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Crowd Science
Android vs. iPhone

March 15, 2010

 Smartphone Usage - Applications
! In all cases, users are more likely to have downloaded FREE (vs. paid) applications in the last 7 days.
! iPhone users have a significantly higher incidence of past-seven-day downloading of PAID
applications than any other group of smartphone users surveyed.

Number of FREE applications downloaded Number of PAID applications downloaded

100 2 3 3 1 100 1 1 2 1
4 3 2 8 6
7 20 16
13 15
28 36
31 13

53
%

50 42 50
91 92
83 82 84
62 67 61

37
29

0 0 0 0 0 0
Total Blackberry iPhone Android Other smartphones Total Blackberry iPhone Android Other smartphones

Total sample (n=578) Blackberry users (n=163) iPhone users (n=190) Android users (n=31) Other smartphone users (n=187)

None 1-5 6-10 More than 10

Q1: In the past 7 days, how many FREE smartphone applications, if any, have you downloaded?
Q2: In the past 7 days, how many PAID applications, if any, have you downloaded?
 Smartphone Usage - Business vs. Personal

• Android users and iPhone users display significantly higher incidences of using their smartphones for
personal use only (32% and 28%, respectively) when compared with Blackberry users (16%).
! Accordingly, a significantly higher proportion of Blackberry users use the device for business only
(7%) compare to Android users and iPhone users.
• The majority of smartphone users claim to use their devices for both business and personal use.

iPhone users (n=189) Android users (n=31) Blackberry users (n=160)

Business only Business only

1% Personal only Personal only 7%Personal only
28% 32% 16%

Both Both
68% Both
71%
77%

Q: Do you tend to use your current smartphone...? For business use only, For personal use only, For both business and personal use
Total sample (n=571)
 Smartphone Purchase Likelihood
• Android users, along with iPhone users, demonstrate strong brand loyalty: When asked which phone
they would likely purchase !tomorrow", about nine-in-ten in both cases would definitely/probably re-
purchase their own brand.
• Meanwhile, almost four-in-ten Blackberry users selected iPhone, and about one-third selected Android,
as the brand they would definitely/probably purchase !tomorrow".

iPhone Users (n=189) Android Users (n=31) Blackberry Users (n=159)

iPhone 35 92 iPhone 65 23 13 iPhone 31 29 39

Android 41 34 24 Android 013 87 Android 28 38 34

Other smartphone 58 30 12 Other smartphone 30 40 30 Other smartphone 19 32 49

Regular cell phone 86 8 6 Regular cell phone 67 27 7 Regular cell phone 70 16 14

0 50 100 0 50 100 0 50 100

% % %
Definitely or probably would not Might or might not Definitely or probably would

Q: If you were to buy a cell phone or smartphone tomorrow, please indicate how likely or unlikely you would be to buy each of the following:
Total sample (n=1092)
 Smartphone Loyalty - Likelihood to recommend

• Consistent with results for purchase likelihood, Android and iPhone users demonstrate the greatest propensity to
recommend the phone they currently use to their friends and family.
! Interestingly, about one-half of each of Blackberry and “other” smartphone users recommend iPhone to others, and
about three-in-ten in each case would recommend Android.

iPhone Users (n=189) Blackberry Users (n=161)

iPhone 2 97 1
iPhone 18 52 30
Android 15 17 68
Android 8 28 64
Other smartphone 24 18 58
Other smartphone 10 64 26
0 50 100
0 50 100

Android Users (n=31) Other Smartphone Users (n=184)

iPhone 45 41 14 iPhone 26 51 23

Android 0 100 Android 18 35 47

Other smartphone 11 36 54 Other smartphone 9 53 38

0 50 100 0 50 100
% %

Definitely or probably would not Definitely or probably would Don"t know

Total sample (n=570)
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Saturday, March 13, 2010