
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3] When members at different levels have a conflict.

4] have a conflict
25) Transferring of title or ownership is one of the activity undertaken by the channel member
(2)
1] True
2] False
26) :BLANK are very logical &cautious in their approach.
(2)
1] Mature Sensible
2] The Opinionated realists
3] The Enthusiastic Experimenters
4] The Independent Explorer
27) Services are simultaneously produced &consumed .
(2)
1] True
2] False

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