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Feature
Cost
Product manufacture
Marketing research
Competitive intelligence
Packaging
Intermediaries
Distribution network
On-line promotion
Off-line promotion
Promotional tools design
Promotional tools production
Media costs
Sales force compensation
Domain name registration
ISP contract
Web site development design
Web site hosting
Web-site content creation
Other
Total
Break even = $
Can you sell enough to cover costs?
Yes
No
STRATEGY
Circle strategy you are most likely to use:
Penetration
Skimming
Status-quo
Introductory
Growth
Maturity
Decline
ELASTICITY
Calculate demand elasticity in off-line world:
Demand elasticity =
List tactics to soften price sensitivity in on-line world:
1.
2.
3.
4.
5.
6.
POLICIES
On-line pricing policies:
PRICE COMPARISON
Compare your price to your competitors. Who is higher?
Competitor
Price
Your Price
1.
2.
3.
4.
5.
6.
7.
8.
If serious price differences describe how you will communicate your differential
advantage:
DISCOUNTS
Circle discounts you will offer to on-line customers:
Quantity
Cash
Seasonal
Promotional Rebates
Functional
Quantity
Seasonal
Cash
Promotional Rebates
Functional
GEOGRAPHIC
Customers will pay shipping?
Yes
No
Yes
No
Yes
No
Rationale:
Single-price
Flexible price
Service pricing
Price lining
Leader pricing
Odd-even
Bundling
Two-part
Component 1
Component 2
Component 3
Package 1
Package 2
Package 3
Package 4
Package 5
Yes
No
Yes
No
Yes
No